EX-10.31 5 cdlx_form10-kx2021xex1031.htm EX-10.31 Document
Exhibit 10.31

2020 Bonus Plan
Overview
The Cardlytics Bonus Plan (“Bonus Plan”) rewards employees for helping Cardlytics (“Company”) reach our corporate goals and for employees’ personal performance. This document provides details on the 2019 Bonus Plan. If you have additional questions, please speak with your manager or People Operations.
Bonus Potential
Your bonus potential is a percentage (%) of your annualized base salary. For each bonus period (either a quarter or the year), your bonus potential is based on your base salary at the end of that period. Your bonus % is based upon your level and will be communicated to you by your manager. Your bonus % can also be found in Namely.
Bonus Components
Your bonus consists of two components: corporate and personal. The weight of each of these components depends upon your level.
LevelCorporate ComponentPersonal Component
C-Level Executives100%—%
SVP/VP75%25%
Sr Director / Sr Principal60%40%
Director / Principal / Manager / Sr Manager50%50%
Entry-level / Mid / Senior40%60%

Payout
Corporate component
Paid out quarterly based upon Company performance on two metrics
Typically paid out within 45 days of the end of each quarter
Personal component
Paid out annually based upon 2019 personal performance
Typically paid out within 90 days of the end of the year
The company must meet a minimum performance threshold for personal bonus to be paid
Corporate Component
The corporate component of the bonus is paid out based upon two metrics:
1.Adjusted Contribution (as reported)
2.Adjusted EBITDA (as reported)

Each metric makes up half of the quarterly bonus potential.
The adjusted contribution metric is paid out independently at the following levels:
Under the Threshold: 0% payout
From the Threshold to just below the Target: 50% payout
At Target: 100% payout
Over the Target: For every 1% achievement over Target, pay out of 2%, so 102% pays out 104%, capped at 120% payout.


Exhibit 10.31

Examples: If the Company’s adjusted contribution is over the Threshold but below the Target, then the adjusted
contribution portion will pay out at 50%. If the Company’s adjusted contribution is 104% of the Target, then the
adjusted contribution portion will pay out at 108%. If the Company’s adjusted contribution is 115% of the Target,
then the adjusted contribution portion will reach the 120% pay out cap.
The adjusted EBITDA metric is determined after accounting for any bonus payments and is paid out independently
at the following levels:
Under the Threshold: 0% payout
From the Threshold to just below the Target: 50% payout
At Target: 100% payout
Over the Target: capped at 100% payout
Personal Component
The personal component of bonus is paid out based on each employee’s performance for 2019.
The Company must hit at least 85% of the adjusted contribution Target and be within $6,000,000 of the adjusted EBITDA Target before payout of the personal component.
Executives
For Executives, 20% of the employee’s target is paid out each quarter based upon quarterly corporate performance, and 20% is paid out annually based on annual corporate performance. The Executive annual component is paid out just like the quarterly as noted above.
Fine Print
Regular, full-time employees are eligible to participate
Employees hired during a quarter will be eligible for a pro-rated bonus for the quarter in which he/she was hired
Employees hired between January 1, 2019 and October 1, 2019 will be eligible for a pro-rated annual bonus; employees hired after October 1, 2019 will not be eligible for any annual portion of the bonus but will be eligible for a pro-rated Q4 corporate bonus
Employees who switch from the bonus plan to a commission plan, or vice versa, will be eligible for pro-rated participation in the bonus plan based on the portion of the year he/she was bonus eligible
Employees are not eligible to participate in a commission plan and the bonus plan simultaneously. Commissioned employees will only be eligible for incentive compensation through his/her commission plan
You must be an active employee of Cardlytics on the date the bonus is paid in order to be eligible; participants who voluntarily resign prior to the bonus payment date may not be eligible for payment
The Bonus Plan, its guidelines and your participation are all subject to modification or termination at any time at the sole discretion of the Company
People Operations and Finance calculate bonus payments and their interpretations of the plan are final in all respects
Quarterly payments will typically be made 45 days after the end of the quarter, but will be no later than 60 days after the end of the quarter
Annual payments will typically be made 90 days after the end of the year, but will be made no later than 120 days after the end of the year
All bonus payments are subject to applicable federal, state and local tax withholdings
This plan does not create a contract of employment or a contract for pay or benefits