0001580642-20-004104.txt : 20201109 0001580642-20-004104.hdr.sgml : 20201109 20201109122910 ACCESSION NUMBER: 0001580642-20-004104 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20200930 FILED AS OF DATE: 20201109 DATE AS OF CHANGE: 20201109 EFFECTIVENESS DATE: 20201109 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Lucia Wealth Services, LLC CENTRAL INDEX KEY: 0001730471 IRS NUMBER: 271742056 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18394 FILM NUMBER: 201296815 BUSINESS ADDRESS: STREET 1: 13520 EVENING CREEK DRIVE N STREET 2: SUITE 300 CITY: SAN DIEGO STATE: CA ZIP: 92128 BUSINESS PHONE: 800-644-1150 MAIL ADDRESS: STREET 1: 13520 EVENING CREEK DRIVE N STREET 2: SUITE 300 CITY: SAN DIEGO STATE: CA ZIP: 92128 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001730471 XXXXXXXX 09-30-2020 09-30-2020 false Lucia Wealth Services, LLC
13520 Evening Creek Drive N Suite 300 San Diego CA 92128
13F HOLDINGS REPORT 028-18394 N
Viktoria Palermo Chief Compliance Officer 800-644-1150-1277 /s/ Viktoria Palermo San Diego CA 11-09-2020 0 177 426202
INFORMATION TABLE 2 infotable.xml SCIPLAY CORP CL A 809087109 221 13611 SH SOLE 0 0 13611 WISDOMTREE TR US MIDCAP DIVID 97717W505 330 11400 SH SOLE 0 0 11400 CAVCO INDS INC DEL COM 149568107 191 1059 SH SOLE 0 0 1059 SPDR SER TR S&P 600 SMCP VAL 78464A300 1016 20283 SH SOLE 0 0 20283 ISHARES TR SELECT DIVID ETF 464287168 129 1577 SH SOLE 0 0 1577 SPDR SER TR PORTFOLIO LN TSR 78464A664 6799 145465 SH SOLE 0 0 145465 PEPSICO INC COM 713448108 29 211 SH SOLE 0 0 211 MCCORMICK & CO INC COM NON VTG 579780206 6954 35827 SH SOLE 0 0 35827 SSGA ACTIVE ETF TR SPDR TR TACTIC 78467V848 5703 115650 SH SOLE 0 0 115650 KIMBERLY CLARK CORP COM 494368103 16586 112322 SH SOLE 0 0 112322 SPDR SER TR PRTFLO S&P500 GW 78464A409 231 4613 SH SOLE 0 0 4613 SPDR INDEX SHS FDS S&P EMKTSC ETF 78463X756 1424 32097 SH SOLE 0 0 32097 SOUTHERN CO COM 842587107 49 910 SH SOLE 0 0 910 DISNEY WALT CO COM DISNEY 254687106 955 7696 SH SOLE 0 0 7696 PRINCIPAL FINANCIAL GROUP IN COM 74251V102 751 18647 SH SOLE 0 0 18647 VANGUARD SCOTTSDALE FDS MORTG-BACK SEC 92206C771 201 3707 SH SOLE 0 0 3707 ISHARES TR MSCI USA QLT FCT 46432F339 255 2456 SH SOLE 0 0 2456 JOHNSON & JOHNSON COM 478160104 28578 191956 SH SOLE 0 0 191956 AMERICAN FIN TR INC COM CLASS A 02607T109 29 4630 SH SOLE 0 0 4630 CISCO SYS INC COM 17275R102 227 5774 SH SOLE 0 0 5774 FIRST TR VALUE LINE DIVID IN SHS 33734H106 3019 95971 SH SOLE 0 0 95971 AMERICAN ELEC PWR CO INC COM 025537101 42 509 SH SOLE 0 0 509 FORWARD AIR CORP COM 349853101 205 3575 SH SOLE 0 0 3575 TARGET CORP COM 87612E106 937 5950 SH SOLE 0 0 5950 ALTRIA GROUP INC COM 02209S103 49 1275 SH SOLE 0 0 1275 ALPHABET INC CAP STK CL A 02079K305 129 88 SH SOLE 0 0 88 VIACOMCBS INC CL B 92556H206 19323 689859 SH SOLE 0 0 689859 ROCKWELL AUTOMATION INC COM 773903109 8 36 SH SOLE 0 0 36 AMAZON COM INC COM 023135106 866 275 SH SOLE 0 0 275 VERIZON COMMUNICATIONS INC COM 92343V104 75 1264 SH SOLE 0 0 1264 COLONY CR REAL ESTATE INC COM CL A 19625T101 4 852 SH SOLE 0 0 852 MICROSOFT CORP COM 594918104 