0001756759-24-000005.txt : 20240815 0001756759-24-000005.hdr.sgml : 20240815 20240815095940 ACCESSION NUMBER: 0001756759-24-000005 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20240630 FILED AS OF DATE: 20240815 DATE AS OF CHANGE: 20240815 EFFECTIVENESS DATE: 20240815 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Clarity Asset Management, Inc. CENTRAL INDEX KEY: 0001756759 ORGANIZATION NAME: IRS NUMBER: 391908088 STATE OF INCORPORATION: IA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-23969 FILM NUMBER: 241210899 BUSINESS ADDRESS: STREET 1: 2117 PHILADELPHIA STREET, SUITE 100 CITY: AMES STATE: IA ZIP: 50010 BUSINESS PHONE: (515) 233-3152 MAIL ADDRESS: STREET 1: 2117 PHILADELPHIA STREET, SUITE 100 CITY: AMES STATE: IA ZIP: 50010 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001756759 XXXXXXXX 06-30-2024 06-30-2024 Clarity Asset Management, Inc.
2117 PHILADELPHIA STREET, SUITE 100 AMES IA 50010
13F HOLDINGS REPORT 028-23969 N
Ruth Thortvedt Compliance Consultant 7202109492 Ruth Thortvedt Broomfield CO 08-15-2024 0 196 140827470 false
INFORMATION TABLE 2 Q22024.xml AMERICAN CENTY ETF TR AVANTIS RESPON U 025072281 22127939 358347 SH SOLE 0 0 0 VANGUARD WORLD FD ESG US STK ETF 921910733 16240314 168084 SH SOLE 0 0 0 AMERICAN CENTY ETF TR AVANTIS RESPONSI 025072299 14868446 267707 SH SOLE 0 0 0 NUSHARES ETF TR NUVEEN ESG LRGCP 67092P201 14440718 177929 SH SOLE 0 0 0 ISHARES TR NATIONAL MUN ETF 464288414 11454455 107503 SH SOLE 0 0 0 ISHARES TR ESG AWR MSCI USA 46435G425 10281209 86165 SH SOLE 0 0 0 ISHARES TR ESG AW MSCI EAFE 46435G516 5869383 74503 SH SOLE 0 0 0 ISHARES INC MSCI EMRG CHN 46434G764 5426259 91660 SH SOLE 0 0 0 NUSHARES ETF TR NUVEEN ESG LRGVL 67092P300 5394487 142749 SH SOLE 0 0 0 PIMCO ETF TR MUNI INCOME OPP 72201R635 4769922 104972 SH SOLE 0 0 0 ISHARES TR SHRT NAT MUN ETF 464288158 4562076 43635 SH SOLE 0 0 0 PIMCO ETF TR ENHANCD SHORT 72201R643 3698716 37478 SH SOLE 0 0 0 VANGUARD CHARLOTTE FDS TOTAL INT BD ETF 92203J407 3329909 68418 SH SOLE 0 0 0 J P MORGAN EXCHANGE TRADED F ULTRA SHT MUNCPL 46641Q654 1972236 38862 SH SOLE 0 0 0 ISHARES TR S&P 500 GRWT ETF 464287309 1471090 15897 SH SOLE 0 0 0 ISHARES TR CORE S&P TTL STK 464287150 1284886 10817 SH SOLE 0 0 0 ISHARES TR INTL DIV GRWTH 46435G524 882200 13089 SH SOLE 0 0 0 ISHARES TR S&P 500 VAL ETF 464287408 843098 4632 SH SOLE 0 0 0 ISHARES TR ESG AWRE 1 5 YR 46435G243 621342 25371 SH SOLE 0 0 0 LENNOX INTL INC COM 526107107 595083 1112 SH SOLE 0 0 0 CASEYS GEN STORES INC COM 147528103 519340 1361 SH SOLE 0 0 0 FIDELITY COVINGTON TRUST MSCI RL EST ETF 316092857 486535 19200 SH