3. Loss per share

Basic loss per share is computed by dividing net loss by the weighted average number of shares of common stock outstanding during the periods. Diluted loss per share reflects the potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock and is calculated using the treasury stock method for stock options and unvested shares. Common equivalent shares are excluded from the calculation in the loss periods as their effects would be anti-dilutive.

Prior to the Spin-off, the financial information of red violet represented the consolidated and combined figures of red violet and its subsidiaries. red violet only had 1,000 shares of common stock outstanding, all of which Fluent owned. On March 26, 2018, upon the Spin-off of red violet, an aggregate of 10,266,613 shares of red violet common stock were distributed to Fluent stockholders and certain warrant holders. This number of shares remained outstanding at September 30, 2018, and is utilized to calculate loss per share for the three and nine months ended September 30, 2018 and 2017, as shown in the table below.

	Three Months Ended September 30,						Nine Months Ended September 30,
(In thousands, except share data)	2018			2017			2018			2017
Numerator:
Net loss	$	(1,252	)	$	(3,334	)	$	(4,830	)	$	(18,360	)
Denominator:
Weighted average shares outstanding - Basic and diluted	$	10,266,613		$	10,266,613		$	10,266,613		$	10,266,613
Loss per share:
Basic and diluted:	$	(0.12	)	$	(0.32	)	$	(0.47	)	$	(1.79	)

A total of 2,145,500 shares of unvested restricted stock units (“RSUs”) granted during the nine months ended September 30, 2018 have been excluded from the diluted loss per share calculation as the impact is anti-dilutive for the three and nine months ended September 30, 2018.