0001420506-24-000135.txt : 20240205 0001420506-24-000135.hdr.sgml : 20240205 20240205111344 ACCESSION NUMBER: 0001420506-24-000135 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240205 DATE AS OF CHANGE: 20240205 EFFECTIVENESS DATE: 20240205 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Flaharty Asset Management, LLC CENTRAL INDEX KEY: 0001697882 ORGANIZATION NAME: IRS NUMBER: 463118454 STATE OF INCORPORATION: FL FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-17966 FILM NUMBER: 24594549 BUSINESS ADDRESS: STREET 1: 311 PARK PLACE BLVD STREET 2: STE 150 CITY: CLEARWATER STATE: FL ZIP: 33759 BUSINESS PHONE: 7272521050 MAIL ADDRESS: STREET 1: 311 PARK PLACE BLVD STREET 2: STE 150 CITY: CLEARWATER STATE: FL ZIP: 33759 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false true false 0001697882 XXXXXXXX 12-31-2023 12-31-2023 false Flaharty Asset Management, LLC

311 PARK PLACE BLVD STE 150 CLEARWATER FL 33759

13F HOLDINGS REPORT 028-17966 N John Hunter Orr 7272521050 John Hunter Orr, CIO CLEARWATER FL 01-29-2024 0 117 633072477 false INFORMATION TABLE 2 Form13F_InfoTable.xml INFORMATION TABLE FOR FLAHARTY ASSET MANAGEMENT, LLC (7068) ALPHABET INC CAP STK CL C 02079K107 445055 3158 SH SOLE 140 0 3018 ALPHABET INC CAP STK CL A 02079K305 392390 2809 SH SOLE 0 0 2809 ALPS ETF TR ALERIAN MLP 00162Q452 1601414 37663 SH SOLE 267 0 37396 AMAZON COM INC COM 023135106 599707 3947 SH SOLE 125 0 3822 AMERICAN CENTY ETF TR DIVERSIFID CRP 025072109 20394121 438301 SH SOLE 3593 0 434708 AMERICAN CENTY ETF TR US SML CP VALU 025072877 2630015 29288 SH SOLE 701 0 28586 APPLE INC COM 037833100 3178370 16508 SH SOLE 0 0 16508 ASTRAZENECA PLC SPONSORED ADR 046353108 814868 12099 SH SOLE 0 0 12099 AT&T INC COM 00206R102 224287 13366 SH SOLE 0 0 13366 BANK AMERICA CORP COM 060505104 411511 12222 SH SOLE 347 0 11875 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 388759 1090 SH SOLE 0 0 1090 CATERPILLAR INC COM 149123101 1389096 4698 SH SOLE 0 0 4698 CBIZ INC COM 124805102 218564 3492 SH SOLE 0 0 3492 CISCO SYS INC COM 17275R102 352740 6982 SH SOLE 0 0 6982 COSTCO WHSL CORP NEW COM 22160K105 289788 439 SH SOLE 0 0 439 CURTISS WRIGHT CORP COM 231561101 386763 1736 SH SOLE 0 0 1736 DISNEY WALT CO COM 254687106 216714 2400 SH SOLE 0 0 2400 DUKE ENERGY CORP NEW COM NEW 26441C204 499369 5146 SH SOLE 394 0 4752 EATON VANCE TAX-MANAGED DIVE COM 27828N102 858705 70443 SH SOLE 0 0 70443 ELI LILLY & CO COM 532457108 757024 1299 SH SOLE 55 0 1243 ENCORE WIRE CORP COM 292562105 217872 1020 SH SOLE 0 0 1020 EXXON MOBIL CORP COM 30231G102 410823 4109 SH SOLE 0 0 4109 FIRST TR EXCHANGE TRAD FD VI FST TR GLB FD 33739H101 16544351 737270 SH SOLE 6776 0 730494 FIRST TR EXCHANGE TRADED FD NASDQ CLN EDGE 33737A108 1411473 13480 SH SOLE 171 0 13309 FIRST TR EXCHANGE TRADED FD INDXX NEXTG ETF 33737K205 961300 12528 SH SOLE 176 0 12353 FIRST TR EXCHANGE-TRADED FD DJ INTERNT IDX 33733E302 2516654 13491 SH SOLE 160 0 13331 FIRST TR EXCHANGE-TRADED FD SENIOR LN FD 33738D309 36066172 782856 SH SOLE 11430 0 771426 FIRST TR EXCHANGE-TRADED FD FIRST TR TA HIYL 33738D408 298140 7172 SH SOLE 0 0 7172 FIRST TR EXCHANGE-TRADED FD MULTI ASSET DI 33738R100 24200392 