0001748766-23-000004.txt : 20231018
0001748766-23-000004.hdr.sgml : 20231018
20231018104454
ACCESSION NUMBER: 0001748766-23-000004
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20230930
FILED AS OF DATE: 20231018
DATE AS OF CHANGE: 20231018
EFFECTIVENESS DATE: 20231018
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Brand Asset Management Group, Inc.
CENTRAL INDEX KEY: 0001748766
IRS NUMBER: 431601121
STATE OF INCORPORATION: MO
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-18859
FILM NUMBER: 231331160
BUSINESS ADDRESS:
STREET 1: 16090 SWINGLEY RIDGE ROAD
STREET 2: SUITE 620
CITY: CHESTERFIELD
STATE: MO
ZIP: 63017
BUSINESS PHONE: 6365327333
MAIL ADDRESS:
STREET 1: 16090 SWINGLEY RIDGE ROAD
STREET 2: SUITE 620
CITY: CHESTERFIELD
STATE: MO
ZIP: 63017
13F-HR
1
primary_doc.xml
X0202
13F-HR
LIVE
false
true
false
0001748766
XXXXXXXX
09-30-2023
09-30-2023
Brand Asset Management Group, Inc.
16090 SWINGLEY RIDGE ROAD
SUITE 620
CHESTERFIELD
MO
63017
13F HOLDINGS REPORT
028-18859
000106162
801-41031
N
Sara Smith
Chief Compliance Officers and Operations Specialist
636-532-7333
Sara Smith
Chesterfield
MO
10-18-2023
0
73
194974732
false
INFORMATION TABLE
2
brand_3q2023.inftbl.xml
ALPHABET INC
CAP STK CL A
02079K305
BBG009S39JY5
203880
1558
SH
SOLE
0
0
1558
AMEREN CORP
COM
023608102
BBG001S5NF24
226520
3027
SH
SOLE
0
0
3027
APPLE INC
COM
037833100
BBG001S5N8V8
1066293
6228
SH
SOLE
0
0
6228
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
BBG001S90346
396890
1133
SH
SOLE
0
0
1133
COLUMBIA ETF TR II
EM CORE EX ETF
19762B202
BBG009XW7GY3
245739
8962
SH
SOLE
0
0
8962
DIMENSIONAL ETF TRUST
INTERNATNAL VAL
25434V807
BBG012G21Y06
263342
8073
SH
SOLE
0
0
8073
INTERNATIONAL BUSINESS MACHS
COM
459200101
BBG001S5S399
268114
1911
SH
SOLE
0
0
1911
INVESCO QQQ TR
UNIT SER 1
46090E103
BBG001S9GN63
398782
1113
SH
SOLE
0
0
1113
ISHARES INC
CORE MSCI EMKT
46434G103
BBG003HC3DG9
19912242
418412
SH
SOLE
0
0
418412
ISHARES TR
CORE MSCI EAFE
46432F842
BBG003H6TRS0
276963
4304
SH
SOLE
0
0
4304
ISHARES TR
CORE S&P MCP ETF
464287507
BBG001SFC7V0
20034318
80346
SH
SOLE
0
0
80346
ISHARES TR
CORE S&P SCP ETF
464287804
BBG001SFC7W9
248088
2630
SH
SOLE
0
0
2630
ISHARES TR
CORE S&P500 ETF
464287200
BBG001SFB7R6
4439616
10338
SH
SOLE
0
0
10338
ISHARES TR
EAFE SML CP ETF
464288273
BBG001SYVWS7
15976091
282913
SH
SOLE
0
0
282913
ISHARES TR
JPMORGAN USD EMG
464288281
BBG001SQS9Y2
689630
8357
SH
SOLE
0
0
8357
ISHARES TR
MICRO-CAP ETF
464288869
