0001580642-20-004104.txt : 20201109
0001580642-20-004104.hdr.sgml : 20201109
20201109122910
ACCESSION NUMBER: 0001580642-20-004104
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20200930
FILED AS OF DATE: 20201109
DATE AS OF CHANGE: 20201109
EFFECTIVENESS DATE: 20201109
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Lucia Wealth Services, LLC
CENTRAL INDEX KEY: 0001730471
IRS NUMBER: 271742056
STATE OF INCORPORATION: CA
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-18394
FILM NUMBER: 201296815
BUSINESS ADDRESS:
STREET 1: 13520 EVENING CREEK DRIVE N
STREET 2: SUITE 300
CITY: SAN DIEGO
STATE: CA
ZIP: 92128
BUSINESS PHONE: 800-644-1150
MAIL ADDRESS:
STREET 1: 13520 EVENING CREEK DRIVE N
STREET 2: SUITE 300
CITY: SAN DIEGO
STATE: CA
ZIP: 92128
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001730471
XXXXXXXX
09-30-2020
09-30-2020
false
Lucia Wealth Services, LLC
13520 Evening Creek Drive N
Suite 300
San Diego
CA
92128
13F HOLDINGS REPORT
028-18394
N
Viktoria Palermo
Chief Compliance Officer
800-644-1150-1277
/s/ Viktoria Palermo
San Diego
CA
11-09-2020
0
177
426202
INFORMATION TABLE
2
infotable.xml
SCIPLAY CORP
CL A
809087109
221
13611
SH
SOLE
0
0
13611
WISDOMTREE TR
US MIDCAP DIVID
97717W505
330
11400
SH
SOLE
0
0
11400
CAVCO INDS INC DEL
COM
149568107
191
1059
SH
SOLE
0
0
1059
SPDR SER TR
S&P 600 SMCP VAL
78464A300
1016
20283
SH
SOLE
0
0
20283
ISHARES TR
SELECT DIVID ETF
464287168
129
1577
SH
SOLE
0
0
1577
SPDR SER TR
PORTFOLIO LN TSR
78464A664
6799
145465
SH
SOLE
0
0
145465
PEPSICO INC
COM
713448108
29
211
SH
SOLE
0
0
211
MCCORMICK & CO INC
COM NON VTG
579780206
6954
35827
SH
SOLE
0
0
35827
SSGA ACTIVE ETF TR
SPDR TR TACTIC
78467V848
5703
115650
SH
SOLE
0
0
115650
KIMBERLY CLARK CORP
COM
494368103
16586
112322
SH
SOLE
0
0
112322
SPDR SER TR
PRTFLO S&P500 GW
78464A409
231
4613
SH
SOLE
0
0
4613
SPDR INDEX SHS FDS
S&P EMKTSC ETF
78463X756
1424
32097
SH
SOLE
0
0
32097
SOUTHERN CO
COM
842587107
49
910
SH
SOLE
0
0
910
DISNEY WALT CO
COM DISNEY
254687106
955
7696
SH
SOLE
0
0
7696
PRINCIPAL FINANCIAL GROUP IN
COM
74251V102
751
18647
SH
SOLE
0
0
18647
VANGUARD SCOTTSDALE FDS
MORTG-BACK SEC
92206C771
201
3707
SH
SOLE
0
0
3707
ISHARES TR
MSCI USA QLT FCT
46432F339
255
2456
SH
SOLE
0
0
2456
JOHNSON & JOHNSON
COM
478160104
28578
191956
SH
SOLE
0
0
191956
AMERICAN FIN TR INC
COM CLASS A
02607T109
29
4630
SH
SOLE
0
0
4630
CISCO SYS INC
COM
17275R102
227
5774
SH
SOLE
0
0
5774
FIRST TR VALUE LINE DIVID IN
SHS
