0001398344-23-019571.txt : 20231023
0001398344-23-019571.hdr.sgml : 20231023
20231023124030
ACCESSION NUMBER: 0001398344-23-019571
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20230930
FILED AS OF DATE: 20231023
DATE AS OF CHANGE: 20231023
EFFECTIVENESS DATE: 20231023
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Armor Investment Advisors, LLC
CENTRAL INDEX KEY: 0001694079
IRS NUMBER: 593794918
STATE OF INCORPORATION: NC
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-17653
FILM NUMBER: 231339383
BUSINESS ADDRESS:
STREET 1: 4101 LAKE BOONE TRAIL, SUITE 208
CITY: RALEIGH
STATE: NC
ZIP: 27607
BUSINESS PHONE: 919-571-4382
MAIL ADDRESS:
STREET 1: 4101 LAKE BOONE TRAIL, SUITE 208
CITY: RALEIGH
STATE: NC
ZIP: 27607
13F-HR
1
primary_doc.xml
X0202
13F-HR
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false
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0001694079
XXXXXXXX
09-30-2023
09-30-2023
false
Armor Investment Advisors, LLC
4101 LAKE BOONE TRAIL, SUITE 208
RALEIGH
NC
27607
13F HOLDINGS REPORT
028-17653
000134200
801-63981
N
John Vietor Purrington
CEO
919-571-4382
/s/ John Vietor Purrington
Raleigh
NC
10-23-2023
0
154
168627519
INFORMATION TABLE
2
fp0085491-1_13fhr-table.xml
ACCENTURE PLC IRELAND
SHS CLASS A
G1151C101
1526644
4971
SH
SOLE
4971
0
0
ADVISORS INNER CIRCLE FD III
STRATEGAS MACRO
00775Y645
1953679
87117
SH
SOLE
87117
0
0
ALLSPRING GLOBAL DIVIDEND OP
COM
94987C103
68599
17022
SH
SOLE
17022
0
0
ALPHABET INC
CAP STK CL C
02079K107
206049
1563
SH
SOLE
1563
0
0
ALPHABET INC
CAP STK CL A
02079K305
33762
258
SH
SOLE
258
0
0
AMAZON COM INC
COM
023135106
394528
3104
SH
SOLE
3104
0
0
AON PLC
SHS CL A
G0403H108
903877
2788
SH
SOLE
2788
0
0
APPLE INC
COM
037833100
933175
5450
SH
SOLE
5450
0
0
ASML HOLDING N V
N Y REGISTRY SHS
N07059210
479169
814
SH
SOLE
814
0
0
AT&T INC
COM
00206R102
491038
32692
SH
SOLE
32692
0
0
BECTON DICKINSON & CO
COM
075887109
1580911
6115
SH
SOLE
6115
0
0
BOEING CO
COM
097023105
627752
3275
SH
SOLE
3275
0
0
BOSTON SCIENTIFIC CORP
COM
101137107
449434
8512
SH
SOLE
8512
0
0
BROADSTONE NET LEASE INC
COM
11135E203
962991
67342
SH
SOLE
67342
0
0
CAPITAL GROUP GROWTH ETF
SHS CREATION UNI
14020G101
4646398
189649
SH
SOLE
189649
0
0
CISCO SYS INC
COM
17275R102
359923
6695
SH
SOLE
6695
0
0
COMCAST CORP NEW
CL A
20030N101
268523
6056
SH
SOLE
