SHAREHOLDERS' DEFICIT - Schedule of Voting Shares Activity (Details)	6 Months Ended
	Jun. 30, 2024 shares
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Beginning balance (in shares)	669,519,349
Share capital issuances (in shares)	245,680,852
Ending balance (in shares)	915,200,201
Class A Subordinate Voting Shares
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Beginning balance (in shares)	668,243,141
Share capital issuances (in shares)	245,680,852
Ending balance (in shares)	913,923,993
Class C Multiple Voting Shares
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Beginning balance (in shares)	1,276,208
Share capital issuances (in shares)	0
Ending balance (in shares)	1,276,208