EX1U-6 MAT CTRCT 7 ex6-4.htm

 

Exhibit 6.4

 

 

   

 

 

 

MOORE STEPHENS PERTH CORPORATE SERVICES PTY LTD

Australian Financial Services License No. 240773

FINANCIAL SERVICES GUIDE

 

 

This Financial Services Guide is issued in relation to our Independent Valuation and Reasonableness Report on the proposed acquisition of 100% of the issued shares of Australian Boutique Spirits Limited (“ABS”) by Elegance Brands Limited (“Elegance”), in exchange for proposed consideration of AUD $26 million in the form of 50% cash and 50% equity. Our report has been prepared at the request of the Directors of Elegance Brands.

 

Moore Stephens Perth Corporate Services Pty Ltd

 

Moore Stephens Perth Corporate Services Pty Ltd (“MSPCS”) has been engaged by the directors of Elegance Brands to prepare an independent expert’s report expressing our opinion as to the current valuation of ABS and whether or not the proposed acquisition of ABS is “reasonable” from the perspective of Elegance Brands.

 

MSPCS holds an Australian Financial Services Licence – Licence No 240773.

 

Financial Services Guide

 

As a result of our report being provided to you we are required to issue to you a Financial Services Guide (“FSG”). The FSG includes information on the use of general financial product advice and is issued so as to comply with our obligations as holder of an Australian Financial Services Licence.

 

Financial Services we are licensed to provide

 

We hold an Australian Financial Services Licence which authorises us to provide reports for the purposes of acting for and on behalf of clients in relation to proposed or actual mergers, acquisitions, takeovers, corporate restructures or share issues, and to carry on a financial services business to provide general financial product advice for securities to retail and wholesale clients.

 

We provide financial product advice by virtue of an engagement to issue a report in connection with the issue of securities of a company or other entities.

 

Our report includes a description of the circumstances of our engagement and identifies the party who has engaged us. You have not have engaged us directly but may be provided with a copy of our report as a retail client because of your connection with the matters on which our report has been issued. We do not accept instructions from retail clients and do not receive remuneration from retail clients for financial services.

 

Our report is provided on our own behalf as an Australian Financial Services Licensee authorised to provide the financial product advice contained in this report.

 

General Financial Product Advice

 

Our report provides general financial product advice only, and does not provide personal financial product advice, because it has been prepared without taking into account your particular personal circumstances or objectives either financial or otherwise, your financial position or your needs.

 

Some individuals may place a different emphasis on various aspects of potential investments.

 

An individual’s decision in relation to the proposed transaction may be influenced by their particular circumstances and, therefore, individuals should seek independent advice.

 

 

Benefits that we may receive

 

We will charge fees for providing our report. The basis on which our fees will be determined has been agreed with, and will be paid by, the person who engaged us to provide the report. Our fees have been agreed on either a fixed fee or time cost basis. We estimate that our fees for the preparation of this report will be approximately $15,000 -

$20,000 plus GST.

 

Remuneration or other benefits received by our employees

 

All our employees receive a salary. Employees may be eligible for bonuses based on overall productivity and contribution to the operation of MSPCS or related entities but any bonuses are not directly in connection with any assignment and in particular are not directly related to the engagement for which our report was provided.

 

Referrals

 

We do not pay commissions or provide any other benefits to any parties or person for referring customers to us in connection with the reports that we are licensed to provide.

 

Associations and relationships

 

MSPCS is the licensed corporate advisory arm of Moore Stephens Perth, Chartered Accountants. The directors of MSPCS may also be partners in Moore Stephens Perth Chartered, Accountants.

 

Moore Stephens Perth, Chartered Accountants is comprised of a number of related entities that provide audit, accounting, tax, and financial advisory services to a wide range of clients.

 

MSPCS’s contact details are set out on our letterhead.

 

Neither MSPCS, nor its related entities, have previously provided any professional services to Elegance Brands and ABS.

 

Complaints resolution

 

As the holder of an Australian Financial Services Licence, we are required to have a system for handling complaints from persons to whom we provide financial product advice. All complaints must be in writing, addressed to The Complaints Officer, Moore Stephens, PO Box 5785, St George’s Terrace, Perth WA 6831.

 

On receipt of a written complaint we will record the complaint, acknowledge receipt of the complaint and seek to resolve the complaint as soon as practical.

 

If we cannot reach a satisfactory resolution, you can raise your concerns with the Australian Financial Complaints Authority Limited (“AFCA”). AFCA is an independent body established to provide advice and assistance in helping resolve complaints relating to the financial services industry. MSPCS is a member of AFCA. AFCA may be contacted directly via the details set out below.

 

Australian Financial Complaints Authority Limited

GPO Box 3

Melbourne VIC 3001

Toll free: 1300 931 678

Facsimile: 03 9613 6399

Email: info@afca.org.au

 

   

 

 

Contents  
     
1. INTRODUCTION 4
2. SCOPE OF THE REPORT 4
3. PROFILE OF ABS 5
4. VALUATION APPROACH 11
5. VALUATION OF ABS 12
6. IS THE PROPOSED ACQUISITION REASONABLE? 18
7. INDEPENDENCE 20
8. QUALIFICATIONS 21
9. DISCLAIMERS AND CONSENTS 21
APPENDIX A – SOURCES OF INFORMATION 23
APPENDIX B – VALUATION METHODOLOGIES 24
APPENDIX C – COMPARABLE COMPANIES FOR TRADING MULTIPLE FOR ABS VALUATION 25
APPENDIX D – COMPARABLE TRANSACTIONS FOR ELEGANCE BRANDS VALUATION 27
APPENDIX E - GLOSSARY 28

 

   

 

 

 

12 March 2020

Level 15, Exchange Tower,

2 The Esplanade, Perth, WA 6000

PO Box 5785, St Georges Terrace,

WA 6831

  T +61 (0)8 9225 5355
The Directors F +61 (0)8 9225 6181
Elegance Brands Inc www.moorestephens.com.au
9100 Wilshire Blvd, 362W  
BEVERLEY HILLS CA 90212  

 

Dear Directors

 

VALUATION AND REASONABLENESS REPORT – AUSTRALIAN BOUTIQUE SPIRITS PTY LTD

 

1. INTRODUCTION
   
1.1 We refer to your instructions dated 23 January 2020 that we prepare a valuation of a 100% equity interest in Australian Boutique Spirits Pty Ltd (“ABS”) for internal use, so as to assist the directors of Elegance Brands Limited (“Elegance” or “the Company”) in forming a view on the value of ABS which we understand Elegance is proposing to acquire. We have been advised that the proposed consideration to be paid by Elegance is AUD $26 million in the form of 50% cash and 50% equity.
   
1.2 You have also asked us to consider whether the proposed acquisition of ABS is “reasonable” from the perspective of Elegance, based on the principles addressed in an Independent Expert’s Report prepared in accordance with the Australian Securities and Investments Commission’s (“ASIC”) Regulatory Guides 111 and 112.
   
1.3 We provide this valuation and reasonableness report in accordance with those instructions. This report has been prepared independently by Mr Peter Gray (director). Peter has been assisted by his fellow directors and staff in the preparation of this report. However, all the analysis to produce the contents of this report have been carried out under Peter’s control and supervision.
   
2. SCOPE OF THE REPORT
   
  Regulatory guidance
   
2.1 A Full Scope Engagement is defined under APES 225 as:
   
  An engagement or Assignment to perform a Valuation and provide a Valuation Report where the Member is free to employ the Valuation Approaches, Valuation Methods, and Valuation Procedures that a reasonable and informed third party would perform taking into consideration all the specific facts and circumstances of the Engagement or Assignment available to the Member at that time. Where a Member has entered into a Valuation Engagement but during the course of performing the Valuation Engagement the Member becomes aware of a limitation or restriction that, if it had been known at the time the Engagement or Assignment was entered into, would have made the Engagement or Assignment a Limited Scope Valuation Engagement then the Valuation Engagement will become a Limited Scope Valuation Engagement.
   
  Our valuation of ABS has been conducted on the basis that it is a full scope engagement.

 

Liability limited by a scheme approved under Professional Standards Legislation. Moore Stephens Perth Corporate Services Pty Ltd - ABN 41 421 048 107. An independent member of Moore Global Network Limited - members in principal cities throughout the world. Moore Stephens Perth Corporate Services Pty Ltd is not a partner or agent of

 

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Approach

 

2.2 Our valuation has been conducted on the basis of fair market value, being the price that could be negotiated in the open market between a knowledgeable, willing, but not anxious buyer and a knowledgeable, willing, but not anxious seller acting at arms-length.
   
2.3 This valuation has been prepared in establishing a fair market value for a 100% equity holding in ABS. The value attributable to a minority interest in the Company, as well as special value considerations (such as a trade sale to a competitor), which could increase the value, have not been considered as they are not relevant to your current plans for the business nor the purpose of this valuation.
   
2.4 Further information on the approach we have employed in assessing whether the proposed acquisition is “reasonable”, from the perspective of Elegance Brands, is set out at Section 6 of this Report.
   