1546350 SH SOLE 13088 0 1533262 FIRST TR EXCHANGE-TRADED FD NASD TECH DIV 33738R118 28994954 452410 SH SOLE 4190 0 448219 FIRST TR EXCHANGE-TRADED FD RISNG DIVD ACHIV 33738R506 1771225 34279 SH SOLE 1135 0 33145 FIRST TR EXCHANGE-TRADED FD NASDQ ARTFCIAL 33738R720 1132769 24880 SH SOLE 361 0 24519 FIRST TR EXCHANGE-TRADED FD FST LOW OPPT EFT 33739Q200 3648583 75509 SH SOLE 3309 0 72200 FIRST TR EXCHANGE-TRADED FD FIRST TR ENH NEW 33739Q408 266979 4475 SH SOLE 2010 0 2465 FLEXSHARES TR FLEXSHARES ULTRA 33939L886 303127 4040 SH SOLE 0 0 4040 GLOBAL X FDS S&P 500 COVERED 37954Y475 3233254 81979 SH SOLE 341 0 81638 GLOBAL X FDS NASDAQ 100 COVER 37954Y483 2580414 148813 SH SOLE 860 0 147953 GLOBAL X FDS US PFD ETF 37954Y657 24986075 1287940 SH SOLE 18858 0 1269083 HOME DEPOT INC COM 437076102 849059 2450 SH SOLE 104 0 2346 HUBSPOT INC COM 443573100 232216 400 SH SOLE 0 0 400 HUT 8 CORP COM 44812J104 438352 32860 SH SOLE 0 0 32860 INTEL CORP COM 458140100 463053 9215 SH SOLE 0 0 9215 INVESCO EXCH TRADED FD TR II S&P500 LOW VOL 46138E354 370947 5920 SH SOLE 0 0 5920 INVESCO EXCH TRADED FD TR II S&P MDCP 400 REV 46138G672 283531 2700 SH SOLE 0 0 2700 INVESCO EXCH TRADED FD TR II S&P 500 REVENUE 46138G698 587055 6879 SH SOLE 0 0 6879 INVESCO EXCH TRADED FD TR II SOLAR ETF 46138G706 784807 14711 SH SOLE 156 0 14554 INVESCO EXCH TRD SLF IDX FD BULETSHS 2029 46138J577 252212 13600 SH SOLE 0 0 13600 INVESCO EXCH TRD SLF IDX FD INVSCO BLSH 28 46138J643 1052836 51915 SH SOLE 6130 0 45785 INVESCO EXCH TRD SLF IDX FD BULSHS 2027 CB 46138J783 1496266 76909 SH SOLE 7940 0 68969 INVESCO EXCH TRD SLF IDX FD BULSHS 2026 CB 46138J791 1463924 75851 SH SOLE 7950 0 67901 INVESCO EXCH TRD SLF IDX FD BULSHS 2025 HY 46138J817 793277 34900 SH SOLE 0 0 34900 INVESCO EXCH TRD SLF IDX FD BULSHS 2025 CB 46138J825 1105593 54050 SH SOLE 7450 0 46600 INVESCO EXCH TRD SLF IDX FD BULSHS 2024 HY 46138J833 545501 24015 SH SOLE 0 0 24015 INVESCO EXCH TRD SLF IDX FD BULSHS 2024 CB 46138J841 1649539 78982 SH SOLE 7250 0 71732 INVESCO EXCHANGE TRADED FD T DIVID ACHIEVEV 46137V506 30018442 752530 SH SOLE 7718 0 744812 INVESCO EXCHANGE TRADED FD T S&P500 EQL ENR 46137V365 19148155 259742 SH SOLE 2384 0 257358 INVESCO EXCHANGE TRADED FD T S&P500 EQL UTL 46137V274 1421719 26055 SH SOLE 191 0 25864 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 571393 3621 SH SOLE 0 0 3621 INVESCO QQQ TR UNIT SER 1 46090E103 7718052 18847 SH SOLE 448 0 18399 ISHARES TR US AER DEF ETF 464288760 362076 2860 SH SOLE 0 0 2860 ISHARES TR CORE S&P TTL STK 464287150 203199 1931 SH SOLE 0 0 1931 ISHARES TR CORE US AGGBD ET 464287226 820797 8270 SH SOLE 0 0 8270 ISHARES TR NATIONAL MUN ETF 464288414 607963 5608 SH SOLE 0 0 5608 ISHARES TR RUS MID CAP ETF 464287499 242906 3125 SH SOLE 0 0 3125 ISHARES TR RUS 1000 VAL ETF 464287598 40267677 243677 SH SOLE 2188 0 241489 ISHARES TR RUS 1000 GRW ETF 464287614 47686548 157293 SH SOLE 1345 0 155948 ISHARES TR RUS 1000 ETF 464287622 937099 3573 SH SOLE 0 0 3573 ISHARES TR RUS 2000 VAL ETF 464287630 13581346 87435 SH SOLE 1236 0 86199 ISHARES TR RUS 2000 GRW ETF 464287648 15301050 60666 SH SOLE 683 0 59982 ISHARES TR RUSSELL 2000 ETF 464287655 702753 3501 SH SOLE 0 