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Segment Reporting
6 Months Ended
Jun. 30, 2022
Segment Reporting [Abstract]  
Segment Reporting Segment Reporting
Segment revenue and gross profit were as follows during the periods presented:
Three Months Ended
June 30,
Six Months Ended
June 30,
2022202120222021
Revenue:
Retail$9,065 $8,145 $18,244 $15,966 
Brands2,985 2,443 5,226 4,097 
Total revenue$12,050 $10,588 $23,470 $20,063 
Gross profit:
Retail8,075 7,504 16,214 14,595 
Brands2,534 1,871 4,360 3,165 
Total gross profit$10,609 $9,375 $20,574 $17,760 
Assets are not allocated to segments for internal reporting presentations, nor are depreciation and amortization.
Geographic Areas
The Company’s operations are primarily in the U.S. and to a lesser extent, in certain other countries. Refer to Note 9 for revenue classified by major geographic area.