Chief Compliance Officer

0001776082-23-000005.txt : 20231031 0001776082-23-000005.hdr.sgml : 20231031 20231031081926 ACCESSION NUMBER: 0001776082-23-000005 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230930 FILED AS OF DATE: 20231031 DATE AS OF CHANGE: 20231031 EFFECTIVENESS DATE: 20231031 FILER: COMPANY DATA: COMPANY CONFORMED NAME: TRANSCEND CAPITAL ADVISORS, LLC CENTRAL INDEX KEY: 0001776082 IRS NUMBER: 832430849 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-20168 FILM NUMBER: 231362355 BUSINESS ADDRESS: STREET 1: 175 PARK AVENUE CITY: MADISON STATE: NJ ZIP: 07940 BUSINESS PHONE: 9733703203 MAIL ADDRESS: STREET 1: 175 PARK AVENUE CITY: MADISON STATE: NJ ZIP: 07940 FORMER COMPANY: FORMER CONFORMED NAME: TRANSCEND WEALTH COLLECTIVE, LLC DATE OF NAME CHANGE: 20190508 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false true false 0001776082 XXXXXXXX 09-30-2023 09-30-2023 TRANSCEND CAPITAL ADVISORS, LLC

175 PARK AVENUE MADISON NJ 07940

13F HOLDINGS REPORT 028-20168 000299723 N Robert Bragoli Chief Compliance Officer 9736462250 Robert Bragoli Madison NJ 10-31-2023 0 501 1025789978 false INFORMATION TABLE 2 13F.xml AMAZON COM INC COM Stock 023135106 13100146 103053 SH SOLE 0 103053 0 0 ISHARES MORNINGSTAR MID-CAP GROWTH ETF ETF 464288307 299018 5234 SH SOLE 0 5234 0 0 SIRIUS XM HOLDINGS INC COM Stock 82968B103 126275 27937 SH SOLE 0 27937 0 0 INVESCO QQQ TRUST SERIES I ETF 46090E103 12719913 35504 SH SOLE 0 35503 0 0 TECHNOLOGY SELECT SECTOR SPDR FUND ETF 81369Y803 8511735 51923 SH SOLE 0 51922 0 0 STARBUCKS CORP COM Stock 855244109 1608165 17620 SH SOLE 0 17619 0 0 SEMPRA COM Stock 816851109 327509 4814 SH SOLE 0 4814 0 0 PUBLIC SVC ENTERPRISE GRP INC COM Stock 744573106 434669 7638 SH SOLE 0 7637 0 0 ELEVANCE HEALTH INC COM Stock 036752103 337320 775 SH SOLE 0 774 0 0 ISHARES GOLD TRUST ETF 464285204 304413 8700 SH SOLE 0 8700 0 0 JOHN HANCOCK MULTIFACTOR LARGE CAP ETF ETF 47804J107 632529 11930 SH SOLE 0 11930 0 0 JOHNSON & JOHNSON COM Stock 478160104 17543050 112636 SH SOLE 0 112635 0 0 WASTE MGMT INC DEL COM Stock 94106L109 541905 3555 SH SOLE 0 3554 0 0 ADVANCED ENERGY INDS COM Stock 007973100 1148138 11134 SH SOLE 0 11134 0 0 VANGUARD TOTAL STOCK MARKET ETF ETF 922908769 4957687 23340 SH SOLE 0 23340 0 0 WISDOMTREE FLOATING RATE TREASURY FUND ETF 97717Y527 3965440 78804 SH SOLE 0 78804 0 0 ISHARES GLOBAL TECH ETF ETF 464287291 278781 4820 SH SOLE 0 4819 0 0 ISHARES MSCI INTL VALUE FACTOR ETF ETF 46435G409 1062001 41877 SH SOLE 0 41877 0 0 VANGUARD INTERNATIONAL HIGH DIVIDEND YIELD ETF ETF 921946794 215192 3477 SH SOLE 0 3477 0 0 COSTCO WHSL CORP NEW COM Stock 22160K105 1852986 3280 SH SOLE 0 3279 0 0 HCA HEALTHCARE INC COM Stock 40412C101 278695 1133 SH SOLE 0 1133 0 0 GOLDMAN SACHS GROUP INC COM Stock 38141G104 675508 2088 SH SOLE 0 2087 0 0 SPDR NUVEEN BLOOMBERG SHORT TERM MUNICIPAL BOND ETF ETF 78468R739 352917 7634 SH SOLE 0 7633 0 0 ISHARES MSCI KLD 400 SOCIAL ETF ETF 464288570 201978 2481 SH SOLE 0 2481 0 0 SHELL