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Business and Summary of Significant Accounting Policies (Tables)
 12 Months Ended
Jul. 31, 2019
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Schedule of Accounts Receivable
The following table summarizes the concentration of 10% or more of the total balance of accounts receivable, net:
July 31,
20192018
Channel partner A12 %*  
Channel partner B11 %13 %
Channel partner C10 %13 %
_____
* Represents less than 10%.
Disaggregation of Revenue
The following table summarizes the revenue by region based on the shipping address of customers who have contracted to use our cloud platform:
Year Ended July 31,
201920182017
Amount % RevenueAmount  % RevenueAmount  % Revenue
(in thousands, except for percentage data)
United States
$148,807  49 %$86,123  45 %$57,990  46 %
Europe, Middle East
and Africa (*)
124,437  41  84,828  45  56,857  45  
Asia Pacific
23,838  8  14,465  8  9,853  8  
Other
5,754  2  4,758  2  1,017  1  
Total
$302,836  100 %$190,174  100 %$125,717  100 %
_____
(*) Revenue from the United Kingdom represented 10%, 11% and 13% of the total revenue for fiscal 2019, fiscal 2018 and fiscal 2017, respectively.
The following table summarizes the revenue from contracts by type of customer:
Year Ended July 31,
201920182017
Amount % RevenueAmount % RevenueAmount % Revenue
(in thousands, except for percentage data)
Channel partners
$289,579  96 %$175,798  92 %$110,900  88 %
Direct customers
13,257  4  14,376  8  14,817  12  
Total
$302,836  100 %$190,174  100 %$125,717  100 %
Capitalized Contract Cost
The following table summarizes the activity of the deferred contract acquisition costs:
Year Ended July 31,
201920182017
(in thousands)
Beginning balance
$55,910  $34,662  $21,137  
Capitalization of contract acquisition costs
32,526  34,429  21,999  
Amortization of deferred contract acquisition costs
(18,651) (13,181) (8,474) 
Ending balance
$69,785  $55,910  $34,662  
Deferred contract acquisition costs
$21,219  $16,136  $10,469  
Deferred contract acquisition costs, noncurrent
48,566  39,774  24,193  
Total deferred contract acquisition costs
$69,785  $55,910  $34,662