0001671933-24-000078.txt : 20240702 0001671933-24-000078.hdr.sgml : 20240702 20240702161214 ACCESSION NUMBER: 0001671933-24-000078 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20240628 FILED AS OF DATE: 20240702 DATE AS OF CHANGE: 20240702 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: GRANT JAY R CENTRAL INDEX KEY: 0001826731 ORGANIZATION NAME: FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37879 FILM NUMBER: 241095352 MAIL ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Trade Desk, Inc. CENTRAL INDEX KEY: 0001671933 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] ORGANIZATION NAME: 06 Technology IRS NUMBER: 271887399 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 BUSINESS PHONE: (805) 585-3434 MAIL ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 4 1 wk-form4_1719951126.xml FORM 4 X0508 4 2024-06-28 0 0001671933 Trade Desk, Inc. TTD 0001826731 GRANT JAY R C/O THE TRADE DESK, INC. 42 NORTH CHESTNUT STREET VENTURA CA 93001 0 1 0 0 Chief Legal Officer 1 Class A Common Stock 2024-06-28 4 M 0 23565 57.391 A 217348 D Class A Common Stock 2024-06-28 4 S 0 23565 96.40 D 193783 D Class A Common Stock 2024-06-28 4 M 0 48580 74.637 A 242363 D Class A Common Stock 2024-06-28 4 S 0 48580 97.22 D 193783 D Class A Common Stock 2024-06-28 4 M 0 27506 59.57 A 221289 D Class A Common Stock 2024-06-28 4 S 0 27506 97.66 D 193783 D Class A Common Stock 2024-06-28 4 M 0 36236 61.46 A 230019 D Class A Common Stock 2024-06-28 4 S 0 36236 98.17 D 193783 D Class A Common Stock 2024-06-28 4 S 0 1539 96.59 D 192244 D Class A Common Stock 2024-06-28 4 S 0 3498 97.63 D 188746 D Class A Common Stock 2024-06-28 4 S 0 510 98.36 D 188236 D Employee Stock Option (Right to Buy) 57.391 2024-06-28 4 M 0 23565 0 D 2030-10-05 Class A Common Stock 23565 4110 D Employee Stock Option (Right to Buy) 74.637 2024-06-28 4 M 0 48580 0 D 2031-04-28 Class A Common Stock 48580 12790 D Employee Stock Option (Right to Buy) 59.57 2024-06-28 4 M 0 27506 0 D 2032-04-26 Class A Common Stock 27506 37817 D Employee Stock Option (Right to Buy) 61.46 2024-06-28 4 M 0 36236 0 D 2033-04-24 Class A Common Stock 36236 88004 D The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 8, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $96.11 to $96.83, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $96.83 to $97.47, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $97.47 to $97.85, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $97.85 to $98.57, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $96.13 to $97.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $97.22 to $98.19, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $98.25 to $98.48, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The option was granted on October 5, 2020, the Vesting Commencement Date ("VCD"). One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates. The option was granted on April 28,2021, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. This option was previously reported as covering 6,137 shares at an exercise price of $746.37 per share but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021. The option was granted on April 26,2022, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. The option was granted on April 24, 2023, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. /s/ Kelli Faerber, Attorney-in-Fact for Jay R. Grant 2024-07-02