SOLE 0 0 0 VANGUARD INDEX FDS TOTAL STK MKT 922908769 447315 1672 SH SOLE 0 0 0 MICROSOFT CORP COM 594918104 427182 956 SH SOLE 0 0 0 DEERE CO COM 244199105 351242 940 SH SOLE 0 0 0 3M CO COM 88579Y101 300385 2939 SH SOLE 0 0 0 ISHARES TR S&P SML 600 GWT 464287887 283332 2206 SH SOLE 0 0 0 ISHARES TR S&P MC 400VL ETF 464287705 273699 2412 SH SOLE 0 0 0 NUSHARES ETF TR NUVEEN ESG INTL 67092P805 256651 8244 SH SOLE 0 0 0 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 238792 587 SH SOLE 0 0 0 APPLE INC COM 037833100 230815 1096 SH SOLE 0 0 0 JOHNSON JOHNSON COM 478160104 206754 1415 SH SOLE 0 0 0 VANECK ETF TRUST MRNGSTR WDE MOAT 92189F643 195518 2257 SH SOLE 0 0 0 CHEVRON CORP NEW COM 166764100 176778 1130 SH SOLE 0 0 0 AMERICAN CENTY ETF TR US EQT ETF 025072885 176031 1952 SH SOLE 0 0 0 ISHARES TR USD GRN BOND ETF 46435U440 161540 3471 SH SOLE 0 0 0 ISHARES TR CORE S&P500 ETF 464287200 160053 292 SH SOLE 0 0 0 VANGUARD STAR FDS VG TL INTL STK F 921909768 153403 2544 SH SOLE 0 0 0 WALMART INC COM 931142103 151486 2237 SH SOLE 0 0 0 AMERICAN CENTY ETF TR INTL EQT ETF 025072703 142302 2286 SH SOLE 0 0 0 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 132205 264 SH SOLE 0 0 0 ALPHABET INC CAP STK CL A 02079K305 130504 716 SH SOLE 0 0 0 FIDELITY COVINGTON TRUST VLU FACTOR ETF 316092782 130457 2266 SH SOLE 0 0 0 FIDELITY COVINGTON TRUST LOW VOLITY ETF 316092824 125253 2196 SH SOLE 0 0 0 ISHARES TR ESG MSCI LEADR 46435U218 124600 1279 SH SOLE 0 0 0 INTEL CORP COM 458140100 114060 3683 SH SOLE 0 0 0 NORTHERN LTS FD TR IV INSPIRE CORP ESG 66538H633 111266 4771 SH SOLE 0 0 0 PARKER HANNIFIN CORP COM 701094104 110231 218 SH SOLE 0 0 0 LOWES COS INC COM 548661107 102223 464 SH SOLE 0 0 0 PRINCIPAL FINANCIAL GROUP IN COM 74251V102 95459 1217 SH SOLE 0 0 0 GARMIN LTD SHS H2906T109 94766 582 SH SOLE 0 0 0 DOVER CORP COM 260003108 86975 482 SH SOLE 0 0 0 TRIP COM GROUP LTD ADS 89677Q107 85822 1826 SH SOLE 0 0 0 EMERSON ELEC CO COM 291011104 83020 754 SH SOLE 0 0 0 ALLIANT ENERGY CORP COM 018802108 82826 1627 SH SOLE 0 0 0 NORDSON CORP COM 655663102 82502 356 SH SOLE 0 0 0 DISNEY WALT CO COM 254687106 80151 807 SH SOLE 0 0 0 CINCINNATI FINL CORP COM 172062101 79712 675 SH SOLE 0 0 0 COCA COLA CO COM 191216100 79709 1252 SH SOLE 0 0 0 NUSHARES ETF TR NUVEEN ESG SMLCP 67092P607 79658 2025 SH SOLE 0 0 0 LANCASTER COLONY CORP COM 513847103 75307 399 SH SOLE 0 0 0 WELLS FARGO CO NEW COM 949746101 74828 1260 SH SOLE 0 0 0 AMER STATES WTR CO COM 029899101 74556 1027 SH SOLE 0 0 0 COLGATE PALMOLIVE CO COM 194162103 72818 750 SH SOLE 0 0 0 GENUINE PARTS CO COM 372460105 72321 523 SH