0001209191-17-044244.txt : 20170706
0001209191-17-044244.hdr.sgml : 20170706
20170706193831
ACCESSION NUMBER: 0001209191-17-044244
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20170703
FILED AS OF DATE: 20170706
DATE AS OF CHANGE: 20170706
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: Trade Desk, Inc.
CENTRAL INDEX KEY: 0001671933
STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370]
IRS NUMBER: 271887399
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1231
BUSINESS ADDRESS:
STREET 1: 42 N. CHESTNUT STREET
CITY: VENTURA
STATE: CA
ZIP: 93001
BUSINESS PHONE: (805) 585-3434
MAIL ADDRESS:
STREET 1: 42 N. CHESTNUT STREET
CITY: VENTURA
STATE: CA
ZIP: 93001
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: Perdue Robert David
CENTRAL INDEX KEY: 0001671410
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-37879
FILM NUMBER: 17953639
MAIL ADDRESS:
STREET 1: 42 N. CHESTNUT STREET
CITY: VENTURA
STATE: CA
ZIP: 93001
4
1
doc4.xml
FORM 4 SUBMISSION
X0306
4
2017-07-03
0
0001671933
Trade Desk, Inc.
TTD
0001671410
Perdue Robert David
C/O THE TRADE DESK, INC.
42 NORTH CHESTNUT STREET
VENTURA
CA
93001
1
1
0
0
Chief Operating Officer
Class A Common Stock
2017-07-03
4
C
0
3270
0.00
A
80836
D
Class A Common Stock
2017-07-03
4
S
0
3270
50.168
D
77566
D
Class A Common Stock
2017-07-03
4
C
0
5164
0.00
A
82730
D
Class A Common Stock
2017-07-03
4
S
0
5164
49.293
D
77566
D
Class A Common Stock
2017-07-03
4
C
0
1766
0.00
A
79332
D
Class A Common Stock
2017-07-03
4
S
0
1766
48.531
D
77566
D
Class A Common Stock
2017-07-05
4
C
0
2300
0.00
A
79866
D
Class A Common Stock
2017-07-05
4
S
0
2300
50.056
D
77566
D
Employee Stock Option (Right to Buy)
0.171
2017-07-03
4
M
0
10200
0.00
D
2023-02-07
Class B Common Stock
10200
157800
D
Class B Common Stock
0.00
2017-07-03
4
M
0
10200
0.00
A
Class A Common Stock
10200
105200
D
Class B Common Stock
0.00
2017-07-03
4
C
0
10200
0.00
D
Class A Common Stock
10200
95000
D
Employee Stock Option Exercise (Right to Buy)
0.171
2017-07-05
4
M
0
2300
0.00
D
2023-02-07
Class B Common Stock
2300
155500
D
Class B Common Stock
0.00
2017-07-05
4
M
0
2300
0.00
A
Class A Common Stock
2300
97300
D
Class B Common Stock
0.00
2017-07-05
4
C
0
2300
0.00
D
Class A Common Stock
2300
95000
D
The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $49.68 to $50.63, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $49.04 to $49.60, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $48.15 to $48.99, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.00 to $50.065, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The Option was granted on February 8, 2013, with a vesting commencement date ("VCD") of January 7, 2013. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
/s/ Paul Ross, Attorney-in-Fact for Robert D. Perdue
2017-07-06