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Revenue Recognition
9 Months Ended
Sep. 30, 2022
Revenue from Contract with Customer [Abstract]  
Revenue Recognition

Note 4 – Revenue Recognition

 

The Company’s revenues primarily include Company sales, Franchise fees and income and Revenues from transactions with franchisees and unconsolidated affiliates.

 

Company Sales

 

Revenues from Company-owned restaurants are recognized when a customer takes possession of the food and tenders payment, which is when our obligation to perform is satisfied. The Company presents sales net of sales-related taxes. We also offer our customers delivery through both our own mobile applications and third-party aggregators’ platforms. For delivery orders placed through our mobile applications, we use our dedicated riders, while for orders placed through third-party aggregators’ platforms, we either used our dedicated riders or third-party aggregators’ delivery staff in the past. With respect to delivery orders delivered by our dedicated riders, we control and determine the price for the delivery service and generally recognize revenue, including delivery fees, when a customer takes possession of the food. When orders are fulfilled by the delivery staff of third-party aggregators, who control and determine the price for the delivery service, we recognize revenue, excluding delivery fees, when control of the food is transferred to the third-party aggregators’ delivery staff. The payment terms with respect to these sales are short-term in nature. Starting in 2019, we use our own dedicated riders to deliver orders placed through aggregators’ platforms to customers of KFC and Pizza Hut stores.

 

We recognize revenues from prepaid stored-value products, including gift cards and product vouchers, when they are redeemed by the customer. Prepaid gift cards sold at any given point generally expire over the next 36 months, and product vouchers generally expire over a period of up to 12 months. We recognize breakage revenue, which is the amount of prepaid stored-value products that is not expected to be redeemed, either (1) proportionally in earnings as redemptions occur, in situations where the Company expects to be entitled to a breakage amount, or (2) when the likelihood of redemption is remote, in situations where the Company does not expect to be entitled to breakage, provided that there is no requirement for remitting balances to government agencies under unclaimed property laws. The Company reviews its breakage estimates at least annually based upon the latest available information regarding redemption and expiration patterns.

 

Our privilege membership programs offer privilege members rights to multiple benefits, such as free delivery and discounts on certain products. For certain KFC and Pizza Hut privilege membership programs offering a pre-defined amount of benefits that can be redeemed ratably over the membership period, revenue is ratably recognized over the period based on the elapse of time. With respect to the KFC and Pizza Hut family privilege membership program offering members a mix of distinct benefits, including a welcome gift and assorted discount coupons with pre-defined quantities, consideration collected is allocated to the benefits provided based on their relative standalone selling price and revenue is recognized when food or services are delivered or the benefits expire. In determining the relative standalone selling price of the benefits, the Company considers likelihood of future redemption based on historical redemption pattern and reviews such estimates periodically based upon the latest available information regarding redemption and expiration patterns.

 

Franchise Fees and Income

 

Franchise fees and income primarily include upfront franchise fees, such as initial fees and renewal fees, and continuing fees. We have determined that the services we provide in exchange for upfront franchise fees and continuing fees are highly interrelated with the franchise right. We recognize upfront franchise fees received from a franchisee as revenue over the term of the franchise agreement or the renewal agreement because the franchise rights are accounted for as rights to access our symbolic intellectual property. The franchise agreement term is generally 10 years for KFC and Pizza Hut, five or 10 years for Little Sheep and three or 10 years for Huang Ji Huang. We recognize continuing fees, which are based upon a percentage of franchisee sales, as those sales occur.

 

Revenues from Transactions with Franchisees and Unconsolidated Affiliates

 

Revenues from transactions with franchisees and unconsolidated affiliates consist primarily of sales of food and paper products, advertising services and other services provided to franchisees and unconsolidated affiliates that operate our concepts.

 

The Company centrally purchases substantially all food and paper products from suppliers for substantially all of our restaurants, including franchisees and unconsolidated affiliates that operate our concepts, and then sells and delivers them to the restaurants. In addition, the Company owns seasoning facilities for its Chinese dining business unit, which manufacture and sell seasoning products to Huang Ji Huang and Little Sheep franchisees. The performance obligation arising from such transactions is considered distinct from the franchise agreement as it is not highly dependent on the franchise agreement and the customer can benefit from the procurement service on its own. We consider ourselves the principal in this arrangement as we have the ability to control a promised good or service before transferring that good or service to the franchisees and unconsolidated affiliates that operate our concepts. Revenue is recognized upon transfer of control over ordered items, generally upon delivery to the franchisees and unconsolidated affiliates.

 

For advertising services, the Company often engages third parties to provide services and acts as a principal in the transaction based on our responsibilities of defining the nature of the services and administering and directing all marketing and advertising programs in accordance with the provisions of our franchise agreements. The Company collects advertising contributions, which are generally based on certain percentage of sales from substantially all of our restaurants, including franchisees and unconsolidated affiliates. Other services provided to franchisees and unconsolidated affiliates consist primarily of customer and technology support services. Advertising services and other services provided are highly interrelated to franchise right, and are not considered individually distinct. We recognize revenue when the related sales occur.