PLC SPON ADS ADR 780259305 513817 7981 SH SOLE 0 7981 0 0 YUM BRANDS INC COM Stock 988498101 1139328 9119 SH SOLE 0 9119 0 0 ISHARES MORNINGSTAR SMALL CAP VALUE ETF ETF 464288703 219649 4242 SH SOLE 0 4242 0 0 BOSTON SCIENTIFIC CORP COM Stock 101137107 642482 12168 SH SOLE 0 12168 0 0 SABINE RTY TR UNIT BEN INT Stock 785688102 954232 14480 SH SOLE 0 14480 0 0 PROCTER AND GAMBLE CO COM Stock 742718109 5321021 36480 SH SOLE 0 36480 0 0 COCA COLA CO COM Stock 191216100 2094256 37411 SH SOLE 0 37410 0 0 BLACKROCK MUNICIPAL INCOME COM CEF 09253X102 107590 10600 SH SOLE 0 10600 0 0 ARBOR REALTY TRUST INC COM REIT 038923108 625279 41191 SH SOLE 0 41191 0 0 ENTERPRISE PRODS PARTNERS L P COM Stock 293792107 687567 25121 SH SOLE 0 25121 0 0 OCCIDENTAL PETE CORP COM Stock 674599105 1413633 21788 SH SOLE 0 21788 0 0 TRUIST FINL CORP COM Stock 89832Q109 818837 28621 SH SOLE 0 28620 0 0 INVESCO BULLETSHARES 2025 CORPORATE BOND ETF ETF 46138J825 388324 19310 SH SOLE 0 19310 0 0 UNITED PARCEL SERVICE INC CL B Stock 911312106 591344 3794 SH SOLE 0 3793 0 0 BIOGEN INC COM Stock 09062X103 368809 1435 SH SOLE 0 1435 0 0 INVESCO DB COMMODITY INDEX TRACKING FUND ETF 46138B103 219341 8788 SH SOLE 0 8787 0 0 INTEL CORP COM Stock 458140100 1929758 54283 SH SOLE 0 54282 0 0 CME GROUP INC COM Stock 12572Q105 589733 2945 SH SOLE 0 2945 0 0 MEDTRONIC PLC SHS Stock G5960L103 4565710 58266 SH SOLE 0 58265 0 0 FORTIVE CORP COM Stock 34959J108 236941 3195 SH SOLE 0 3195 0 0 NETFLIX INC COM Stock 64110L106 538976 1427 SH SOLE 0 1427 0 0 SPDR DOW JONES INDUSTRIAL AVERAGE ETF TRUST ETF 78467X109 2241918 6693 SH SOLE 0 6693 0 0 PAYCHEX INC COM Stock 704326107 209521 1817 SH SOLE 0 1816 0 0 ISHARES TREASURY FLOATING RATE BOND ETF ETF 46434V860 2882336 56806 SH SOLE 0 56806 0 0 AGNC INVT CORP COM REIT 00123Q104 4767762 505059 SH SOLE 0 505059 0 0 PROLOGIS INC. COM REIT 74340W103 499954 4456 SH SOLE 0 4455 0 0 SANOFI SPONSORED ADR ADR 80105N105 290890 5423 SH SOLE 0 5423 0 0 MERCK & CO INC COM Stock 58933Y105 29919244 290619 SH SOLE 0 290619 0 0 ISHARES SHORT-TERM NATIONAL MUNI BOND ETF ETF 464288158 206543 2008 SH SOLE 0 2008 0 0 SPDR S&P 500 ETF TRUST ETF 78462F103 11187233 26170 SH SOLE 0 26170 0 0 SPDR S&P 500 ETF TRUST ETF 78462F103 641 1500 SH Put SOLE 0 1500 0 0 SPDR S&P 500 ETF TRUST ETF 78462F103 214 500 SH Put SOLE 0 500 0 0 SPDR S&P 500 ETF TRUST ETF 78462F103 128 300 SH Put SOLE 0 300 0 0 SPDR S&P 500 ETF TRUST ETF 78462F103 641 1500 SH Put SOLE 0 1500 0 0 SPDR S&P 500 ETF TRUST ETF 78462F103 812 1900 SH Put SOLE 0 1900 0 0 SPDR S&P 500 ETF TRUST ETF 78462F103 299 700 SH Put SOLE 0 700 0 0 SPDR S&P 500 ETF TRUST ETF 78462F103 299 700 SH Put SOLE 0 700 0 0 SPDR S&P 500 ETF TRUST ETF 78462F103 214 500 SH Put SOLE 0 500 0 0 SPDR S&P 500 ETF TRUST ETF 78462F103 427 1000 SH Put SOLE 0 1000 0 0 SPDR S&P 500 ETF TRUST ETF 78462F103 385 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81369Y209 8294861 64431 SH SOLE 0 64431 0 0 SPDR GOLD SHARES ETF 78463V107 3948715 23031 SH