0001768302-24-000003.txt : 20240415 0001768302-24-000003.hdr.sgml : 20240415 20240415130920 ACCESSION NUMBER: 0001768302-24-000003 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20240331 FILED AS OF DATE: 20240415 DATE AS OF CHANGE: 20240415 EFFECTIVENESS DATE: 20240415 FILER: COMPANY DATA: COMPANY CONFORMED NAME: ERn Financial, LLC CENTRAL INDEX KEY: 0001768302 ORGANIZATION NAME: IRS NUMBER: 825499775 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-19425 FILM NUMBER: 24843990 BUSINESS ADDRESS: STREET 1: 8215 GREENWAY BOULEVARD STREET 2: SUITE 540 CITY: MIDDLETON STATE: WI ZIP: 53562 BUSINESS PHONE: 6086651714 MAIL ADDRESS: STREET 1: 8215 GREENWAY BOULEVARD STREET 2: SUITE 540 CITY: MIDDLETON STATE: WI ZIP: 53562 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false true false 0001768302 XXXXXXXX 03-31-2024 03-31-2024 ERn Financial, LLC

8215 GREENWAY BOULEVARD SUITE 540 MIDDLETON WI 53562

13F HOLDINGS REPORT 028-19425 000297717 801-113774 N Mark Buchanan 6028081414 Mark Buchanan Scottsdale AZ 04-15-2024 0 173 576500677 false INFORMATION TABLE 2 ErnFinancial_13f.xml 2024 Q1 ERN FINANCIAL ACCENTURE PLC IRELAND SHS CLASS A G1151C101 1058253 3053 SH SOLE 0 0 0 3053 ADOBE INC COM 00724F101 825237 1635 SH SOLE 0 0 0 1635 ALGONQUIN PWR UTILS CORP COM 015857105 103142 16320 SH SOLE 0 0 0 16320 ALPHABET INC CAP STK CL A 02079K305 2504652 16595 SH SOLE 0 0 0 16595 ALPHABET INC CAP STK CL C 02079K107 580848 3815 SH SOLE 0 0 0 3815 ALTRIA GROUP INC COM 02209S103 367800 8432 SH SOLE 0 0 0 8432 AMAZON COM INC COM 023135106 3332491 18475 SH SOLE 0 0 0 18475 AMERICAN CENTY ETF TR US SML CP VALU 025072877 3790937 40454 SH SOLE 0 0 0 40454 AMERICAN CENTY ETF TR FOCUSED DYNAMIC 025072810 5488252 66430 SH SOLE 0 0 0 66430 AMERICAN CENTY ETF TR DIVERSIFIED MU 025072505 725544 14353 SH SOLE 0 0 0 14353 AMERICAN CENTY ETF TR AVANTIS EMGMKT 025072604 9932691 171371 SH SOLE 0 0 0 171371 AMERICAN ELEC PWR CO INC COM 025537101 200125 2324 SH SOLE 0 0 0 2324 AMERICAN EXPRESS CO COM 025816109 691039 3035 SH SOLE 0 0 0 3035 AMERIPRISE FINL INC COM 03076C106 776552 1771 SH SOLE 0 0 0 1771 APPLE INC COM 037833100 7183795 41893 SH SOLE 0 0 0 41893 AT&T INC COM 00206R102 420520 23893 SH SOLE 0 0 0 23893 BANK AMERICA CORP COM 060505104 822199 21682 SH SOLE 0 0 0 21682 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 2020388 4805 SH SOLE 0 0 0 4805 BLACKROCK INC COM 09247X101 595523 714 SH SOLE 0 0 0 714 BOEING CO COM 097023105 249536 1293 SH SOLE 0 0 0 1293 BROADCOM INC COM 11135F101 696374 525 SH SOLE 0 0 0 525 CAMDEN PPTY TR SH BEN INT 133131102 603777 6136 SH SOLE 0 0 0 6136 CHEVRON CORP NEW COM 166764100 1049795 6655 SH SOLE 0 0 0 6655 CHIPOTLE MEXICAN GRILL INC COM 169656105 767387 264 SH SOLE 0 0 0 264 CLOROX CO DEL COM 189054109 210067 1372 SH SOLE 0 0 0 1372 COSTCO WHSL CORP NEW COM 22160K105 1491998 2036 SH SOLE 0 0 0 2036 CREDIT ACCEP CORP MICH COM 225310101 1158255 2100 SH SOLE 0 0 