0001209191-19-048593.txt : 20190905
0001209191-19-048593.hdr.sgml : 20190905
20190905172006
ACCESSION NUMBER: 0001209191-19-048593
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20190903
FILED AS OF DATE: 20190905
DATE AS OF CHANGE: 20190905
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: Paley Eric B
CENTRAL INDEX KEY: 0001670811
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-37879
FILM NUMBER: 191077986
MAIL ADDRESS:
STREET 1: C/O THE TRADE DESK, INC.
STREET 2: 42 N. CHESTNUT ST.
CITY: VENTURA
STATE: CA
ZIP: 93001
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: Trade Desk, Inc.
CENTRAL INDEX KEY: 0001671933
STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370]
IRS NUMBER: 271887399
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1231
BUSINESS ADDRESS:
STREET 1: 42 N. CHESTNUT STREET
CITY: VENTURA
STATE: CA
ZIP: 93001
BUSINESS PHONE: (805) 585-3434
MAIL ADDRESS:
STREET 1: 42 N. CHESTNUT STREET
CITY: VENTURA
STATE: CA
ZIP: 93001
4
1
doc4.xml
FORM 4 SUBMISSION
X0306
4
2019-09-03
0
0001671933
Trade Desk, Inc.
TTD
0001670811
Paley Eric B
C/O THE TRADE DESK, INC.
42 NORTH CHESTNUT STREET
VENTURA
CA
93001
1
0
0
0
Class A Common Stock
2019-09-03
4
S
0
33
234.25
D
31775
D
Class A Common Stock
2019-09-03
4
S
0
118
235.65
D
31657
D
Class A Common Stock
2019-09-03
4
S
0
57
236.95
D
31600
D
Class A Common Stock
2019-09-03
4
S
0
18
238.31
D
31582
D
Class A Common Stock
2019-09-03
4
S
0
34
240.00
D
31548
D
Class A Common Stock
2019-09-03
4
S
0
107
241.06
D
31441
D
Class A Common Stock
2019-09-03
4
S
0
1
242.13
D
31440
D
Class A Common Stock
2019-09-03
4
S
0
32
244.46
D
31408
D
Class A Common Stock
2019-09-04
4
S
0
1301
240.42
D
30107
D
Class A Common Stock
2019-09-04
4
S
0
1300
241.54
D
28807
D
Class A Common Stock
4392
I
See Footnote
Class A Common Stock
12822
I
See Footnote
The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $235.28 to $235.99, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $236.60 to $237.17, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $237.73 to $238.36, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $239.92 to $240.10, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $240.94 to $241.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $240.16 to $240.83, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $241.25 to $241.80, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The reported securities are owned directly by Eric Paley 2015 Remainder Trust - GST Exempt Share (the "2015 Remainder Trust"). The Reporting Person is a beneficiary of the 2015 Remainder Trust.
The reported securities are owned directly by Eric Paley 2018 Annuity Trust (the "2018 Annuity Trust"). The Reporting Person is a beneficiary of the 2018 Annuity Trust.
/s/ Vivian Yang - Attorney-In-Fact for Eric B. Paley
2019-09-05