0001398344-24-000774.txt : 20240119
0001398344-24-000774.hdr.sgml : 20240119
20240119120634
ACCESSION NUMBER: 0001398344-24-000774
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20231231
FILED AS OF DATE: 20240119
DATE AS OF CHANGE: 20240119
EFFECTIVENESS DATE: 20240119
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Armor Investment Advisors, LLC
CENTRAL INDEX KEY: 0001694079
ORGANIZATION NAME:
IRS NUMBER: 593794918
STATE OF INCORPORATION: NC
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-17653
FILM NUMBER: 24544491
BUSINESS ADDRESS:
STREET 1: 4101 LAKE BOONE TRAIL, SUITE 208
CITY: RALEIGH
STATE: NC
ZIP: 27607
BUSINESS PHONE: 919-571-4382
MAIL ADDRESS:
STREET 1: 4101 LAKE BOONE TRAIL, SUITE 208
CITY: RALEIGH
STATE: NC
ZIP: 27607
13F-HR
1
primary_doc.xml
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0001694079
XXXXXXXX
12-31-2023
12-31-2023
false
Armor Investment Advisors, LLC
4101 LAKE BOONE TRAIL, SUITE 208
RALEIGH
NC
27607
13F HOLDINGS REPORT
028-17653
000134200
801-63981
N
John Vietor Purrington
CEO
919-571-4382
/s/ John Vietor Purrington
Raleigh
NC
01-19-2024
0
161
189285425
INFORMATION TABLE
2
fp0086509-1_13fhr-table.xml
ACCENTURE PLC IRELAND
SHS CLASS A
G1151C101
1781921
5078
SH
SOLE
5078
0
0
ADVISORS INNER CIRCLE FD III
STRATEGAS MACRO
00775Y645
2120284
91991
SH
SOLE
91991
0
0
ALLSPRING GLOBAL DIVIDEND OP
COM
94987C103
73875
17022
SH
SOLE
17022
0
0
ALPHABET INC
CAP STK CL C
02079K107
220239
1563
SH
SOLE
1563
0
0
ALPHABET INC
CAP STK CL A
02079K305
47215
338
SH
SOLE
338
0
0
AMAZON COM INC
COM
023135106
482955
3179
SH
SOLE
3179
0
0
AON PLC
SHS CL A
G0403H108
813362
2795
SH
SOLE
2795
0
0
APPLE INC
COM
037833100
905752
4704
SH
SOLE
4704
0
0
ASML HOLDING N V
N Y REGISTRY SHS
N07059210
616890
815
SH
SOLE
815
0
0
AT&T INC
COM
00206R102
503640
30014
SH
SOLE
30014
0
0
BECTON DICKINSON & CO
COM
075887109
1549783
6356
SH
SOLE
6356
0
0
BOEING CO
COM
097023105
898234
3446
SH
SOLE
3446
0
0
BOSTON SCIENTIFIC CORP
COM
101137107
494102
8547
SH
SOLE
8547
0
0
BROADSTONE NET LEASE INC
COM
11135E203
1147575
66642
SH
SOLE
66642
0
0
CAPITAL GROUP GROWTH ETF
SHS CREATION UNI
14020G101
5624670
199244
SH
SOLE
199244
0
0
CISCO SYS INC
COM
17275R102
324591
6425
SH
SOLE
6425
0
0
COMCAST CORP NEW
CL A
20030N101
259636
5921
SH
SOLE
5921
0
0
CONOCOPHILLIPS
COM
20825C104
316111
2723
SH
SOLE
2723
0
0
COSTCO WHSL CORP NEW
COM
22160K105
256111
388
SH
SOLE
388
0
0