BBG001SP7X10
499199
4987
SH
SOLE
0
0
4987
ISHARES TR
MORNINGSTAR GRWT
464287119
BBG001SBRHJ5
2241128
37571
SH
SOLE
0
0
37571
ISHARES TR
MORNINGSTAR VALU
464288109
BBG001SBRHX9
772124
11921
SH
SOLE
0
0
11921
ISHARES TR
MORNINGSTR US EQ
464287127
BBG001SBR743
3422405
58110
SH
SOLE
0
0
58110
ISHARES TR
MRGSTR MD CP ETF
464288208
BBG001SBRK26
2258985
37820
SH
SOLE
0
0
37820
ISHARES TR
MRGSTR MD CP GRW
464288307
BBG001SBRK44
220637
3862
SH
SOLE
0
0
3862
ISHARES TR
MRGSTR SM CP ETF
464288505
BBG001SBRKC5
1514356
32164
SH
SOLE
0
0
32164
ISHARES TR
MSCI ACWI ETF
464288257
BBG001S56QV7
330022
3573
SH
SOLE
0
0
3573
ISHARES TR
MSCI EAFE ETF
464287465
BBG001SG09V7
453149
6575
SH
SOLE
0
0
6575
ISHARES TR
MSCI EMG MKT ETF
464287234
BBG001SK77D5
738602
19463
SH
SOLE
0
0
19463
ISHARES TR
RUS 1000 ETF
464287622
BBG001S562W9
1686708
7180
SH
SOLE
0
0
7180
ISHARES TR
RUS 1000 GRW ETF
464287614
BBG001S56320
10084466
37912
SH
SOLE
0
0
37912
ISHARES TR
RUS 1000 VAL ETF
464287598
BBG001S562P7
4522797
29791
SH
SOLE
0
0
29791
ISHARES TR
RUS MID CAP ETF
464287499
BBG001SJCNS1
405342
5853
SH
SOLE
0
0
5853
ISHARES TR
RUSSELL 2000 ETF
464287655
BBG001SFC7Y7
1167894
6608
SH
SOLE
0
0
6608
ISHARES TR
S&P 500 GRWT ETF
464287309
BBG001S561Q8
293864
4295
SH
SOLE
0
0
4295
ISHARES TR
SHRT NAT MUN ETF
464288158
BBG001SLS4Q3
1394782
13560
SH
SOLE
0
0
13560
JOHNSON & JOHNSON
COM
478160104
BBG001S5SHQ9
217895
1399
SH
SOLE
0
0
1399
MASTERCARD INCORPORATED
CL A
57636Q104
BBG001SKNNS6
834579
2108
SH
SOLE
0
0
2108
MICROSOFT CORP
COM
594918104
BBG001S5TD05
827531
2621
SH
SOLE
0
0
2621
NVIDIA CORPORATION
COM
67066G104
BBG001S5TZJ6
315803
726
SH
SOLE
0
0
726
PALANTIR TECHNOLOGIES INC
CL A
69608A108
BBG001T53796
2903552
181472
SH
SOLE
0
0
181472
PEPSICO INC
COM
713448108
BBG001S695T1
398862
2354
SH
SOLE
0
0
2354
PFIZER INC
COM
717081103
BBG001S5V466
314916
9494
SH
SOLE
0
0
9494
PROCTER AND GAMBLE CO
COM
742718109
BBG001S5V4L9
699645
4797
SH
SOLE
0
0
4797
SCHWAB STRATEGIC TR
EMRG MKTEQ ETF
808524706
BBG001T6L7D9
6792764
283741
SH
SOLE
0
0
283741
SCHWAB STRATEGIC TR
INTL EQTY ETF
808524805
BBG001T5XQY3
8564586
252196
SH
SOLE
0
0
252196
SCHWAB STRATEGIC TR
INTL SCEQT ETF
808524888
BBG001T6L7C0
5322604
165042
SH
SOLE
0
0
165042
SCHWAB STRATEGIC TR
US AGGREGATE B
808524839
BBG001WBMLH8
562021
12707
SH
SOLE
0
0
12707
SCHWAB STRATEGIC TR
US LCAP GR ETF
808524300
BBG001T66WN0
2013695
27691
SH
SOLE
0
0
27691
SCHWAB STRATEGIC TR
US LCAP VA ETF
808524409
BBG001T66WQ7
5982810
92814