SOLE 0 0 0 ISHARES TR SHORT TREAS BD 464288679 68826 623 SH SOLE 0 0 0 ISHARES TR 0-5 YR TIPS ETF 46429B747 67987 683 SH SOLE 0 0 0 NORTHWEST NAT HLDG CO COM 66765N105 61105 1692 SH SOLE 0 0 0 INTERNATIONAL BUSINESS MACHS COM 459200101 60776 351 SH SOLE 0 0 0 HEARTLAND FINL USA INC COM 42234Q102 60627 1364 SH SOLE 0 0 0 ABM INDS INC COM 000957100 60294 1192 SH SOLE 0 0 0 AMAZON COM INC COM 023135106 57975 300 SH SOLE 0 0 0 TOOTSIE ROLL INDS INC COM 890516107 56854 1860 SH SOLE 0 0 0 GENERAL ELECTRIC CO COM NEW 369604301 53573 337 SH SOLE 0 0 0 HORMEL FOODS CORP COM 440452100 53056 1740 SH SOLE 0 0 0 STEPAN CO COM 858586100 52469 625 SH SOLE 0 0 0 J P MORGAN EXCHANGE TRADED F MUNICIPAL ETF 46641Q647 50188 996 SH SOLE 0 0 0 STANLEY BLACK DECKER INC COM 854502101 47839 599 SH SOLE 0 0 0 VANGUARD WORLD FD MEGA CAP VAL ETF 921910840 46730 394 SH SOLE 0 0 0 MSA SAFETY INC COM 553498106 44831 239 SH SOLE 0 0 0 GORMAN RUPP CO COM 383082104 42622 1161 SH SOLE 0 0 0 PEPSICO INC COM 713448108 42497 258 SH SOLE 0 0 0 S P GLOBAL INC COM 78409V104 42472 95 SH SOLE 0 0 0 GRAINGER W W INC COM 384802104 42262 47 SH SOLE 0 0 0 COMMERCE BANCSHARES INC COM 200525103 42148 756 SH SOLE 0 0 0 KIMBERLY CLARK CORP COM 494368103 42106 305 SH SOLE 0 0 0 ARCHER DANIELS MIDLAND CO COM 039483102 42005 695 SH SOLE 0 0 0 UNITED BANKSHARES INC WEST V COM 909907107 41880 1291 SH SOLE 0 0 0 ABBOTT LABS COM 002824100 41858 403 SH SOLE 0 0 0 ABBVIE INC COM 00287Y109 41784 244 SH SOLE 0 0 0 BLACK HILLS CORP COM 092113109 41697 767 SH SOLE 0 0 0 CALIFORNIA WTR SVC GROUP COM 130788102 41521 856 SH SOLE 0 0 0 SJW GROUP COM 784305104 41125 758 SH SOLE 0 0 0 MIDDLESEX WTR CO COM 596680108 41076 786 SH SOLE 0 0 0 TENNANT CO COM 880345103 41068 417 SH SOLE 0 0 0 SYSCO CORP COM 871829107 40754 571 SH SOLE 0 0 0 FEDERAL RLTY INVT TR NEW SH BEN INT NEW 313745101 40727 403 SH SOLE 0 0 0 NUCOR CORP COM 670346105 40498 256 SH SOLE 0 0 0 RPM INTL INC COM 749685103 40472 376 SH SOLE 0 0 0 BECTON DICKINSON CO COM 075887109 40462 173 SH SOLE 0 0 0 ILLINOIS TOOL WKS INC COM 452308109 40460 171 SH SOLE 0 0 0 NATIONAL FUEL GAS CO COM 636180101 40411 746 SH SOLE 0 0 0 CONSOLIDATED EDISON INC COM 209115104 40393 452 SH SOLE 0 0 0 FULLER H B CO COM 359694106 40148 522 SH SOLE 0 0 0 FORTIS INC COM 349553107 40001 1030 SH SOLE 0 0 0 PPG INDS INC COM 693506107 39960 317 SH SOLE 0 0 0 TELEPHONE DATA SYS INC COM NEW 879433829 39321 1897 SH SOLE 0 0 0 NOVO NORDISK A S ADR 670100205 39315 275 SH SOLE 0 0 0 AMERICAN CENTY ETF TR AVANTIS EMGMKT 025072604 39007 639 SH SOLE 0 0 0 EXXON MOBIL CORP COM 30231G102 38697 336 SH SOLE 0 0 0 AMES NATL