23254 110559 SH SOLE 0 0 110559 NVIDIA CORPORATION COM 67066G104 25 47 SH SOLE 0 0 47 GLOBAL NET LEASE INC COM NEW 379378201 31 1959 SH SOLE 0 0 1959 SEMPRA ENERGY COM 816851109 42 356 SH SOLE 0 0 356 CLOROX CO DEL COM 189054109 10501 49966 SH SOLE 0 0 49966 COMCAST CORP NEW CL A 20030N101 924 19966 SH SOLE 0 0 19966 SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 2632 89968 SH SOLE 0 0 89968 SPDR SER TR SPDR BLOOMBERG 78468R663 2147 23462 SH SOLE 0 0 23462 SPROTT PHYSICAL GOLD TR UNIT 85207H104 9456 628282 SH SOLE 0 0 628282 AFLAC INC COM 001055102 828 22789 SH SOLE 0 0 22789 SYKES ENTERPRISES INC COM 871237103 198 5779 SH SOLE 0 0 5779 INTERNATIONAL BUSINESS MACHS COM 459200101 8944 73511 SH SOLE 0 0 73511 INTUIT COM 461202103 797 2442 SH SOLE 0 0 2442 INVESCO ACTIVELY MANAGED ETF VAR RATE INVT 46090A879 7732 311156 SH SOLE 0 0 311156 AUTOMATIC DATA PROCESSING IN COM 053015103 11198 80279 SH SOLE 0 0 80279 STARBUCKS CORP COM 855244109 193 2246 SH SOLE 0 0 2246 FIRST TR EXCHANGE-TRADED FD BUYWRIT INCM ETF 33738R308 988 51516 SH SOLE 0 0 51516 MEDTRONIC PLC SHS G5960L103 1350 12995 SH SOLE 0 0 12995 DIGITAL RLTY TR INC COM 253868103 773 5269 SH SOLE 0 0 5269 PREFERRED APT CMNTYS INC COM 74039L103 44 8090 SH SOLE 0 0 8090 ZYNGA INC CL A 98986T108 1360 149097 SH SOLE 0 0 149097 LULULEMON ATHLETICA INC COM 550021109 1170 3552 SH SOLE 0 0 3552 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 427 1387 SH SOLE 0 0 1387 LILLY ELI & CO COM 532457108 281 1896 SH SOLE 0 0 1896 CROWN CASTLE INTL CORP NEW COM 22822V101 3323 19956 SH SOLE 0 0 19956 VENTAS INC COM 92276F100 92 2200 SH SOLE 0 0 2200 VISA INC COM CL A 92826C839 583 2916 SH SOLE 0 0 2916 EXXON MOBIL CORP COM 30231G102 204 5934 SH SOLE 0 0 5934 UNITED PARCEL SERVICE INC CL B 911312106 1636 9816 SH SOLE 0 0 9816 BERKSHIRE HATHAWAY INC DEL CL A 084670108 1600 5 SH SOLE 0 0 5 UNITEDHEALTH GROUP INC COM 91324P102 210 675 SH SOLE 0 0 675 SSGA ACTIVE ETF TR MFS SYS GWT EQ 78467V889 3307 30666 SH SOLE 0 0 30666 FIRST TR EXCH TRADED FD III HORIZON DMST ETF 33739P889 14513 530843 SH SOLE 0 0 530843 ABBOTT LABS COM 002824100 1050 9648 SH SOLE 0 0 9648 LIBERTY ALL STAR EQUITY FD SH BEN INT 530158104 52 8635 SH SOLE 0 0 8635 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 37 455 SH SOLE 0 0 455 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 62 1050 SH SOLE 0 0 1050 INVESCO EXCH TRADED FD TR II PFD ETF 46138E511 52 3500 SH SOLE 0 0 3500 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 1488 6586 SH SOLE 0 0 6586 BRISTOL-MYERS SQUIBB CO COM 110122108 2306 38250 SH SOLE 0 0 38250 AT&T INC COM 00206R102 54 1894 SH SOLE 0 0 1894 VANGUARD TAX-MANAGED INTL FD FTSE DEV MKT ETF 921943858 328 8020 SH SOLE 0 0 8020 SPDR GOLD TR GOLD SHS 78463V107 144 814 SH SOLE 0 0 814 AMGEN INC COM 031162100 153 601 SH SOLE 0 0 601 TESLA INC COM 88160R101 73 170 SH SOLE 0 0 170 HERSHEY CO COM 427866108 14213 99155 SH SOLE 0 0 99155 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 2139 10045 SH SOLE 0 0 10045 ADOBE SYSTEMS INCORPORATED COM 00724F101 2751 5609 SH SOLE 0 0 5609 YANDEX