DEERE & CO
COM
244199105
2131824
5331
SH
SOLE
5331
0
0
DIGITAL RLTY TR INC
COM
253868103
3688304
27406
SH
SOLE
27406
0
0
DIMENSIONAL ETF TRUST
US SMALL CAP ETF
25434V500
10002364
167769
SH
SOLE
167769
0
0
DOMINION ENERGY INC
COM
25746U109
618614
13162
SH
SOLE
13162
0
0
DUKE ENERGY CORP NEW
COM NEW
26441C204
2721946
28050
SH
SOLE
28050
0
0
ELI LILLY & CO
COM
532457108
968571
1662
SH
SOLE
1662
0
0
EXTREME NETWORKS
COM
30226D106
443381
25135
SH
SOLE
25135
0
0
EXXON MOBIL CORP
COM
30231G102
1661242
16616
SH
SOLE
16616
0
0
FEDEX CORP
COM
31428X106
1222703
4833
SH
SOLE
4833
0
0
FIDELITY COVINGTON TRUST
MSCI HLTH CARE I
316092600
5407986
83598
SH
SOLE
83598
0
0
FIDELITY COVINGTON TRUST
MSCI INDL INDX
316092709
1330322
21727
SH
SOLE
21727
0
0
FIDELITY COVINGTON TRUST
MSCI INFO TECH I
316092808
9274304
64566
SH
SOLE
64566
0
0
FIDELITY COVINGTON TRUST
MSCI RL EST ETF
316092857
879
33
SH
SOLE
33
0
0
FIDELITY COVINGTON TRUST
MSCI UTILS INDEX
316092865
82
2
SH
SOLE
2
0
0
FIRST TR ENERGY INFRASTRCTR
COM
33738C103
1018107
61853
SH
SOLE
61853
0
0
GLOBAL X FDS
S&P 500 COVERED
37954Y475
701559
17788
SH
SOLE
17788
0
0
GLOBAL X FDS
NASDAQ 100 COVER
37954Y483
44494
2566
SH
SOLE
2566
0
0
GLOBAL X FDS
LITHIUM BTRY ETF
37954Y855
897053
17610
SH
SOLE
17610
0
0
GLOBAL X FDS
GLOBAL X URANIUM
37954Y871
2769
100
SH
SOLE
100
0
0
GOLDMAN SACHS PHYSICAL GOLD
UNIT
38150K103
230302
11270
SH
SOLE
11270
0
0
GSK PLC
SPONSORED ADR
37733W204
201495
5437
SH
SOLE
5437
0
0
HEALTHCARE RLTY TR
CL A COM
42226K105
1618016
93907
SH
SOLE
93907
0
0
HEALTHPEAK PROPERTIES INC
COM
42250P103
658005
33233
SH
SOLE
33233
0
0
HOME DEPOT INC
COM
437076102
260606
752
SH
SOLE
752
0
0
INTEL CORP
COM
458140100
333890
6645
SH
SOLE
6645
0
0
IRON MTN INC DEL
COM
46284V101
666629
9526
SH
SOLE
9526
0
0
ISHARES TR
SELECT DIVID ETF
464287168
625713
5338
SH
SOLE
5338
0
0
ISHARES TR
TIPS BD ETF
464287176
97816
910
SH
SOLE
910
0
0
ISHARES TR
CORE S&P500 ETF
464287200
5724486
11985
SH
SOLE
11985
0
0
ISHARES TR
CORE US AGGBD ET
464287226
298
3
SH
SOLE
3
0
0
ISHARES TR
MSCI EMG MKT ETF
464287234
52273
1300
SH
SOLE
1300
0
0
ISHARES TR
S&P 500 GRWT ETF
464287309
58653
781
SH
SOLE
781
0
0
ISHARES TR
S&P 500 VAL ETF
464287408
217
1
SH
SOLE
1
0
0
ISHARES TR
7-10 YR TRSY BD
464287440
4241
44
SH
SOLE
44
0
0
ISHARES TR
MSCI EAFE ETF
464287465
205648
2729
SH
SOLE
2729
0
0
ISHARES TR
RUS MD CP GR ETF
464287481
349628
3347
SH
SOLE
3347
0
0