0 3501 ISHARES TR S&P MC 400VL ETF 464287705 10312362 90428 SH SOLE 1176 0 89251 ISHARES TR SELECT DIVID ETF 464287168 3385952 28885 SH SOLE 615 0 28270 ISHARES TR TIPS BD ETF 464287176 611726 5691 SH SOLE 1655 0 4036 ISHARES TR U.S. MED DVC ETF 464288810 20423973 378432 SH SOLE 4098 0 374334 ISHARES U S ETF TR BLACKROCK SH DUR 46431W507 491509 9729 SH SOLE 2400 0 7329 J P MORGAN EXCHANGE TRADED F ULTRA SHRT INC 46641Q837 23627535 470387 SH SOLE 7552 0 462835 JABIL INC COM 466313103 315570 2477 SH SOLE 0 0 2477 JANUS DETROIT STR TR HENDRSON AAA CL 47103U845 31382980 623915 SH SOLE 8712 0 615203 JANUS DETROIT STR TR HENDERSON MTG 47103U852 785437 17097 SH SOLE 3375 0 13722 JOHNSON & JOHNSON COM 478160104 1833390 11697 SH SOLE 0 0 11697 JPMORGAN CHASE & CO COM 46625H100 203781 1198 SH SOLE 0 0 1198 KLA CORP COM NEW 482480100 205955 354 SH SOLE 0 0 354 MARATHON DIGITAL HOLDINGS IN COM 565788106 729365 31050 SH SOLE 0 0 31050 MCDONALDS CORP COM 580135101 459293 1549 SH SOLE 0 0 1549 MICROSOFT CORP COM 594918104 3640321 9681 SH SOLE 0 0 9681 MICROSTRATEGY INC CL A NEW 594972408 684676 1084 SH SOLE 0 0 1084 NEXTERA ENERGY INC COM 65339F101 314062 5171 SH SOLE 0 0 5171 NVIDIA CORPORATION COM 67066G104 599918 1211 SH SOLE 0 0 1211 OCCIDENTAL PETE CORP COM 674599105 288698 4835 SH SOLE 1107 0 3728 OPORTUN FINL CORP COM 68376D104 156400 40000 SH SOLE 0 0 40000 ORACLE CORP COM 68389X105 218118 2069 SH SOLE 0 0 2069 PALO ALTO NETWORKS INC COM 697435105 365945 1241 SH SOLE 0 0 1241 PAYCHEX INC COM 704326107 363285 3050 SH SOLE 0 0 3050 PEPSICO INC COM 713448108 209712 1235 SH SOLE 0 0 1235 PIMCO ETF TR ACTIVE BD ETF 72201R775 21698752 234708 SH SOLE 3394 0 231314 PIMCO ETF TR ENHAN SHRT MA AC 72201R833 38139822 382201 SH SOLE 4986 0 377215 PROCTER AND GAMBLE CO COM 742718109 466730 3185 SH SOLE 0 0 3185 PUBLIC SVC ENTERPRISE GRP IN COM 744573106 231892 3792 SH SOLE 0 0 3792 RTX CORPORATION COM 75513E101 249644 2967 SH SOLE 1027 0 1940 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 24653614 342269 SH SOLE 3446 0 338823 SELECT SECTOR SPDR TR INDL 81369Y704 2484708 21798 SH SOLE 280 0 21518 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 248491 1291 SH SOLE 0 0 1291 SHOPIFY INC CL A 82509L107 248501 3190 SH SOLE 0 0 3190 SOUTHERN CO COM 842587107 255938 3650 SH SOLE 0 0 3650 SPDR GOLD TR GOLD SHS 78463V107 622450 3256 SH SOLE 0 0 3256 SPDR S&P 500 ETF TR TR UNIT 78462F103 3241123 6819 SH SOLE 118 0 6701 SPDR SER TR PORTFOLIO CRPORT 78464A144 19161002 651513 SH SOLE 6302 0 645211 SPDR SER TR PORTFOLIO INTRMD 78464A375 15093765 459755 SH SOLE 3821 0 455934 SPDR SER TR S&P DIVID ETF 78464A763 21886594 175135 SH SOLE 1581 0 173554 TESLA INC COM 88160R101 272832 1098 SH SOLE 60 0 1038 UNITEDHEALTH GROUP INC COM 91324P102 357999 680 SH SOLE 0 0 680 VANGUARD INDEX FDS REAL ESTATE ETF 922908553 2518319 28501 SH SOLE 191 0 28310 VANGUARD INDEX FDS TOTAL STK MKT 922908769 231290 975 SH SOLE 0 0 975 VERIZON COMMUNICATIONS INC COM 92343V104 250792 6652 SH SOLE 0 0 6652 VULCAN MATLS CO COM 929160109 1037955 4572 SH SOLE 0 0 4572 WALMART INC COM 931142103 212870 1350 SH SOLE 346 0 1004 WISDOMTREE TR US AI ENHANCED 97717W406 344271 3590 SH SOLE 0 0 3590