0 2100 CROWDSTRIKE HLDGS INC CL A 22788C105 208063 649 SH SOLE 0 0 0 649 DEERE & CO COM 244199105 1529854 3725 SH SOLE 0 0 0 3725 DIMENSIONAL ETF TRUST INTL SMALL CAP E 25434V773 1286238 51326 SH SOLE 0 0 0 51326 DIMENSIONAL ETF TRUST CORE FIXED INCOM 25434V872 3321793 79185 SH SOLE 0 0 0 79185 DIMENSIONAL ETF TRUST US CORE EQUITY 2 25434V708 964027 30173 SH SOLE 0 0 0 30173 DIMENSIONAL ETF TRUST US CORE EQT MKT 25434V104 4014633 109870 SH SOLE 0 0 0 109870 DIMENSIONAL ETF TRUST WORLD EX US CORE 25434V880 9364886 368117 SH SOLE 0 0 0 368117 DIMENSIONAL ETF TRUST INTL CORE EQT MK 25434V203 5271224 174428 SH SOLE 0 0 0 174428 DISNEY WALT CO COM 254687106 925278 7562 SH SOLE 0 0 0 7562 ELI LILLY & CO COM 532457108 1100030 1414 SH SOLE 0 0 0 1414 EVOLENT HEALTH INC CL A 30050B101 1953431 59574 SH SOLE 0 0 0 59574 EXACT SCIENCES CORP COM 30063P105 466515 6755 SH SOLE 0 0 0 6755 EXXON MOBIL CORP COM 30231G102 1392390 11979 SH SOLE 0 0 0 11979 FAIR ISAAC CORP COM 303250104 1707442 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TRADED FD TR II S&P 500 REVENUE 46138G698 34939210 372764 SH SOLE 0 0 0 372764 INVESCO EXCH TRD SLF IDX FD RUSL 2000 DYNM 46138J593 615032 16284 SH SOLE 0 0 0 16284 INVESCO EXCH TRD SLF IDX FD RUSL 1000 DYNM 46138J619 23535014 426127 SH SOLE 0 0 0 426127 INVESCO EXCHANGE TRADED FD T S&P500 QUALITY 46137V241 2317351 38354 SH SOLE 0 0 0 38354 INVESCO EXCHANGE TRADED FD T S&P 500 GARP ETF 46137V431 3368919 31636 SH SOLE 0 0 0 31636 INVESCO EXCHANGE TRADED FD T S&P SMLCP MOMENT 46137V498 605739 10042 SH SOLE 0 0 0 10042 INVESCO QQQ TR UNIT SER 1 46090E103 260100 586 SH SOLE 0 0 0 586 ISHARES INC MSCI EM ASIA ETF 464286426 2049335 30089 SH SOLE 0 0 0 30089 ISHARES INC MSCI EMRG CHN 46434G764 1050653 18250 SH SOLE 0 0 0 18250 ISHARES TR MSCI EMG MKT ETF 464287234 1566257 38127 SH SOLE 0 0 0 38127 ISHARES TR RUS 1000 GRW ETF 464287614 345813 1026 SH SOLE 0 0 0 1026 ISHARES TR MSCI USA MMENTM 46432F396 907711 4845 SH SOLE 0 0 0 4845 ISHARES TR CORE S&P500 ETF 464287200 1784414 3394 SH SOLE 0 0 0 3394 ISHARES TR MSCI USA QLT FCT 46432F339 10987563 66855 SH SOLE 0 0 0 66855 ISHARES TR ESG AW MSCI EAFE 46435G516 658378 8239 SH SOLE 0 0 0 8239 ISHARES TR MSCI EAFE MIN VL 46429B689 442149 6238 SH SOLE 0 0 0 6238 ISHARES TR CORE S&P US VLU 464287663 861896 9530 SH SOLE 0 0 0 9530 ISHARES TR MSCI INDIA SM CP 46429B614 1862085 26499 SH SOLE 0 0 0 26499 ISHARES TR CORE MSCI EAFE 46432F842 9734101 131152 SH SOLE 0 0 0 131152 ISHARES TR CORE S&P MCP ETF 464287507 2621426 43158 SH SOLE 0 0 0 43158 ISHARES TR CORE S&P SCP ETF 464287804 6189314 56002 SH SOLE 0 0 0 56002 ISHARES TR ESG AWR MSCI USA 46435G425 798282 6944 SH SOLE 0 0 0 6944 ISHARES TR 0-5YR HI YL CP 46434V407 297460 6991 SH SOLE 0 0 0 6991 ISHARES TR GLOBAL REIT ETF 46434V647 9415730 397624 SH SOLE 0 0 0 397624 ISHARES TR MSCI EAFE ETF 464287465 6199491 77629 SH SOLE 0 0 0 77629 ISHARES TR CRE U S REIT ETF 464288521 