6056
0
0
CONOCOPHILLIPS
COM
20825C104
324850
2712
SH
SOLE
2712
0
0
COSTCO WHSL CORP NEW
COM
22160K105
216945
384
SH
SOLE
384
0
0
DEERE & CO
COM
244199105
1958701
5190
SH
SOLE
5190
0
0
DEVON ENERGY CORP NEW
COM
25179M103
244940
5135
SH
SOLE
5135
0
0
DIGITAL RLTY TR INC
COM
253868103
3287029
27161
SH
SOLE
27161
0
0
DIMENSIONAL ETF TRUST
US SMALL CAP ETF
25434V500
7558332
143996
SH
SOLE
143996
0
0
DOMINION ENERGY INC
COM
25746U109
712218
15944
SH
SOLE
15944
0
0
DUKE ENERGY CORP NEW
COM NEW
26441C204
2588979
29334
SH
SOLE
29334
0
0
EATON VANCE RISK-MANAGED DIV
COM
27829G106
87936
11450
SH
SOLE
11450
0
0
ELI LILLY & CO
COM
532457108
1209080
2251
SH
SOLE
2251
0
0
EXXON MOBIL CORP
COM
30231G102
1945099
16543
SH
SOLE
16543
0
0
FEDEX CORP
COM
31428X106
1202816
4540
SH
SOLE
4540
0
0
FIDELITY COVINGTON TRUST
MSCI HLTH CARE I
316092600
4795558
79161
SH
SOLE
79161
0
0
FIDELITY COVINGTON TRUST
MSCI INDL INDX
316092709
1087342
20091
SH
SOLE
20091
0
0
FIDELITY COVINGTON TRUST
MSCI INFO TECH I
316092808
7904963
64305
SH
SOLE
64305
0
0
FIDELITY COVINGTON TRUST
MSCI RL EST ETF
316092857
751
33
SH
SOLE
33
0
0
FIDELITY COVINGTON TRUST
MSCI UTILS INDEX
316092865
76
2
SH
SOLE
2
0
0
FIRST TR ENERGY INFRASTRCTR
COM
33738C103
1028708
67946
SH
SOLE
67946
0
0
GLOBAL X FDS
S&P 500 COVERED
37954Y475
785500
20198
SH
SOLE
20198
0
0
GLOBAL X FDS
NASDAQ 100 COVER
37954Y483
47291
2820
SH
SOLE
2820
0
0
GLOBAL X FDS
LITHIUM BTRY ETF
37954Y855
869865
15767
SH
SOLE
15767
0
0
GOLDMAN SACHS PHYSICAL GOLD
UNIT
38150K103
206354
11270
SH
SOLE
11270
0
0
HEALTHCARE RLTY TR
CL A COM
42226K105
1290325
84501
SH
SOLE
84501
0
0
HEALTHPEAK PROPERTIES INC
COM
42250P103
534425
29108
SH
SOLE
29108
0
0
HOME DEPOT INC
COM
437076102
226016
748
SH
SOLE
748
0
0
INTEL CORP
COM
458140100
267395
7522
SH
SOLE
7522
0
0
IRON MTN INC DEL
COM
46284V101
620242
10433
SH
SOLE
10433
0
0
ISHARES TR
SELECT DIVID ETF
464287168
575329
5345
SH
SOLE
5345
0
0
ISHARES TR
TIPS BD ETF
464287176
94385
910
SH
SOLE
910
0
0
ISHARES TR
CORE S&P500 ETF
464287200
5004217
11653
SH
SOLE
11653
0
0
ISHARES TR
CORE US AGGBD ET
464287226
282
3
SH
SOLE
3
0
0
ISHARES TR
MSCI EMG MKT ETF
464287234
49335
1300
SH
SOLE
1300
0
0
ISHARES TR
S&P 500 GRWT ETF
464287309
20868
305
SH
SOLE
305
0
0
ISHARES TR
S&P 500 VAL ETF
464287408
190
1
SH
SOLE
1
0
0
ISHARES TR
7-10 YR TRSY BD
464287440
4030