ISHARES TR
RUS MID CAP ETF
464287499
789970
10163
SH
SOLE
10163
0
0
ISHARES TR
CORE S&P MCP ETF
464287507
8610048
31066
SH
SOLE
31066
0
0
ISHARES TR
ISHARES SEMICDTR
464287523
2435843
4228
SH
SOLE
4228
0
0
ISHARES TR
RUS 1000 VAL ETF
464287598
22309
135
SH
SOLE
135
0
0
ISHARES TR
S&P MC 400GR ETF
464287606
34857
440
SH
SOLE
440
0
0
ISHARES TR
RUS 2000 VAL ETF
464287630
20193
130
SH
SOLE
130
0
0
ISHARES TR
RUS 2000 GRW ETF
464287648
471147
1868
SH
SOLE
1868
0
0
ISHARES TR
RUSSELL 2000 ETF
464287655
302840
1509
SH
SOLE
1509
0
0
ISHARES TR
RUSSELL 3000 ETF
464287689
4106
15
SH
SOLE
15
0
0
ISHARES TR
U.S. REAL ES ETF
464287739
61062
668
SH
SOLE
668
0
0
ISHARES TR
US HLTHCARE ETF
464287762
656062
2292
SH
SOLE
2292
0
0
ISHARES TR
CORE S&P SCP ETF
464287804
135142
1248
SH
SOLE
1248
0
0
ISHARES TR
S&P SML 600 GWT
464287887
2503
20
SH
SOLE
20
0
0
ISHARES TR
SHRT NAT MUN ETF
464288158
792096
7513
SH
SOLE
7513
0
0
ISHARES TR
GL CLEAN ENE ETF
464288224
52813
3392
SH
SOLE
3392
0
0
ISHARES TR
NATIONAL MUN ETF
464288414
2372119
21881
SH
SOLE
21881
0
0
ISHARES TR
ASIA 50 ETF
464288430
1391
24
SH
SOLE
24
0
0
ISHARES TR
IBOXX HI YD ETF
464288513
54173
700
SH
SOLE
700
0
0
ISHARES TR
CRE U S REIT ETF
464288521
38003
700
SH
SOLE
700
0
0
ISHARES TR
ISHS 1-5YR INVS
464288646
1983317
38680
SH
SOLE
38680
0
0
ISHARES TR
3 7 YR TREAS BD
464288661
6325
54
SH
SOLE
54
0
0
ISHARES TR
U.S. MED DVC ETF
464288810
2061676
38200
SH
SOLE
38200
0
0
ISHARES TR
CORE MSCI EAFE
46432F842
525480
7470
SH
SOLE
7470
0
0
ISHARES TR
ESG AWRE 1 5 YR
46435G243
254910
10413
SH
SOLE
10413
0
0
ISHARES TR
HIGH YLD BD FCTR
46435G250
744378
16112
SH
SOLE
16112
0
0
ISHARES TR
CORE MSCI INTL
46435G326
59522
935
SH
SOLE
935
0
0
ISHARES TR
ESG ADVNCD HY BD
46435G441
16325
359
SH
SOLE
359
0
0
ISHARES TR
ESG SCRND S&P SM
46436E544
117221
3064
SH
SOLE
3064
0
0
ISHARES TR
ESG SCRD S&P MID
46436E551
139507
3698
SH
SOLE
3698
0
0
ISHARES TR
ESG SCRND S&P500
46436E569
413852
11374
SH
SOLE
11374
0
0
ISHARES TR
0-3 MNTH TREASRY
46436E718
199938
1994
SH
SOLE
1994
0
0
J P MORGAN EXCHANGE TRADED F
INCOME ETF
46641Q159
4342625
95212
SH
SOLE
95212
0
0
J P MORGAN EXCHANGE TRADED F
EQUITY PREMIUM
46641Q332
8983388
163394
SH
SOLE
163394
0
0
JOHNSON & JOHNSON
COM
478160104
1176490
7506
SH
SOLE
7506
0
0
JPMORGAN CHASE & CO
COM
46625H100
2554732
15019
SH
SOLE
15019
0
0
KINDER MORGAN INC DEL
COM
49456B101
441582
25033
SH
SOLE
25033
0
0
LOWES COS INC
