0001209191-19-058920.txt : 20191203 0001209191-19-058920.hdr.sgml : 20191203 20191203203055 ACCESSION NUMBER: 0001209191-19-058920 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20191201 FILED AS OF DATE: 20191203 DATE AS OF CHANGE: 20191203 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: VOBEJDA SUSAN CENTRAL INDEX KEY: 0001755875 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37879 FILM NUMBER: 191267072 MAIL ADDRESS: STREET 1: 130 EAST RANDOLPH STREET, 7TH FLOOR CITY: CHICAGO STATE: IL ZIP: 60601 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Trade Desk, Inc. CENTRAL INDEX KEY: 0001671933 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] IRS NUMBER: 271887399 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 BUSINESS PHONE: (805) 585-3434 MAIL ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 4 1 doc4.xml FORM 4 SUBMISSION X0306 4 2019-12-01 0 0001671933 Trade Desk, Inc. TTD 0001755875 VOBEJDA SUSAN C/O THE TRADE DESK, INC. 42 NORTH CHESTNUT ST. VENTURA CA 93001 0 1 0 0 Chief Marketing Officer Class A Common Stock 2019-12-01 4 A 0 5261 0.00 A 38340 D Class A Common Stock 2019-12-01 4 F 0 2717 263.34 D 35623 D Class A Common Stock 2019-12-01 4 F 0 1238 263.34 D 34385 D Class A Common Stock 2019-12-02 4 M 0 875 48.00 A 35260 D Class A Common Stock 2019-12-02 4 S 0 875 261.12 D 34385 D Class A Common Stock 2019-12-02 4 M 0 365 142.45 A 34750 D Class A Common Stock 2019-12-02 4 S 0 365 261.12 D 34385 D Employee Stock Option (Right to Buy) 263.34 2019-12-01 4 A 0 9876 0.00 A 2029-12-01 Class A Common Stock 9876 9876 D Employee Stock Option (Right to Buy) 48.00 2019-12-02 4 M 0 875 0.00 D 2027-12-01 Class A Common Stock 875 21012 D Employee Stock Option (Right to Buy) 142.45 2019-12-02 4 M 0 365 0.00 D 2028-12-01 Class A Common Stock 365 14250 D Represents a restricted stock award with a Vesting Commencement Date ("VCD") of December 1, 2019, and which vests as to one-fourth of the granted shares on each anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2017. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2018. The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on the first monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. /s/ Vivian Yang, Attorney-in-Fact for Susan Vobejda 2019-12-03