44
SH
SOLE
44
0
0
ISHARES TR
MSCI EAFE ETF
464287465
188099
2729
SH
SOLE
2729
0
0
ISHARES TR
RUS MD CP GR ETF
464287481
305748
3347
SH
SOLE
3347
0
0
ISHARES TR
RUS MID CAP ETF
464287499
705381
10186
SH
SOLE
10186
0
0
ISHARES TR
CORE S&P MCP ETF
464287507
6643152
26642
SH
SOLE
26642
0
0
ISHARES TR
ISHARES SEMICDTR
464287523
1991277
4204
SH
SOLE
4204
0
0
ISHARES TR
RUS 1000 VAL ETF
464287598
20496
135
SH
SOLE
135
0
0
ISHARES TR
S&P MC 400GR ETF
464287606
31786
440
SH
SOLE
440
0
0
ISHARES TR
RUS 2000 VAL ETF
464287630
17622
130
SH
SOLE
130
0
0
ISHARES TR
RUS 2000 GRW ETF
464287648
418712
1868
SH
SOLE
1868
0
0
ISHARES TR
RUSSELL 2000 ETF
464287655
266673
1509
SH
SOLE
1509
0
0
ISHARES TR
U.S. REAL ES ETF
464287739
52198
668
SH
SOLE
668
0
0
ISHARES TR
US HLTHCARE ETF
464287762
619000
2292
SH
SOLE
2292
0
0
ISHARES TR
CORE S&P SCP ETF
464287804
87295
925
SH
SOLE
925
0
0
ISHARES TR
S&P SML 600 GWT
464287887
2194
20
SH
SOLE
20
0
0
ISHARES TR
SHRT NAT MUN ETF
464288158
605948
5891
SH
SOLE
5891
0
0
ISHARES TR
GL CLEAN ENE ETF
464288224
62588
4281
SH
SOLE
4281
0
0
ISHARES TR
NATIONAL MUN ETF
464288414
1699703
16576
SH
SOLE
16576
0
0
ISHARES TR
ASIA 50 ETF
464288430
42918
774
SH
SOLE
774
0
0
ISHARES TR
IBOXX HI YD ETF
464288513
80650
1094
SH
SOLE
1094
0
0
ISHARES TR
CRE U S REIT ETF
464288521
33026
700
SH
SOLE
700
0
0
ISHARES TR
ISHS 5-10YR INVT
464288638
7784
160
SH
SOLE
160
0
0
ISHARES TR
ISHS 1-5YR INVS
464288646
1624757
32606
SH
SOLE
32606
0
0
ISHARES TR
3 7 YR TREAS BD
464288661
6111
54
SH
SOLE
54
0
0
ISHARES TR
U.S. MED DVC ETF
464288810
1798560
37084
SH
SOLE
37084
0
0
ISHARES TR
CORE MSCI EAFE
46432F842
480663
7470
SH
SOLE
7470
0
0
ISHARES TR
ESG AWRE 1 5 YR
46435G243
267603
11258
SH
SOLE
11258
0
0
ISHARES TR
HIGH YLD BD FCTR
46435G250
738857
16818
SH
SOLE
16818
0
0
ISHARES TR
ESG ADVNCD HY BD
46435G441
15505
359
SH
SOLE
359
0
0
ISHARES TR
ESG SCRND S&P SM
46436E544
92009
2783
SH
SOLE
2783
0
0
ISHARES TR
ESG SCRD S&P MID
46436E551
117698
3475
SH
SOLE
3475
0
0
ISHARES TR
ESG SCRND S&P500
46436E569
363907
11222
SH
SOLE
11222
0
0
ISHARES TR
0-3 MNTH TREASRY
46436E718
200736
1994
SH
SOLE
1994
0
0
J P MORGAN EXCHANGE TRADED F
INCOME ETF
46641Q159
4312463
97128
SH
SOLE
97128
0
0
J P MORGAN EXCHANGE TRADED F
EQUITY PREMIUM
46641Q332
8393013
156703
SH
SOLE
156703
0
0
JOHNSON & JOHNSON
COM
478160104