N V SHS CLASS A N97284108 1486 22772 SH SOLE 0 0 22772 S&P GLOBAL INC COM 78409V104 988 2741 SH SOLE 0 0 2741 LOWES COS INC COM 548661107 1875 11307 SH SOLE 0 0 11307 LOCKHEED MARTIN CORP COM 539830109 1026 2676 SH SOLE 0 0 2676 NUVEEN PFD & INCM SECURTIES COM 67072C105 62 7000 SH SOLE 0 0 7000 CHIPOTLE MEXICAN GRILL INC COM 169656105 831 668 SH SOLE 0 0 668 KKR & CO INC COM 48251W104 812 23649 SH SOLE 0 0 23649 MERCK & CO. INC COM 58933Y105 18484 222832 SH SOLE 0 0 222832 VERTEX PHARMACEUTICALS INC COM 92532F100 1275 4687 SH SOLE 0 0 4687 INTEL CORP COM 458140100 832 16076 SH SOLE 0 0 16076 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 2549 19815 SH SOLE 0 0 19815 NOVO-NORDISK A S ADR 670100205 1210 17430 SH SOLE 0 0 17430 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 237 3700 SH SOLE 0 0 3700 CERNER CORP COM 156782104 1448 20035 SH SOLE 0 0 20035 COCA COLA CO COM 191216100 415 8412 SH SOLE 0 0 8412 TAKE-TWO INTERACTIVE SOFTWAR COM 874054109 2575 15588 SH SOLE 0 0 15588 SALESFORCE COM INC COM 79466L302 2592 10312 SH SOLE 0 0 10312 ISHARES TR RUS 2000 GRW ETF 464287648 54 245 SH SOLE 0 0 245 SPDR S&P 500 ETF TR TR UNIT 78462F103 2366 7065 SH SOLE 0 0 7065 RAYTHEON TECHNOLOGIES CORP COM 75513E101 223 3880 SH SOLE 0 0 3880 SPDR SER TR BLOOMBERG BRCLYS 78468R622 3472 33296 SH SOLE 0 0 33296 FS KKR CAPITAL CORP COM 302635206 191 12054 SH SOLE 0 0 12054 UNION PAC CORP COM 907818108 498 2531 SH SOLE 0 0 2531 REALTY INCOME CORP COM 756109104 98 1606 SH SOLE 0 0 1606 3M CO COM 88579Y101 63 393 SH SOLE 0 0 393 CHUBB LIMITED COM H1467J104 1107 9531 SH SOLE 0 0 9531 MCDONALDS CORP COM 580135101 177 806 SH SOLE 0 0 806 NEXTERA ENERGY INC COM 65339F101 706 2543 SH SOLE 0 0 2543 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 376 3568 SH SOLE 0 0 3568 HONEYWELL INTL INC COM 438516106 474 2877 SH SOLE 0 0 2877 CHEVRON CORP NEW COM 166764100 98 1362 SH SOLE 0 0 1362 ICON PLC SHS G4705A100 2556 13376 SH SOLE 0 0 13376 ALPHABET INC CAP STK CL C 02079K107 14961 10180 SH SOLE 0 0 10180 MOLSON COORS BEVERAGE CO CL B 60871R209 14 413 SH SOLE 0 0 413 ISHARES TR MSCI USA MULTIFT 46434V282 285 8597 SH SOLE 0 0 8597 ECOLAB INC COM 278865100 13 65 SH SOLE 0 0 65 SELECT SECTOR SPDR TR SBI INT-FINL 81369Y605 205 8500 SH SOLE 0 0 8500 APPLIED MATLS INC COM 038222105 1766 29711 SH SOLE 0 0 29711 MONDELEZ INTL INC CL A 609207105 120 2094 SH SOLE 0 0 2094 INVESCO QQQ TR UNIT SER 1 46090E103 95 342 SH SOLE 0 0 342 FIRST TR EXCHANGE-TRADED FD FST LOW OPPT EFT 33739Q200 3607 69804 SH SOLE 0 0 69804 BROADRIDGE FINL SOLUTIONS IN COM 11133T103 20823 157753 SH SOLE 0 0 157753 FIRST TR EXCH TRD ALPHDX FD SML CP GRW ALP 33737M300 2412 51031 SH SOLE 0 0 51031 GENERAL ELECTRIC CO COM 369604103 3 410 SH SOLE 0 0 410 NORTHROP GRUMMAN CORP COM 666807102 707 2242 SH SOLE 0 0 2242 ARCOSA INC COM 039653100 230 5213 SH SOLE 0 0 5213 SPDR SER TR PORTFLI MORTGAGE 78464A383 6629 248849 SH SOLE 0 0 248849 ULTA BEAUTY INC COM 90384S303 189 845 SH SOLE 0 0 845 CYBERARK SOFTWARE LTD SHS M2682V108 2453 23723 SH SOLE 0 0 23723 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 