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Revenue from Contracts with Customers - Disaggregation of Revenue (Details) - USD ($)
$ in Thousands
3 Months Ended 6 Months Ended 9 Months Ended 12 Months Ended
Sep. 30, 2023
Jun. 30, 2023
Mar. 31, 2023
Jun. 30, 2023
Sep. 30, 2023
Dec. 31, 2023
Dec. 31, 2022
Dec. 31, 2021
Disaggregation of Revenue [Line Items]                
Total net revenues $ 46,687 $ 48,423 $ 46,416 $ 94,839 $ 141,526 $ 187,993 $ 215,531 $ 193,146
Cost of revenues (exclusive of depreciation and amortization shown separately below)           12,527 15,407 7,938
Featured and deal listings                
Disaggregation of Revenue [Line Items]                
Total net revenues           126,546 149,621 138,480
Weedmaps for Business                
Disaggregation of Revenue [Line Items]                
Total net revenues           46,730 50,662 42,611
Subtotal                
Disaggregation of Revenue [Line Items]                
Total net revenues           173,276 200,283 181,091
Other ad solutions                
Disaggregation of Revenue [Line Items]                
Total net revenues           14,717 15,248 12,055
Sales Discount                
Disaggregation of Revenue [Line Items]                
Cost of revenues (exclusive of depreciation and amortization shown separately below)           $ 4,200 $ 4,500 $ 2,600