0001085146-24-003235.txt : 20240725 0001085146-24-003235.hdr.sgml : 20240725 20240725171331 ACCESSION NUMBER: 0001085146-24-003235 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20240630 FILED AS OF DATE: 20240725 DATE AS OF CHANGE: 20240725 EFFECTIVENESS DATE: 20240725 FILER: COMPANY DATA: COMPANY CONFORMED NAME: SimpliFi, Inc. CENTRAL INDEX KEY: 0001716983 ORGANIZATION NAME: IRS NUMBER: 274431950 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18284 FILM NUMBER: 241142859 BUSINESS ADDRESS: STREET 1: 9666 BUSINESSPARK AVE STREET 2: SUITE 111 CITY: SAN DIEGO STATE: CA ZIP: 92131 BUSINESS PHONE: 8586956600 MAIL ADDRESS: STREET 1: 9666 BUSINESSPARK AVE STREET 2: SUITE 111 CITY: SAN DIEGO STATE: CA ZIP: 92131 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001716983 XXXXXXXX 06-30-2024 06-30-2024 false SimpliFi, Inc.

9666 BUSINESSPARK AVE SUITE 111 SAN DIEGO CA 92131

13F HOLDINGS REPORT 028-18284 000154900 801-78839 N Lauren Torres 858-695-6600 /s/ Lauren Torres San Diego CA 07-25-2024 0 41 216515921 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE ARK ETF TR INNOVATION ETF 00214Q104 BBG007FJMV49 296471 6746 SH SOLE 0 0 6746 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 BBG001S90346 874620 2150 SH SOLE 2000 0 150 BLACKROCK ETF TRUST II INTERMEDIA MUNI 092528207 BBG00ZNLVT57 1060265 45041 SH SOLE 0 0 45041 ETF SER SOLUTIONS DISTILLATE US 26922A321 BBG00MC56321 10877103 211658 SH SOLE 2334 0 209324 FIRST TR EXCHNG TRADED FD VI FT VEST LADDERED 33740F755 BBG00VC9SZ91 11152304 385626 SH SOLE 4196 0 381430 GRANITESHARES ETF TR HIPS US HIGH INC 38747R306 BBG007V9C3Z2 6553307 511577 SH SOLE 10274 0 501303 INVESCO EXCH TRADED FD TR II CALIF AMT MUN 46138E206 BBG001T06LL9 1484807 60187 SH SOLE 0 0 60187 INVESCO EXCH TRADED FD TR II FLOATING RATE MU 46138G862 BBG001T0NSY1 712147 28733 SH SOLE 0 0 28733 INVESCO EXCH TRADED FD TR II SR LN ETF 46138G508 BBG001V0MBC0 12781119 607468 SH SOLE 6703 0 600765 INVESCO EXCHANGE TRADED FD T INTL DIVI ACHI 46137V548 BBG001SLKDX3 383964 21427 SH SOLE 0 0 21427 INVESCO EXCHANGE TRADED FD T LARGE CAP VALUE 46137V738 BBG001SJW5C5 489864 8900 SH SOLE 0 0 8900 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 BBG00KJR2NN7 9513229 57909 SH SOLE 737 0 57172 INVESCO QQQ TR UNIT SER 1 46090E103 BBG001S9GN63 679089 1417 SH SOLE 0 0 1417 ISHARES TR 7-10 YR TRSY BD 464287440 BBG001S80936 1691126 18058 SH SOLE 0 0 18058 ISHARES TR AGGRES ALLOC ETF 464289859 BBG001T3YVL0 596284 7974 SH SOLE 0 0 7974 ISHARES TR CALIF MUN BD ETF 464288356 BBG001T03XM5 1400859 24628 SH SOLE 0 0 24628 ISHARES TR GRWT ALLOCAT ETF 464289867 BBG001T3YV58 1158258 20566 SH SOLE 0 0 20566 ISHARES TR IBOXX INV CP ETF 464287242 BBG001S60QR6 36081259 336830 SH SOLE 4648 0 332182 ISHARES TR MODERT ALLOC ETF 464289875 BBG001T3YV21 387057 8999 SH SOLE 0 0 8999 ISHARES TR MSCI EAFE ETF 464287465 BBG001SG09V7 662806 8462 SH SOLE 0 0 8462 ISHARES TR RUSSELL 2000 ETF 464287655 BBG001SFC7Y7 15366958 75740 SH SOLE 731 0 75009 J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 46641Q332 BBG00TSG0SK6 413516 7296 SH SOLE 0 0 7296 NORTHROP GRUMMAN CORP COM 666807102 BBG001S5TP26 317808 729 SH SOLE 0 0 729 PACER FDS TR US CASH COWS 100 69374H881 BBG00FJQN752 2133264 39150 SH SOLE 1005 0 38145 PIMCO ETF TR SR LN ACTIVE ETF 72201R627 BBG0180BK9Q6 318760 6231 SH SOLE 0 0 6231 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 BBG001T6L7D9 347772 13094 SH SOLE 0 0 13094 SEMPRA COM 816851109 BBG001SBVZ73 245265 3225 SH SOLE 0 0 3225 SPDR INDEX SHS FDS MSCI EAFE STRTGC 78463X434 BBG006LCM0W6 19718608 263829 SH SOLE 3121 0 260708 SPDR S&P 500 ETF TR TR UNIT 78462F103 BBG001S72SM3 16482484 30286 SH SOLE 367 0 29919 SPDR SER TR BLOOMBERG INVT 78468R200 BBG0029J2J00 828906 26869 SH SOLE 0 0 26869 SPDR SER TR NUVEEN BLOOMBERG 78464A284 BBG001V11QG4 1323287 52016 SH SOLE 0 0 52016 SPDR SER TR PRTFLO S&P500 HI 78468R788 BBG00B6WD879 437253 10869 SH SOLE 0 0 10869 VANECK ETF TRUST CEF MUNI INCOME 92189F460 BBG001WL63R3 687425 31232 SH SOLE 0 0 31232 VANECK ETF TRUST MRNGSTR WDE MOAT 92189F643 BBG002XRNHT5 2386311 27552 SH SOLE 143 0 27409 VANGUARD INDEX FDS TOTAL STK MKT 922908769 BBG001SHTB03 1171333 4379 SH SOLE 0 0 4379 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 BBG003H12XS7 955102 19677 SH SOLE 0 0 19677 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 BBG001SQX4T3 11560400 63327 SH SOLE 664 0 62663 VANGUARD STAR FDS VG TL INTL STK F 921909768 BBG001TJR1D8 409964 6799 SH SOLE 0 0 6799 VERIZON COMMUNICATIONS INC COM 92343V104 BBG001S67QY1 1150997 27910 SH SOLE 100 0 27810 WISDOMTREE TR EM MKTS QTLY DIV 97717W323 BBG004X8X0K8 5283807 200220 SH SOLE 984 0 199236 WISDOMTREE TR YIELD ENHANCD US 97717X511 BBG009KCY2C6 36140763 841265 SH SOLE 11246 0 830019