33734H106
3019
95971
SH
SOLE
0
0
95971
AMERICAN ELEC PWR CO INC
COM
025537101
42
509
SH
SOLE
0
0
509
FORWARD AIR CORP
COM
349853101
205
3575
SH
SOLE
0
0
3575
TARGET CORP
COM
87612E106
937
5950
SH
SOLE
0
0
5950
ALTRIA GROUP INC
COM
02209S103
49
1275
SH
SOLE
0
0
1275
ALPHABET INC
CAP STK CL A
02079K305
129
88
SH
SOLE
0
0
88
VIACOMCBS INC
CL B
92556H206
19323
689859
SH
SOLE
0
0
689859
ROCKWELL AUTOMATION INC
COM
773903109
8
36
SH
SOLE
0
0
36
AMAZON COM INC
COM
023135106
866
275
SH
SOLE
0
0
275
VERIZON COMMUNICATIONS INC
COM
92343V104
75
1264
SH
SOLE
0
0
1264
COLONY CR REAL ESTATE INC
COM CL A
19625T101
4
852
SH
SOLE
0
0
852
MICROSOFT CORP
COM
594918104
23254
110559
SH
SOLE
0
0
110559
NVIDIA CORPORATION
COM
67066G104
25
47
SH
SOLE
0
0
47
GLOBAL NET LEASE INC
COM NEW
379378201
31
1959
SH
SOLE
0
0
1959
SEMPRA ENERGY
COM
816851109
42
356
SH
SOLE
0
0
356
CLOROX CO DEL
COM
189054109
10501
49966
SH
SOLE
0
0
49966
COMCAST CORP NEW
CL A
20030N101
924
19966
SH
SOLE
0
0
19966
SPDR INDEX SHS FDS
PORTFOLIO DEVLPD
78463X889
2632
89968
SH
SOLE
0
0
89968
SPDR SER TR
SPDR BLOOMBERG
78468R663
2147
23462
SH
SOLE
0
0
23462
SPROTT PHYSICAL GOLD TR
UNIT
85207H104
9456
628282
SH
SOLE
0
0
628282
AFLAC INC
COM
001055102
828
22789
SH
SOLE
0
0
22789
SYKES ENTERPRISES INC
COM
871237103
198
5779
SH
SOLE
0
0
5779
INTERNATIONAL BUSINESS MACHS
COM
459200101
8944
73511
SH
SOLE
0
0
73511
INTUIT
COM
461202103
797
2442
SH
SOLE
0
0
2442
INVESCO ACTIVELY MANAGED ETF
VAR RATE INVT
46090A879
7732
311156
SH
SOLE
0
0
311156
AUTOMATIC DATA PROCESSING IN
COM
053015103
11198
80279
SH
SOLE
0
0
80279
STARBUCKS CORP
COM
855244109
193
2246
SH
SOLE
0
0
2246
FIRST TR EXCHANGE-TRADED FD
BUYWRIT INCM ETF
33738R308
988
51516
SH
SOLE
0
0
51516
MEDTRONIC PLC
SHS
G5960L103
1350
12995
SH
SOLE
0
0
12995
DIGITAL RLTY TR INC
COM
253868103
773
5269
SH
SOLE
0
0
5269
PREFERRED APT CMNTYS INC
COM
74039L103
44
8090
SH
SOLE
0
0
8090
ZYNGA INC
CL A
98986T108
1360
149097
SH
SOLE
0
0
149097
LULULEMON ATHLETICA INC
COM
550021109
1170
3552
SH
SOLE
0
0
3552
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
427
1387
SH
SOLE
0
0
1387
LILLY ELI & CO
COM
532457108
281
1896
SH
SOLE
0
0
1896
CROWN CASTLE INTL CORP NEW
COM
22822V101
3323
19956
SH
SOLE
0
0
19956
VENTAS INC
COM
92276F100
92
2200
SH
SOLE
0
0
2200
VISA INC
COM CL A
92826C839
583
2916
SH
SOLE
0
0
2916
EXXON MOBIL CORP
COM
30231G102
204
5934
SH
SOLE
0
0
5934
UNITED PARCEL SERVICE INC
CL B
911312106
1636
9816
SH
SOLE
0
0
9816