 

Loyalty Programs

 

Each of the Company’s KFC and Pizza Hut reportable segments operates a loyalty program that allows registered members to earn points for each qualifying purchase. Points, which generally expire 18 months after being earned, may be redeemed for future purchases of KFC or Pizza Hut branded products or other products for free or at a discounted price. Points cannot be redeemed or exchanged for cash. The estimated value of points earned by the loyalty program members is recorded as a reduction of revenue at the time the points are earned, based on the percentage of points that are projected to be redeemed, with a corresponding deferred revenue liability included in Accounts payable and other current liabilities on the Condensed Consolidated Balance Sheets and subsequently recognized into revenue when the points are redeemed or expire. The Company estimates the value of the future redemption obligations based on the estimated value of the product for which points are expected to be redeemed and historical redemption patterns and reviews such estimates periodically based upon the latest available information regarding redemption and expiration patterns.

 

Disaggregation of Revenue

 

The following tables present revenue disaggregated by types of arrangements and segments:

 

 

 

Quarter Ended 9/30/2022

 

Revenues

 

KFC

 

 

Pizza Hut

 

 

All Other
Segments

 

 

Corporate and Unallocated

 

 

Combined

 

 

Elimination

 

 

Consolidated

 

Company sales

 

$

1,992

 

 

$

556

 

 

$

13

 

 

$

 

 

$

2,561

 

 

$

 

 

$

2,561

 

Franchise fees and income

 

 

15

 

 

 

2

 

 

 

5

 

 

 

 

 

 

22

 

 

 

 

 

 

22

 

Revenues from transactions
   with franchisees and
   unconsolidated affiliates

 

 

9

 

 

 

1

 

 

 

11

 

 

 

59

 

 

 

80

 

 

 

 

 

 

80

 

Other revenues

 

 

1

 

 

 

2

 

 

 

157

 

 

 

12

 

 

 

172

 

 

 

(150

)

 

 

22

 

Total revenues

 

$

2,017

 

 

$

561

 

 

$

186

 

 

$

71

 

 

$

2,835

 

 

$

(150

)

 

$

2,685

 

 

 

 

Quarter Ended 9/30/2021

 

Revenues

 

KFC

 

 

Pizza Hut

 

 

All Other
Segments

 

 

Corporate and Unallocated

 

 

Combined

 

 

Elimination

 

 

Consolidated

 

Company sales

 

$

1,750

 

 

$

546

 

 

$

14

 

 

$

 

 

$

2,310

 

 

$

 

 

$

2,310

 

Franchise fees and income

 

 

32

 

 

 

2

 

 

 

6

 

 

 

 

 

 

40

 

 

 

 

 

 

40

 

Revenues from transactions
   with franchisees and
   unconsolidated affiliates

 

 

17

 

 

 

2

 

 

 

26

 

 

 

139

 

 

 

184

 

 

 

 

 

 

184

 

Other revenues

 

 

2

 

 

 

1

 

 

 

88

 

 

 

7

 

 

 

98

 

 

 

(78

)

 

 

20

 

Total revenues

 

$

1,801

 

 

$

551

 

 

$

134

 

 

$

146

 

 

$

2,632

 

 

$

(78

)

 

$

2,554

 

 

 

 

Year to Date Ended 9/30/2022

 

Revenues

 

KFC

 

 

Pizza Hut

 

 

All Other
Segments

 

 

Corporate and Unallocated

 

 

Combined

 

 

Elimination

 

 

Consolidated

 

Company sales

 

$

5,554

 

 

$

1,541

 

 

$

40

 

 

$

 

 

$

7,135

 

 

$

 

 

$

7,135

 

Franchise fees and income

 

 

44

 

 

 

6

 

 

 

15

 

 

 

 

 

 

65

 

 

 

 

 

 

65

 

Revenues from transactions
    with franchisees and
    unconsolidated affiliates

 

 

24

 

 

 

3

 

 

 

29

 

 

 

163

 

 

 

219

 

 

 

 

 

 

219

 

Other revenues

 

 

6

 

 

 

6

 

 

 

407

 

 

 

31

 

 

 

450

 

 

 

(388

)

 

 

62

 

Total revenues

 

$

5,628

 

 

$

1,556

 

 

$

491

 

 

$

194

 

 

$

7,869

 

 

$

(388

)

 

$

7,481

 

 

 

 

Year to Date Ended 9/30/2021

 

Revenues

 

KFC

 

 

Pizza Hut

 

 

All Other
Segments

 

 

Corporate and Unallocated

 

 

Combined

 

 

Elimination

 

 

Consolidated

 

Company sales

 

$

5,220

 

 

$

1,617

 

 

$

37

 

 

$

 

 

$

6,874

 

 

$

 

 

$

6,874

 

