0001756759-24-000005.txt : 20240815
0001756759-24-000005.hdr.sgml : 20240815
20240815095940
ACCESSION NUMBER: 0001756759-24-000005
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20240630
FILED AS OF DATE: 20240815
DATE AS OF CHANGE: 20240815
EFFECTIVENESS DATE: 20240815
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Clarity Asset Management, Inc.
CENTRAL INDEX KEY: 0001756759
ORGANIZATION NAME:
IRS NUMBER: 391908088
STATE OF INCORPORATION: IA
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-23969
FILM NUMBER: 241210899
BUSINESS ADDRESS:
STREET 1: 2117 PHILADELPHIA STREET, SUITE 100
CITY: AMES
STATE: IA
ZIP: 50010
BUSINESS PHONE: (515) 233-3152
MAIL ADDRESS:
STREET 1: 2117 PHILADELPHIA STREET, SUITE 100
CITY: AMES
STATE: IA
ZIP: 50010
13F-HR
1
primary_doc.xml
X0202
13F-HR
LIVE
false
false
false
0001756759
XXXXXXXX
06-30-2024
06-30-2024
Clarity Asset Management, Inc.
2117 PHILADELPHIA STREET, SUITE 100
AMES
IA
50010
13F HOLDINGS REPORT
028-23969
N
Ruth Thortvedt
Compliance Consultant
7202109492
Ruth Thortvedt
Broomfield
CO
08-15-2024
0
196
140827470
false
INFORMATION TABLE
2
Q22024.xml
AMERICAN CENTY ETF TR
AVANTIS RESPON U
025072281
22127939
358347
SH
SOLE
0
0
0
VANGUARD WORLD FD
ESG US STK ETF
921910733
16240314
168084
SH
SOLE
0
0
0
AMERICAN CENTY ETF TR
AVANTIS RESPONSI
025072299
14868446
267707
SH
SOLE
0
0
0
NUSHARES ETF TR
NUVEEN ESG LRGCP
67092P201
14440718
177929
SH
SOLE
0
0
0
ISHARES TR
NATIONAL MUN ETF
464288414
11454455
107503
SH
SOLE
0
0
0
ISHARES TR
ESG AWR MSCI USA
46435G425
10281209
86165
SH
SOLE
0
0
0
ISHARES TR
ESG AW MSCI EAFE
46435G516
5869383
74503
SH
SOLE
0
0
0
ISHARES INC
MSCI EMRG CHN
46434G764
5426259
91660
SH
SOLE
0
0
0
NUSHARES ETF TR
NUVEEN ESG LRGVL
67092P300
5394487
142749
SH
SOLE
0
0
0
PIMCO ETF TR
MUNI INCOME OPP
72201R635
4769922
104972
SH
SOLE
0
0
0
ISHARES TR
SHRT NAT MUN ETF
464288158
4562076
43635
SH
SOLE
0
0
0
PIMCO ETF TR
ENHANCD SHORT
72201R643
3698716
37478
SH
SOLE
0
0
0
VANGUARD CHARLOTTE FDS
TOTAL INT BD ETF
92203J407
3329909
68418
SH
SOLE
0
0
0
J P MORGAN EXCHANGE TRADED F
ULTRA SHT MUNCPL
46641Q654
1972236
38862
SH
SOLE
0
0
0
ISHARES TR
S&P 500 GRWT ETF
464287309
1471090
15897
SH
SOLE
0
0
0
ISHARES TR
CORE S&P TTL STK
464287150
1284886
10817
SH
SOLE
0
0
0
ISHARES TR
INTL DIV GRWTH
46435G524
882200
13089
SH
SOLE
0
0
0
ISHARES TR
S&P 500 VAL ETF
464287408
843098
4632
SH
SOLE
0
0
0
ISHARES TR
ESG AWRE 1 5 YR
46435G243
621342
25371
SH
SOLE
0
0
0
LENNOX INTL INC
COM
526107107
595083
1112
SH
SOLE
0
0
0
CASEYS GEN STORES INC
COM
147528103
519340
1361
SH
SOLE
0
0
0
FIDELITY COVINGTON TRUST
MSCI RL EST ETF
316092857
486535
