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Stock-Based Compensation (Tables)
6 Months Ended
Jun. 30, 2020
Share-based Payment Arrangement [Abstract]  
Stock-based compensation expense
Stock-based compensation expense included in the consolidated statements of operations was as follows:
 
Three Months Ended June 30,
 
Six Months Ended June 30,
(in thousands)
2020
 
2019
 
2020
 
2019
Cost of revenue
$
830

 
$
742

 
$
1,577

 
$
1,394

Sales and marketing
5,375

 
4,215

 
9,871

 
7,581

Research and development
3,893

 
2,441

 
6,841

 
4,471

General and administrative
5,568

 
3,975

 
10,412

 
7,246

Total stock-based compensation expense
$
15,666

 
$
11,373

 
$
28,701

 
$
20,692


Summary of restricted stock and restricted stock units
A summary of our restricted stock and restricted stock units activity is presented below:
 
Restricted Stock
 
Restricted Stock Units
(in thousands, except for per share data)
Number
of Shares
 
Weighted
Average
Grant Date Fair Value
 
Number
of Shares
 
Weighted
Average
Grant Date Fair Value
Unvested balance at December 31, 2019
495

 
$
4.25

 
2,894

 
$
26.34

Granted

 

 
3,372

 
27.86

Vested
(198
)
 
4.25

 
(569
)
 
29.04

Forfeited

 

 
(261
)
 
25.71

Unvested balance at June 30, 2020
297

 
4.25

 
5,436

 
27.03


Stock option activity
A summary of our stock option activity is presented below:
(in thousands, except for exercise prices and years)
Number
of Shares
 
Weighted
Average
Exercise Price
 
Weighted-Average Remaining Contractual Term (in years)
 

Aggregate Intrinsic Value
Outstanding at December 31, 2019
12,939

 
$
8.38

 
7.1
 
$
201,608

Granted

 

 

 


Exercised
(1,594)

 
6.89

 

 
33,416

Forfeited/canceled
(287)

 
10.99

 

 


Outstanding at June 30, 2020
11,058

 
8.53

 
6.8
 
235,370

Exercisable at June 30, 2020
6,692

 
6.42

 
6.4
 
156,517


ESPP valuation assumptions
The fair value of the 2018 ESPP purchase rights was estimated on the offering or modification dates using a Black-Scholes option-pricing model and the following assumptions:
 
Six Months Ended June 30,
 
2020
 
2019
Expected term (in years)
0.5 — 2.0
 
0.5 — 2.0
Expected volatility
41.6% — 47.9%
 
35.4% — 44.6%
Risk-free interest rate
0.8% — 0.9%
 
2.5% — 2.6%
Expected dividend yield