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Revenue and Contract Balances
12 Months Ended
Dec. 31, 2022
Revenue from Contract with Customer [Abstract]  
Revenue and Contract Balances

NOTE 9 — Revenue and Contract Balances

The following table presents the Company's revenue by service type:

 

 

 

 

Year Ended December 31,

 

 

 

 

2022

 

 

2021

 

 

 

 

 

 

 

 

 

Advertising 1

 

 

$

46,945

 

 

$

42,961

 

Other services 1

 

 

 

418

 

 

 

75

 

 

 

 

$

47,363

 

 

$

43,036

 

 

 

 

 

 

 

 

 

 

1.
Amounts for the prior period have been reclassified to conform to the current period presentation.

 

The following table presents the Company's revenue by geographic region:

 

 

 

 

Year Ended December 31,

 

 

 

 

2022

 

 

2021

 

 

 

 

 

 

 

 

 

United States 1

 

 

$

44,424

 

 

$

38,604

 

All other countries 1

 

 

 

2,939

 

 

 

4,432

 

 

 

 

$

47,363

 

 

$

43,036

 

 

 

 

 

 

 

 

 

 

1.
Amounts for the prior period have been reclassified to conform to the current period presentation.

The following tables presents the Company's revenue by state:

 

 

 

 

Year Ended December 31,

 

 

 

 

2022

 

 

2021

 

 

 

 

 

 

 

 

 

Arizona

 

 

 

18

%

 

 

17

%

California

 

 

 

12

%

 

 

10

%

Oregon

 

 

 

10

%

 

 

11

%

 

No other state comprised 10% or more of Leafly’s revenue during the year ended December 31, 2022 and 2021. We have a diversified set of customers; no single customer accounted for 10% or more of our revenue for the year ended December 31, 2022 or 2021.

The following table presents the Company's revenue by timing of recognition:

 

 

 

 

Year Ended December 31,

 

 

 

 

2022

 

 

2021

 

Over Time 1

 

 

 

 

 

 

 

Retail 2

 

 

$

36,742

 

 

$

33,628

 

Brands 3

 

 

 

6,722

 

 

 

6,702

 

 

 

 

 

43,464

 

 

 

40,330

 

Point in time 1

 

 

 

 

 

 

 

Brands 4

 

 

 

3,899

 

 

 

2,706

 

 

 

 

$

47,363

 

 

$

43,036

 

 

 

 

 

 

 

 

 

 

1.
Amounts for the prior period have been reclassified to conform to the current period presentation.
2.
Revenues from subscription services and display ads.
3.
Revenues from brand profile subscriptions and digital media (including display ads and audience extension).
4.
Revenues from channel advertising (including direct to consumer email).

 

Revenues recognized over time are associated with software subscriptions, display ads and audience extension. Revenues recognized at a point in time are associated with branded content and channel advertising. There are no material variations in delivery and revenue recognition periods within the over time category.

Contract liabilities consist of deferred revenue, which is recorded on the Consolidated Balance Sheets when the Company has received consideration, or has the right to receive consideration, in advance of transferring the performance obligations under the contract to the customer.

 

The following table presents the Company's deferred revenue balances and changes therein:

 

 

 

 

Year Ended December 31,

 

 

 

 

2022

 

 

2021

 

 

 

 

 

 

 

 

 

Balance, beginning of year

 

 

$

1,975

 

 

$

1,585

 

Add: net increase in current period contract liabilities

 

 

 

1,942

 

 

 

1,936

 

Less: revenue recognized from beginning balance

 

 

 

(1,959

)

 

 

(1,546

)

Balance, end of year

 

 

$

1,958

 

 

$

1,975

 

 

 

 

 

 

 

 

 

 

A majority of the deferred revenue balance as of December 31, 2022 is expected to be recognized in the subsequent 12-month period. No other contract assets or liabilities are recorded on the Company’s Consolidated Balance Sheets as of December 31, 2022 and 2021.