19200
SH
SOLE
0
0
0
VANGUARD INDEX FDS
TOTAL STK MKT
922908769
447315
1672
SH
SOLE
0
0
0
MICROSOFT CORP
COM
594918104
427182
956
SH
SOLE
0
0
0
DEERE CO
COM
244199105
351242
940
SH
SOLE
0
0
0
3M CO
COM
88579Y101
300385
2939
SH
SOLE
0
0
0
ISHARES TR
S&P SML 600 GWT
464287887
283332
2206
SH
SOLE
0
0
0
ISHARES TR
S&P MC 400VL ETF
464287705
273699
2412
SH
SOLE
0
0
0
NUSHARES ETF TR
NUVEEN ESG INTL
67092P805
256651
8244
SH
SOLE
0
0
0
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
238792
587
SH
SOLE
0
0
0
APPLE INC
COM
037833100
230815
1096
SH
SOLE
0
0
0
JOHNSON JOHNSON
COM
478160104
206754
1415
SH
SOLE
0
0
0
VANECK ETF TRUST
MRNGSTR WDE MOAT
92189F643
195518
2257
SH
SOLE
0
0
0
CHEVRON CORP NEW
COM
166764100
176778
1130
SH
SOLE
0
0
0
AMERICAN CENTY ETF TR
US EQT ETF
025072885
176031
1952
SH
SOLE
0
0
0
ISHARES TR
USD GRN BOND ETF
46435U440
161540
3471
SH
SOLE
0
0
0
ISHARES TR
CORE S&P500 ETF
464287200
160053
292
SH
SOLE
0
0
0
VANGUARD STAR FDS
VG TL INTL STK F
921909768
153403
2544
SH
SOLE
0
0
0
WALMART INC
COM
931142103
151486
2237
SH
SOLE
0
0
0
AMERICAN CENTY ETF TR
INTL EQT ETF
025072703
142302
2286
SH
SOLE
0
0
0
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
132205
264
SH
SOLE
0
0
0
ALPHABET INC
CAP STK CL A
02079K305
130504
716
SH
SOLE
0
0
0
FIDELITY COVINGTON TRUST
VLU FACTOR ETF
316092782
130457
2266
SH
SOLE
0
0
0
FIDELITY COVINGTON TRUST
LOW VOLITY ETF
316092824
125253
2196
SH
SOLE
0
0
0
ISHARES TR
ESG MSCI LEADR
46435U218
124600
1279
SH
SOLE
0
0
0
INTEL CORP
COM
458140100
114060
3683
SH
SOLE
0
0
0
NORTHERN LTS FD TR IV
INSPIRE CORP ESG
66538H633
111266
4771
SH
SOLE
0
0
0
PARKER HANNIFIN CORP
COM
701094104
110231
218
SH
SOLE
0
0
0
LOWES COS INC
COM
548661107
102223
464
SH
SOLE
0
0
0
PRINCIPAL FINANCIAL GROUP IN
COM
74251V102
95459
1217
SH
SOLE
0
0
0
GARMIN LTD
SHS
H2906T109
94766
582
SH
SOLE
0
0
0
DOVER CORP
COM
260003108
86975
482
SH
SOLE
0
0
0
TRIP COM GROUP LTD
ADS
89677Q107
85822
1826
SH
SOLE
0
0
0
EMERSON ELEC CO
COM
291011104
83020
754
SH
SOLE
0
0
0
ALLIANT ENERGY CORP
COM
018802108
82826
1627
SH
SOLE
0
0
0
NORDSON CORP
COM
655663102
82502
356
SH
SOLE
0
0
0
DISNEY WALT CO
COM
254687106
80151
807
SH
SOLE
0
0
0
CINCINNATI FINL CORP
COM
172062101
79712
675
SH
SOLE
0
0
0
COCA COLA CO
COM
191216100
79709
1252
SH
SOLE
0
0
0
NUSHARES ETF TR
NUVEEN ESG SMLCP
67092P607
79658
2025
SH
SOLE
0
0
0
LANCASTER COLONY CORP
COM
513847103
75307
399
SH
SOLE
0
0
0
WELLS FARGO CO NEW
COM
949746101
74828
1260
SH
SOLE
0
0
0
AMER STATES WTR CO
COM
029899101
74556
1027
SH
SOLE
0
0
0
COLGATE PALMOLIVE CO
COM
194162103
72818
750
SH
SOLE
0
0
0
GENUINE PARTS CO
COM
372460105
72321