2.5 Our assessment of the proposed acquisition relies on financial information and instructions provided by the Company and the Directors. We have critically analysed the information provided to us, but we have not completed any audit or due diligence of the information which has been provided for the entities which have been valued. This report does not contain any accounting or taxation advice.
   
2.6 Furthermore, our report is based on information, assumptions and economic conditions relevant at the date of our report. Any changes or variations in future information, assumptions or economic conditions have not been factored into our report.
   
3. PROFILE OF ABS
   
  Background
   
3.1 Australian Boutique Spirits Pty Ltd (“ABS”) is a private company incorporated in Australia. ABS develops, manufactures, exports and markets a range of Australian made spirits and alcoholic beverages and has also developed a suite of product formula for the CBD and THC cannabis markets. The focus of ABS is on quality, innovation and first to market beverage trends sold to key global markets.
   
3.2 The value statement of ABS is “to offer a premium quality beverage experience as a result of our unique, innovative recipes and manufacturing process which showcases Australian ingredients”.
   
3.3 ABS has a research and development team which is a key element of their business having developed more than 45 recipes for spirits, ready to drink beverages, liqueurs, CBD/THC (cannabis) and related consumer products over the last five years
   
3.4 All manufacturing and distribution operations of ABS are currently conducted from Australia, whilst it has sales and marketing offices located in Australia and Los Angeles. The Company has an Australian specific manufacturing and distribution strategy, including an existing partnership with Coca Cola Amatil (“CCA”) and has expanded its export focus to North America and other international markets via distributor relationships.
   
3.5 The core business of ABS is to manufacture its products for sale by its distribution partners and to manufacture those products under manufacturing agreements. Currently there is a mix of both contract manufacturing for CCA and Elegance Brands Inc as well as manufacturing its own brands for sale to distribution partners.

 

  5

 

 

Products

 

3.6 ABS currently manufacture the following key products:

 

  Australian Bitters
     
  Australis Gin (about to commence production)
     
  Mr Tails (planned to commence production in May 2020)
     
  Bitter Tales
     
  VOCO – Vodka and coconut water
     
  Opal - Australian coffee liqueur
     
  Amalfi – Italian aperitif

 

Coca-Cola

 

3.7 ABS has entered an agreement with CCA whereby CCA acquired the brand for ABS’s most successful product to date in Australia, Australian Bitters Company. The agreement provides ABS with the exclusive rights to manufacture the Australian Bitters Company product in Australia until 31 December 2031.
   
3.8 Within three years of acquiring the Australian Bitters Company brand, the product has started to dominate the market with a market leading share of the bitters market in Australia. ABS has retained the rights to manufacture and sell the Australian Bitters Company product outside of Australia.
   
3.9 In FY2018 ABS signed a second agreement with CCA whereby CCA acquired the brand for a cocktail mixer that is due for launch in FY20. The agreement provides ABS with the exclusive right to manufacture the product for a period of 10 years. ABS has retained the right to manufacture and sell the product outside of Australia.
   
  Board of Directors
   
3.10 The current Board of Directors are:

 

Name   Title   Experience
Raj Beri   Founder and Managing Director   Mr R Beri is the Managing Director of Elegance Brands and ABS. He brings many years of experience in the beverage industry in sales, marketing, new distribution, and a history of introducing new products into new global markets. Mr R Beri has launched a number of brands by undertaking key R&D.
Sahil Beri   Executive Director   Mr S Beri completed a master’s degree in Pharmacy. He brings a pharmaceutical background to the food and beverage industry. Mr S Beri has developed over 45 recipes for spirits, ready to drink beverages, liqueurs and functional consumable products over the last four years and leads the innovation pipeline.
Meena Beri   Director and Financial Controller   Ms M Beri brings over 40 years of business experience in a multitude of industries to ABS. Through her career she has acted in the CFO and financial controller capacity for businesses in a multitude of industries from Hospitality, Real Estate, Petrol & Convenience and Beverage industries. She provides strategic insight to ABS with her business and investment experience. Ms M Beri hold a Masters in Arts degree from Delhi University.

 

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The Historical Financial Information

 

3.11 The information below provides a summary of the financial information of ABS for the period from incorporation in April 2018 to 31 December 2018 and for the year ended 31 December 2019. ABS began trading in August 2018.

 

Statement of Financial Position  Ref 

Unaudited

31 December 2018

A$

  

Unaudited

31 December 2019

A$

 
ASSETS           
Current assets             
Cash & cash equivalents      69,911    94,975 
Trade receivables  i   229,957    1,988,277 
Related party loans  ii   54,000    574,915 
Prepayments  iii   -    23,767 
Inventory  iv  415,079    260,054 
       768,947    2,941,988 
Non-current assets             
Plant and equipment  v   439,960    284,702 
Intangible assets  vi   26,020,892    26,000,000 
Other non-current assets      51,856    28,089 
       26,512,708    26,312,791 
Total assets      27,281,655    29,254,779 
LIABILITIES             
Current liabilities             
Trade and other payables  vii   142,538    416,643 
Finance leases  viii   10,522    8,185 
       153,060    424,828 
Non-current liabilities             
Finance leases  viii   156,008    28,934 
Related party loans  ix   133,501    264,000 
       289,509    292,934 
Total liabilities      442,569    717,762 
              
NET ASSETS/(LIABILITIES)      26,839,086    28,537,017 
              
EQUITY             
Share capital      600    600 
Other reserve      26,000,000    26,000,000 
Retained profits/(Accumulated losses)      838,486    2,536,417 
TOTAL EQUITY      26,639,086    28,537,017 

 

Source: Unaudited financial statements for ABS for the period ended 31 December 2019

 

3.12 We have not undertaken a review of ABS’s unaudited financial statements in accordance with Australian Auditing and Assurance Standard 2405 ‘Review of Historical Financial Information’ and do not express an opinion on this financial information.

 

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3.13 We note the following in relation to ABS’s recent financial position:

 

  i. The large increase in trade receivables as at 31 December 2019 is due to a significant delivery that took place in December 2019. We have confirmed with Mr R Beri that these are fully recoverable.
     
  ii. Related party loans as at 31 December 2019 include:

 

  - A loan of $520,915 that is due from the Director and sole shareholder, Mr Raj Beri. There is no loan agreement in place, or formal terms and conditions associated with the loan. The loan is expected to be recovered through future consulting fees.
     
  - A loan from a related company to Mr Raj Beri of $54,000. It is a non-trading loan with no formal agreement or terms and conditions in place.

 

  iii. The prepayment as at 31 December 2019 relates to prepaid listing fees.
     
  iv. Inventory comprises raw materials and associated printing. We have confirmed with Mr R Beri that inventory is measured at the lower of cost and net realisable value.
     
  v. Plant and equipment mostly relates to manufacturing equipment. The decline during the year ended 31 December 2019 is due to ongoing depreciation charges and the sale of a motor vehicle in June 2019.
     
  vi. Intangible assets as at 31 December 2019 are made up of the following:

 

Intangible assets  Ref 

31 December 2019

A$

 
At Directors valuation        
Australian Manufacturing agreements  a   14,000,000 
Global brands owned by ABS  b   8,000,000 
Intellectual property owned by ABS  c   4,000,000 
Total      26,000,000 

 

  a) Australian manufacturing agreements relate to exclusive manufacturing agreements in place with Coca-Cola Amatil (Aust) Pty Ltd. These agreements have been measured by the director’s valuation at A$14m based on an assessment of expected future revenue streams arising from these agreements.
     
  b) The Global Brands owned by ABS include Australian Bitters, Australis Gin and VOCO amongst others. These brands have been valued by the Directors using a multiple of expected revenue.
     
  c) The Intellectual Property relates to alcoholic beverage formulations and other formulations including beverages and vapes infused with THC and CBD for expansion in the American market. The IP has been valued by the Directors based on comparable market valuations and expected future revenue from these products.

 

Note that the above valuations have not been performed by an independent third party. We have not relied on these valuations for the purposes of our report.

 

  vii. Trade and other payables include GST payable and payroll costs payable. Note that trade and other payables increased during the year ended 31 December 2019 due to an increase in activity during the year. We have confirmed with Mr R Beri that payables are complete as at 31 December 2019.
     
  viii. The company has a hire purchase leases in relation to some of its plant and equipment. The decline during the year ended 31 December 2019 is due to the sale of a motor vehicle in June 2019.

 

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  ix. The related party loans payable as at 31 December 2019 comprise of the following;

 

  - An amount of $250,000 owed by ABS to CannHealth. No formal agreement exists in relation to this loan.
     
  - A loan of $14,000 owed by ABS to the director Mr S Beri. There is no formal agreement exists in relation to this loan.

 

3.14 The table below sets out a summary of the financial performance of ABS for the period from incorporation in April 2018 to 31 December 2018 and for the year ended 31 December 2019. ABS began trading in August 2018.