COM
548661107
3678752
16530
SH
SOLE
16530
0
0
META PLATFORMS INC
CL A
30303M102
3127591
8836
SH
SOLE
8836
0
0
MICROSOFT CORP
COM
594918104
578274
1538
SH
SOLE
1538
0
0
NEXTERA ENERGY INC
COM
65339F101
717461
11812
SH
SOLE
11812
0
0
NOVARTIS AG
SPONSORED ADR
66987V109
830377
8224
SH
SOLE
8224
0
0
NUVEEN AMT FREE QLTY MUN INC
COM
670657105
171215
15565
SH
SOLE
15565
0
0
NUVEEN S&P 500 BUY-WRITE INC
COM
6706ER101
410598
32003
SH
SOLE
32003
0
0
NVIDIA CORPORATION
COM
67066G104
592553
1197
SH
SOLE
1197
0
0
OMEGA HEALTHCARE INVS INC
COM
681936100
203460
6636
SH
SOLE
6636
0
0
PGIM ETF TR
PGIM ULTRA SH BD
69344A107
3107569
62919
SH
SOLE
62919
0
0
PGIM ETF TR
TOTAL RETURN BON
69344A800
4360712
103948
SH
SOLE
103948
0
0
PHILLIPS 66
COM
718546104
1486569
11165
SH
SOLE
11165
0
0
PIMCO ETF TR
0-5 HIGH YIELD
72201R783
83120
893
SH
SOLE
893
0
0
PIMCO ETF TR
ENHAN SHRT MA AC
72201R833
148687
1490
SH
SOLE
1490
0
0
PIMCO INCOME STRATEGY FD
COM
72201H108
325168
38527
SH
SOLE
38527
0
0
PROCTER AND GAMBLE CO
COM
742718109
1646342
11235
SH
SOLE
11235
0
0
PROGRESSIVE CORP
COM
743315103
866483
5440
SH
SOLE
5440
0
0
QUANTUMSCAPE CORP
COM CL A
74767V109
389103
55986
SH
SOLE
55986
0
0
REAVES UTIL INCOME FD
COM SH BEN INT
756158101
374173
13993
SH
SOLE
13993
0
0
ROYAL BK CDA
COM
780087102
364623
3605
SH
SOLE
3605
0
0
SCHWAB STRATEGIC TR
US BRD MKT ETF
808524102
192312
3454
SH
SOLE
3454
0
0
SCHWAB STRATEGIC TR
US LRG CAP ETF
808524201
372240
6600
SH
SOLE
6600
0
0
SCHWAB STRATEGIC TR
US LCAP GR ETF
808524300
90426
1090
SH
SOLE
1090
0
0
SCHWAB STRATEGIC TR
US LCAP VA ETF
808524409
2313
33
SH
SOLE
33
0
0
SCHWAB STRATEGIC TR
US MID-CAP ETF
808524508
1646721
21863
SH
SOLE
21863
0
0
SCHWAB STRATEGIC TR
US SML CAP ETF
808524607
1311902
27771
SH
SOLE
27771
0
0
SCHWAB STRATEGIC TR
EMRG MKTEQ ETF
808524706
2257089
91048
SH
SOLE
91048
0
0
SCHWAB STRATEGIC TR
US DIVIDEND EQ
808524797
5543744
72819
SH
SOLE
72819
0
0
SCHWAB STRATEGIC TR
INTL EQTY ETF
808524805
8088290
218839
SH
SOLE
218839
0
0
SCHWAB STRATEGIC TR
US REIT ETF
808524847
256121
12367
SH
SOLE
12367
0
0
SELECT SECTOR SPDR TR
SBI MATERIALS
81369Y100
26688
312
SH
SOLE
312
0
0
SELECT SECTOR SPDR TR
SBI HEALTHCARE
81369Y209
31367
230
SH
SOLE
230
0
0
SELECT SECTOR SPDR TR
SBI CONS STPLS
81369Y308
36951
513
SH
SOLE
513
0
0
SELECT SECTOR SPDR TR
SBI CONS DISCR
81369Y407
38802
217
SH
SOLE
217
0
0
SELECT SECTOR SPDR TR
FINANCIAL
81369Y605
25042
