0001209191-20-065128.txt : 20201223 0001209191-20-065128.hdr.sgml : 20201223 20201223201928 ACCESSION NUMBER: 0001209191-20-065128 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20201221 FILED AS OF DATE: 20201223 DATE AS OF CHANGE: 20201223 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Pickles David Randall CENTRAL INDEX KEY: 0001671685 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37879 FILM NUMBER: 201414144 MAIL ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Trade Desk, Inc. CENTRAL INDEX KEY: 0001671933 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] IRS NUMBER: 271887399 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 BUSINESS PHONE: (805) 585-3434 MAIL ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 4 1 doc4.xml FORM 4 SUBMISSION X0306 4 2020-12-21 0 0001671933 Trade Desk, Inc. TTD 0001671685 Pickles David Randall C/O THE TRADE DESK, INC. 42 NORTH CHESTNUT STREET VENTURA CA 93001 0 1 0 0 Chief Technology Officer Class A Common Stock 2020-12-21 4 S 0 179 956.67 D 47906 D Class A Common Stock 2020-12-21 4 S 0 668 957.45 D 47238 D Class A Common Stock 2020-12-21 4 S 0 300 960.18 D 46938 D Class A Common Stock 2020-12-21 4 S 0 100 961.15 D 46838 D Employee Stock Option (Right to Buy) 0.171 2020-12-22 4 M 0 13000 0.00 D 2023-02-07 Class B Common Stock 13000 37000 D Class B Common Stock 0.00 2020-12-22 4 M 0 13000 0.00 D Class A Common Stock 13000 88333 D The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $956.12 to $957.06, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $957.15 to $957.71, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $960.04 to $960.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The option was granted on February 8, 2013. The Vesting Commencement Date ("VCD") was October 17, 2012. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. The sales for this transaction date are reported on two Form 4s due to the Securities and Exchange Commission's limitations of 30 transactions per table. This Form 4 is the second Form 4 filed for this transaction date. /s/ Alfred Palomino, Attorney-in-Fact for David R. Pickles 2020-12-23