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Acquistions
12 Months Ended
Jul. 31, 2016
Business Combinations [Abstract]  
Acquisitions
Acquisitions
On June 29, 2015, we completed the acquisition of the assets of Garden Fresh Gourmet for $232. Garden Fresh Gourmet is a provider of refrigerated salsa, hummus, dips and tortilla chips.
The excess of the purchase price over the estimated fair values of identifiable net assets was recorded as $116 of goodwill. The goodwill is expected to be deductible for tax purposes. The goodwill was primarily attributable to future growth opportunities, anticipated synergies, and intangible assets that did not qualify for separate recognition. The goodwill is included in the Campbell Fresh segment.
The contribution of the Garden Fresh Gourmet acquisition to Net sales and Net earnings from June 29, 2015, through August 2, 2015 was not material.
On August 8, 2013, we completed the acquisition of Kelsen. The final all-cash purchase price was $331. Kelsen is a producer of quality baked snacks that are sold in approximately 85 countries around the world. Its primary brands include Kjeldsens and Royal Dansk.
The excess of the purchase price over the estimated fair values of identifiable net assets was recorded as $140 of goodwill. The goodwill is not expected to be deductible for tax purposes. The goodwill was primarily attributable to future growth opportunities and intangible assets that did not qualify for separate recognition. The goodwill is included in the Global Biscuits and Snacks segment.
The acquisition of Kelsen contributed $193 to Net sales and $8 to Net earnings from August 8, 2013, through August 3, 2014.
The acquired assets and assumed liabilities include the following:
 
 
Garden Fresh Gourmet
 
Kelsen
Cash
 
$

 
$
2

Accounts receivable
 
10

 
20

Inventories
 
5

 
50

Other current assets
 

 
2

Plant assets
 
22

 
47

Goodwill
 
116

 
140

Other intangible assets
 
86

 
173

Short-term debt
 

 
(32
)
Accounts payable
 
(6
)
 
(13
)
Accrued liabilities
 
(1
)
 
(10
)
Long-term debt
 

 
(4
)
Deferred income taxes
 

 
(44
)
Total assets acquired and liabilities assumed
 
$
232

 
$
331


The identifiable intangible assets of Garden Fresh Gourmet consist of $38 in non-amortizable trademarks, and $48 in customer relationships to be amortized over 20 years.
The identifiable intangible assets of Kelsen consist of $147 in non-amortizable trademarks, $4 in amortizable trademarks to be amortized over 10 years and $22 in customer relationships to be amortized over 10 to 15 years.
The following unaudited summary information is presented on a consolidated pro forma basis as if the Garden Fresh Gourmet acquisition had occurred on July 29, 2013, and the Kelsen acquisition had occurred on July 30, 2012:
 
 
2015
 
2014
Net sales
 
$
8,174

 
$
8,372

Earnings from continuing operations attributable to Campbell Soup Company
 
$
668

 
$
789

Earnings per share from continuing operations attributable to Campbell Soup Company - assuming dilution
 
$
2.13

 
$
2.50


The pro forma amounts include additional interest expense on the debt issued to finance the purchases, amortization and depreciation expense based on the estimated fair value and useful lives of intangible assets and plant assets, and related tax effects. The pro forma results are not necessarily indicative of the combined results had the Garden Fresh Gourmet acquisition been completed on July 29, 2013, and the Kelsen acquisition been completed on July 30, 2012, nor are they indicative of future combined results.