 

 

    

Unaudited

9 months ended

  

Unaudited

Year ended

 
Statement of Profit or Loss  Ref 

31 December 2018

A$

  

31 December 2019

A$

 
Revenue           
Sales revenue  ii   1,229,218    2,658,341 
Income received in advance      423,108    2,030,677 
Other revenue     -   76 
Total revenue      1,652,326    4,689,094 
Costs of goods sold             
Opening inventory      -    415,078 
Purchases      600,630    735,466 
Less closing inventory      (415,078)   (260,053)
Total costs of sales      185,552    890,492 
Gross profit      1,466,774    3,798,602 
              
Expenses             
Employee benefit expense  iii   206,751    607,056 
Consultancy costs  iv   145,850    863,693 
Accounting fees      -    66,086 
Advertising and marketing  v   117,114    51,519 
Rental expense  vi   83,498    199,036 
Insurance      32,005    62,981 
Legal costs      11,562    54,331 
Other expenses  Vii   10,203    93,803 
EBITDA      859,791    1,800,097 
Depreciation expense      19,286    43,733 
Loan facility fee  viii   -    44,947 
Finance expense      2,349    13,156 
Profit/(Loss) before tax      838,156    1,698,261 

 

Source: Unaudited financial statements for ABS for the period ended 31 December 2019.

 

3.15 We have not undertaken a review of ABS’s unaudited financial statements in accordance with Australian Auditing and Assurance Standard 2405 ‘Review of Historical Financial Information’ and do not express an opinion on this financial information.

 

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3.16 We note the following in relation to ABSs financial performance:

 

  i. ABS was incorporated in April 2018 and began trading in August 2018 after the business was acquired from a related company of the Directors.
     
  ii. The revenue in ABS is generated from the sale of beverages manufactured and distributed by ABS or its third party distributors. The increase in revenue during the year ended 31 December 2019 has been driven by an increase in exports to the USA.
     
  iii. ABS employ four full time staff members and three directors. Mr R Beri and Mr S Beri are not paid salaries.
     
  iv. Consulting costs for the year ended 31 December 2019 includes $420k relating to Export Development consultation which has helped to drive export sales this period, as well as CEO remuneration of US$300k.
     
  v. Advertising and marketing costs have declined due to many of these costs being pushed to Coca Cola Amatil.
     
  vi. Rental costs increased during the year ended 31 December 2019 due to FY2019 being the first full year of rental costs included in the P&L.
     
  vii. Other operating costs include administrative costs such as occupancy expenses, travel, training etc.
     
  viii. The loan facility fee relates to a short term facility that was used and repaid during FY2019.

 

Capital Structure

 

3.17 At the date of this report, ABS had the following shares on issue:

 

Shareholder  Number of
Ordinary Shares
   % of
Total Shares
 
Amit Raj Beri   600    100%

 

Source: ABS management, ASIC company search

 

AUSTRALIAN BOUTIQUE SPIRITS PTY LTD

 

3.18 ABS is an Australian private company that develops, manufactures, exports and markets a range of Australian made spirits and other alcoholic beverage products. The company is a direct manufacturer and marketer, with a focus on building brands, innovation and new consumption trends. The vision of the entity is to be part of the evolutionary cycle in the creation of new beverage alcohol brands in Australia and globally.
   
  Alcoholic Beverage Manufacturing in Australia

 

  According to IbisWorld Australia, the Spirits Manufacturing industry has faced mixed trading conditions over the last 5 years. The industry has faced strong external competition with imports accounting for approximately one third of domestic demand. In addition, increasing health consciousness has contributed to declines in spirits and ready to drink consumption. However, consumers have been drinking more expensive premium spirits, which has partly offset volume declines.
     
  Unfavourable tax changes introduced in 2008 have also increased the prices of ready to drink alcoholic beverages and increased marketing restrictions, thus further impacting on demand. Consumer preferences are now shifting towards local products, with Australian whiskey and gin becoming more popular, thereby aiding industry growth. The rising popularity of cocktails and the ongoing premiumisation of the beverage market are expected to increase demand for pre- mixed cocktail drinks and craft spirits over the next 5 years.

 

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  The success of Australian spirits is likely to encourage a more diverse range of boutique distillers to enter the industry. However, as mentioned earlier, growing competition from imported products, cider and craft beer manufacturers combined with rising health consciousness are anticipated to constrain future demand.
     
  The key sources of sales revenue for spirits and alcoholic beverage manufacturers are restaurants, bars and pubs. However, liquor producers are also targeting consumers that also entertain at home. It is expected that demand for domestically produced craft spirits is growing from these key sources, which creates further opportunities for the industry to grow.
     
  Revenue derived by the spirit manufacturing industry in 2018-2019 was estimated to be $1.9 billion, with annual growth in the period 2014-2019 of 1.9%pa1.
     
  It is expected that the number of Australian-made spirits producers will grow by 4.2% annually over the five years through 2024 as new small-scale distillers enter the industry. The value of exports is forecast to grow slower than imports over the period, with domestically produced whisky and gin likely to show the strongest growth2.
     
  In terms of outlook, it’s expected that there will be an increasing emphasis on developing higher value, innovative products, with a continuing push towards premium, niche products with higher profit margins.

 

4. VALUATION APPROACH
   
  Definition of Value
   
4.1 Our valuation has been performed on the basis of fair market value, being the price that could be negotiated in the open market between a knowledgeable, willing, but not anxious buyer and knowledgeable, willing, but not anxious seller acting at arms-length.
   
  Valuation Approach Adopted
   
4.2 There are a number of methodologies which can be used to value a company. The principal methodologies which can be used are as follows:

 

  Capitalisation of future maintainable earnings (‘FME’)
     
  Discounted cash flow (‘DCF’)
     
  Quoted market price basis (‘QMP’)
     
  Net asset value (‘NAV’)
     
  Market approach method (Comparable market transactions)

 

4.3 A summary of each of these methodologies is outlined in Appendix B.
   
  Valuation of Australian Boutique Spirits Pty Ltd
   
4.4 In assessing the value of ABS we have utilised the capitalisation of FME as our primary methodology. We have considered all other valuation methodologies but, in our opinion, no other methodology is appropriate. We set out our reasoning below:

 

  ABS has a history of profitable earnings;
     
  There is an adequate number of publicly listed companies with operations sufficiently similar to ABS to provide meaningful analysis;

 

 

1 https://clients1.ibisworld.com.au/reports/au/industry/ataglance.aspx?entid=118

2 http://clients1.ibisworld.com.au/reports/au/industry/industryoutlook.aspx?entid=118

 

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  FME is a reasonable proxy for operating cash flows;
     
  We do not consider that the DCF basis of valuation is appropriate as, in our opinion, the Directors of ABS are not able to reliably and accurately forecast beyond the next 12 months the future cash flows of the business given the start-up/potentially high growth phase of the Company’s current operations.

 

4.5 Our valuation of ABS has been performed on a control basis.
   
4.6 We have considered all other methodologies and their applicability to the business of ABS as follows:

 

  The NAV methodology is not appropriate for a manufacturing business, such as ABS, as the value of the business is not derived from the value of its tangible assets.
     
  ABS is an unlisted company and as such ABS’s shares are not traded on a regulated and observable market, therefore the QMP valuation method is not considered to be appropriate. There are also no recent capital transactions that provide a meaningful guide to its value.

 

5. VALUATION OF ABS
   
5.1 For our primary valuation of ABS, we have adopted the capitalisation of future maintainable earnings (“FME”) methodology to value the business of ABS.
   
  Capitalisation of future maintainable earnings to value the business of ABS
   
5.2 We have assessed the value of ABS on a controlling basis to be in the range of approximately A$21.4m to A$30.4m based on the capitalisation of FME methodology, as summarised in the table below.
   
  Assessed value of ABS on a control basis

 

   Ref  

Low

A$

  

High

A$

 
Assessed EBITDA   5.8    3,000,000    3,000,000 
Assessed EBITDA multiples   5.19    7.0    10.0 
Enterprise value on a control basis        21,000,000    30,000,000 
Add surplus assets   5.36    574,915    574,915 
Add net cash/(debt)   5.37    (206,144)   (206,144)
Equity Value of ABS on a control basis        21,368,771    30,368,771 

 

Source: Moore Stephens analysis

 

5.3 The capitalisation of earnings methodology estimates the value of the equity of a company by capitalising the future maintainable earnings of the underlying business at an appropriate multiple, which reflects the underlying risk profile and growth prospects of the business applying a premium for control where necessary, adding the value of any surplus or non-operating assets (or deducting any excess or non-operating liabilities) and deducting net debt (or adding net cash). Accordingly, valuing ABS using the capitalisation of maintainable earnings methodology requires the determination of the following variables:

 

  future maintainable earnings;
     
  an appropriate capitalisation multiple;
     
  an appropriate premium for control;
     
  the current level of net debt or net cash; and
     
  the value of surplus assets or liabilities.

 

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5.4 Our considerations with regard to each of these factors is presented below:
   
  Future maintainable earnings
   
5.5 Our calculation of future maintainable earnings is based on ABS’s future maintainable earnings before interest, tax, depreciation and amortisation (EBITDA). We have used future maintainable EBITDA as it allows ABS’s earnings, and therefore appropriate capitalisation rates, to be compared to other companies as:

 

  the EBITDA calculation is unaffected by capital structure (level of gearing);
     
  the EBITDA calculation is not impacted by tax structure or different income tax rates; and
     
  EBITDA is often a fair representation of the actual cash that flows through the company.