BERKSHIRE HATHAWAY INC DEL
CL A
084670108
1600
5
SH
SOLE
0
0
5
UNITEDHEALTH GROUP INC
COM
91324P102
210
675
SH
SOLE
0
0
675
SSGA ACTIVE ETF TR
MFS SYS GWT EQ
78467V889
3307
30666
SH
SOLE
0
0
30666
FIRST TR EXCH TRADED FD III
HORIZON DMST ETF
33739P889
14513
530843
SH
SOLE
0
0
530843
ABBOTT LABS
COM
002824100
1050
9648
SH
SOLE
0
0
9648
LIBERTY ALL STAR EQUITY FD
SH BEN INT
530158104
52
8635
SH
SOLE
0
0
8635
VANGUARD WHITEHALL FDS
HIGH DIV YLD
921946406
37
455
SH
SOLE
0
0
455
SELECT SECTOR SPDR TR
SBI INT-UTILS
81369Y886
62
1050
SH
SOLE
0
0
1050
INVESCO EXCH TRADED FD TR II
PFD ETF
46138E511
52
3500
SH
SOLE
0
0
3500
ACCENTURE PLC IRELAND
SHS CLASS A
G1151C101
1488
6586
SH
SOLE
0
0
6586
BRISTOL-MYERS SQUIBB CO
COM
110122108
2306
38250
SH
SOLE
0
0
38250
AT&T INC
COM
00206R102
54
1894
SH
SOLE
0
0
1894
VANGUARD TAX-MANAGED INTL FD
FTSE DEV MKT ETF
921943858
328
8020
SH
SOLE
0
0
8020
SPDR GOLD TR
GOLD SHS
78463V107
144
814
SH
SOLE
0
0
814
AMGEN INC
COM
031162100
153
601
SH
SOLE
0
0
601
TESLA INC
COM
88160R101
73
170
SH
SOLE
0
0
170
HERSHEY CO
COM
427866108
14213
99155
SH
SOLE
0
0
99155
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
2139
10045
SH
SOLE
0
0
10045
ADOBE SYSTEMS INCORPORATED
COM
00724F101
2751
5609
SH
SOLE
0
0
5609
YANDEX N V
SHS CLASS A
N97284108
1486
22772
SH
SOLE
0
0
22772
S&P GLOBAL INC
COM
78409V104
988
2741
SH
SOLE
0
0
2741
LOWES COS INC
COM
548661107
1875
11307
SH
SOLE
0
0
11307
LOCKHEED MARTIN CORP
COM
539830109
1026
2676
SH
SOLE
0
0
2676
NUVEEN PFD & INCM SECURTIES
COM
67072C105
62
7000
SH
SOLE
0
0
7000
CHIPOTLE MEXICAN GRILL INC
COM
169656105
831
668
SH
SOLE
0
0
668
KKR & CO INC
COM
48251W104
812
23649
SH
SOLE
0
0
23649
MERCK & CO. INC
COM
58933Y105
18484
222832
SH
SOLE
0
0
222832
VERTEX PHARMACEUTICALS INC
COM
92532F100
1275
4687
SH
SOLE
0
0
4687
INTEL CORP
COM
458140100
832
16076
SH
SOLE
0
0
16076
VANGUARD SPECIALIZED FUNDS
DIV APP ETF
921908844
2549
19815
SH
SOLE
0
0
19815
NOVO-NORDISK A S
ADR
670100205
1210
17430
SH
SOLE
0
0
17430
SELECT SECTOR SPDR TR
SBI CONS STPLS
81369Y308
237
3700
SH
SOLE
0
0
3700
CERNER CORP
COM
156782104
1448
20035
SH
SOLE
0
0
20035
COCA COLA CO
COM
191216100
415
8412
SH
SOLE
0
0
8412
TAKE-TWO INTERACTIVE SOFTWAR
COM
874054109
2575
15588
SH
SOLE
0
0
15588
SALESFORCE COM INC
COM
79466L302
2592
10312
SH
SOLE
0
0
10312
ISHARES TR
RUS 2000 GRW ETF
464287648
54
245
SH
SOLE
0
0
245
SPDR S&P 500 ETF TR
TR UNIT
78462F103
2366
7065
SH
SOLE
0
0
7065
RAYTHEON TECHNOLOGIES CORP
COM
