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Revenue Recognition
12 Months Ended
Jul. 31, 2024
Revenue from Contract with Customer [Abstract]  
Revenue Recognition Revenue Recognition
Disaggregation of Revenue
Subscription and support revenue is recognized over time and accounted for approximately 97% of our revenue for each of fiscal 2024, fiscal 2023 and fiscal 2022, respectively.
The following table summarizes the revenue by region based on the shipping address of customers who have contracted to use our cloud platform:
Year Ended July 31,
202420232022
Amount % RevenueAmount  % RevenueAmount  % Revenue
(in thousands, except for percentage data)
 United States
$1,092,304 50 %$808,527 50 %$536,924 49 %
 Europe, Middle East and Africa672,421 31 515,136 32 370,035 34 
 Asia Pacific
327,816 15 241,250 15 155,460 14 
Other
75,230 52,039 28,527 
Total
$2,167,771 100 %$1,616,952 100 %$1,090,946 100 %
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The following table summarizes the revenue from contracts by type of customer:
Year Ended July 31,
202420232022
Amount % RevenueAmount % RevenueAmount % Revenue
(in thousands, except for percentage data)
 Channel partners
$1,967,908 91 %$1,488,379 92 %$1,016,747 93 %
Direct customers
199,863 128,573 74,199 
Total
$2,167,771 100 %$1,616,952 100 %$1,090,946 100 %
Significant Customers
No single customer accounted for 10% or more of the total revenue or the total balance of accounts receivable, net in the periods presented.
Contract Balances
Contract liabilities consist of deferred revenue and include payments received in advance of performance under the contract. Such amounts are recognized as revenue over the contractual period. Deferred revenue, including current and noncurrent balances as of July 31, 2024 and July 31, 2023 was $1,895.0 million and $1,439.7 million, respectively. In fiscal 2024, fiscal 2023 and fiscal 2022 we recognized revenue of $1,277.8 million, $919.9 million and $570.3 million, respectively, that was included in the corresponding contract liability balance at the beginning of the related fiscal year.
We receive payments from customers based upon contractual billing schedules and accounts receivable are recorded when the right to consideration becomes unconditional. Payment terms on invoiced amounts are typically 30 days but may be up to 90 days for some of our channel partners. Contract assets include amounts related to our contractual right to consideration for both completed and partially completed performance obligations that may not have been invoiced and such amounts have historically not been material.
Remaining Performance Obligations
The typical subscription and support term is one to three years. Most of our subscription and support contracts are non-cancelable over the contractual term. However, customers typically have the right to terminate their contracts for cause, if we fail to perform. As of July 31, 2024, the aggregate amount of the transaction price allocated to remaining performance obligations was $4,417.6 million. We expect to recognize 48% of the transaction price over the next 12 months and 94% of the transaction price over the next three years, with the remainder recognized thereafter.
Costs to Obtain and Fulfill a Contract
We capitalize sales commission and associated payroll taxes paid to sales personnel that are incremental to the acquisition of channel partner and direct customer contracts. These costs are recorded as deferred contract acquisition costs in the consolidated balance sheets. We determine whether costs should be deferred based on our sales compensation plans, if the commissions are in fact incremental and would not have occurred absent the customer contract.
Sales commissions for renewal of a contract are not considered commensurate with the commissions paid for the acquisition of the initial contract given the substantive difference in commission rates in proportion to their respective contract values. Commissions paid upon the initial acquisition of a contract are amortized over an estimated period of benefit of five years while commissions paid for renewal contracts are amortized over the contractual term of the renewals. Amortization of deferred contract acquisition costs is recognized on a straight-line basis commensurate with the pattern of revenue recognition and included in sales and marketing expense in the consolidated statements of operations.
We determine the period of benefit for commissions paid for the acquisition of the initial contract by taking into consideration the expected subscription term and expected renewals of our customer contracts, the duration of our relationships with our customers, customer retention data, our technology development lifecycle and other factors. We periodically review the carrying amount of deferred contract acquisition costs to determine whether events or changes in circumstances have occurred that could impact the period of benefit of these deferred costs. We did not recognize any impairment losses of deferred contract acquisition costs during the periods presented.
The activity of the deferred contract acquisition costs consisted of the following:
Year Ended July 31,
202420232022
(in thousands)
 Beginning balance
$375,234 $297,002 $207,030 
 Capitalization of contract acquisition costs
200,303 176,950 158,503 
 Amortization of deferred contract acquisition costs
(130,139)(98,718)(68,531)
Ending balance
$445,398 $375,234 $297,002 
The outstanding balance of the deferred contract acquisition costs consisted of the following:
July 31,
20242023
(in thousands)
Deferred contract acquisition costs, current
$148,873 $115,827 
Deferred contract acquisition costs, noncurrent
296,525 259,407 
Total deferred contract acquisition costs
$445,398 $375,234