Revenue

12 Months Ended

Dec. 31, 2020

Revenue From Contract With Customer [Abstract]

Revenue

Note 5. Revenue

Revenue Summary. In the table below (in thousands), revenue is disaggregated by sales channel and major products and services. The Company only has one reportable segment; therefore, further disaggregation is not applicable at this time.

Prior to October 2019, the Company’s affiliates also sold marketplace subscription advertising to dealer customers, and the Company earned Wholesale revenue through its affiliate agreements. For further information, see Note 7 (Unfavorable Contracts Liability).

	Year Ended December 31,
Sales channel	2020		2019		2018
Direct	$	463,018	$	477,095	$	457,651
National advertising		73,176		80,774		105,381
Other		11,309		14,442		16,156
Retail		547,503		572,311		579,188
Wholesale		—		34,371		82,939
Total revenue	$	547,503	$	606,682	$	662,127
Major products and services
Marketplace subscription advertising	$	436,441	$	475,960	$	507,993
Display advertising		84,630		91,935		112,792
Pay per lead		18,557		26,907		30,757
Other		7,875		11,880		10,585
Total revenue	$	547,503	$	606,682	$	662,127