Franchise fees and income

 

 

95

 

 

 

6

 

 

 

19

 

 

 

 

 

 

120

 

 

 

 

 

 

120

 

Revenues from transactions
    with franchisees and
    unconsolidated affiliates

 

 

46

 

 

 

5

 

 

 

75

 

 

 

393

 

 

 

519

 

 

 

 

 

 

519

 

Other revenues

 

 

6

 

 

 

2

 

 

 

187

 

 

 

11

 

 

 

206

 

 

 

(157

)

 

 

49

 

Total revenues

 

$

5,367

 

 

$

1,630

 

 

$

318

 

 

$

404

 

 

$

7,719

 

 

$

(157

)

 

$

7,562

 

 

Accounts Receivable

 

Accounts receivable primarily consist of trade receivables and royalties from franchisees, and are generally due within 30 days of the period in which the corresponding sales occur and are classified as Accounts receivable on the Condensed Consolidated Balance Sheets. Our provision of credit losses for accounts receivable is based upon the current expected credit losses (“CECL”) model. The CECL model requires an estimate of the credit losses expected over the life of accounts receivable since initial recognition, and accounts receivable with similar risk characteristics are grouped together when estimating CECL. In assessing the CECL, the Company considers both quantitative and qualitative information that is reasonable and supportable, including historical credit loss experience, adjusted for relevant factors impacting collectability and forward-looking information indicative of external market conditions. While we use the best information available in making our determination, the ultimate recovery of recorded receivables is also dependent upon future economic events and other conditions that may be beyond our control. Accounts receivable that are ultimately deemed to be uncollectible, and for which collection efforts have been exhausted, are written off against the allowance for doubtful accounts. As of September 30, 2022 and December 31, 2021, the ending balances of provision for accounts receivable were $2 million and $1 million, respectively, and amounts of accounts receivable past due were immaterial. Accounts receivable due from unconsolidated affiliates were insignificant as of both September 30, 2022 and December 31, 2021.

 

Costs to Obtain Contracts

 

Costs to obtain contracts consist of upfront franchise fees that we paid to YUM prior to the separation in relation to initial fees or renewal fees we received from franchisees and unconsolidated affiliates that operate our concepts, as well as license fees that are payable to YUM in relation to our deferred revenue of prepaid stored-value products, privilege membership programs and customer loyalty programs. They meet the requirements to be capitalized as they are incremental costs of obtaining contracts with customers and the Company expects to generate future economic benefits from such costs incurred. Such costs to obtain contracts are included in Other assets on the Condensed Consolidated Balance Sheets and are amortized on a systematic basis that is consistent with the transfer to the customer of the goods or services to which the assets relate. Subsequent to the separation, we are no longer required to pay YUM initial or renewal fees that we receive from franchisees and unconsolidated affiliates. The Company did not incur any impairment losses related to costs to obtain contracts during any of the periods presented. Costs to obtain contracts were $5 million and $7 million at September 30, 2022 and December 31, 2021, respectively.

 

Contract Liabilities

 

Contract liabilities at September 30, 2022 and December 31, 2021 were as follows:

 

Contract liabilities

 

9/30/2022

 

 

12/31/2021

 

– Deferred revenue related to prepaid stored-value products

 

$

112

 

 

$

134

 

– Deferred revenue related to upfront franchise fees

 

 

29

 

 

 

30

 

– Deferred revenue related to customer loyalty programs

 

 

23

 

 

 

25

 

– Deferred revenue related to privilege membership programs

 

 

12

 

 

 

18

 

– Others

 

 

 

 

 

1

 

Total

 

$

176

 

 

$

208

 

 

Contract liabilities primarily consist of deferred revenue related to prepaid stored-value products, privilege membership programs, customer loyalty programs and upfront franchise fees. Deferred revenue related to prepaid stored-value products, privilege membership programs and customer loyalty programs is included in Accounts payable and other current liabilities in the Condensed Consolidated Balance Sheets. Deferred revenue related to upfront franchise fees that we expect to recognize as revenue in the next 12 months is

included in Accounts payable and other current liabilities, and the remaining balance is included in Other liabilities in the Condensed Consolidated Balance Sheets. Revenue recognized that was included in the contract liability balance at the beginning of each period amounted to $60 million and $68 million for the quarters ended September 30, 2022 and 2021, respectively, and $103 million and $115 million for the years to date ended September 30, 2022 and 2021, respectively. Changes in contract liability balances were not materially impacted by business acquisition, change in estimate of transaction price or any other factors during any of the periods presented.

 

The Company has elected, as a practical expedient, not to disclose the value of remaining performance obligations associated with sales-based royalty promised to franchisees in exchange for the franchise right and other related services. The remaining duration of the performance obligation is the remaining contractual term of each franchise agreement. We recognize continuing franchisee fees and revenues from advertising services and other services provided to franchisees and unconsolidated affiliates that operate our concepts based on a certain percentage of sales, as those sales occur.