CORP COM 031001100 37502 1830 SH SOLE 0 0 0 ISHARES TR CORE S&P US VLU 464287663 35423 402 SH SOLE 0 0 0 FIDELITY COVINGTON TRUST QLTY FCTOR ETF 316092790 34099 556 SH SOLE 0 0 0 MANULIFE FINL CORP COM 56501R106 33841 1271 SH SOLE 0 0 0 VANECK ETF TRUST GOLD MINERS ETF 92189F106 30994 913 SH SOLE 0 0 0 INVESCO EXCHANGE TRADED FD T FTSE RAFI 1000 46137V613 29463 776 SH SOLE 0 0 0 INDEPENDENT BK CORP MICH COM NEW 453838609 28701 1063 SH SOLE 0 0 0 ISHARES TR ESG AWARE MSCI 46435U663 27743 721 SH SOLE 0 0 0 ISHARES TR CORE MSCI TOTAL 46432F834 25951 384 SH SOLE 0 0 0 JPMORGAN CHASE CO COM 46625H100 24759 122 SH SOLE 0 0 0 ENERGY TRANSFER L P COM UT LTD PTN 29273V100 23273 1435 SH SOLE 0 0 0 GENERAL DYNAMICS CORP COM 369550108 23211 80 SH SOLE 0 0 0 HOME DEPOT INC COM 437076102 22479 65 SH SOLE 0 0 0 US BANCORP DEL COM NEW 902973304 21830 550 SH SOLE 0 0 0 TOYOTA MOTOR CORP ADS 892331307 20576 100 SH SOLE 0 0 0 PIMCO ETF TR SHTRM MUN BD ACT 72201R874 19993 401 SH SOLE 0 0 0 ISHARES INC ESG AWR MSCI EM 46434G863 18733 559 SH SOLE 0 0 0 ISHARES TR CORE S&P SCP ETF 464287804 18671 175 SH SOLE 0 0 0 COUSINS PPTYS INC COM NEW 222795502 18426 796 SH SOLE 0 0 0 BK OF AMERICA CORP COM 060505104 18254 459 SH SOLE 0 0 0 WEST BANCORPORATION INC CAP STK 95123P106 17900 1000 SH SOLE 0 0 0 FIDELITY COVINGTON TRUST MSCI UTILS INDEX 316092865 16642 379 SH SOLE 0 0 0 NVIDIA CORPORATION COM 67066G104 16265 132 SH SOLE 0 0 0 META PLATFORMS INC CL A 30303M102 16167 32 SH SOLE 0 0 0 VANGUARD WORLD FDS UTILITIES ETF 92204A876 15500 105 SH SOLE 0 0 0 FIDELITY COVINGTON TRUST MOMENTUM FACTR 316092816 15444 242 SH SOLE 0 0 0 DIMENSIONAL ETF TRUST US SMALL CAP ETF 25434V500 14878 248 SH SOLE 0 0 0 NUSHARES ETF TR NUVEEN ESG MIDVL 67092P508 14396 436 SH SOLE 0 0 0 ISHARES TR CORE HIGH DV ETF 46429B663 13914 128 SH SOLE 0 0 0 PRUDENTIAL FINL INC COM 744320102 13878 118 SH SOLE 0 0 0 CONOCOPHILLIPS COM 20825C104 13154 115 SH SOLE 0 0 0 ISHARES TR SELECT DIVID ETF 464287168 12832 106 SH SOLE 0 0 0 SPDR GOLD TR GOLD SHS 78463V107 11918 55 SH SOLE 0 0 0 AMERICAN WTR WKS CO INC NEW COM 030420103 11324 88 SH SOLE 0 0 0 FIDELITY MERRIMACK STR TR TOTAL BD ETF 316188309 10580 235 SH SOLE 0 0 0 DIMENSIONAL ETF TRUST INTL SMALL CAP E 25434V773 10343 420 SH SOLE 0 0 0 FIDELITY COVINGTON TRUST INT HG DIV ETF 316092725 10100 497 SH SOLE 0 0 0 ISHARES TR CORE US AGGBD ET 464287226 9767 101 SH SOLE 0 0 0 ISHARES TR ESG AWR US AGRGT 46435U549 9378 201 SH SOLE 0 0 0 FIDELITY COVINGTON TRUST EMERG MKTS MLTFT 316092543 7698 301 SH SOLE 0 0 0 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 7399 41 SH SOLE 0 0 0 CISCO