219 5068 SH SOLE 0 0 5068 EDWARDS LIFESCIENCES CORP COM 28176E108 162 2034 SH SOLE 0 0 2034 ISHARES TR CORE S&P500 ETF 464287200 331 984 SH SOLE 0 0 984 SPDR INDEX SHS FDS S&P INTL SMLCP 78463X871 1349 44436 SH SOLE 0 0 44436 JPMORGAN CHASE & CO COM 46625H100 194 2013 SH SOLE 0 0 2013 SPDR SER TR S&P BIOTECH 78464A870 149 1335 SH SOLE 0 0 1335 ABBVIE INC COM 00287Y109 1018 11626 SH SOLE 0 0 11626 FACEBOOK INC CL A 30303M102 2167 8273 SH SOLE 0 0 8273 VANGUARD INDEX FDS TOTAL STK MKT 922908769 5377 31571 SH SOLE 0 0 31571 KELLOGG CO COM 487836108 10875 168373 SH SOLE 0 0 168373 PFIZER INC COM 717081103 118 3221 SH SOLE 0 0 3221 FIRST TRUST LRGCP GWT ALPHAD COM SHS 33735K108 2791 33236 SH SOLE 0 0 33236 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 216 2682 SH SOLE 0 0 2682 WISDOMTREE TR INTL SMCAP DIV 97717W760 186 3100 SH SOLE 0 0 3100 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 782 6703 SH SOLE 0 0 6703 BROADCOM INC COM 11135F101 823 2258 SH SOLE 0 0 2258 SPDR SER TR PORTFOLIO LN COR 78464A367 970 30535 SH SOLE 0 0 30535 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 2230 7584 SH SOLE 0 0 7584 VANGUARD SCOTTSDALE FDS INTER TERM TREAS 92206C706 224 3183 SH SOLE 0 0 3183 IQVIA HLDGS INC COM 46266C105 1388 8807 SH SOLE 0 0 8807 GOLDMAN SACHS ETF TR ACTIVEBETA US LG 381430503 876 12880 SH SOLE 0 0 12880 APPLE INC COM 037833100 25678 221722 SH SOLE 0 0 221722 COSTCO WHSL CORP NEW COM 22160K105 42 119 SH SOLE 0 0 119 WP CAREY INC COM 92936U109 112 1722 SH SOLE 0 0 1722 SPDR SER TR PORTFLI INTRMDIT 78464A672 5005 150564 SH SOLE 0 0 150564 SPDR SER TR S&P 400 MDCP GRW 78464A821 1729 30119 SH SOLE 0 0 30119 AON PLC SHS CL A G0403H108 1222 5921 SH SOLE 0 0 5921 VANGUARD SCOTTSDALE FDS TOTAL CORP BND 92206C573 220 2386 SH SOLE 0 0 2386 AKAMAI TECHNOLOGIES INC COM 00971T101 1802 16298 SH SOLE 0 0 16298 INCYTE CORP COM 45337C102 1231 13716 SH SOLE 0 0 13716 PROCTER AND GAMBLE CO COM 742718109 33 236 SH SOLE 0 0 236 FIRST TR EXCHANGE TRADED FD CLOUD COMPUTING 33734X192 2719 34640 SH SOLE 0 0 34640 QUALCOMM INC COM 747525103 592 5029 SH SOLE 0 0 5029 HOME DEPOT INC COM 437076102 1048 3773 SH SOLE 0 0 3773 GOLDMAN SACHS BDC INC SHS 38147U107 90 6000 SH SOLE 0 0 6000 NETEASE INC SPONSORED ADS 64110W102 1045 2298 SH SOLE 0 0 2298 PAYPAL HLDGS INC COM 70450Y103 1836 9320 SH SOLE 0 0 9320 SPDR SER TR BLOMBERG BRC INV 78468R200 5744 187831 SH SOLE 0 0 187831 SELECT SECTOR SPDR TR SBI CONS DISCR 81369Y407 151 1030 SH SOLE 0 0 1030 BOEING CO COM 097023105 65 393 SH SOLE 0 0 393 TJX COS INC NEW COM 872540109 779 14007 SH SOLE 0 0 14007 VANGUARD INDEX FDS GROWTH ETF 922908736 600 2638 SH SOLE 0 0 2638 SPDR SER TR S&P DIVID ETF 78464A763 1078 11672 SH SOLE 0 0 11672 ISHARES TR ULTR SH TRM BD 46434V878 223 4400 SH SOLE 0 0 4400 SKYWORKS SOLUTIONS INC COM 83088M102 971 6673 SH SOLE 0 0 6673 WALMART INC COM 931142103 107 766 SH SOLE 0 0 766 FISERV INC COM 337738108 1393 13514 SH SOLE 0 0 13514 ANALOG DEVICES INC COM 032654105 710 6079 SH SOLE 0 0 6079 INTERCONTINENTAL EXCHANGE IN COM 45866F104 884 8834 SH SOLE 0 0 8834