Condensed Consolidated Balance Sheets - USD ($)	Sep. 30, 2021	Dec. 31, 2020
CURRENT ASSETS
Cash and cash equivalent	$ 13,389,570	$ 591,634
Accounts receivable, net	4,496,715	679,061
Inventory, net	5,514,530	3,373,033
Prepaid media spend	650,000	249,000
Prepaid expenses and other current assets	2,788,263	529,230
Total current assets	26,839,078	5,421,958
Property and equipment, net	6,668,675	6,845,132
Goodwill	8,450,000	8,450,000
Intangible asset, net	4,664,942	4,962,834
Prepaid media spend, net of current portion	268,295	498,662
Other assets	34,800	58,545
TOTAL ASSETS	46,925,790	26,237,131
CURRENT LIABILITIES
Accounts payable	3,482,170	3,839,384
Accrued expenses	687,934	1,710,384
Line of credit	3,500,000	3,500,000
Current portion of long-term debt	3,445,495	22,649,995
Total current liabilities	11,115,599	31,699,763
Long-term debt, net of current portion	154,335	3,874,235
Financing obligation - related party operating lease	7,500,000
Warrant liability	167,875
TOTAL LIABILITIES	18,937,809	35,573,998
COMMITMENTS AND CONTINGENCIES
STOCKHOLDERS' EQUITY (DEFICIT)
Preferred stock - $0.0001 par value, 10,000,000 shares authorized, 0 shares issued and outstanding
Additional paid-in-capital	100,140,208	42,783,367
Accumulated deficit	(72,154,199)	(52,121,249)
TOTAL STOCKHOLDERS' EQUITY (DEFICIT)	27,987,981	(9,336,867)
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)	46,925,790	26,237,131
Class A Common Stock [Member]
STOCKHOLDERS' EQUITY (DEFICIT)
Common stock	822
TOTAL STOCKHOLDERS' EQUITY (DEFICIT)	822
Class V Common Stock [Member]
STOCKHOLDERS' EQUITY (DEFICIT)
Common stock	$ 1,150	$ 1,015