523
SH
SOLE
0
0
0
ISHARES TR
SHORT TREAS BD
464288679
68826
623
SH
SOLE
0
0
0
ISHARES TR
0-5 YR TIPS ETF
46429B747
67987
683
SH
SOLE
0
0
0
NORTHWEST NAT HLDG CO
COM
66765N105
61105
1692
SH
SOLE
0
0
0
INTERNATIONAL BUSINESS MACHS
COM
459200101
60776
351
SH
SOLE
0
0
0
HEARTLAND FINL USA INC
COM
42234Q102
60627
1364
SH
SOLE
0
0
0
ABM INDS INC
COM
000957100
60294
1192
SH
SOLE
0
0
0
AMAZON COM INC
COM
023135106
57975
300
SH
SOLE
0
0
0
TOOTSIE ROLL INDS INC
COM
890516107
56854
1860
SH
SOLE
0
0
0
GENERAL ELECTRIC CO
COM NEW
369604301
53573
337
SH
SOLE
0
0
0
HORMEL FOODS CORP
COM
440452100
53056
1740
SH
SOLE
0
0
0
STEPAN CO
COM
858586100
52469
625
SH
SOLE
0
0
0
J P MORGAN EXCHANGE TRADED F
MUNICIPAL ETF
46641Q647
50188
996
SH
SOLE
0
0
0
STANLEY BLACK DECKER INC
COM
854502101
47839
599
SH
SOLE
0
0
0
VANGUARD WORLD FD
MEGA CAP VAL ETF
921910840
46730
394
SH
SOLE
0
0
0
MSA SAFETY INC
COM
553498106
44831
239
SH
SOLE
0
0
0
GORMAN RUPP CO
COM
383082104
42622
1161
SH
SOLE
0
0
0
PEPSICO INC
COM
713448108
42497
258
SH
SOLE
0
0
0
S P GLOBAL INC
COM
78409V104
42472
95
SH
SOLE
0
0
0
GRAINGER W W INC
COM
384802104
42262
47
SH
SOLE
0
0
0
COMMERCE BANCSHARES INC
COM
200525103
42148
756
SH
SOLE
0
0
0
KIMBERLY CLARK CORP
COM
494368103
42106
305
SH
SOLE
0
0
0
ARCHER DANIELS MIDLAND CO
COM
039483102
42005
695
SH
SOLE
0
0
0
UNITED BANKSHARES INC WEST V
COM
909907107
41880
1291
SH
SOLE
0
0
0
ABBOTT LABS
COM
002824100
41858
403
SH
SOLE
0
0
0
ABBVIE INC
COM
00287Y109
41784
244
SH
SOLE
0
0
0
BLACK HILLS CORP
COM
092113109
41697
767
SH
SOLE
0
0
0
CALIFORNIA WTR SVC GROUP
COM
130788102
41521
856
SH
SOLE
0
0
0
SJW GROUP
COM
784305104
41125
758
SH
SOLE
0
0
0
MIDDLESEX WTR CO
COM
596680108
41076
786
SH
SOLE
0
0
0
TENNANT CO
COM
880345103
41068
417
SH
SOLE
0
0
0
SYSCO CORP
COM
871829107
40754
571
SH
SOLE
0
0
0
FEDERAL RLTY INVT TR NEW
SH BEN INT NEW
313745101
40727
403
SH
SOLE
0
0
0
NUCOR CORP
COM
670346105
40498
256
SH
SOLE
0
0
0
RPM INTL INC
COM
749685103
40472
376
SH
SOLE
0
0
0
BECTON DICKINSON CO
COM
075887109
40462
173
SH
SOLE
0
0
0
ILLINOIS TOOL WKS INC
COM
452308109
40460
171
SH
SOLE
0
0
0
NATIONAL FUEL GAS CO
COM
636180101
40411
746
SH
SOLE
0
0
0
CONSOLIDATED EDISON INC
COM
209115104
40393
452
SH
SOLE
0
0
0
FULLER H B CO
COM
359694106
40148
522
SH
SOLE
0
0
0
FORTIS INC
COM
349553107
40001
1030
SH
SOLE
0
0
0
PPG INDS INC
COM
693506107
39960
317
SH
SOLE
0
0
0
TELEPHONE DATA SYS INC
COM NEW
879433829
39321
1897
SH
SOLE
0
0
0
NOVO NORDISK A S
ADR
670100205
39315
275
SH
SOLE
0
0
0
AMERICAN CENTY ETF TR
AVANTIS EMGMKT
025072604
39007
639
SH
SOLE
0
0
0
EXXON MOBIL CORP
COM
30231G102
38697
336
SH
SOLE
0
0
0
