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Deferred Revenue and Revenue by Type (Tables)
3 Months Ended
Mar. 31, 2024
Revenue from Contract with Customer [Abstract]  
Schedule of Disaggregation of Revenue

The following table presents the Company's revenue by service type:

 

 

 

 

Three Months Ended March 31,

 

 

 

 

2024

 

 

2023

 

 

 

 

 

 

 

 

 

Advertising 1

 

 

$

8,880

 

 

$

11,186

 

Other services 1

 

 

 

168

 

 

 

63

 

 

 

$

9,048

 

 

$

11,249

 

 

 

 

 

 

 

 

 

 

1.
Amounts for the prior period have been reclassified to conform to the current period presentation.

 

The following table presents the Company's revenue by geographic region:

 

 

 

 

Three Months Ended March 31,

 

 

 

 

2024

 

 

2023

 

 

 

 

 

 

 

 

 

United States 1

 

 

$

8,629

 

 

$

10,805

 

All other countries 1

 

 

 

419

 

 

 

444

 

 

 

$

9,048

 

 

$

11,249

 

 

 

 

 

 

 

 

 

 

1.
Amounts for the prior period have been reclassified to conform to the current period presentation.

The following table presents the Company's revenue by state:

 

 

 

 

Three Months Ended March 31,

 

 

 

 

2024

 

 

2023

 

 

 

 

 

 

 

 

 

Arizona

 

 

 

24

%

 

 

20

%

California

 

 

 

11

%

 

 

12

%

Oregon

 

 

 

11

%

 

 

11

%

The following table presents the Company's revenue by timing of recognition:

 

 

 

 

Three Months Ended March 31,

 

 

 

 

2024

 

 

2023

 

Over Time 1

 

 

 

 

 

 

 

Retail 2

 

 

$

7,871

 

 

$

9,470

 

Brands 3

 

 

 

843

 

 

 

1,362

 

 

 

 

8,714

 

 

 

10,832

 

Point in time 1

 

 

 

 

 

 

 

Brands 4

 

 

 

334

 

 

 

417

 

 

 

$

9,048

 

 

$

11,249

 

 

 

 

 

 

 

 

 

 

1.
Amounts for the prior period have been reclassified to conform to the current period presentation.
2.
Revenues from subscription services and display ads.
3.
Revenues from brand profile subscriptions and digital media (including display ads and audience extension).
4.
Revenues from channel advertising (including direct to consumer email).
Schedule of Deferred Revenue

The following table presents the Company's deferred revenue balances and changes therein:

 

 

 

 

Three Months Ended March 31,

 

 

 

 

2024

 

 

2023

 

 

 

 

 

 

 

 

 

Balance, beginning of period

 

 

$

1,764

 

 

$

1,958

 

Add: net increase in current period contract liabilities

 

 

 

1,550

 

 

 

1,951

 

Less: revenue recognized from beginning balance

 

 

 

(1,437

)

 

 

(1,729

)

Balance, end of period

 

 

$

1,877

 

 

$

2,180