0001748766-23-000004.txt : 20231018 0001748766-23-000004.hdr.sgml : 20231018 20231018104454 ACCESSION NUMBER: 0001748766-23-000004 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230930 FILED AS OF DATE: 20231018 DATE AS OF CHANGE: 20231018 EFFECTIVENESS DATE: 20231018 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Brand Asset Management Group, Inc. CENTRAL INDEX KEY: 0001748766 IRS NUMBER: 431601121 STATE OF INCORPORATION: MO FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18859 FILM NUMBER: 231331160 BUSINESS ADDRESS: STREET 1: 16090 SWINGLEY RIDGE ROAD STREET 2: SUITE 620 CITY: CHESTERFIELD STATE: MO ZIP: 63017 BUSINESS PHONE: 6365327333 MAIL ADDRESS: STREET 1: 16090 SWINGLEY RIDGE ROAD STREET 2: SUITE 620 CITY: CHESTERFIELD STATE: MO ZIP: 63017 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false true false 0001748766 XXXXXXXX 09-30-2023 09-30-2023 Brand Asset Management Group, Inc.

16090 SWINGLEY RIDGE ROAD SUITE 620 CHESTERFIELD MO 63017

13F HOLDINGS REPORT 028-18859 000106162 801-41031 N Sara Smith 636-532-7333 Sara Smith Chesterfield MO 10-18-2023 0 73 194974732 false INFORMATION TABLE 2 brand_3q2023.inftbl.xml ALPHABET INC CAP STK CL A 02079K305 BBG009S39JY5 203880 1558 SH SOLE 0 0 1558 AMEREN CORP COM 023608102 BBG001S5NF24 226520 3027 SH SOLE 0 0 3027 APPLE INC COM 037833100 BBG001S5N8V8 1066293 6228 SH SOLE 0 0 6228 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 BBG001S90346 396890 1133 SH SOLE 0 0 1133 COLUMBIA ETF TR II EM CORE EX ETF 19762B202 BBG009XW7GY3 245739 8962 SH SOLE 0 0 8962 DIMENSIONAL ETF TRUST INTERNATNAL VAL 25434V807 BBG012G21Y06 263342 8073 SH SOLE 0 0 8073 INTERNATIONAL BUSINESS MACHS COM 459200101 BBG001S5S399 268114 1911 SH SOLE 0 0 1911 INVESCO QQQ TR UNIT SER 1 46090E103 BBG001S9GN63 398782 1113 SH SOLE 0 0 1113 ISHARES INC CORE MSCI EMKT 46434G103 BBG003HC3DG9 19912242 418412 SH SOLE 0 0 418412 ISHARES TR CORE MSCI EAFE 46432F842 BBG003H6TRS0 276963 4304 SH SOLE 0 0 4304 ISHARES TR CORE S&P MCP ETF 464287507 BBG001SFC7V0 20034318 80346 SH SOLE 0 0 80346 ISHARES TR CORE S&P SCP ETF 464287804 BBG001SFC7W9 248088 2630 SH SOLE 0 0 2630 ISHARES TR CORE S&P500 ETF 464287200 BBG001SFB7R6 4439616 10338 SH SOLE 0 0 10338 ISHARES TR EAFE SML CP ETF 464288273 BBG001SYVWS7 15976091 282913 SH SOLE 0 0 282913 ISHARES TR JPMORGAN USD EMG 464288281 BBG001SQS9Y2 689630 8357 SH SOLE 0 0 8357 ISHARES TR MICRO-CAP ETF 464288869 BBG001SP7X10 499199 4987 SH SOLE 0 0 4987 ISHARES TR MORNINGSTAR GRWT 464287119 BBG001SBRHJ5 2241128 37571 SH SOLE 0 0 37571 ISHARES TR MORNINGSTAR VALU 464288109 BBG001SBRHX9 772124 11921 SH SOLE 0 0 11921 ISHARES TR MORNINGSTR US EQ 464287127 BBG001SBR743 3422405 58110 SH SOLE 0 0 58110 ISHARES TR MRGSTR MD CP ETF 464288208 BBG001SBRK26 2258985 37820 SH SOLE 0 0 37820 ISHARES TR MRGSTR MD CP GRW 464288307 BBG001SBRK44 220637 3862 SH SOLE 0 0 3862 ISHARES TR MRGSTR SM CP ETF 464288505 BBG001SBRKC5 1514356 32164 SH SOLE 0 0 32164 ISHARES TR MSCI ACWI ETF 464288257 BBG001S56QV7 330022 3573 SH SOLE 0 0 3573 ISHARES TR MSCI EAFE ETF 464287465 BBG001SG09V7 453149 6575 SH SOLE 0 0 6575 ISHARES TR MSCI EMG MKT ETF 464287234 BBG001SK77D5 738602 19463 SH SOLE 0 0 19463 ISHARES TR RUS 1000 ETF 464287622 BBG001S562W9 1686708 7180 SH SOLE 0 0 7180 ISHARES TR RUS 1000 GRW ETF 464287614 BBG001S56320 10084466 37912 SH SOLE 0 0 37912 ISHARES TR RUS 1000 VAL ETF 464287598 BBG001S562P7 4522797 29791 SH SOLE 0 0 29791 ISHARES TR RUS MID CAP ETF 464287499 BBG001SJCNS1 405342 5853 SH SOLE 0 0 5853 ISHARES TR RUSSELL 2000 ETF 464287655 BBG001SFC7Y7 1167894 6608 SH SOLE 0 0 6608 ISHARES TR S&P 500 GRWT ETF 464287309 BBG001S561Q8 293864 4295 SH SOLE 0 0 4295 ISHARES TR SHRT NAT MUN ETF 464288158 