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Significant Accounting Policies (Tables)
12 Months Ended
Dec. 31, 2018
Accounting Policies [Abstract]  
Schedule of Revenue Disaggregated by Sales Channel and Major Products and Services In the table below (in thousands), revenue is disaggregated by sales channel and major products and services.

 

 

 

Year Ended December 31,

 

Sales channel

 

2018

 

 

2017

 

Direct

 

$

457,651

 

 

$

333,248

 

National advertising

 

 

105,381

 

 

 

114,178

 

Other

 

 

16,156

 

 

 

15,854

 

Retail

 

 

579,188

 

 

 

463,280

 

Wholesale

 

 

82,939

 

 

 

162,982

 

Total revenues

 

$

662,127

 

 

$

626,262

 

 

 

 

 

 

 

 

 

 

Major products and services

 

 

 

 

 

 

 

 

Online subscription advertising

 

$

507,993

 

 

$

483,026

 

Display advertising

 

 

112,792

 

 

 

102,183

 

Pay per lead

 

 

30,757

 

 

 

31,727

 

Other

 

 

10,585

 

 

 

9,326

 

Total revenues

 

$

662,127

 

 

$

626,262

 

 

Schedule of Property and Equipment Recorded at Cost and Depreciated on Straight-line Basis Over Estimated Useful Lives Property and equipment is recorded at cost and depreciated on a straight-line basis over the estimated useful lives as follows (in thousands):

 

 

 

December 31,

 

 

 

Asset

 

2018

 

 

2017

 

 

Estimated Useful Life

Computer software

 

$

29,300

 

 

$

19,622

 

 

18 months - 5 years

Computer hardware

 

 

19,461

 

 

 

20,523

 

 

3 - 5 years

Furniture and fixtures

 

 

4,970

 

 

 

3,879

 

 

10 years

Leasehold improvements

 

 

18,594

 

 

 

17,322

 

 

Lesser of useful life or lease term

Property and equipment, gross

 

 

72,325

 

 

 

61,346

 

 

 

Less: Accumulated depreciation

 

 

(30,843

)

 

 

(21,606

)

 

 

Property and equipment, net

 

$

41,482

 

 

$

39,740

 

 

 

 

Schedule of Amortizable Intangible Assets Amortized on Straight-line Basis over Estimated Useful Lives

Amortizable intangible assets are amortized on a straight-line basis over the estimated useful lives as follows:

 

Intangible Asset

 

Estimated Useful Life

Acquired software

 

2 - 7 years

Content library

 

2 years

Customer relationships

 

3 - 14 years

Non-compete agreements

 

5 years

Other trade names

 

10 - 12 years