0001209191-21-014094.txt : 20210224 0001209191-21-014094.hdr.sgml : 20210224 20210224210543 ACCESSION NUMBER: 0001209191-21-014094 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20210222 FILED AS OF DATE: 20210224 DATE AS OF CHANGE: 20210224 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Paley Eric B CENTRAL INDEX KEY: 0001670811 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37879 FILM NUMBER: 21676083 MAIL ADDRESS: STREET 1: C/O THE TRADE DESK, INC. STREET 2: 42 N. CHESTNUT ST. CITY: VENTURA STATE: CA ZIP: 93001 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Trade Desk, Inc. CENTRAL INDEX KEY: 0001671933 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] IRS NUMBER: 271887399 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 BUSINESS PHONE: (805) 585-3434 MAIL ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 4 1 doc4.xml FORM 4 SUBMISSION X0306 4 2021-02-22 0 0001671933 Trade Desk, Inc. TTD 0001670811 Paley Eric B C/O THE TRADE DESK, INC. 42 NORTH CHESTNUT STREET VENTURA CA 93001 1 0 0 0 Class A Common Stock 2021-02-22 4 S 0 3500 880.01 D 15596 D Class A Common Stock 8428 I See Footnote Class A Common Stock 4392 I See Footnote The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $880.01 to $880.15, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Accounts for a change in direct ownership of 1,096 shares previously owned by the Eric Paley 2018 Annuity Trust (the "2018 Annuity Trust"), which were transferred to the Reporting Person. Represents a change in the form of beneficial ownership in shares previously owned by the Eric Paley 2018 Annuity Trust (the "2018 Annuity Trust"). 8,428 shares held by the 2018 Annuity Trust were previously transferred to the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust"). The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust"). The reported securities are owned directly by the Eric Paley 2015 Remainder Trust - GST Exempt Share (the "2015 Remainder Trust-Exempt"). /s/ Alfred Palomino - Attorney-In-Fact for Eric B. Paley 2021-02-24