 

5.6 In assessing future maintainable earnings, we have had regard to the following financial results:

 

  Unaudited financial report for ABS for the period ended 31 December 2018;
     
  Unaudited financial report for ABS for the year ended 31 December 2019; and
     
  Unaudited earnings forecast for ABS for the year ended 31 December 2020.

 

5.7 The business of ABS had previously been trading out of a private entity called Europa International Pty Limited, a company controlled by the family of the two directors, Mr R Beri and Mr S Beri. The ABS business was transferred to ABS in August 2018 and began trading out of that entity from that date. We are not able to obtain historical financial information for the ABS business prior to August 2018 as access has not been granted to us and in any case the financial information would not be comparable due to the other activities performed in Europa International Pty Limited. This is a limitation to our calculation of the FME of the ABS business.
   
5.8 The table below shows a summary of the FME of ABS.

 

   Ref  

Low FME

A$

  

High FME

A$

  

Average FME

A$

 
Adjusted EBITDA   5.18    2,100,000    3,900,000    3,000,000 

 

Source: Moore Stephens analysis

 

5.9 We note that this figure has been provided on an aggregate basis and does not include any synergistic benefits that arise from the Proposed Transaction.
   
5.10 We have made the following normalisation adjustments to EBITDA:

 

   Ref  

Actual

Period* ended

31 December

2018

A$

  

Actual

Year ended

31 December

2019

A$

  

Forecast

A$

 
EBITDA   3.14    859,791    1,800,097    4,522,864 
Add back one-off legal expenses   5.11    11,562    30,000    - 
Add back one of consulting expenses   5.12    -    422,000      
Add back private motor vehicle expenses        2,645    5,589    - 
Add back non-recurring accounting fees incurred   5.13    -    32,000    - 
Adjustment for revenue received in advance   5.14    (423,108)   -    - 
Less estimated salary for Mr R Beri   5.15    (177,375)   -    (425,700)
Less estimated salary for Mr S Beri   5.16    (70,950)   (171,600)   (171,600)
Adjusted EBITDA for the period        202,565    2,118,086    3,925,564 
Adjusted EBITDA annualised for FY18*        486,156    NA    NA 

 

*only includes trading activity from August 2018, annualised for twelve months of trading activity

 

  13

 

 

5.11 One off legal costs relate to the novation of pre-existing agreements.
   
5.12 Once off consulting fees incurred in 2019 relating to brand development plans and establishing distribution arrangements in the US for Australian Bitters and VOCO brands. Considered to be non- recurring relative to our current FME estimate
   
5.13 Accounting fees of $32,000 were incurred during FY2019 in relation to a potential transaction with CannHealth Limited. These are one off, non-recurring costs and have therefore been added back in the FME calculation above.
   
5.14 The adjustment for income invoices in advance relates to revenue recognised for good supplied subsequent to the period end. These amounts represent liabilities of ABS at the period end as ABS has not yet performed its performance obligation to recognise the associated revenue by the period end date. The product related to revenue received in advance for the year ended 31 December 2018 still has not been manufactured and supplied to customers as at 31 December 2019 and therefore carried forward as a liability for the year ended 31 December 2019. The income relates to the Australis Gin product line that is due for launch in April 2020.
   
5.15 Mr R Beri received a salary of US$300,000 during the year ended 31 December 2019 and $nil for the year ended 31 December 2018. The FY2019 salary has been translated to AUD at the exchange rate as at 31 December 2018. The pro rata amount for the year ended 31 December 2018 has been adjusted for in the FME calculation above.
   
5.16 Mr S Beri did not draw a salary from ABS during the period ended 31 December 2018 or 31 December 2019. We have estimated a reasonable salary of US$120,000 per annum based on previous discussions with management. The salary has been translated to AUD at the exchange rate as at each period end. The pro rata amount for the year ended 31 December 2018 has been adjusted for in the FME calculation above.
   
5.17 The increase in EBITDA between the annualised period ended 31 December 2018 and the year ended 31 December 2019 is attributable to the significant drive in export sales during FY19. The FY19 results do not incorporate the launch of any new product lines and effectively form a base level of expected EBITDA going forward. With the expected launch of the Australis Gin product in April 2020 (including pre-orders of A$423,108), the launch of a new cocktail mixer product with Coca Cola Amatil (Mr Tails) in May 2020, the potential drawn from new product lines not yet developed and the expansion of brand exports to the UK and USA, ABS has growth potential in the year ended 31 December 2020 which has been represented by the Forecast column.
   
5.18 On the basis of our review of the financial information above, our discussions with management and the absence of historic financial information associated with new brand launches, we consider the future maintainable EBITDA of the ABS business to be in the range of approximately A$2.1m to A$3.9m.
   
  Assessment of Capitalisation Multiple
   
5.19 Based on our analysis of comparable company multiples, we consider an appropriate controlling multiple for ABS to be in the range of 7.0 to 10.0 times.
   
  Financial information of ABS

 

       Multiple Range 
   Ref   Low   High 
EBITDA multiple for comparable listed companies   5.26    10.8    13.3 
Less: business specific discount (25% - 35%)   5.33    (3.8)   (3.3)
ABS EBITDA multiple (on a control basis)        7.0    10.0 

 

Source: Moore Stephens analysis

 

  14

 

 

5.20 In selecting an appropriate capitalisation multiple to value ABS we have considered the trading multiples of equities of listed companies based on the following criteria:

 

  Exposure to spirits manufacturing;
     
  EBITDA > A$1m;
     
  Market capitalisation between A$1m and A$1,000m; and
     
  Operations in either USA, Canada, Australia, New Zealand and Europe.

 

5.21 We have also observed, where available, EBITDA multiples achieved through the recent sale of spirits manufacturing companies in USA, Canada, Australia, New Zealand and Europe.
   
  Comparable trading company multiples
   
5.22 The table below sets out a summary of the historic and forecast EBITDA multiples of entities listed on the ASX whose operations and activities are comparable to those of ABS. A brief description of each of the comparable companies is set out at Appendix C.
   
  Summary of comparable company trading multiples

 

Company Name  Exchange:Ticker  

EBITDA LTM

AUDmm

  

EBITDA FY18

AUDmm

  

EBITDA FY19

AUDmm

  

EBITDA FY20

AUDmm

   Market Capitalisation AUDmm  

Total Enterprise Value

AUDmm

  

TEV/LTM EBITDA

(x)

  

TEV/FY20 EBITDA

(x)

 
Altia Oyj (HLSE:ALTIA)   HLSE:ALTIA    62.8    55.2    62.8    78.5    506.5    681.1    10.9    8.7 
Andrew Peller Limited (TSX:ADW.A)   TSX:ADW.A    62.5    57.2    60.7    66.8    518.5    845.7    13.5    12.7 
Arcus ASA (OB:ARCUS)   OB:ARCUS    59.3    49.5    59.3    0    392.2    783.0    13.2    N/A 
AS Latvijas balzams
(RISE:BAL1R)
   RISE:BAL1R    16.2    15.3    16.2    0    135.0    173.2    10.7    N/A 
Corby Spirit and Wine Limited (TSX:CSW.A)   TSX:CSW.A    48.3    43.0    46.3    0    552.6    622.6    12.9    N/A 
Lucas Bols N.V. (ENXTAM:BOLS)   ENXTAM:BOLS    31.4    37.0    30.6    37.0    273.7    401.6    12.8    10.8 
Stock Spirits
Group PLC (LSE:STCK)
   LSE:STCK    99.9    81.8    99.9    110.2    842.3    1,121.1    11.2    10.2 
Zwack Unicum
Nyrt. (BUSE:ZWACK)
   BUSE:ZWACK    10.1    15.7    17.8    0    171.3    205.7    20.4    N/A 
Average        48.8    44.4    49.2    36.6    424.0    604.2    13.2    10.6 
Median        53.8    46.3    52.8    18.5    449.3    651.9    12.8    10.5 

 

Source: S&P Capital IQ, Moore Stephens analysis

 

5.23 A total of eight publicly listed companies were identified as comparable based on the search criteria. A summary of the businesses descriptions and relevant financial data is set out in Appendix C.
   
  Historical
   
5.24 As our calculation of FME in Section 5.8 is partly based on a review of historical financial information, we have considered the historical trading multiples above as appropriate in our assessment. Based on the table above, we consider a historical trading multiple of between 12.8 and 13.3 times to be an appropriate reflection of a historical multiple to a listed business similar to ABS.
   
  Forward looking
   
5.25 As our calculation of FME in Section 5.8 is also based on a review of forecast/forward looking financial information, we have considered the forward looking 2020 trading multiples above as appropriate in our assessment. Based on the table, we consider a forward looking multiple between 10.8 and 10.9 times to be an appropriate reflection of a forward looking multiple to a listed business similar to ABS.

