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Produced Content, Net (Tables)
9 Months Ended
Sep. 30, 2022
Film Costs [Abstract]  
Components of Produced Content, Net

 

 

 

As of December 31,

 

 

As of September 30,

 

 

 

2021

 

 

2022

 

 

2022

 

 

 

RMB

 

 

RMB

 

 

US$

 

Released, less amortization and impairment

 

 

 

 

 

 

 

 

 

— Predominantly monetized with other contents

 

 

2,850,114

 

 

 

3,328,583

 

 

 

467,925

 

— Predominantly monetized on its own

 

 

29,782

 

 

 

90,548

 

 

 

12,729

 

 

 

 

2,879,896

 

 

 

3,419,131

 

 

 

480,654

 

In production, less impairment

 

 

 

 

 

 

 

 

 

— Predominantly monetized with other contents

 

 

6,338,582

 

 

 

7,771,139

 

 

 

1,092,450

 

— Predominantly monetized on its own

 

 

503,515

 

 

 

646,584

 

 

 

90,895

 

 

 

 

6,842,097

 

 

 

8,417,723

 

 

 

1,183,345

 

In development, less impairment

 

 

 

 

 

 

 

 

 

— Predominantly monetized with other contents

 

 

1,134,351

 

 

 

841,764

 

 

 

118,333

 

— Predominantly monetized on its own

 

 

94,734

 

 

 

32,998

 

 

 

4,639

 

 

 

 

1,229,085

 

 

 

874,762

 

 

 

122,972

 

 

 

 

10,951,078

 

 

 

12,711,616

 

 

 

1,786,971

 

Estimated Amortization Expense Relating to Existing Produced Content

Estimated amortization expense relating to the existing produced content for each of the next three years is as follows:

 

 

 

RMB

 

 

US$

 

Three months ending December 31, 2022

 

 

606,458

 

 

 

85,255

 

Year ending December 31, 2023

 

 

813,023

 

 

 

114,293

 

Year ending December 31, 2024

 

 

484,622

 

 

 

68,127

 

Year ending December 31, 2025

 

 

359,486

 

 

 

50,536