AMES NATL CORP
COM
031001100
37502
1830
SH
SOLE
0
0
0
ISHARES TR
CORE S&P US VLU
464287663
35423
402
SH
SOLE
0
0
0
FIDELITY COVINGTON TRUST
QLTY FCTOR ETF
316092790
34099
556
SH
SOLE
0
0
0
MANULIFE FINL CORP
COM
56501R106
33841
1271
SH
SOLE
0
0
0
VANECK ETF TRUST
GOLD MINERS ETF
92189F106
30994
913
SH
SOLE
0
0
0
INVESCO EXCHANGE TRADED FD T
FTSE RAFI 1000
46137V613
29463
776
SH
SOLE
0
0
0
INDEPENDENT BK CORP MICH
COM NEW
453838609
28701
1063
SH
SOLE
0
0
0
ISHARES TR
ESG AWARE MSCI
46435U663
27743
721
SH
SOLE
0
0
0
ISHARES TR
CORE MSCI TOTAL
46432F834
25951
384
SH
SOLE
0
0
0
JPMORGAN CHASE CO
COM
46625H100
24759
122
SH
SOLE
0
0
0
ENERGY TRANSFER L P
COM UT LTD PTN
29273V100
23273
1435
SH
SOLE
0
0
0
GENERAL DYNAMICS CORP
COM
369550108
23211
80
SH
SOLE
0
0
0
HOME DEPOT INC
COM
437076102
22479
65
SH
SOLE
0
0
0
US BANCORP DEL
COM NEW
902973304
21830
550
SH
SOLE
0
0
0
TOYOTA MOTOR CORP
ADS
892331307
20576
100
SH
SOLE
0
0
0
PIMCO ETF TR
SHTRM MUN BD ACT
72201R874
19993
401
SH
SOLE
0
0
0
ISHARES INC
ESG AWR MSCI EM
46434G863
18733
559
SH
SOLE
0
0
0
ISHARES TR
CORE S&P SCP ETF
464287804
18671
175
SH
SOLE
0
0
0
COUSINS PPTYS INC
COM NEW
222795502
18426
796
SH
SOLE
0
0
0
BK OF AMERICA CORP
COM
060505104
18254
459
SH
SOLE
0
0
0
WEST BANCORPORATION INC
CAP STK
95123P106
17900
1000
SH
SOLE
0
0
0
FIDELITY COVINGTON TRUST
MSCI UTILS INDEX
316092865
16642
379
SH
SOLE
0
0
0
NVIDIA CORPORATION
COM
67066G104
16265
132
SH
SOLE
0
0
0
META PLATFORMS INC
CL A
30303M102
16167
32
SH
SOLE
0
0
0
VANGUARD WORLD FDS
UTILITIES ETF
92204A876
15500
105
SH
SOLE
0
0
0
FIDELITY COVINGTON TRUST
MOMENTUM FACTR
316092816
15444
242
SH
SOLE
0
0
0
DIMENSIONAL ETF TRUST
US SMALL CAP ETF
25434V500
14878
248
SH
SOLE
0
0
0
NUSHARES ETF TR
NUVEEN ESG MIDVL
67092P508
14396
436
SH
SOLE
0
0
0
ISHARES TR
CORE HIGH DV ETF
46429B663
13914
128
SH
SOLE
0
0
0
PRUDENTIAL FINL INC
COM
744320102
13878
118
SH
SOLE
0
0
0
CONOCOPHILLIPS
COM
20825C104
13154
115
SH
SOLE
0
0
0
ISHARES TR
SELECT DIVID ETF
464287168
12832
106
SH
SOLE
0
0
0
SPDR GOLD TR
GOLD SHS
78463V107
11918
55
SH
SOLE
0
0
0
AMERICAN WTR WKS CO INC NEW
COM
030420103
11324
88
SH
SOLE
0
0
0
FIDELITY MERRIMACK STR TR
TOTAL BD ETF
316188309
10580
235
SH
SOLE
0
0
0
DIMENSIONAL ETF TRUST
INTL SMALL CAP E
25434V773
10343
420
SH
SOLE
0
0
0
FIDELITY COVINGTON TRUST
INT HG DIV ETF
316092725
10100
497
SH
SOLE
0
0
0
ISHARES TR
CORE US AGGBD ET
464287226
9767
101
SH
SOLE
0
0
0
ISHARES TR
ESG AWR US AGRGT
46435U549
9378
201
SH
SOLE
0
0
0
FIDELITY COVINGTON TRUST
EMERG MKTS MLTFT
316092543
7698
301
SH
SOLE
0
0
0
VANGUARD SPECIALIZED FUNDS
DIV APP ETF
921908844
7399
41
SH
SOLE
0
0
0