75513E101
223
3880
SH
SOLE
0
0
3880
SPDR SER TR
BLOOMBERG BRCLYS
78468R622
3472
33296
SH
SOLE
0
0
33296
FS KKR CAPITAL CORP
COM
302635206
191
12054
SH
SOLE
0
0
12054
UNION PAC CORP
COM
907818108
498
2531
SH
SOLE
0
0
2531
REALTY INCOME CORP
COM
756109104
98
1606
SH
SOLE
0
0
1606
3M CO
COM
88579Y101
63
393
SH
SOLE
0
0
393
CHUBB LIMITED
COM
H1467J104
1107
9531
SH
SOLE
0
0
9531
MCDONALDS CORP
COM
580135101
177
806
SH
SOLE
0
0
806
NEXTERA ENERGY INC
COM
65339F101
706
2543
SH
SOLE
0
0
2543
SELECT SECTOR SPDR TR
SBI HEALTHCARE
81369Y209
376
3568
SH
SOLE
0
0
3568
HONEYWELL INTL INC
COM
438516106
474
2877
SH
SOLE
0
0
2877
CHEVRON CORP NEW
COM
166764100
98
1362
SH
SOLE
0
0
1362
ICON PLC
SHS
G4705A100
2556
13376
SH
SOLE
0
0
13376
ALPHABET INC
CAP STK CL C
02079K107
14961
10180
SH
SOLE
0
0
10180
MOLSON COORS BEVERAGE CO
CL B
60871R209
14
413
SH
SOLE
0
0
413
ISHARES TR
MSCI USA MULTIFT
46434V282
285
8597
SH
SOLE
0
0
8597
ECOLAB INC
COM
278865100
13
65
SH
SOLE
0
0
65
SELECT SECTOR SPDR TR
SBI INT-FINL
81369Y605
205
8500
SH
SOLE
0
0
8500
APPLIED MATLS INC
COM
038222105
1766
29711
SH
SOLE
0
0
29711
MONDELEZ INTL INC
CL A
609207105
120
2094
SH
SOLE
0
0
2094
INVESCO QQQ TR
UNIT SER 1
46090E103
95
342
SH
SOLE
0
0
342
FIRST TR EXCHANGE-TRADED FD
FST LOW OPPT EFT
33739Q200
3607
69804
SH
SOLE
0
0
69804
BROADRIDGE FINL SOLUTIONS IN
COM
11133T103
20823
157753
SH
SOLE
0
0
157753
FIRST TR EXCH TRD ALPHDX FD
SML CP GRW ALP
33737M300
2412
51031
SH
SOLE
0
0
51031
GENERAL ELECTRIC CO
COM
369604103
3
410
SH
SOLE
0
0
410
NORTHROP GRUMMAN CORP
COM
666807102
707
2242
SH
SOLE
0
0
2242
ARCOSA INC
COM
039653100
230
5213
SH
SOLE
0
0
5213
SPDR SER TR
PORTFLI MORTGAGE
78464A383
6629
248849
SH
SOLE
0
0
248849
ULTA BEAUTY INC
COM
90384S303
189
845
SH
SOLE
0
0
845
CYBERARK SOFTWARE LTD
SHS
M2682V108
2453
23723
SH
SOLE
0
0
23723
VANGUARD INTL EQUITY INDEX F
FTSE EMR MKT ETF
922042858
219
5068
SH
SOLE
0
0
5068
EDWARDS LIFESCIENCES CORP
COM
28176E108
162
2034
SH
SOLE
0
0
2034
ISHARES TR
CORE S&P500 ETF
464287200
331
984
SH
SOLE
0
0
984
SPDR INDEX SHS FDS
S&P INTL SMLCP
78463X871
1349
44436
SH
SOLE
0
0
44436
JPMORGAN CHASE & CO
COM
46625H100
194
2013
SH
SOLE
0
0
2013
SPDR SER TR
S&P BIOTECH
78464A870
149
1335
SH
SOLE
0
0
1335
ABBVIE INC
COM
00287Y109
1018
11626
SH
SOLE
0
0
11626
FACEBOOK INC
CL A
30303M102
2167
8273
SH
SOLE
0
0
8273
VANGUARD INDEX FDS
TOTAL STK MKT
922908769
5377
31571
SH
SOLE
0
0
31571
KELLOGG CO
COM
487836108
10875
168373
SH
SOLE
0
0
168373