1043214
6698
SH
SOLE
6698
0
0
JPMORGAN CHASE & CO
COM
46625H100
2166889
14942
SH
SOLE
14942
0
0
KINDER MORGAN INC DEL
COM
49456B101
424183
25584
SH
SOLE
25584
0
0
LOWES COS INC
COM
548661107
3524551
16958
SH
SOLE
16958
0
0
META PLATFORMS INC
CL A
30303M102
2743919
9140
SH
SOLE
9140
0
0
MICROSOFT CORP
COM
594918104
468510
1484
SH
SOLE
1484
0
0
NEXTERA ENERGY INC
COM
65339F101
570265
9954
SH
SOLE
9954
0
0
NOVARTIS AG
SPONSORED ADR
66987V109
793286
7788
SH
SOLE
7788
0
0
NUVEEN AMT FREE QLTY MUN INC
COM
670657105
150669
15565
SH
SOLE
15565
0
0
NUVEEN S&P 500 BUY-WRITE INC
COM
6706ER101
436643
34490
SH
SOLE
34490
0
0
NVIDIA CORPORATION
COM
67066G104
510243
1173
SH
SOLE
1173
0
0
OMEGA HEALTHCARE INVS INC
COM
681936100
221708
6686
SH
SOLE
6686
0
0
PGIM ETF TR
PGIM ULTRA SH BD
69344A107
3042051
61468
SH
SOLE
61468
0
0
PGIM ETF TR
TOTAL RETURN BON
69344A800
4185842
105344
SH
SOLE
105344
0
0
PHILLIPS 66
COM
718546104
1342094
11170
SH
SOLE
11170
0
0
PIMCO ETF TR
0-5 HIGH YIELD
72201R783
80638
893
SH
SOLE
893
0
0
PIMCO ETF TR
ENHAN SHRT MA AC
72201R833
169237
1690
SH
SOLE
1690
0
0
PIMCO INCOME STRATEGY FD
COM
72201H108
357092
46557
SH
SOLE
46557
0
0
PROCTER AND GAMBLE CO
COM
742718109
1581941
10846
SH
SOLE
10846
0
0
PROGRESSIVE CORP
COM
743315103
757235
5436
SH
SOLE
5436
0
0
QUANTUMSCAPE CORP
COM CL A
74767V109
299311
44740
SH
SOLE
44740
0
0
REAVES UTIL INCOME FD
COM SH BEN INT
756158101
318429
12918
SH
SOLE
12918
0
0
ROYAL BK CDA
COM
780087102
322007
3683
SH
SOLE
3683
0
0
SCHWAB STRATEGIC TR
US BRD MKT ETF
808524102
183685
3685
SH
SOLE
3685
0
0
SCHWAB STRATEGIC TR
US LRG CAP ETF
808524201
332948
6580
SH
SOLE
6580
0
0
SCHWAB STRATEGIC TR
US LCAP GR ETF
808524300
79265
1090
SH
SOLE
1090
0
0
SCHWAB STRATEGIC TR
US LCAP VA ETF
808524409
41061
637
SH
SOLE
637
0
0
SCHWAB STRATEGIC TR
US MID-CAP ETF
808524508
1512986
22355
SH
SOLE
22355
0
0
SCHWAB STRATEGIC TR
US SML CAP ETF
808524607
1500357
36223
SH
SOLE
36223
0
0
SCHWAB STRATEGIC TR
EMRG MKTEQ ETF
808524706
2013625
84111
SH
SOLE
84111
0
0
SCHWAB STRATEGIC TR
US DIVIDEND EQ
808524797
5017771
70913
SH
SOLE
70913
0
0
SCHWAB STRATEGIC TR
INTL EQTY ETF
808524805
6771691
199402
SH
SOLE
199402
0
0
SCHWAB STRATEGIC TR
US REIT ETF
808524847
219514
12367
SH
SOLE
12367
0
0
SELECT SECTOR SPDR TR
SBI MATERIALS
81369Y100
24508
312
SH
SOLE
312
0
0
SELECT SECTOR SPDR TR