BBG001SLS4Q3 1394782 13560 SH SOLE 0 0 13560 JOHNSON & JOHNSON COM 478160104 BBG001S5SHQ9 217895 1399 SH SOLE 0 0 1399 MASTERCARD INCORPORATED CL A 57636Q104 BBG001SKNNS6 834579 2108 SH SOLE 0 0 2108 MICROSOFT CORP COM 594918104 BBG001S5TD05 827531 2621 SH SOLE 0 0 2621 NVIDIA CORPORATION COM 67066G104 BBG001S5TZJ6 315803 726 SH SOLE 0 0 726 PALANTIR TECHNOLOGIES INC CL A 69608A108 BBG001T53796 2903552 181472 SH SOLE 0 0 181472 PEPSICO INC COM 713448108 BBG001S695T1 398862 2354 SH SOLE 0 0 2354 PFIZER INC COM 717081103 BBG001S5V466 314916 9494 SH SOLE 0 0 9494 PROCTER AND GAMBLE CO COM 742718109 BBG001S5V4L9 699645 4797 SH SOLE 0 0 4797 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 BBG001T6L7D9 6792764 283741 SH SOLE 0 0 283741 SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 BBG001T5XQY3 8564586 252196 SH SOLE 0 0 252196 SCHWAB STRATEGIC TR INTL SCEQT ETF 808524888 BBG001T6L7C0 5322604 165042 SH SOLE 0 0 165042 SCHWAB STRATEGIC TR US AGGREGATE B 808524839 BBG001WBMLH8 562021 12707 SH SOLE 0 0 12707 SCHWAB STRATEGIC TR US LCAP GR ETF 808524300 BBG001T66WN0 2013695 27691 SH SOLE 0 0 27691 SCHWAB STRATEGIC TR US LCAP VA ETF 808524409 BBG001T66WQ7 5982810 92814 SH SOLE 0 0 92814 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 BBG001T5XQV6 5936439 117321 SH SOLE 0 0 117321 SCHWAB STRATEGIC TR US MID-CAP ETF 808524508 BBG001V036R6 6244041 92258 SH SOLE 0 0 92258 SCHWAB STRATEGIC TR US REIT ETF 808524847 BBG001V039G2 189188 10658 SH SOLE 0 0 10658 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 BBG001T5XQW5 3907974 94350 SH SOLE 0 0 94350 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 BBG001S7T107 206430 3000 SH SOLE 0 0 3000 SPDR INDEX SHS FDS DJ GLB RL ES ETF 78463X749 BBG001T2P370 441457 11556 SH SOLE 0 0 11556 SPDR INDEX SHS FDS S&P INTL SMLCP 78463X871 BBG001SRXRK9 567123 19462 SH SOLE 0 0 19462 SPDR S&P 500 ETF TR TR UNIT 78462F103 BBG001S72SM3 1946317 4553 SH SOLE 0 0 4553 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 BBG001S63NQ1 321932 705 SH SOLE 0 0 705 UNITEDHEALTH GROUP INC COM 91324P102 BBG001S6WCJ1 1539186 3053 SH SOLE 0 0 3053 VANGUARD BD INDEX FDS SHORT TRM BOND 921937827 BBG001ST39Q2 643940 8566 SH SOLE 0 0 8566 VANGUARD INDEX FDS GROWTH ETF 922908736 BBG001SHTTS4 205144 753 SH SOLE 0 0 753 VANGUARD INDEX FDS MID CAP ETF 922908629 BBG001SHVTS1 10479616 50325 SH SOLE 0 0 50325 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 BBG001TC6MC1 1007094 2565 SH SOLE 0 0 2565 VANGUARD INDEX FDS SM CP VAL ETF 922908611 BBG001SHVTR2 694898 4357 SH SOLE 0 0 4357 VANGUARD INDEX FDS SMALL CP ETF 922908751 BBG001SHTTV0 2470603 13067 SH SOLE 0 0 13067 VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 BBG001SP7T00 1081961 20859 SH SOLE 0 0 20859 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 BBG001SHTTZ6 1913767 48808 SH SOLE 0 0 48808 VANGUARD INTL EQUITY INDEX F FTSE EUROPE ETF 922042874 BBG001SHTV18 235444 4064 SH SOLE 0 0 4064 VANGUARD INTL EQUITY INDEX F FTSE SMCAP ETF 922042718 BBG001T0SKD6 463032 4360 SH SOLE 0 0 4360 VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 922042742 BBG001T2YZG9 981997 10539 SH SOLE 0 0 10539 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 BBG003H12XS7 249261 5272 SH SOLE 0 0 5272 VANGUARD MUN BD FDS TAX EXEMPT BD 922907746 BBG009THVRX1 289611 6021 SH SOLE 0 0 6021 VANGUARD SCOTTSDALE FDS VNG RUS1000GRW 92206C680 BBG001TCH518 10812558 157986 SH SOLE 0 0 157986 VANGUARD SCOTTSDALE FDS VNG RUS1000VAL 92206C714 BBG001TCH581 7124591 106880 SH SOLE 0 0 106880 VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 921943858 BBG001SSPWL4 477200 10915 SH SOLE 0 0 10915 VANGUARD WORLD FD MEGA CAP INDEX 921910873 BBG001T0Y6Y7 2139697 14089 SH SOLE 0 0 14089