 

  15

 

 

  Summary of Multiple
   
5.26 I am of the opinion that these companies’ operations are reasonably similar to ABS and reflect a good basis for the historical and forward-looking multiples. I consider a trading multiple between 10.8 and 13.3 times to be an appropriate reflection of the overall multiple attributable to a listed business similar to ABS, wherein the multiple is to be applied to FME derived from a combination of historical results for FY 2019 and those forecast for FY 2020.
   
  Adjustments to the comparable company trading multiples
   
  Control premium
   
5.27 We note that the share price of a listed company represents the market value of a non-controlling interest in that company and, as such, any earnings multiple derived from those share prices are consequently non-controlling multiples and they do not reflect a premium for control. In order to calculate the value of a controlling interest prior to adjusting for surplus assets/liabilities and net debt, we must apply a control premium to the enterprise value multiple.
   
5.28 We have reviewed the control premiums paid in recent years by companies listed on the ASX. There is significant variability in control premiums paid which are affected by such factors as:

 

  Nature and magnitude of non-operating assets;
     
  Quality of management;
     
  Nature and magnitude of business opportunities/assets not currently being exploited;
     
  Degree and confidence in future synergies;
     
  Level of pre-announcement speculation of the transaction;
     
  Level of liquidity in the trade of the acquiree’s securities; and
     
  The stage in the economic cycle.

 

5.29 A review of control premiums paid by acquirers of companies listed on the ASX in recent years indicates a range of premiums between 20% and 30% is reasonable. We believe that this reflects an appropriate rate of control premia to be applied in our valuation of ABS.
   
5.30 We have incorporated the control premium in our calculation of enterprise value in the table at Section 5.2. The control premium was applied to the calculation of market capitalisation of the comparable companies, so as to represent their market capitalisation on a controlling basis, before adjusting for net debt and minority interests, thereby effectively incorporating the control premium in the EBITDA multiples calculated at Section 5.19.
   
  Business specific risk
   
5.31 Business specific risk is a subjective adjustment made to comparable company trading multiples in order to allow for the differences between the comparable companies used to arrive at a comparable multiple and the specific multiple applied to the target business being valued. When assessing any business specific risk adjustment, we have considered the following:

 

  ABS is a private company;
     
  The majority of the comparable companies offer a broader range of established products than ABS does currently, and therefore the risk of earnings shock could be lower;
     
  ABS’s revenue is lower than all of the comparable companies identified;
     
  ABS’s EBITDA is at the lower range of the comparable companies identified;
     
  ABS’s net assets are at the lower range of comparable companies identified; and

 

  16

 

 

  ABS has significant growth potential with expansion to the USA, increasing USD derived revenues, potential sales or revenues derived from licencing of its extensive suite of CBD and THC product formulae.

 

5.32 Based on our analysis of business specific risk, we are of the opinion that the ABS business carries more risk than the comparable companies used in our analysis. We have arrived at this conclusion on the basis that ABS is a private company and, on balance, has a less diversified product range and operates on a smaller scale. However, we note that ABS has a strong relationship and distribution network with Coca Cola Amatil.
   
5.33 We consider that it is reasonable to apply a business specific risk discount of between 25% and 35% to the comparable company multiple.
   
  Equity Value
   
5.34 In calculating the equity value of ABS we make the following adjustments to the Enterprise Value:
   
  Equity Value of ABS on a Control Basis

 

   Ref  

Low

A$

  

High

A$

 
Enterprise value on a control basis   5.2    21,000,000    30,000,000 
Add surplus assets/(liabilities)   5.36    574,915    574,915 
Less net (debt)/cash   5.37    (206,144)   (206,144)
Equity Value on a control basis        21,368,771    30,368,771 

 

Source: Moore Stephens analysis

 

5.35 We make the following comments in relation to the adjustments to derive equity value:
   
  Surplus assets/(liabilities)
   
5.36 Surplus assets and liabilities are those assets and liabilities not required to sustain the adopted level of earnings. We have reviewed the unaudited management accounts for ABS as at 31 December 2019 and note that the only surplus assets in the balance sheet relates to related party loan totalling A$574,915. The loans are non-trading and based on discussion with Mr R Beri are expected to be recoverable in full.
   
  Net (Debt)/Cash
   
5.37 We have assessed the net (debt)/cash in ABS as follows from review of the 31 December 2019 financial statements of ABS:

 

   Ref  

As at

31 December 2019

A$*

 
Cash balance in ABS   3.11    94,975 
Finance lease borrowings in ABS   3.11    (37,119)
Borrowings from related parties   3.11    (264,000)
Net cash        (206,144)

 

Source: Moore Stephens analysis

 

  Valuation summary and conclusion
   
5.38 In our opinion, we consider the FME methodology provides the most reliable indicator of the fair value of ABS.
   
5.39 Our assessed value of ABS on a controlling basis, as calculated using the FME methodology noted above, is between A$21.4m and A$30.4m. We acknowledge the value range is wide, which reflects the significant uncertainty associated with estimating the future maintainable EBITDA of ABS.

 

  17

 

 

  Secondary Valuation: Recent comparable transactions
   
5.40 In order to provide a comparison and cross check to the multiple used in my FME valuation of ABS, I have considered recent comparable transactions. I have reviewed transactions on the following basis:

 

  Transactions involving companies that are exposed to spirits manufacturing;
     
  Business activities in developed markets, being Australia, New Zealand, Europe, Canada and USA; and
     
  Transactions completed in the last two years.

 

5.41 The table below summarises the publicly available information obtained as a result of our comparable transaction analysis (details of the company below can be found in Appendix E).
   
  Comparable Transaction

 

Date of transaction announcement  Buyer/ Investor  Target  Transaction Type 

%

acquired

   Implied EV on completion of transaction AUDmm  

Target Co Revenue (LTM)

AUDmm

  

Target Co EBITDA (LTM)

AUDmm

  

Implied EV/EBITDA LTM

(x)

 
4 July 2018  Canica AS  Arcus ASA  Minority acquisition   6.6    660.98    442.01    58.08    11.5x

 

Source: Capital IQ, Moore Stephens analysis

 

5.42 The acquisition of 6.6% of Arcus ASA closed on 2 August 2018 and resulted in Canica AS increasing its ownership of Arcus ASA to approximately 40%. Arcus ASA has substantially greater operations than ABS with more established and diversified brands. After applying a business specific discount to the multiple above as per section 5.333 of this report, we calculate an implied multiple of between 7.5 and 8.6 which supports the mid-range of our valuation of ABS.
   
5.43 Whilst there have been a number of transactions involving target companies that are exposed to the manufacturing of beverages, there are few directly comparable transactions with operations exposed specifically to the manufacture of spirits, especially those with publicly available information. We do not consider these other transactions as sufficiently comparable to place reliance on them for the purposes of this report.
   
  Valuation summary
   
5.44 Our assessed value of ABS on a control basis, as calculated using the FME valuation methodology noted above, is between $21.4m and $30.4m.
   
6. IS THE PROPOSED ACQUISITION REASONABLE?
   
  We have considered whether or not the proposed acquisition of ABS is “reasonable” from the perspective of Elegance and its shareholders. RG111 establishes that a proposed transaction is reasonable if it is fair. It may also be reasonable if, despite not being fair, there are sufficient reasons for shareholders to accept the proposed transaction in the absence of a higher bid. The proposed acquisition price of AUD $26 million falls within our assessed valuation range for ABS and therefore the proposed acquisition is reasonable. Notwithstanding this, we have also considering the specific circumstances applicable to the proposed acquisition in our assessment of the reasonableness of the proposed acquisition and have given consideration to:

 

  The future prospects of Elegance Brands if the proposed acquisition does not proceed; and
     
  Other commercial advantages and disadvantages to Elegance and the Non-Associated Shareholders as a consequence of the proposed acquisition proceeding.

 

  18

 

 

  Future prospects of Elegance Brands if the Proposed Acquisition does not proceed
   
6.1 If the proposed acquisition does not proceed then the Company will endeavour to seek new opportunities capable of bringing value to its shareholders. However, at this time, we are unaware of any other opportunities currently available to the Company.
   
  Stated Intentions of the ABS Purchaser in relation to the Proposed Acquisition
   
6.2 Subject to the plans to expand their operations in the USA and to other international markets, the ABS purchaser has stated that:

 

  He has no current intention to make any significant changes to the existing business of ABS following completion of the proposed acquisition;
     
  He has no current intentions to vary the employment arrangements of the current employees of ABS;
     
  He has no current intentions for any property to be transferred between the Company and the ABS purchaser or any person associated with the ABS purchaser;
     
  He has no current intention to redeploy the fixed assets of ABS; and
     
  He has no current intention to significantly change the financial or dividend distribution policies of the entity.
     
  Subsequent to completion of the acquisition of ABS, Elegance intends to pursue an IPO on the NYSE-AMEX in the USA. We are advised that discussions with advisors and investment banks are underway.

 

Advantages and disadvantages

 

6.3 In assessing whether Elegance and the Non-Associated Shareholders are likely to be better off if the proposed acquisition proceeds than if it does not, we have also considered various advantages and disadvantages that are likely to accrue to the Company and the Non-Associated Shareholders.

