0001209191-21-043563.txt : 20210628 0001209191-21-043563.hdr.sgml : 20210628 20210628184439 ACCESSION NUMBER: 0001209191-21-043563 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20210624 FILED AS OF DATE: 20210628 DATE AS OF CHANGE: 20210628 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: GRAYSON BLAKE JEFFREY CENTRAL INDEX KEY: 0001796825 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37879 FILM NUMBER: 211055079 MAIL ADDRESS: STREET 1: 2212 EVERETT AVENUE E CITY: SEATTLE STATE: WA ZIP: 98102 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Trade Desk, Inc. CENTRAL INDEX KEY: 0001671933 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] IRS NUMBER: 271887399 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 BUSINESS PHONE: (805) 585-3434 MAIL ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 4 1 doc4.xml FORM 4 SUBMISSION X0306 4 2021-06-24 0 0001671933 Trade Desk, Inc. TTD 0001796825 GRAYSON BLAKE JEFFREY C/O THE TRADE DESK, INC. 42 NORTH CHESTNUT STREET VENTURA CA 93001 0 1 0 0 Chief Financial Officer Class A Common Stock 2021-06-24 4 M 0 20000 27.235 A 232520 D Class A Common Stock 2021-06-24 4 S 0 20000 67.50 D 212520 D Employee Stock Option (Right to Buy) 27.235 2021-06-24 4 M 0 20000 0.00 D 2029-12-27 Class A Common Stock 20000 166600 D The Sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities and Exchange Act of 1934, as amended. The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates. /s/ Alfred Palomino, Attorney-in-Fact for Blake Jeffrey Grayson 2021-06-28