SBI HEALTHCARE
81369Y209
29610
230
SH
SOLE
230
0
0
SELECT SECTOR SPDR TR
SBI CONS STPLS
81369Y308
35300
513
SH
SOLE
513
0
0
SELECT SECTOR SPDR TR
SBI CONS DISCR
81369Y407
34933
217
SH
SOLE
217
0
0
SELECT SECTOR SPDR TR
FINANCIAL
81369Y605
22091
666
SH
SOLE
666
0
0
SELECT SECTOR SPDR TR
INDL
81369Y704
28893
285
SH
SOLE
285
0
0
SELECT SECTOR SPDR TR
TECHNOLOGY
81369Y803
1517336
9256
SH
SOLE
9256
0
0
SELECT SECTOR SPDR TR
RL EST SEL SEC
81369Y860
3134
92
SH
SOLE
92
0
0
SELECT SECTOR SPDR TR
SBI INT-UTILS
81369Y886
32706
555
SH
SOLE
555
0
0
SERVICE PPTYS TR
COM SH BEN INT
81761L102
2440509
317361
SH
SOLE
317361
0
0
SOUTHERN CO
COM
842587107
2305499
35623
SH
SOLE
35623
0
0
SPDR S&P 500 ETF TR
TR UNIT
78462F103
959212
2244
SH
SOLE
2244
0
0
STRYKER CORPORATION
COM
863667101
247856
907
SH
SOLE
907
0
0
SYSCO CORP
COM
871829107
836330
12662
SH
SOLE
12662
0
0
T ROWE PRICE ETF INC
ULTRA SHRT TRM
87283Q701
2634560
53893
SH
SOLE
53893
0
0
VALERO ENERGY CORP
COM
91913Y100
314029
2216
SH
SOLE
2216
0
0
VANECK ETF TRUST
GOLD MINERS ETF
92189F106
84309
3133
SH
SOLE
3133
0
0
VANECK ETF TRUST
GREEN BOND ETF
92189F171
188091
8297
SH
SOLE
8297
0
0
VANGUARD ADMIRAL FDS INC
500 GRTH IDX F
921932505
3885755
15742
SH
SOLE
15742
0
0
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
423037
1077
SH
SOLE
1077
0
0
VANGUARD INDEX FDS
MCAP VL IDXVIP
922908512
64825
495
SH
SOLE
495
0
0
VANGUARD INDEX FDS
MCAP GR IDXVIP
922908538
155816
800
SH
SOLE
800
0
0
VANGUARD INDEX FDS
REAL ESTATE ETF
922908553
125217
1655
SH
SOLE
1655
0
0
VANGUARD INDEX FDS
SM CP VAL ETF
922908611
7337
46
SH
SOLE
46
0
0
VANGUARD INDEX FDS
MID CAP ETF
922908629
20824
100
SH
SOLE
100
0
0
VANGUARD INDEX FDS
SMALL CP ETF
922908751
86216
456
SH
SOLE
456
0
0
VANGUARD INDEX FDS
TOTAL STK MKT
922908769
594598
2799
SH
SOLE
2799
0
0
VANGUARD WHITEHALL FDS
HIGH DIV YLD
921946406
6621911
64091
SH
SOLE
64091
0
0
VANGUARD WORLD FDS
HEALTH CAR ETF
92204A504
122487
521
SH
SOLE
521
0
0
VANGUARD WORLD FDS
INF TECH ETF
92204A702
197078
475
SH
SOLE
475
0
0
VANGUARD WORLD FDS
COMM SRVC ETF
92204A884
19460
185
SH
SOLE
185
0
0
VERIZON COMMUNICATIONS INC
COM
92343V104
1756777
54205
SH
SOLE
54205
0
0
VISA INC
COM CL A
92826C839
2857736
12424
SH
SOLE
12424
0
0
WALMART INC
COM
931142103
1610197
10068
SH
SOLE
10068
0
0
WELLTOWER INC
COM
95040Q104
225526
2753
SH
SOLE
2753
0
0