 

Advantages of approving the Proposed Acquisition

 

Advantage 1 – Profitability and cashflow of ABS

 

For the year ended 31 December 2019, ABS generated an unadjusted EBITDA of A$2.1m, with the profitability of the entity expected to continue growing going forward. The acquisition of ABS will bring profits and cashflow to the combined group. See section 3 for details of ABS’ historic profits.

 

We consider this to be a significant benefit to Elegance because it currently generates revenue from only a small range of beverage products and does not currently generate profits in its own right. A significant amount of the current value of Elegance is reliant on speculation that the recreational cannabis market will expand and that Elegance will be able to access that market. ABS’ profits will provide some earnings comfort to Elegance shareholders that is not reliant on the recreational cannabis market or speculative valuation metrics, with significant upside from new beverage ranges in the process of being brought to market.

 

Advantage 2 – Liquidity

 

The proposed acquisition is expected to lead to the listing of Elegance on the Canadian Securities Exchange (“CSE”), which would increase the liquidity of Elegance shares.

 

Advantage 4 – Diversification

 

The proposed acquisition provides an opportunity for Elegance to diversify its business interests and in particular its product range and well as access to established manufacturing facilities in Australia. Currently, Elegance is trading at a start-up level of operations and is loss making. The proposed acquisition will expose the Company to a broader range of beverage manufacturing operations in terms of scale, location and product range (both in alcoholic beverages and cannabis infused beverages, with the extensive product range and formulas developed by ABS).

 

  19

 

 

Advantage 5 – Synergies

 

The proposed acquisition provides an opportunity for Elegance to benefit from synergies with ABS by expanding its manufacturing capacity and streamlining supply chain which should result in margin improvement, as well as adding to its innovation pipeline with its range of beverages..

 

Disadvantages of approving the Proposed Acquisition

 

Disadvantage 1 – Change in nature and scale of activities

 

The proposed acquisition will change the nature and scale of the Company’s activities which may not be in line with the risk profile and investment objectives of all Shareholders.

 

Disadvantage 2 – Dilution of Shareholdings of Non-Associated Shareholders

 

In the event that the proposed acquisition is successful, the issue of consideration shares to the ABS Vendor will have a dilutive effect on the voting interest of Non-Associated Shareholders of Elegance. The proposed acquisition would result in the voting interest of the existing Non-Associated Shareholders falling, immediately following the proposed acquisition

 

Disadvantage 3 – Expansion Uncertainty

 

On completion of the proposed acquisition, Elegance intends to expand its business to Australia and take advantage of manufacturing capacity of ABS facilities. The success of Elegance in Australia will be dependent on successful integration and streamlining of operations.

 

Disadvantage 4 – Australian compliance and reporting obligations

 

The proposed acquisition will result in ABS being a small proprietary company that is controlled by a foreign company. According to the Australian Securities & Investments Commission (ASIC), a small proprietary company that is controlled by a foreign company, which is not a disclosing entity, must comply with certain financial and audit reporting requirements. These requirements may result in additional cost and regulatory oversight for Elegance. (relief from these requirements may be available).

 

Alternative Proposal

 

6.4 We are not aware of any alternative proposal at the current time which might provide the Non- Associated Shareholders of Elegance Brands a greater benefit than the proposed acquisition.
   
  Conclusion on Reasonableness
   
6.5 In our opinion the position of the Company and its Non-Associated Shareholders if the proposed acquisition proceeds is considered to be more advantageous than the position if it does not proceed. Therefore, in the absence of any other relevant information and/or a superior proposed acquisition, we consider that the proposed acquisition is reasonable for the Company and the Non- Associated Shareholders of Elegance Brands.
   
  An individual shareholder’s decision in relation to the proposed acquisition may be influenced by his or her individual circumstances. If in doubt, shareholders should be advised to consult an independent advisor.
   
7. INDEPENDENCE

 

Moore Stephens Perth Corporate Services Pty Ltd is entitled to receive a fee of approximately $15,000 to $20,000, excluding GST and reimbursement of out of pocket expenses for the preparation of this report. Except for this fee Moore Stephens Perth Corporate Services Pty Ltd has not received and will not receive any pecuniary or other benefit whether direct or indirect in connection with the preparation of this report.

 

Prior to accepting this engagement Moore Stephens Perth Corporate Services Pty Ltd has considered its independence with respect to Elegance Brands and ABS, and any of their respective associates with reference to RG 112, Independence of Expert’s Reports. It is the opinion of Moore Stephens Perth Corporate Services Pty Ltd that it is independent of Elegance Brands and ABS and their respective associates.

 

  20

 

 

Moore Stephens Perth Corporate Services Pty Ltd and Moore Stephens Perth have not had at the date of this report any relationship which may impair their independence.

 

We have held discussions with management of Elegance Brands and ABS regarding the information contained in this report. We did not change the methodology used in our assessment as a result of discussions and our independence has not been impaired in any way.

 

8. QUALIFICATIONS

 

Moore Stephens Perth Corporate Services Pty Ltd is a professional practice company, wholly owned by the Perth practice of Moore Stephens, Chartered Accountants. The firm is part of the National and International network of Moore Stephens independent firms and provides a wide range of professional accounting and business advisory services.

 

Moore Stephens Perth Corporate Services Pty Ltd holds an Australian Financial Services License to provide financial product advice on securities to retail clients (by way of experts reports pursuant to the listing rules of the ASX and the Corporations Act) and its principals and owners are suitably professionally qualified, with substantial experience in professional practice.

 

The director responsible for the preparation and signing of this report is Mr Peter Gray who is a director of Moore Stephens Perth Corporate Services Pty Ltd. Mr Gray is a Chartered Accountant and is RG146 compliant. Mr Gray has approximately 15 years’ experience in capital markets and corporate finance and has significant experience in the preparation of independent expert’s reports, valuations, valuation methodology and related advice.

 

At the date of this report neither Mr Gray, nor any member or Director of Moore Stephens Perth Corporate Services Pty Ltd, has any interest in the outcome of the Proposed Transaction.

 

9. DISCLAIMERS AND CONSENTS

 

Moore Stephens Perth Corporate Services Pty Ltd has been requested to prepare this report for the board of Elegance Brands.

 

This report or any reference thereto is not to be included in, or attached to any other document, statement or letter without prior consent from Moore Stephens Perth Corporate Services Pty Ltd.

 

Moore Stephens Perth Corporate Services Pty Ltd has not conducted any form of audit, or any verification of information provided to us, and which we have relied upon in regard to Elegance Brands or ABS, however we have no reason to believe that any of the information provided, is false or materially incorrect.

 

The statements and opinions provided in this report are given in good faith and in the belief that they are not false, misleading or incomplete.

 

Neither Moore Stephens Perth Corporate Services Pty Ltd nor Mr Gray take any responsibility for, nor have they authorised or caused the issue of, any part of this report for any third-party other than the shareholders of Elegance Brands in the context of the scope and purpose defined in section 4 of this report.

 

With respect to taxation implications it is recommended that individual shareholders obtain their own taxation advice, in respect of the Proposed Transactions, tailored to their own specific circumstances. The advice provided in this report does not constitute legal or taxation advice to shareholders of Elegance Brands or any other party.

 

  21

 

 

The statements and opinions expressed in this report are given in good faith and with reliance upon information generated both independently and internally and with regard to all of the circumstances pertaining to the Proposed Transactions.

 

In regard to any projected financial information noted in this report, no member or director of Moore Stephens Perth Corporate Services Pty Ltd has had any involvement in the preparation of the projected financial information.

 

Furthermore, we do not provide any opinion whatsoever as to any projected financial or other results prepared for Elegance Brands or ABS, and in particular do not provide any opinion as to whether or not any projected financial results referred to in the report will or will not be achieved.

 

Yours faithfully

 

 

Peter Gray

Director

Moore Stephens Perth Corporate Services Pty Ltd

 

  22

 

 

APPENDIX A – SOURCES OF INFORMATION

 

In preparing this report we have had access to the following principal sources of information:

 

Unaudited financial report of ABS for the year ended 31 December 2019;
   
Unaudited financial report of ABS for the period ended 31 December 2018
   
Unaudited forecast financial information for ABS for the year ended 31 December 2020;
   
Information in the public domain;
   
IBISWorld;
   
S&P Capital IQ database; and
   
Discussions with directors and management of both Elegance Brands and ABS.

 

  23

 

 

APPENDIX B – VALUATION METHODOLOGIES

 

We have considered which valuation methodology is the most appropriate in light of all the circumstances and information available. We have considered the following valuation methodologies and approaches:

 

Discounted cash flow methodology (‘DCF’);
   
Capitalisation of future maintainable earnings methodology (‘FME’);
   
Net assets value method (‘NAV’);
   
Quoted market price methodology (‘QMP’); and
   
Market approach method (Comparable market transactions)

 

Valuation Methodologies and Approaches

 

Discounted Cash Flow Method

 

Discounted cash flow methods estimate fair market value by discounting a company’s future cash flows to their net present value. These methods are appropriate where a forecast of future cash flows can be made with a reasonable degree of confidence. Discounted cash flow methods are commonly used to value early stage companies or projects with a finite life.

