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Condensed Consolidated Statements of Income (Unaudited) - USD ($)
shares in Thousands, $ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2021
Sep. 30, 2020
Sep. 30, 2021
Sep. 30, 2020
Income Statement [Abstract]        
Net sales $ 244,064 $ 151,036 $ 651,585 $ 439,895
Cost of sales 109,588 67,569 293,226 213,407
Gross profit 134,476 83,467 358,359 226,488
Operating expenses:        
Fulfillment 5,776 4,158 15,452 12,450
Selling and distribution 38,354 20,870 95,470 61,703
Marketing 46,955 18,903 108,054 55,491
General and administrative 24,180 17,741 66,028 52,391
Total operating expenses 115,265 61,672 285,004 182,035
Income from operations 19,211 21,795 73,355 44,453
Other (income) expense, net (158) 253 339 300
Income before income taxes 19,369 21,542 73,016 44,153
Provision for income taxes 2,701 2,104 2,558 6,323
Net income $ 16,668 $ 19,438 $ 70,458 $ 37,830
Earnings per share of Class A and Class B common stock:        
Basic $ 0.23 $ 0.28 $ 0.97 $ 0.54
Diluted $ 0.22 $ 0.27 $ 0.95 $ 0.52
Weighted average number of shares of Class A and Class B common stock outstanding:        
Basic 72,810 69,872 72,330 69,537
Diluted 74,881 72,281 74,449 73,155