9100163 169148 SH SOLE 0 0 0 169148 ISHARES TR EAFE GRWTH ETF 464288885 255531 2462 SH SOLE 0 0 0 2462 J P MORGAN EXCHANGE TRADED F MUNICIPAL ETF 46641Q647 1660245 32721 SH SOLE 0 0 0 32721 J P MORGAN EXCHANGE TRADED F ULTRA SHT MUNCPL 46641Q654 1498555 29534 SH SOLE 0 0 0 29534 J P MORGAN EXCHANGE TRADED F CORE PLUS BD ETF 46641Q670 7565259 162188 SH SOLE 0 0 0 162188 J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 46641Q332 1142851 19752 SH SOLE 0 0 0 19752 JOHN HANCOCK EXCHANGE TRADED MLTFCTR LRG CAP 47804J107 2562359 39567 SH SOLE 0 0 0 39567 JOHN HANCOCK EXCHANGE TRADED MULTIFACTOR MI 47804J206 12681534 221010 SH SOLE 0 0 0 221010 JOHNSON & JOHNSON COM 478160104 1110406 7019 SH SOLE 0 0 0 7019 JPMORGAN CHASE & CO COM 46625H100 1150828 5746 SH SOLE 0 0 0 5746 KLA CORP COM NEW 482480100 650880 932 SH SOLE 0 0 0 932 LOWES COS INC COM 548661107 225011 883 SH SOLE 0 0 0 883 MASTERCARD INCORPORATED CL A 57636Q104 209171 434 SH SOLE 0 0 0 434 MCDONALDS CORP COM 580135101 448095 1589 SH SOLE 0 0 0 1589 MCKESSON CORP COM 58155Q103 213129 397 SH SOLE 0 0 0 397 MERCK & CO INC COM 58933Y105 327529 2482 SH SOLE 0 0 0 2482 META PLATFORMS INC CL A 30303M102 802031 1652 SH SOLE 0 0 0 1652 MGE ENERGY INC COM 55277P104 254514 3233 SH SOLE 0 0 0 3233 MICROSOFT CORP COM 594918104 5152990 12248 SH SOLE 0 0 0 12248 NETFLIX INC COM 64110L106 687498 1132 SH SOLE 0 0 0 1132 NORTHROP GRUMMAN CORP COM 666807102 499155 1043 SH SOLE 0 0 0 1043 NVIDIA CORPORATION COM 67066G104 4049857 4482 SH SOLE 0 0 0 4482 ORACLE CORP COM 68389X105 1611703 12831 SH SOLE 0 0 0 12831 PACER FDS TR DEVELOPED MRKT 69374H873 411452 12878 SH SOLE 0 0 0 12878 PACER FDS TR US CASH COWS 100 69374H881 2631918 45292 SH SOLE 0 0 0 45292 PEPSICO INC COM 713448108 1036727 5924 SH SOLE 0 0 0 5924 PHILIP MORRIS INTL INC COM 718172109 395402 4316 SH SOLE 0 0 0 4316 PIMCO ETF TR MULTISECTOR BD 72201R585 525118 20385 SH SOLE 0 0 0 20385 PIMCO ETF TR INTER MUN BD ACT 72201R866 2783829 53056 SH SOLE 0 0 0 53056 PINNACLE WEST CAP CORP COM 723484101 957740 12816 SH SOLE 0 0 0 12816 PROCTER AND GAMBLE CO COM 742718109 655709 4041 SH SOLE 0 0 0 4041 PULTE GROUP INC COM 745867101 215065 1783 SH SOLE 0 0 0 1783 ROCKWELL AUTOMATION INC COM 773903109 253101 869 SH SOLE 0 0 0 869 S&P GLOBAL INC COM 78409V104 731715 1720 SH SOLE 0 0 0 1720 SALESFORCE INC COM 79466L302 201743 670 SH SOLE 0 0 0 670 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 430030 6929 SH SOLE 0 0 0 6929 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 569146 8669 SH SOLE 0 0 0 8669 SELECT SECTOR SPDR TR SBI MATERIALS 81369Y100 908726 9783 SH SOLE 0 0 0 9783 SELECT SECTOR SPDR TR ENERGY 81369Y506 515061 5456 SH SOLE 0 0 0 5456 SPDR INDEX SHS FDS PORTFOLIO EMG MK 78463X509 13974465 386142 SH SOLE 0 0 0 386142 SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 19824976 553152 SH SOLE 0 0 0 553152 SPDR S&P 500 ETF TR TR UNIT 78462F103 1096931 2097 SH SOLE 0 0 0 2097 