666
SH
SOLE
666
0
0
SELECT SECTOR SPDR TR
INDL
81369Y704
32487
285
SH
SOLE
285
0
0
SELECT SECTOR SPDR TR
TECHNOLOGY
81369Y803
1712302
8896
SH
SOLE
8896
0
0
SELECT SECTOR SPDR TR
RL EST SEL SEC
81369Y860
3686
92
SH
SOLE
92
0
0
SELECT SECTOR SPDR TR
SBI INT-UTILS
81369Y886
59214
935
SH
SOLE
935
0
0
SERVICE PPTYS TR
COM SH BEN INT
81761L102
2814479
329564
SH
SOLE
329564
0
0
SOUTHERN CO
COM
842587107
2287420
32622
SH
SOLE
32622
0
0
SPDR S&P 500 ETF TR
TR UNIT
78462F103
1056555
2223
SH
SOLE
2223
0
0
SPDR SER TR
S&P 600 SMCP VAL
78464A300
1666
20
SH
SOLE
20
0
0
SPDR SER TR
BBG CONV SEC ETF
78464A359
55916
775
SH
SOLE
775
0
0
SPDR SER TR
COMP SOFTWARE
78464A599
3157
21
SH
SOLE
21
0
0
SPDR SER TR
S&P DIVID ETF
78464A763
94102
753
SH
SOLE
753
0
0
SPDR SER TR
PORTFOLIO S&P400
78464A847
60413
1240
SH
SOLE
1240
0
0
STRYKER CORPORATION
COM
863667101
256038
855
SH
SOLE
855
0
0
SYSCO CORP
COM
871829107
1028749
14067
SH
SOLE
14067
0
0
T ROWE PRICE ETF INC
ULTRA SHRT TRM
87283Q701
2840236
57752
SH
SOLE
57752
0
0
VALERO ENERGY CORP
COM
91913Y100
287820
2214
SH
SOLE
2214
0
0
VANECK ETF TRUST
GOLD MINERS ETF
92189F106
97154
3133
SH
SOLE
3133
0
0
VANECK ETF TRUST
GREEN BOND ETF
92189F171
176510
7407
SH
SOLE
7407
0
0
VANGUARD ADMIRAL FDS INC
500 GRTH IDX F
921932505
4262776
15742
SH
SOLE
15742
0
0
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
470614
1077
SH
SOLE
1077
0
0
VANGUARD INDEX FDS
MCAP VL IDXVIP
922908512
71780
495
SH
SOLE
495
0
0
VANGUARD INDEX FDS
MCAP GR IDXVIP
922908538
175656
800
SH
SOLE
800
0
0
VANGUARD INDEX FDS
REAL ESTATE ETF
922908553
146236
1655
SH
SOLE
1655
0
0
VANGUARD INDEX FDS
SM CP VAL ETF
922908611
8279
46
SH
SOLE
46
0
0
VANGUARD INDEX FDS
MID CAP ETF
922908629
23264
100
SH
SOLE
100
0
0
VANGUARD INDEX FDS
SMALL CP ETF
922908751
97278
456
SH
SOLE
456
0
0
VANGUARD INDEX FDS
TOTAL STK MKT
922908769
664346
2801
SH
SOLE
2801
0
0
VANGUARD WHITEHALL FDS
HIGH DIV YLD
921946406
7092220
63533
SH
SOLE
63533
0
0
VANGUARD WORLD FDS
HEALTH CAR ETF
92204A504
130615
521
SH
SOLE
521
0
0
VANGUARD WORLD FDS
INF TECH ETF
92204A702
229900
475
SH
SOLE
475
0
0
VANGUARD WORLD FDS
COMM SRVC ETF
92204A884
21779
185
SH
SOLE
185
0
0
VERIZON COMMUNICATIONS INC
COM
92343V104
2061089
54671
SH
SOLE
54671
0
0
VISA INC
COM CL A
92826C839
3118064
11976
SH
SOLE
11976
0
0
WALMART INC
COM
931142103
1687665
10705
SH
SOLE
10705
0
0
WELLTOWER INC
COM
95040Q104
233811
2593
SH
SOLE
2593
0
0