Intangible assets, net (Tables)

12 Months Ended

Dec. 31, 2023

Intangible assets, net.

Schedule of intangible assets, net

	As of December 31,
	2022	2023
	RMB	RMB
Gross carrying amount
Agency contract rights (1)	218,974,843	159,701,258
Licensed copyrights of content	55,377,358	67,072,231
Brand name	41,207,663	41,906,429
Software	21,063,281	24,272,306
Platform	10,099,917	10,271,184
License for Online Transmission of Audio/Video Programs	7,988,748	7,988,748
Others	5,760,599	6,039,349
Total of gross carrying amount	360,472,409	317,251,505
Less: accumulated amortization
Agency contract rights	(179,904,671)	(105,730,346)
Licensed copyrights of content	(32,485,850)	(16,451,950)
Brand name	(17,341,557)	(41,906,429)
Software	(11,184,034)	(17,614,761)
Platform	(8,670,779)	(10,271,184)
Others	(4,162,083)	(4,582,697)
Total of accumulated amortization	(253,748,974)	(196,557,367)
Intangible assets, net	106,723,435	120,694,138

(1) The agency contract rights, which represent prepayment of cooperation costs to top streamers, acquired during the years ended December 31, 2022 and 2023 are RMB15,136,791 and RMB47,358,491, respectively, with weighted average amortization period of 3 years and 4.6 years.

Schedule of future amortization expense

	Future
	amortization
	expenses
	RMB
2024	76,387,686
2025	12,425,185
2026	8,130,401
2027	7,765,246
2028 and thereafter	7,996,872
Total	112,705,390

Schedule of weighted average amortization periods of intangible assets

	As of December 31,
	2022	2023
Brand name	10 years	10 years
Agency contract rights	3.6 years	4.3 years
Platform	5 years	5 years
Software	3.5 years	3.3 years
Others	3.2 years	3.2 years