Deferred Revenue and Revenue by Type - Disaggregation of Revenue (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2024	Mar. 31, 2023
Disaggregation of Revenue [Line Items]
Revenue	$ 9,048	$ 11,249
Retail
Disaggregation of Revenue [Line Items]
Revenue	7,871	9,470
Brands
Disaggregation of Revenue [Line Items]
Revenue	1,177	1,779
Over Time
Disaggregation of Revenue [Line Items]
Revenue	8,714	10,832
Over Time | Retail
Disaggregation of Revenue [Line Items]
Revenue	7,871	9,470
Over Time | Brands
Disaggregation of Revenue [Line Items]
Revenue	843	1,362
Point in time
Disaggregation of Revenue [Line Items]
Revenue	9,048	11,249
Point in time | Brands
Disaggregation of Revenue [Line Items]
Revenue	334	417
United States
Disaggregation of Revenue [Line Items]
Revenue	8,629	10,805
All other countries
Disaggregation of Revenue [Line Items]
Revenue	$ 419	$ 444
Arizona | Revenue | Geographic concentration risk
Disaggregation of Revenue [Line Items]
Concentration risk percentage	24.00%	20.00%
California | Revenue | Geographic concentration risk
Disaggregation of Revenue [Line Items]
Concentration risk percentage	11.00%	12.00%
Oregon | Revenue | Geographic concentration risk
Disaggregation of Revenue [Line Items]
Concentration risk percentage	11.00%	11.00%
Advertising
Disaggregation of Revenue [Line Items]
Revenue	$ 8,880	$ 11,186
Other services
Disaggregation of Revenue [Line Items]
Revenue	$ 168	$ 63