 

Capitalisation of Maintainable Earnings Method

 

The capitalisation of maintainable earnings method estimates “fair market value” or “enterprise value”, by estimating a company’s future maintainable earnings and dividing this by a market capitalisation rate. The capitalisation rate represents the return an investor would expect to earn from investing in the company which is commensurate with the individual risks associated with the business.

 

It is appropriate to apply the capitalisation of maintainable earnings method where there is an established and relatively stable level of earnings which is likely to be sustained into the foreseeable future.

 

The measure of earnings will need to be assessed and can include, net profit after taxes (NPAT), earnings before interest and taxes (EBIT) and earnings before interest, taxes, depreciation and amortisation (EBITDA).

 

The capitalisation of maintainable earnings method can also be considered a market based methodology as the appropriate capitalisation rate or ‘earnings multiple’ is based on evidence of market transactions involving comparable companies.

 

An extension of the capitalisation of maintainable earnings method involves the calculation of share value of an entity. This process involves the calculation of the enterprise value, which is then adjusted for the net tangible assets of the entity.

 

Net Assets Value Method (Orderly Realisation of Assets)

 

The net assets value method (assuming an orderly realisation of assets) estimates fair market value by determining the amount that would be distributed to shareholders, after payment of all liabilities including realisation costs and taxation charges that arise, assuming the company is wound up in an orderly manner.

 

Liquidation of assets - The Liquidation method is similar to the orderly realisation of asset method except the liquidation method assumes the assets are sold in a shorter time frame.

 

Net assets – The net assets method is based on the value of the assets of a business less certain liabilities at book values, adjusted to a market value.

 

The asset based approach, as a general rule, ignores the possibility that a company’s value could exceed the realisable value of its assets as they ignore the value of intangible assets such as customer lists, management, supply arrangements, and goodwill.

 

The asset based approach is most appropriate when companies are not profitable, a significant proportion of assets are liquid, or for asset holding companies.

 

Cost Based Approach - The cost based approach involves determining the fair market value of an asset by deducting the accumulated depreciation from the asset’s replacement cost at current prices.

 

Like the asset based approach, the cost based approach has a number of disadvantages, primarily that the cost of an asset does not necessarily reflect the assets ability to generate income. Accordingly, this approach is only useful in limited circumstances, usually associated with intangible asset valuation.

 

Quoted Market Price Methodology

 

The method relies on the pricing benchmarks set by sale and purchase transactions in a fully informed market the ASX which is subject to continuous disclosure rules aimed at providing that market with the necessary information to make informed decisions to buy or to sell.

 

Consequently, this approach provides a “fair price”, independently determined by a real market. However, the question of a fair price for a particular transaction requires an assessment in the context of that transaction taken as a whole.

 

In taking a quoted market price based assessment of the consideration to both parties to the proposed transaction, the overall reasonableness and benefits to the non-participating shareholders must be carefully evaluated.

 

Market Approach Method

 

The market based approach estimates a company’s fair market value by considering the market prices of transactions in its shares or the market value of comparable assets.

 

This includes, consideration of any recent genuine offers received by the target for an entire entity’s business, or any business units or asset as a basis for the valuation of those business units or assets, or prices for recent sales of similar assets

 

  24

 

 

APPENDIX C – COMPARABLE COMPANIES FOR TRADING MULTIPLE FOR ABS VALUATION

 

Comparable company trading multiple analysis

 

Company Name  Exchange:Ticker  Geographic Locations  Industry Classifications  Market Capitalisation AUDmm  

Total Enterprise Value

AUDmm

  

Total Revenue LTM

AUDmm

  

Total Revenue FY18

AUDmm

  

Total Revenue FY19

AUDmm

  

Total Revenue FY20

AUDmm

  

EBITDA LTM

AUDmm

  

EBITDA FY18

AUDmm

  

EBITDA FY19

AUDmm

  

EBITDA FY20

AUDmm

   Business Description
                                                     
Altia Oyj (HLSE:ALTIA)  HLSE:ALTIA  Europe (Primary)  Beverages (Primary); Spirits and Liquors (Primary)   506.5    681.1    574.4    580.4    574.4    620.7    62.8    55.2    62.8    78.5   Altia Oyj produces, distributes, markets, sells, imports, and exports alcoholic beverages in the Nordic and Baltic countries. It offers wines, spirits, and other beverages, as well as technical ethanol, starch, and feed components. The company is also involved in sourcing, logistics and warehousing, and bottling and packaging, as well as distilling, maturation, and blending activities. Its customers include alcohol retail monopolies, alcoholic beverage wholesale outlets, restaurants, and grocery stores, as well as travel trade and importers in the export markets. The company offers its products under its own brands, such as Koskenkorva, O.P. Anderson, Larsen, Chill Out, Blossa, Xanté, Jaloviina, Leijona, Explorer, and Gronstedts, as well as under the partner brands. It primarily exports its products to 30 countries in Europe, Asia, and North America. The company was founded in 1967 and is headquartered in Helsinki, Finland.
Andrew Peller Limited (TSX:ADW.A)  TSX:ADW.A  United States and Canada (Primary)  Beverages (Primary); Spirits and Liquors (Primary)   518.5    845.7    417.0    367.0    402.4    425.0    62.5    57.2    60.7    66.8   Andrew Peller Limited produces and markets wine, spirits, and wine related products. The company’s principal products include blended table wines, sparkling and fortified wines, and varietal wines, as well as icewines. It offers wines under various trademarks, including Andrés Wines, Andrew Peller Limited, Peller Estates, Trius, Thirty Bench, Red Rooster, Sandhill, Wayne Gretzky Estates, No. 99, No. 99 Rye Lager, Wayne Gretzky Okanagan, Black Hills Estates, Gray Monk Cellars, Tinhorn Creek, Oldfield Reserve, Innovation Series, The Creek, Crush Club, Creek Design, Calona Vineyards, Raven Conspiracy, Conviction, Peller Family Vineyards, Domaine D’Or, Hochtaler, Royal, XOXO, Black Cellar, Copper Moon, Rebellion, The Diplomat, Waltzing Matilda, Panama Jack, PJs Craft CreamNo Boats on Sunday, Schloss Laderheim, Baby Canadian, Baby Duck, Wine Country Vintners, and The Wine Shop. The company also produces and markets personal winemaking products under the Vintner’s Reserve, California Connoisseur, Atmosphere, Cheeky Monkey, KenRidge, Niagara Mist, Cellar Craft, World Vineyard, Selection, Island Mist, Winexpert, LE, Après, and Legacy brands through approximately 170 Winexpert authorized retailers, and 500 independent retailers in Canada, the United States, the United Kingdom, New Zealand, Australia, and China. The company owns and operates 101 independent retail locations under The Wine Shop, Wine Country Vintners, and Wine Country Merchants store names. Andrew Peller Limited also exports its products. The company was formerly known as Andrés Wines Ltd. and changed its name to Andrew Peller Limited in 2006. Andrew Peller Limited was founded in 1961 and is headquartered in Grimsby, Canada.
Arcus ASA (OB:ARCUS)  OB:ARCUS  Europe (Primary)  Beverages (Primary); Spirits and Liquors (Primary)   392.2    783.0    447.4    445.8    447.4    0    59.3    49.5    59.3    0   Arcus ASA, together with its subsidiaries, imports, produces, markets, sells, and distributes wine and spirits. The company offers its products under various brands, such as Lysholm Linie, Løiten Linie, Gammel Opland, Gilde, Aalborg, Malteserkreutz and Snälleröds, Gammel Dansk, Braastad cognac, Vikingfjord, Amundsen, Brennevin Seksti, Vanlig, Dworek, Hammer, Kalinka, Dobra, Doppio Passo, Pietro de Campo, Hot n’Sweet, Dooley’s, Eau de Vie, Golden Cock, St. Hallvard, Upper Ten, Dry Anis, Star Gin, Vanlig, Akvavit, Gammel Dans, and others. It also provides logistics services for alcoholic drinks. The company sells its products in Norway, Sweden, Finland, Denmark, Germany, the United States, and internationally. Arcus ASA is based in Hagan, Norway.
AS Latvijas balzams (RISE:BAL1R)  RISE:BAL1R  Europe (Primary)  Beverages (Primary); Spirits and Liquors (Primary)   135.0    173.2    125.5    122.1    125.5    0    16.2    15.3    16.2    0   AS Latvijas balzams engages in the production and sale of alcoholic beverages in Latvia. The company produces approximately 100 types of alcoholic beverages. It offers sparkling and fortified wines, ciders, ready to drink (RTD) products, vodkas, liqueurs, brandies, balsam, other alcoholic beverages, gin, etc.; and non-alcoholic drinks. The company provides its products under the Stolichnaya, elit, Moskovskaya, Moskovskaya Infusion, Riga Black Vodka, Amber Gold Vodka, LB Vodka, 3 Graudu, Pshenichnaya, Latvijas originalais, ??????, Bonaparte, Grand Cavalier, Hektors, Piparu rugtais, Riga Black Balsam, Cross Keys Gin, LB Gin, Kristofors, Moka, Šarlote, Riga Black Balsam Cream, Allažu kimelis, Benediktins, Sparkling wine ‘RIGA Sparkling’, Cosmopolitan Diva, Rigas Prestige Cuvée, Sovetskoje, Svetskoje, Dins, Alkotop, Black Balsam, cocktails, Moskovskaya cocktails, Lucky Dog, Apple Garden, Cosmopolitan Diva non- alcoholic, Riga Sparkling non-alcoholic drink, and Quick Fox brands, as well as under private labels. It sells its products through wholesalers, as well as through its shop chain. The company also exports its products to approximately 170 markets worldwide. In addition, it provides transit assurance, bonded warehouse, logistics, value added, and picking services, etc. The company was founded in 1900 and is based in Riga, Latvia. AS Latvijas balzams is a subsidiary of Amber Beverage Group Holding S.à r.l.
Corby Spirit and Wine Limited (TSX:CSW.A)  TSX:CSW.A  United States and Canada (Primary)  Beverages (Primary); Spirits and Liquors (Primary)   552.6    622.6    167.1    149.8    163.5    0    48.3    43.0    46.3    0   Corby Spirit and Wine Limited manufactures, markets, and imports spirits and wines. The company operates in two segments, Case Goods and Commissions. Its portfolio of owned beverage alcohol brands include the J.P. Wiser’s Canadian Whisky, Lamb’s rum, Polar Ice vodka, Ungava Spirits, Foreign Affair, and McGuinness liqueurs; and non-owned beverage alcohol brands comprise the ABSOLUT vodka, Chivas Regal, The Glenlivet and Ballantine’s scotches, Jameson Irish whiskey, Beefeater gin, Malibu rum, Kahlúa liqueur, and Mumm Champagne, as well as Jacob’s Creek, Stoneleigh, Campo Viejo, and Wyndham Estate wines. The company sells its products to provincial liquor boards and customers in Canada and internationally. The company was formerly known as Corby Distilleries Limited and changed its name to Corby Spirit and Wine Limited in November 2013. Corby Spirit and Wine Limited was incorporated in 1924 and is based in Toronto, Canada. Corby Spirit and Wine Limited is a subsidiary of Hiram Walker & Sons
Limited.

