0001209191-21-022167.txt : 20210319 0001209191-21-022167.hdr.sgml : 20210319 20210319194903 ACCESSION NUMBER: 0001209191-21-022167 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20210317 FILED AS OF DATE: 20210319 DATE AS OF CHANGE: 20210319 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: GRAYSON BLAKE JEFFREY CENTRAL INDEX KEY: 0001796825 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37879 FILM NUMBER: 21759551 MAIL ADDRESS: STREET 1: 2212 EVERETT AVENUE E CITY: SEATTLE STATE: WA ZIP: 98102 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Trade Desk, Inc. CENTRAL INDEX KEY: 0001671933 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] IRS NUMBER: 271887399 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 BUSINESS PHONE: (805) 585-3434 MAIL ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 4 1 doc4.xml FORM 4 SUBMISSION X0306 4 2021-03-17 0 0001671933 Trade Desk, Inc. TTD 0001796825 GRAYSON BLAKE JEFFREY C/O THE TRADE DESK, INC. 42 NORTH CHESTNUT STREET VENTURA CA 93001 0 1 0 0 Chief Financial Officer Class A Common Stock 2021-03-17 4 M 0 525 272.35 A 18553 D Class A Common Stock 2021-03-17 4 S 0 525 744.26 D 18028 D Class A Common Stock 2021-03-17 4 M 0 124 272.35 A 18152 D Class A Common Stock 2021-03-17 4 S 0 124 744.26 D 18028 D Class A Common Stock 2021-03-17 4 M 0 132 300.01 A 18160 D Class A Common Stock 2021-03-17 4 S 0 132 744.26 D 18028 D Class A Common Stock 2021-03-17 4 S 0 83 744.26 D 17945 D Employee Stock Option (Right to Buy) 272.35 2021-03-17 4 M 0 525 0.00 D 2029-12-27 Class A Common Stock 525 22226 D Employee Stock Option (Right to Buy) 272.35 2021-03-17 4 M 0 124 0.00 D 2029-12-27 Class A Common Stock 124 8321 D Employee Stock Option (Right to Buy) 300.01 2021-03-17 4 M 0 132 0.00 D 2030-05-15 Class A Common Stock 132 8886 D The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates. The option was granted on December 27, 2019. The VCD was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. /s/ Alfred Palomino, Attorney-in-Fact for Blake Jeffrey Grayson 2021-03-19