SH
SOLE
0
0
92814
SCHWAB STRATEGIC TR
US LRG CAP ETF
808524201
BBG001T5XQV6
5936439
117321
SH
SOLE
0
0
117321
SCHWAB STRATEGIC TR
US MID-CAP ETF
808524508
BBG001V036R6
6244041
92258
SH
SOLE
0
0
92258
SCHWAB STRATEGIC TR
US REIT ETF
808524847
BBG001V039G2
189188
10658
SH
SOLE
0
0
10658
SCHWAB STRATEGIC TR
US SML CAP ETF
808524607
BBG001T5XQW5
3907974
94350
SH
SOLE
0
0
94350
SELECT SECTOR SPDR TR
SBI CONS STPLS
81369Y308
BBG001S7T107
206430
3000
SH
SOLE
0
0
3000
SPDR INDEX SHS FDS
DJ GLB RL ES ETF
78463X749
BBG001T2P370
441457
11556
SH
SOLE
0
0
11556
SPDR INDEX SHS FDS
S&P INTL SMLCP
78463X871
BBG001SRXRK9
567123
19462
SH
SOLE
0
0
19462
SPDR S&P 500 ETF TR
TR UNIT
78462F103
BBG001S72SM3
1946317
4553
SH
SOLE
0
0
4553
SPDR S&P MIDCAP 400 ETF TR
UTSER1 S&PDCRP
78467Y107
BBG001S63NQ1
321932
705
SH
SOLE
0
0
705
UNITEDHEALTH GROUP INC
COM
91324P102
BBG001S6WCJ1
1539186
3053
SH
SOLE
0
0
3053
VANGUARD BD INDEX FDS
SHORT TRM BOND
921937827
BBG001ST39Q2
643940
8566
SH
SOLE
0
0
8566
VANGUARD INDEX FDS
GROWTH ETF
922908736
BBG001SHTTS4
205144
753
SH
SOLE
0
0
753
VANGUARD INDEX FDS
MID CAP ETF
922908629
BBG001SHVTS1
10479616
50325
SH
SOLE
0
0
50325
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
BBG001TC6MC1
1007094
2565
SH
SOLE
0
0
2565
VANGUARD INDEX FDS
SM CP VAL ETF
922908611
BBG001SHVTR2
694898
4357
SH
SOLE
0
0
4357
VANGUARD INDEX FDS
SMALL CP ETF
922908751
BBG001SHTTV0
2470603
13067
SH
SOLE
0
0
13067
VANGUARD INTL EQUITY INDEX F
ALLWRLD EX US
922042775
BBG001SP7T00
1081961
20859
SH
SOLE
0
0
20859
VANGUARD INTL EQUITY INDEX F
FTSE EMR MKT ETF
922042858
BBG001SHTTZ6
1913767
48808
SH
SOLE
0
0
48808
VANGUARD INTL EQUITY INDEX F
FTSE EUROPE ETF
922042874
BBG001SHTV18
235444
4064
SH
SOLE
0
0
4064
VANGUARD INTL EQUITY INDEX F
FTSE SMCAP ETF
922042718
BBG001T0SKD6
463032
4360
SH
SOLE
0
0
4360
VANGUARD INTL EQUITY INDEX F
TT WRLD ST ETF
922042742
BBG001T2YZG9
981997
10539
SH
SOLE
0
0
10539
VANGUARD MALVERN FDS
STRM INFPROIDX
922020805
BBG003H12XS7
249261
5272
SH
SOLE
0
0
5272
VANGUARD MUN BD FDS
TAX EXEMPT BD
922907746
BBG009THVRX1
289611
6021
SH
SOLE
0
0
6021
VANGUARD SCOTTSDALE FDS
VNG RUS1000GRW
92206C680
BBG001TCH518
10812558
157986
SH
SOLE
0
0
157986
VANGUARD SCOTTSDALE FDS
VNG RUS1000VAL
92206C714
BBG001TCH581
7124591
106880
SH
SOLE
0
0
106880
VANGUARD TAX-MANAGED FDS
VAN FTSE DEV MKT
921943858
BBG001SSPWL4
477200
10915
SH
SOLE
0
0
10915
VANGUARD WORLD FD
MEGA CAP INDEX
921910873
BBG001T0Y6Y7
2139697
14089
SH
SOLE
0
0
14089