 

  25

 

 

Lucas Bols N.V. (ENXTAM:BOLS)   ENXTAM:BOLS   Europe (Primary)  Beverages (Primary); Spirits and Liquors (Primary)   273.7    401.6    142.4    147.7    137.5    152.6    31.4    37.0    30.6    37.0   Lucas Bols N.V. produces, distributes, and sells spirits products. The company has a portfolio of approximately 20 brands in a range of spirits products, including liqueurs, genever, gin, and vodka. Its primary brands include Bols Liqueurs, Bols Genever, Damrak Gin, Bols Vodka, Galliano, Vaccari Sambuca, Passoa, Nuvo, Pisang Ambon, Bokma, Hartevelt, and Coebergh brands. The company operates in approximately 110 countries worldwide. The company was formerly known as Lucas Bols Holding B.V. Lucas Bols N.V. was founded in 1575 and is headquartered in Amsterdam, the Netherlands.
                                                                 
Stock Spirits Group PLC (LSE:STCK)   LSE:STCK   Europe (Primary)  Beverages (Primary); Spirits and Liquors
(Primary)
   842.3    1,121.1    505.1    427.4    505.1    555.9    99.9    81.8    99.9    110.2   Stock Spirits Group PLC produces and distributes branded spirits in Central and Eastern Europe. It offers a range of spirits, including vodka, vodka-based flavored liqueurs, rum, brandy, wines, whisky, gin, herbal bitters, and limoncello. The company also exports its products to approximately 50 countries worldwide. Stock Spirits Group PLC was founded in 1884 and is based in Wooburn Green, the United Kingdom.
                                                                 
Zwack Unicum Nyrt. (BUSE:ZWACK)   BUSE:ZWACK   Europe (Primary)  Beverages (Primary); Spirits and Liquors (Primary)   171.3    205.7    63.9    71.6    77.4    0    10.1    15.7    17.8    0   Zwack Unicum Nyrt. manufactures and distributes alcoholic beverages in Hungary. It offers liqueur, vodka, whisky, wine, and other spirits primarily under the Unicum, Unicum Szilva, Unicum Next, Fütyülos, Vilmos, St. Hubertus, Kalinka, Zwack Sándor Nemes Pálinka, Zwack Maximilian, Kosher, Hírös, Portorico, Mecseki Itóka, ZIB, Unicum Riserva, Johnnie Walker, Diageo Reserve, Baileys, Captain Morgan, and various other international brand names. The company also exports its products. The company was founded in 1989 and is based in Budapest, Hungary. Zwack Unicum Nyrt. is a subsidiary of Peter Zwack & Consorten HAG.
                                                                 
           Average   424.0    604.2    305.3    289.0    304.1    219.3    48.8    44.4    49.2    36.6    
           Median   449.3    651.9    292.0    258.4    282.9    76.3    53.8    46.3    52.8    18.5    
           Minimum   135.0    173.2    63.9    71.6    77.4    0    10.1    15.3    16.2    0    
           Maximum   842.3    1,121.1    574.4    580.4    574.4    620.7    99.9    81.8    99.9    110.2    

 

Source: S&P’s Capital IQ and Moore Stephens analysis

 

  26

 

 

APPENDIX D – COMPARABLE TRANSACTIONS FOR ELEGANCE BRANDS VALUATION

 

Comparable Transactions analysis

 

Date  Target  Total Transaction Value(AUDmm)   Stake acquired   Implied EV at completion   Buyer  Transaction Description  Business Description [Target]
4/07/2018  Arcus ASA (OB:ARCUS)   33.48    6.6%   11.45   Canica AS  Canica AS made a mandatory offer to acquire remaining 66.63% stake in Arcus ASA (OB:ARCUS) from a group of shareholders for NOK 2 billion on July 4, 2018. Under the terms of the offer, Canica will offer NOK 45 per Arcus share, to be settled in cash. Canica will finance the offer through its existing funds. Nordea Bank AB has provided the guarantee in respect of the purchase price. If Canica, following completion of the offer, holds more than 50% of the shares and votes in Arcus, a mandatory offer will not be required in connection with further acquisitions of shares by Canica. If Canica holds more than 90% of the voting rights in Arcus, Canica may instead initiate a compulsory acquisition for the remaining shares. Canica does not have any plans to propose a delisting of Arcus shares. Canica currently has no plans to make changes to Arcus’s workforce or other reorganizations or changes that would have legal, economic or work- related consequences for the employees of Arcus.
 
Completion of the offer is not subject to any conditions. The acceptance period for the offer commences on July 5, 2018, and will expire on August 2, 2018, subject to extensions. The acceptance period, will in no event be extended beyond August 16, 2018. Oslo Børs has approved the offer document from Canica. As on July 10, 2018, acceptances have been received for 9,150 Arcus shares. Canica thus owns and holds rights to a total of 22.7 million Arcus shares, corresponding to 33.39% of the issued shares and outstanding votes in Arcus. As of July 12, 2018, the Board of Arcus assessed that the offer outlined by Canica is not fair and it did not recommend the shareholders of Arcus to accept the offer.
 
ABG Sundal Collier Holding ASA (OB:ASC) acted as financial advisor to Canica and receiving agent for the offer. Schjodt acted as legal advisor to Canica in connection with the offer.
  Arcus ASA, together with its subsidiaries, imports, produces, markets, sells, and distributes wine and spirits. The company offers its products under various brands, such as Lysholm Linie, Løiten Linie, Gammel Opland, Gilde, Aalborg, Malteserkreutz and Snälleröds, Gammel Dansk, Braastad cognac, Vikingfjord, Amundsen, Brennevin Seksti, Vanlig, Dworek, Hammer, Kalinka, Dobra, Doppio Passo, Pietro de Campo, Hot n’Sweet, Dooley’s, Eau de Vie, Golden Cock, St. Hallvard, Upper Ten, Dry Anis, Star Gin, Vanlig, Akvavit, Gammel Dans, and others. It also provides logistics services for alcoholic drinks. The company sells its products in Norway, Sweden, Finland, Denmark, Germany, the United States, and internationally. Arcus ASA is based in Hagan, Norway.

 

  27

 

 

APPENDIX E - GLOSSARY

 

In this report, unless the context requires otherwise:

 

Term   Meaning
A$   Australian Dollar
ABS   Australian Boutique Spirits Pty Ltd
Control basis   Assuming the shareholder/s have control of the entity in which equity is held
Elegance   Elegance Brands Inc
FME   Future Maintainable Earnings
Income Tax Assessment Act   the Income Tax Assessment Act 1936 and the Income Tax Assessment Act 1997
Moore Stephens or MSPCS   Moore Stephens Perth Corporate Services Pty Ltd
Non-Associated Shareholders   Shareholders who are not a party to, or associated with a party to, the Proposed Transaction
S&P Capital IQ   Third party provider of company and other financial information

 

  28

 

 

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