0001209191-20-057539.txt : 20201109 0001209191-20-057539.hdr.sgml : 20201109 20201109213336 ACCESSION NUMBER: 0001209191-20-057539 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20201101 FILED AS OF DATE: 20201109 DATE AS OF CHANGE: 20201109 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: VOBEJDA SUSAN CENTRAL INDEX KEY: 0001755875 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37879 FILM NUMBER: 201299426 MAIL ADDRESS: STREET 1: 130 EAST RANDOLPH STREET, 7TH FLOOR CITY: CHICAGO STATE: IL ZIP: 60601 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Trade Desk, Inc. CENTRAL INDEX KEY: 0001671933 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] IRS NUMBER: 271887399 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 BUSINESS PHONE: (805) 585-3434 MAIL ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 4 1 doc4.xml FORM 4 SUBMISSION X0306 4 2020-11-01 0 0001671933 Trade Desk, Inc. TTD 0001755875 VOBEJDA SUSAN C/O THE TRADE DESK, INC. 42 NORTH CHESTNUT ST. VENTURA CA 93001 0 1 0 0 Chief Marketing Officer Class A Common Stock 2020-11-01 4 F 0 1837 566.45 D 33471 D Class A Common Stock 2020-11-05 4 S 0 1913 651.62 D 31558 D Class A Common Stock 2020-11-09 4 M 0 2263 263.34 A 33821 D Class A Common Stock 2020-11-09 4 S 0 2263 800.00 D 31558 D Class A Common Stock 2020-11-09 4 M 0 1011 300.01 A 32569 D Class A Common Stock 2020-11-09 4 S 0 1011 800.00 D 31558 D Employee Stock Option (Right to Buy) 263.34 2020-11-09 4 M 0 2263 0.00 D 2029-12-01 Class A Common Stock 2263 7613 D Employee Stock Option (Right to Buy) 300.01 2020-11-09 4 M 0 1011 0.00 D 2030-05-15 Class A Common Stock 1011 8701 D This transaction is being reported late on this Form 4 filed November 9, 2020. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of restricted stock units granted on November 1, 2017. The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. /s/ Alfred Palomino, Attorney-in-Fact for Susan Vobejda 2020-11-09