SOLE 0 23031 0 0 SOUTHERN CO COM Stock 842587107 248383 3838 SH SOLE 0 3837 0 0 ISHARES MSCI CHINA A ETF ETF 46434V514 343281 12158 SH SOLE 0 12158 0 0 CENCORA INC COM Stock 03073E105 1623689 9022 SH SOLE 0 9022 0 0 BECTON DICKINSON & CO COM Stock 075887109 1236473 4783 SH SOLE 0 4782 0 0 BROADRIDGE FINL SOLUTIONS INC COM Stock 11133T103 1307602 7303 SH SOLE 0 7303 0 0 CBRE GBL REAL ESTATE INC FD COM CEF 12504G100 459948 102211 SH SOLE 0 102210 0 0 ISHARES RUSSELL 1000 GROWTH ETF ETF 464287614 1654915 6222 SH SOLE 0 6221 0 0 LABORATORY CORP AMER HLDGS COM NEW Stock 50540R409 305596 1520 SH SOLE 0 1520 0 0 SCHWAB U.S. LARGE-CAP ETF ETF 808524201 974404 19257 SH SOLE 0 19257 0 0 CONSUMER STAPLES SELECT SECTOR SPDR FUND ETF 81369Y308 4009751 58273 SH SOLE 0 58272 0 0 INVESCO BULLETSHARES 2027 CORPORATE BOND ETF ETF 46138J783 239883 12804 SH SOLE 0 12804 0 0 AMICUS THERAPEUTICS INC COM Stock 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SOLE 0 8476 0 0 JPMORGAN CORE PLUS BOND ETF ETF 46641Q670 414984 9290 SH SOLE 0 9290 0 0 BLACKROCK SCIENCE & TECHNOLOGY SHS BEN INT CEF 09260K101 256728 15559 SH SOLE 0 15559 0 0 VANECK GOLD MINERS ETF ETF 92189F106 1032380 38364 SH SOLE 0 38364 0 0 BLUE OWL CAPITAL CORPORATION COM CEF 69121K104 54835934 3959273 SH SOLE 0 3959273 0 0 ISHARES MSCI EAFE GROWTH ETF ETF 464288885 2576884 29860 SH SOLE 0 29859 0 0 VANGUARD RUSSELL 2000 ETF ETF 92206C664 761550 10660 SH SOLE 0 10660 0 0 DYNATRACE INC COM NEW Stock 268150109 409028 8753 SH SOLE 0 8753 0 0 ELI LILLY & CO COM Stock 532457108 7759070 14445 SH SOLE 0 14445 0 0 AIR PRODS & CHEMS INC COM Stock 009158106 1625298 5735 SH SOLE 0 5734 0 0 BLACKROCK MUNIYIELD MICH QU COM CEF 09254V105 549010 55288 SH SOLE 0 55288 0 0 LEIDOS HOLDINGS INC COM Stock 525327102 202107 2193 SH SOLE 0 2193 0 0 VANGUARD RUSSELL 1000 VALUE ETF ETF 92206C714 1065760 15988 SH SOLE 0 15988 0 0 ISHARES RUSSELL MID-CAP VALUE ETF ETF 464287473 974223 9337 SH SOLE 0 9337 0 0 BRISTOL-MYERS SQUIBB CO CONTIN VAL RT Stock 110122140 11189 117775 SH SOLE 0 117775 0 0 DRAFTKINGS INC NEW COM CL A Stock 26142V105 269082 9140 SH SOLE 0 9140 0 0 ISHARES RUSSELL 2000 ETF ETF 464287655 605670 3427 SH SOLE 0 3426 0 0 TWILIO INC CL A Stock 90138F102 310853 5311 SH SOLE 0 5311 0 0 FIDELITY NATL INFORMATION SVCS COM Stock 31620M106 267146 4833 SH SOLE 0 4833 0 0 CLOUGH GLOBAL OPPORTUNITIES FD SH BEN INT CEF 18914E106 228647 51613 SH SOLE 0 51613 0 0 DUKE ENERGY CORP NEW COM NEW Stock 26441C204 286757 3249 SH SOLE 0 3249 0 0 DIGITAL RLTY TR INC COM REIT 253868103 1460740 12070 SH SOLE 0 12070 0 0 JPMORGAN BETABUILDERS INTERNATIONAL EQUITY ETF ETF 46641Q373 517509 9933 SH SOLE 0 9933 0 0 CARRIER GLOBAL CORPORATION COM Stock 14448C104 207221 3754 SH SOLE 0 3754 0 0 ISHARES U.S. AEROSPACE & DEFENSE ETF ETF 464288760 992319 9364 SH SOLE 0 9364 0 0 URANIUM RTY CORP COM Stock 91702V101 156989 54700 SH SOLE 0 54700 0 0 DICKS SPORTING GOODS INC COM Stock 253393102 207931 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