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Revenue and Contract Balances (Tables)
12 Months Ended
Dec. 31, 2022
Revenue from Contract with Customer [Abstract]  
Schedule of Disaggregation of Revenue

The following table presents the Company's revenue by service type:

 

 

 

 

Year Ended December 31,

 

 

 

 

2022

 

 

2021

 

 

 

 

 

 

 

 

 

Advertising 1

 

 

$

46,945

 

 

$

42,961

 

Other services 1

 

 

 

418

 

 

 

75

 

 

 

 

$

47,363

 

 

$

43,036

 

 

 

 

 

 

 

 

 

 

1.
Amounts for the prior period have been reclassified to conform to the current period presentation.

 

The following table presents the Company's revenue by geographic region:

 

 

 

 

Year Ended December 31,

 

 

 

 

2022

 

 

2021

 

 

 

 

 

 

 

 

 

United States 1

 

 

$

44,424

 

 

$

38,604

 

All other countries 1

 

 

 

2,939

 

 

 

4,432

 

 

 

 

$

47,363

 

 

$

43,036

 

 

 

 

 

 

 

 

 

 

1.
Amounts for the prior period have been reclassified to conform to the current period presentation.

The following tables presents the Company's revenue by state:

 

 

 

 

Year Ended December 31,

 

 

 

 

2022

 

 

2021

 

 

 

 

 

 

 

 

 

Arizona

 

 

 

18

%

 

 

17

%

California

 

 

 

12

%

 

 

10

%

Oregon

 

 

 

10

%

 

 

11

%

The following table presents the Company's revenue by timing of recognition:

 

 

 

 

Year Ended December 31,

 

 

 

 

2022

 

 

2021

 

Over Time 1

 

 

 

 

 

 

 

Retail 2

 

 

$

36,742

 

 

$

33,628

 

Brands 3

 

 

 

6,722

 

 

 

6,702

 

 

 

 

 

43,464

 

 

 

40,330

 

Point in time 1

 

 

 

 

 

 

 

Brands 4

 

 

 

3,899

 

 

 

2,706

 

 

 

 

$

47,363

 

 

$

43,036

 

 

 

 

 

 

 

 

 

 

1.
Amounts for the prior period have been reclassified to conform to the current period presentation.
2.
Revenues from subscription services and display ads.
3.
Revenues from brand profile subscriptions and digital media (including display ads and audience extension).
4.
Revenues from channel advertising (including direct to consumer email).
Schedule of Deferred Revenue

The following table presents the Company's deferred revenue balances and changes therein:

 

 

 

 

Year Ended December 31,

 

 

 

 

2022

 

 

2021

 

 

 

 

 

 

 

 

 

Balance, beginning of year

 

 

$

1,975

 

 

$

1,585

 

Add: net increase in current period contract liabilities

 

 

 

1,942

 

 

 

1,936

 

Less: revenue recognized from beginning balance

 

 

 

(1,959

)

 

 

(1,546

)

Balance, end of year

 

 

$

1,958

 

 

$

1,975