SYS INC COM 17275R102 7338 154 SH SOLE 0 0 0 LULULEMON ATHLETICA INC COM 550021109 7169 24 SH SOLE 0 0 0 TENABLE HLDGS INC COM 88025T102 6973 160 SH SOLE 0 0 0 REGENERON PHARMACEUTICALS COM 75886F107 5255 5 SH SOLE 0 0 0 MERCK CO INC COM 58933Y105 4704 38 SH SOLE 0 0 0 WHIRLPOOL CORP COM 963320106 4333 42 SH SOLE 0 0 0 ISHARES TR MSCI USA ESG SLC 464288802 4225 38 SH SOLE 0 0 0 ISHARES TR CORE S&P MCP ETF 464287507 4204 72 SH SOLE 0 0 0 ICU MED INC COM 44930G107 4038 34 SH SOLE 0 0 0 DIREXION SHS ETF TR DLY SCOND 3XBU 25459W458 3991 72 SH SOLE 0 0 0 SAREPTA THERAPEUTICS INC COM 803607100 3950 25 SH SOLE 0 0 0 FIDELITY MERRIMACK STR TR LTD TRM BD ETF 316188200 3898 79 SH SOLE 0 0 0 FIRST TR EXCHANGE TRADED FD GBL WND ENRG ETF 33736G106 3879 239 SH SOLE 0 0 0 ARK ETF TR 3D PRINTING ETF 00214Q500 3708 189 SH SOLE 0 0 0 NORTHERN LTS FD TR IV INTRNTINL ESG 66538H419 3475 118 SH SOLE 0 0 0 ON SEMICONDUCTOR CORP COM 682189105 3428 50 SH SOLE 0 0 0 PELOTON INTERACTIVE INC CL A COM 70614W100 3380 1000 SH SOLE 0 0 0 METLIFE INC COM 59156R108 3091 44 SH SOLE 0 0 0 MEDTRONIC PLC SHS G5960L103 3018 38 SH SOLE 0 0 0 WILLAMETTE VY VINEYARD INC COM 969136100 2751 700 SH SOLE 0 0 0 ISHARES INC CORE MSCI EMKT 46434G103 2392 45 SH SOLE 0 0 0 VANGUARD INDEX FDS VALUE ETF 922908744 2261 14 SH SOLE 0 0 0 ISHARES TR CORE MSCI EAFE 46432F842 2187 30 SH SOLE 0 0 0 ISHARES TR CORE LT USDB ETF 464289479 2115 43 SH SOLE 0 0 0 FS KKR CAP CORP COM 302635206 2082 106 SH SOLE 0 0 0 MP MATERIALS CORP COM CL A 553368101 1910 150 SH SOLE 0 0 0 WISDOMTREE TR EM EX ST-OWNED 97717X578 1861 61 SH SOLE 0 0 0 CELSIUS HLDGS INC COM NEW 15118V207 1427 25 SH SOLE 0 0 0 KYNDRYL HLDGS INC COMMON STOCK 50155Q100 1368 52 SH SOLE 0 0 0 J P MORGAN EXCHANGE TRADED F ULTRA SHRT INC 46641Q837 1344 27 SH SOLE 0 0 0 MICRON TECHNOLOGY INC COM 595112103 1315 10 SH SOLE 0 0 0 AT T INC COM 00206R102 1153 60 SH SOLE 0 0 0 ISHARES TR ISHS 5-10YR INVT 464288638 1025 20 SH SOLE 0 0 0 AKERO THERAPEUTICS INC COM 00973Y108 985 42 SH SOLE 0 0 0 PIPER SANDLER COMPANIES COM 724078100 895 4 SH SOLE 0 0 0 FIDELITY COVINGTON TRUST SML MID MLTFCT 316092527 889 24 SH SOLE 0 0 0 GENERAL MTRS CO COM 37045V100 790 17 SH SOLE 0 0 0 CLEVELAND CLIFFS INC NEW COM 185899101 770 50 SH SOLE 0 0 0 CVS HEALTH CORP COM 126650100 692 12 SH SOLE 0 0 0 SNOWFLAKE INC CL A 833445109 675 5 SH SOLE 0 0 0 REALTY INCOME CORP COM 756109104 667 13 SH SOLE 0 0 0 GENERAC HLDGS INC COM 368736104 661 5 SH SOLE 0 0 0 BRIGHTHOUSE FINL INC COM 10922N103 607 14 SH SOLE 0 0 0 ROKU INC COM CL A 77543R102 599 10 SH SOLE 0 0 0 PAYPAL HLDGS INC COM 70450Y103 566 10 SH SOLE 0 0 0