SEGMENTS (Tables)

3 Months Ended

Mar. 31, 2022

Segment Reporting [Abstract]

Schedule of segment reporting information

The following tables provide information regarding the Cardlytics platform and the Bridg platform reportable segments (in thousands):

	Three Months Ended March 31,
	2021		2022
Cardlytics platform
Adjusted contribution	$	24,341	$	28,956
Plus: Adjusted Partner Share and other third-party costs(1)	28,889		35,027
Revenue	$	53,230	$	63,983
Bridg platform
Adjusted contribution	$	—	$	3,819
Plus: Adjusted Partner Share and other third-party costs(1)	—		126
Revenue	$	—	$	3,945
Total
Adjusted contribution	$	24,341	$	32,775
Plus: Adjusted Partner Share and other third-party costs(1)	28,889		35,153
Revenue	$	53,230	$	67,928

(1)Adjusted Partner Share and other third-party costs presented above represents GAAP Partner Share and other third-party data costs less deferred implementation costs, which is detailed below in our reconciliation of GAAP (loss) income before income taxes to adjusted contribution.

The following table presents a reconciliation of (loss) income before income taxes presented in accordance with GAAP to adjusted contribution (in thousands):

	Three Months Ended March 31,
	2021		2022
Adjusted contribution	$	24,341	$	32,775
Minus:
Deferred implementation costs(1)	882		—
Delivery costs	3,938		6,533
Sales and marketing expense	13,202		17,648
Research and development expense	6,218		12,291
General and administration expense	12,175		20,425
Acquisition and integration costs (benefit)	7,030		(4,599)
Change in fair value of contingent consideration	—		(65,050)
Depreciation and amortization expense	3,065		9,871
Total other expense	2,726		2,618
(Loss) income before income taxes	$	(24,895)	$	33,038

(1)Deferred implementation costs is excluded from adjusted Partner Share and other third-party costs, which is shown above in our reconciliation of GAAP revenue to adjusted contribution.

Schedule of revenue by geographic areas

The following tables provide geographical information (in thousands):

	Three Months Ended March 31,
	2021		2022
Revenue:
United States	$	49,117	$	61,653
United Kingdom	4,113		6,275
Total	$	53,230	$	67,928

	December 31, 2021		March 31, 2022
Property and equipment, net:
United States	$	7,750	$	6,866
United Kingdom	3,423		2,950
India	100		93
Total	$	11,273	$	9,909