SPDR SER TR PORTFLI TIPS ETF 78464A656 4809153 187711 SH SOLE 0 0 0 187711 SPDR SER TR S&P 600 SMCP VAL 78464A300 2073638 24993 SH SOLE 0 0 0 24993 SPDR SER TR S&P 600 SMCP GRW 78464A201 4859917 55714 SH SOLE 0 0 0 55714 SPDR SER TR PORTFOLIO AGRGTE 78464A649 6363160 251707 SH SOLE 0 0 0 251707 SPDR SER TR PRTFLO S&P500 GW 78464A409 21218152 290064 SH SOLE 0 0 0 290064 SPDR SER TR PORTFOLIO S&P600 78468R853 2621776 60915 SH SOLE 0 0 0 60915 SPDR SER TR S&P OILGAS EXP 78468R556 477837 3084 SH SOLE 0 0 0 3084 SPDR SER TR PORTFOLIO S&P500 78464A854 3458021 56201 SH SOLE 0 0 0 56201 SPDR SER TR S&P 400 MDCP VAL 78464A839 16682797 219510 SH SOLE 0 0 0 219510 SPDR SER TR PRTFLO S&P500 VL 78464A508 25936102 517687 SH SOLE 0 0 0 517687 SPDR SER TR BBG CONV SEC ETF 78464A359 396368 5427 SH SOLE 0 0 0 5427 SPDR SER TR PORTFOLIO S&P400 78464A847 754068 14137 SH SOLE 0 0 0 14137 SPDR SER TR S&P 400 MDCP GRW 78464A821 8275206 94801 SH SOLE 0 0 0 94801 STARBUCKS CORP COM 855244109 412579 4514 SH SOLE 0 0 0 4514 STRYKER CORPORATION COM 863667101 1663628 4649 SH SOLE 0 0 0 4649 TESLA INC COM 88160R101 2358161 13415 SH SOLE 0 0 0 13415 THERMO FISHER SCIENTIFIC INC COM 883556102 1057324 1819 SH SOLE 0 0 0 1819 TRANE TECHNOLOGIES PLC SHS G8994E103 687458 2290 SH SOLE 0 0 0 2290 UNION PAC CORP COM 907818108 1254426 5101 SH SOLE 0 0 0 5101 UNITEDHEALTH GROUP INC COM 91324P102 1377047 2784 SH SOLE 0 0 0 2784 VANECK ETF TRUST SEMICONDUCTR ETF 92189F676 1601463 7118 SH SOLE 0 0 0 7118 VANGUARD ADMIRAL FDS INC 500 GRTH IDX F 921932505 33282837 109228 SH SOLE 0 0 0 109228 VANGUARD INDEX FDS SM CP VAL ETF 922908611 531391 2769 SH SOLE 0 0 0 2769 VANGUARD INDEX FDS SMALL CP ETF 922908751 626108 2739 SH SOLE 0 0 0 2739 VANGUARD INDEX FDS SML CP GRW ETF 922908595 892734 3424 SH SOLE 0 0 0 3424 VANGUARD INDEX FDS GROWTH ETF 922908736 7794318 22645 SH SOLE 0 0 0 22645 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 628127 4029 SH SOLE 0 0 0 4029 VANGUARD INDEX FDS MID CAP ETF 922908629 2445880 9789 SH SOLE 0 0 0 9789 VANGUARD INDEX FDS VALUE ETF 922908744 2976223 18275 SH SOLE 0 0 0 18275 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 5357010 11144 SH SOLE 0 0 0 11144 VANGUARD INDEX FDS TOTAL STK MKT 922908769 529479 2037 SH SOLE 0 0 0 2037 VANGUARD INDEX FDS MCAP GR IDXVIP 922908538 2227952 9449 SH SOLE 0 0 0 9449 VANGUARD SCOTTSDALE FDS VNG RUS1000GRW 92206C680 4963418 57268 SH SOLE 0 0 0 57268 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 1131817 6198 SH SOLE 0 0 0 6198 VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 921943858 20087816 400395 SH SOLE 0 0 0 400395 VERIZON COMMUNICATIONS INC COM 92343V104 326755 7787 SH SOLE 0 0 0 7787 VISA INC COM CL A 92826C839 1425989 5110 SH SOLE 0 0 0 5110 WALMART INC COM 931142103 393630 6542 SH SOLE 0 0 0 6542 WELLS FARGO CO NEW COM 949746101 391258 6750 SH SOLE 0 0 0 6750 ZILLOW GROUP INC CL C CAP STK 98954M200 497312 10195 SH SOLE 0 0 0 10195