CISCO SYS INC
COM
17275R102
7338
154
SH
SOLE
0
0
0
LULULEMON ATHLETICA INC
COM
550021109
7169
24
SH
SOLE
0
0
0
TENABLE HLDGS INC
COM
88025T102
6973
160
SH
SOLE
0
0
0
REGENERON PHARMACEUTICALS
COM
75886F107
5255
5
SH
SOLE
0
0
0
MERCK CO INC
COM
58933Y105
4704
38
SH
SOLE
0
0
0
WHIRLPOOL CORP
COM
963320106
4333
42
SH
SOLE
0
0
0
ISHARES TR
MSCI USA ESG SLC
464288802
4225
38
SH
SOLE
0
0
0
ISHARES TR
CORE S&P MCP ETF
464287507
4204
72
SH
SOLE
0
0
0
ICU MED INC
COM
44930G107
4038
34
SH
SOLE
0
0
0
DIREXION SHS ETF TR
DLY SCOND 3XBU
25459W458
3991
72
SH
SOLE
0
0
0
SAREPTA THERAPEUTICS INC
COM
803607100
3950
25
SH
SOLE
0
0
0
FIDELITY MERRIMACK STR TR
LTD TRM BD ETF
316188200
3898
79
SH
SOLE
0
0
0
FIRST TR EXCHANGE TRADED FD
GBL WND ENRG ETF
33736G106
3879
239
SH
SOLE
0
0
0
ARK ETF TR
3D PRINTING ETF
00214Q500
3708
189
SH
SOLE
0
0
0
NORTHERN LTS FD TR IV
INTRNTINL ESG
66538H419
3475
118
SH
SOLE
0
0
0
ON SEMICONDUCTOR CORP
COM
682189105
3428
50
SH
SOLE
0
0
0
PELOTON INTERACTIVE INC
CL A COM
70614W100
3380
1000
SH
SOLE
0
0
0
METLIFE INC
COM
59156R108
3091
44
SH
SOLE
0
0
0
MEDTRONIC PLC
SHS
G5960L103
3018
38
SH
SOLE
0
0
0
WILLAMETTE VY VINEYARD INC
COM
969136100
2751
700
SH
SOLE
0
0
0
ISHARES INC
CORE MSCI EMKT
46434G103
2392
45
SH
SOLE
0
0
0
VANGUARD INDEX FDS
VALUE ETF
922908744
2261
14
SH
SOLE
0
0
0
ISHARES TR
CORE MSCI EAFE
46432F842
2187
30
SH
SOLE
0
0
0
ISHARES TR
CORE LT USDB ETF
464289479
2115
43
SH
SOLE
0
0
0
FS KKR CAP CORP
COM
302635206
2082
106
SH
SOLE
0
0
0
MP MATERIALS CORP
COM CL A
553368101
1910
150
SH
SOLE
0
0
0
WISDOMTREE TR
EM EX ST-OWNED
97717X578
1861
61
SH
SOLE
0
0
0
CELSIUS HLDGS INC
COM NEW
15118V207
1427
25
SH
SOLE
0
0
0
KYNDRYL HLDGS INC
COMMON STOCK
50155Q100
1368
52
SH
SOLE
0
0
0
J P MORGAN EXCHANGE TRADED F
ULTRA SHRT INC
46641Q837
1344
27
SH
SOLE
0
0
0
MICRON TECHNOLOGY INC
COM
595112103
1315
10
SH
SOLE
0
0
0
AT T INC
COM
00206R102
1153
60
SH
SOLE
0
0
0
ISHARES TR
ISHS 5-10YR INVT
464288638
1025
20
SH
SOLE
0
0
0
AKERO THERAPEUTICS INC
COM
00973Y108
985
42
SH
SOLE
0
0
0
PIPER SANDLER COMPANIES
COM
724078100
895
4
SH
SOLE
0
0
0
FIDELITY COVINGTON TRUST
SML MID MLTFCT
316092527
889
24
SH
SOLE
0
0
0
GENERAL MTRS CO
COM
37045V100
790
17
SH
SOLE
0
0
0
CLEVELAND CLIFFS INC NEW
COM
185899101
770
50
SH
SOLE
0
0
0
CVS HEALTH CORP
COM
126650100
692
12
SH
SOLE
0
0
0
SNOWFLAKE INC
CL A
833445109
675
5
SH
SOLE
0
0
0
REALTY INCOME CORP
COM
756109104
667
13
SH
SOLE
0
0
0
GENERAC HLDGS INC
COM
368736104
661
5
SH
SOLE
0
0
0
BRIGHTHOUSE FINL INC
COM
10922N103
607
14
SH
SOLE
0
0
0
ROKU INC
COM CL A
77543R102
599
10
SH
SOLE
0
0
0
PAYPAL HLDGS INC
COM
70450Y103
566
10
SH
SOLE
0
0
0