0001085146-24-001947.txt : 20240423 0001085146-24-001947.hdr.sgml : 20240423 20240422194621 ACCESSION NUMBER: 0001085146-24-001947 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20240331 FILED AS OF DATE: 20240423 DATE AS OF CHANGE: 20240422 EFFECTIVENESS DATE: 20240423 FILER: COMPANY DATA: COMPANY CONFORMED NAME: SimpliFi, Inc. CENTRAL INDEX KEY: 0001716983 ORGANIZATION NAME: IRS NUMBER: 274431950 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18284 FILM NUMBER: 24862402 BUSINESS ADDRESS: STREET 1: 9666 BUSINESSPARK AVE STREET 2: SUITE 111 CITY: SAN DIEGO STATE: CA ZIP: 92131 BUSINESS PHONE: 8586956600 MAIL ADDRESS: STREET 1: 9666 BUSINESSPARK AVE STREET 2: SUITE 111 CITY: SAN DIEGO STATE: CA ZIP: 92131 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001716983 XXXXXXXX 03-31-2024 03-31-2024 false SimpliFi, Inc.

9666 BUSINESSPARK AVE SUITE 111 SAN DIEGO CA 92131

13F HOLDINGS REPORT 028-18284 000154900 801-78839 N Lauren Torres 858-695-6600 /s/ Lauren Torres San Diego CA 04-22-2024 0 38 218649910 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE ARK ETF TR INNOVATION ETF 00214Q104 BBG007FJMV49 290696 5805 SH SOLE 0 0 5805 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 BBG001S90346 904118 2150 SH SOLE 2000 0 150 ETF SER SOLUTIONS DISTILLATE US 26922A321 BBG00MC56321 11508793 213482 SH SOLE 1565 0 211917 FIRST TR EXCHNG TRADED FD VI FT VEST FD OF BU 33740F755 BBG00VC9SZ91 10882060 389201 SH SOLE 2995 0 386206 GRANITESHARES ETF TR HIPS US HIGH INC 38747R306 BBG007V9C3Z2 6414205 498853 SH SOLE 8304 0 490549 INVESCO EXCH TRADED FD TR II CALIF AMT MUN 46138E206 BBG001T06LL9 1465982 58946 SH SOLE 0 0 58946 INVESCO EXCH TRADED FD TR II SR LN ETF 46138G508 BBG001V0MBC0 13638441 644844 SH SOLE 4691 0 640153 INVESCO EXCHANGE TRADED FD T INTL DIVI ACHI 46137V548 BBG001SLKDX3 392241 21156 SH SOLE 0 0 21156 INVESCO EXCHANGE TRADED FD T LARGE CAP VALUE 46137V738 BBG001SJW5C5 497686 8781 SH SOLE 0 0 8781 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 BBG00KJR2NN7 9617496 56784 SH SOLE 497 0 56287 INVESCO QQQ TR UNIT SER 1 46090E103 BBG001S9GN63 572189 1289 SH SOLE 0 0 1289 ISHARES TR 7-10 YR TRSY BD 464287440 BBG001S80936 1506993 15920 SH SOLE 0 0 15920 ISHARES TR AGGRES ALLOC ETF 464289859 BBG001T3YVL0 662891 9024 SH SOLE 0 0 9024 ISHARES TR CALIF MUN BD ETF 464288356 BBG001T03XM5 1394719 24239 SH SOLE 0 0 24239 ISHARES TR GRWT ALLOCAT ETF 464289867 BBG001T3YV58 1169755 21012 SH SOLE 0 0 21012 ISHARES TR IBOXX INV CP ETF 464287242 BBG001S60QR6 37940883 348337 SH SOLE 3496 0 344841 ISHARES TR MODERT ALLOC ETF 464289875 BBG001T3YV21 498473 11652 SH SOLE 0 0 11652 ISHARES TR MSCI EAFE ETF 464287465 BBG001SG09V7 626636 7847 SH SOLE 0 0 7847 ISHARES TR RUSSELL 2000 ETF 464287655 BBG001SFC7Y7 15701274 74661 SH SOLE 412 0 74249 J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 46641Q332 BBG00TSG0SK6 442000 7639 SH SOLE 0 0 7639 NORTHROP GRUMMAN CORP COM 666807102 BBG001S5TP26 348943 729 SH SOLE 0 0 729 PACER FDS TR US CASH COWS 100 69374H881 BBG00FJQN752 2253670 38783 SH SOLE 796 0 37987 PIMCO ETF TR SR LN ACTIVE ETF 72201R627 BBG0180BK9Q6 291090 5691 SH SOLE 0 0 5691 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 BBG001T6L7D9 300041 11883 SH SOLE 0 0 11883 SEMPRA COM 816851109 BBG001SBVZ73 229537 3196 SH SOLE 0 0 3196 SPDR INDEX SHS FDS MSCI EAFE STRTGC 78463X434 BBG006LCM0W6 19965002 262387 SH SOLE 2180 0 260207 SPDR S&P 500 ETF TR TR UNIT 78462F103 BBG001S72SM3 15893542 30385 SH SOLE 166 0 30219 SPDR SER TR BLOOMBERG INVT 78468R200 BBG0029J2J00 1034699 33561 SH SOLE 0 0 33561 SPDR SER TR PRTFLO S&P500 HI 78468R788 BBG00B6WD879 437193 10739 SH SOLE 0 0 10739 VANECK ETF TRUST CEF MUNI INCOME 92189F460 BBG001WL63R3 660900 30527 SH SOLE 0 0 30527 VANECK ETF TRUST MRNGSTR WDE MOAT 92189F643 BBG002XRNHT5 2474124 27521 SH SOLE 0 0 27521 VANGUARD INDEX FDS TOTAL STK MKT 922908769 BBG001SHTB03 1010660 3889 SH SOLE 0 0 3889 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 BBG003H12XS7 986780 20605 SH SOLE 0 0 20605 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 BBG001SQX4T3 11757475 64386 SH SOLE 457 0 63929 VANGUARD STAR FDS VG TL INTL STK F 921909768 BBG001TJR1D8 333590 5532 SH SOLE 0 0 5532 VERIZON COMMUNICATIONS INC COM 92343V104 BBG001S67QY1 1147653 27351 SH SOLE 100 0 27251 WISDOMTREE TR EM MKTS QTLY DIV 97717W323 BBG004X8X0K8 5081476 197723 SH SOLE 0 0 197723 WISDOMTREE TR YIELD ENHANCD US 97717X511 BBG009KCY2C6 38316004 882857 SH SOLE 8754 0 874103