PFIZER INC
COM
717081103
118
3221
SH
SOLE
0
0
3221
FIRST TRUST LRGCP GWT ALPHAD
COM SHS
33735K108
2791
33236
SH
SOLE
0
0
33236
SCHWAB STRATEGIC TR
US LRG CAP ETF
808524201
216
2682
SH
SOLE
0
0
2682
WISDOMTREE TR
INTL SMCAP DIV
97717W760
186
3100
SH
SOLE
0
0
3100
SELECT SECTOR SPDR TR
TECHNOLOGY
81369Y803
782
6703
SH
SOLE
0
0
6703
BROADCOM INC
COM
11135F101
823
2258
SH
SOLE
0
0
2258
SPDR SER TR
PORTFOLIO LN COR
78464A367
970
30535
SH
SOLE
0
0
30535
ALIBABA GROUP HLDG LTD
SPONSORED ADS
01609W102
2230
7584
SH
SOLE
0
0
7584
VANGUARD SCOTTSDALE FDS
INTER TERM TREAS
92206C706
224
3183
SH
SOLE
0
0
3183
IQVIA HLDGS INC
COM
46266C105
1388
8807
SH
SOLE
0
0
8807
GOLDMAN SACHS ETF TR
ACTIVEBETA US LG
381430503
876
12880
SH
SOLE
0
0
12880
APPLE INC
COM
037833100
25678
221722
SH
SOLE
0
0
221722
COSTCO WHSL CORP NEW
COM
22160K105
42
119
SH
SOLE
0
0
119
WP CAREY INC
COM
92936U109
112
1722
SH
SOLE
0
0
1722
SPDR SER TR
PORTFLI INTRMDIT
78464A672
5005
150564
SH
SOLE
0
0
150564
SPDR SER TR
S&P 400 MDCP GRW
78464A821
1729
30119
SH
SOLE
0
0
30119
AON PLC
SHS CL A
G0403H108
1222
5921
SH
SOLE
0
0
5921
VANGUARD SCOTTSDALE FDS
TOTAL CORP BND
92206C573
220
2386
SH
SOLE
0
0
2386
AKAMAI TECHNOLOGIES INC
COM
00971T101
1802
16298
SH
SOLE
0
0
16298
INCYTE CORP
COM
45337C102
1231
13716
SH
SOLE
0
0
13716
PROCTER AND GAMBLE CO
COM
742718109
33
236
SH
SOLE
0
0
236
FIRST TR EXCHANGE TRADED FD
CLOUD COMPUTING
33734X192
2719
34640
SH
SOLE
0
0
34640
QUALCOMM INC
COM
747525103
592
5029
SH
SOLE
0
0
5029
HOME DEPOT INC
COM
437076102
1048
3773
SH
SOLE
0
0
3773
GOLDMAN SACHS BDC INC
SHS
38147U107
90
6000
SH
SOLE
0
0
6000
NETEASE INC
SPONSORED ADS
64110W102
1045
2298
SH
SOLE
0
0
2298
PAYPAL HLDGS INC
COM
70450Y103
1836
9320
SH
SOLE
0
0
9320
SPDR SER TR
BLOMBERG BRC INV
78468R200
5744
187831
SH
SOLE
0
0
187831
SELECT SECTOR SPDR TR
SBI CONS DISCR
81369Y407
151
1030
SH
SOLE
0
0
1030
BOEING CO
COM
097023105
65
393
SH
SOLE
0
0
393
TJX COS INC NEW
COM
872540109
779
14007
SH
SOLE
0
0
14007
VANGUARD INDEX FDS
GROWTH ETF
922908736
600
2638
SH
SOLE
0
0
2638
SPDR SER TR
S&P DIVID ETF
78464A763
1078
11672
SH
SOLE
0
0
11672
ISHARES TR
ULTR SH TRM BD
46434V878
223
4400
SH
SOLE
0
0
4400
SKYWORKS SOLUTIONS INC
COM
83088M102
971
6673
SH
SOLE
0
0
6673
WALMART INC
COM
931142103
107
766
SH
SOLE
0
0
766
FISERV INC
COM
337738108
1393
13514
SH
SOLE
0
0
13514
ANALOG DEVICES INC
COM
032654105
710
6079
SH
SOLE
0
0
6079
INTERCONTINENTAL EXCHANGE IN
COM
45866F104
884
8834
SH
SOLE
0
0
8834