Revenue and Contract Balances

6 Months Ended

Jun. 30, 2022

Revenue from Contract with Customer [Abstract]

Revenue and Contract Balances

Revenue and Contract Balances

The following table presents the Company's revenue by service type:

	Three Months Ended June 30,				Six Months Ended June 30,
	2022		2021		2022		2021
Advertising	$	11,899	$	10,562	$	23,228	$	19,973
Other services	151		26		242		90
	$	12,050	$	10,588	$	23,470	$	20,063

The following table presents the Company's revenue by geographic region:

	Three Months Ended June 30,				Six Months Ended June 30,
	2022		2021		2022		2021
United States1	$	11,076	$	9,344	$	21,647	$	17,887
All other countries1	974		1,244		1,823		2,176
	$	12,050	$	10,588	$	23,470	$	20,063

1 Calculated based on customer sold to address for the periods presented. Using the prior calculation based on billing entity address, revenue for the United States and All other countries would have been $11,421 and $629 for the three months ended June 30, 2022, $9,508 and $1,080 for the three months ended June 30, 2021, $22,156 and $1,314 for the six months ended June 30, 2022, and $18,163 and $1,900 for the six months ended June 30, 2021, respectively.

The following tables presents the Company's revenue by state:

	Three Months Ended June 30,				Six Months Ended June 30,
	2022		2021		2022		2021
Arizona	19	%	16	%	19	%	17	%
California	12	%	10	%	12	%	10	%
Oregon	10	%	11	%	10	%	12	%

No other state comprised 10% or more of Leafly’s revenue during the three and six months ended June 30, 2022 and 2021. We have a diversified set of customers; no single customer accounted for 10% or more of our revenue for the three and six months ended June 30, 2022 and 2021.

The following table presents the Company's revenue by timing of recognition:

	Three Months Ended June 30,				Six Months Ended June 30,
	2022		2021		2022		2021
Over time
Retail1	$	9,065	$	8,137	$	18,244	$	15,952
Brands2	1,587		1,506		3,004		2,592
	$	10,652	$	9,643	$	21,248	$	18,544
Point in time
Brands3	1,398		945		2,222		1,519
	$	12,050	$	10,588	$	23,470	$	20,063

1 Revenues from subscription services and display ads.

2 Revenues from brand profile subscriptions and digital media (including display ads and audience extension).

3 Revenues from branded content and channel advertising (including direct to consumer email).

Revenues recognized over time are associated with software subscriptions, display ads and audience extension. Revenues recognized at a point in time are associated with branded content and channel advertising. There are no material variations in delivery and revenue recognition periods within the over time category.

Contract liabilities consist of deferred revenue, which is recorded on the Consolidated Balance Sheets when the Company has received consideration, or has the right to receive consideration, in advance of transferring the performance obligations under the contract to the customer.

The following table presents the Company's deferred revenue accounts and changes in the deferred revenue accounts

	Three Months Ended June 30,				Six Months Ended June 30,
	2022		2021		2022		2021
Balance, beginning of period	$	2,566	$	2,023	$	1,975	$	1,585
Add: net increase in current period contract liabilities	1,591		1,710		2,239		1,922
Less: revenue recognized from beginning balance	(1,690)		(1,654)		(1,747)		(1,428)
Balance, end of period	$	2,467	$	2,079	$	2,467	$	2,079

A majority of the deferred revenue balance as of June 30, 2022 is expected to be recognized in the subsequent 12-month period. No other contract assets or liabilities are recorded on the Company’s Consolidated Balance Sheets as of June 30, 2022 or December 31, 2021.