0001104659-23-090240.txt : 20230811 0001104659-23-090240.hdr.sgml : 20230811 20230811111905 ACCESSION NUMBER: 0001104659-23-090240 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230630 FILED AS OF DATE: 20230811 DATE AS OF CHANGE: 20230811 EFFECTIVENESS DATE: 20230811 FILER: COMPANY DATA: COMPANY CONFORMED NAME: SHAKESPEARE WEALTH MANAGEMENT, INC. CENTRAL INDEX KEY: 0001658509 IRS NUMBER: 391944977 STATE OF INCORPORATION: WI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18885 FILM NUMBER: 231162230 BUSINESS ADDRESS: STREET 1: N22 W27847 EDGEWATER DR. CITY: PEWAUKEE STATE: WI ZIP: 53072 BUSINESS PHONE: 262-814-1600 MAIL ADDRESS: STREET 1: N22 W27847 EDGEWATER DR. CITY: PEWAUKEE STATE: WI ZIP: 53072 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001658509 XXXXXXXX 06-30-2023 06-30-2023 false SHAKESPEARE WEALTH MANAGEMENT, INC.

N22 W27847 Edgewater Dr. Pewaukee WI 53072

13F HOLDINGS REPORT 028-18885 N Kevin Reardon 615-340-0801 /s/ Kevin Reardon Pewaukee WI 08-10-2023 0 79 292267280 INFORMATION TABLE 2 infotable.xml A T & T Corp COM 00206R102 177813 11148 SH SOLE 0 0 11148 Abbott Laboratories COM 002824100 217168 1992 SH SOLE 0 0 1992 Abbvie Inc COM 00287Y109 243392 1807 SH SOLE 0 0 1807 Alliant Energy Corp COM 018802108 447864 8534 SH SOLE 0 0 8534 Amer Electric Pwr Co Inc COM 025537101 220015 2613 SH SOLE 0 0 2613 Apple Inc COM 037833100 1630797 8407 SH SOLE 0 0 8407 Auto Data Processing COM 053015103 384193 1748 SH SOLE 0 0 1748 Berkshire Hathaway Cl B CL B NEW 084670702 248248 728 SH SOLE 0 0 728 Carlisle Co COM 142339100 530248 2067 SH SOLE 0 0 2067 Carrier Global Corp COM 14448C104 411847 8285 SH SOLE 0 0 8285 Choiceone Finl Svcs COM 170386106 1022028 44436 SH SOLE 0 0 44436 Coca Cola Company COM 191216100 209764 3483 SH SOLE 0 0 3483 Comerica Incorporated COM 200340107 395007 9325 SH SOLE 0 0 9325 Dimensional U S Core US CORE EQUITY 2 25434V708 780372 28743 SH SOLE 0 0 28743 Dimensional Wld Ex US Cr WORLD EX US CORE 25434V880 500955 21491 SH SOLE 0 0 21491 Fidelity Total Bond ETF TOTAL BD ETF 316188309 21581273 475149 SH SOLE 0 0 475149 First Trust Value Line Dividend SHS 33734H106 524417 13081 SH SOLE 0 0 13081 Fundamental 1000 FTSE RAFI 1000 46137V613 1246686 7618 SH SOLE 0 0 7618 Honeywell International COM 438516106 520410 2508 SH SOLE 0 0 2508 Huntington Bancshs COM 446150104 1444690 134016 SH SOLE 0 0 134016 Invesco FTSE RAFI Dvlpd Mkts FTSE RAFI DEV 46138E743 1822723 40541 SH SOLE 0 0 40541 Invesco Intl Developed Low Vol S&P INTL LOW 46138E230 697671 25509 SH SOLE 0 0 25509 Invesco S&P 500 Pure Growth S&P500 PUR GWT 46137V266 23697153 155330 SH SOLE 0 0 155330 iShares Core MSCI Emerging Markets CORE MSCI EMKT 46434G103 12547011 254555 SH SOLE 0 0 254555 iShares Core US Agg Bond ETF CORE US AGGBD ET 464287226 23428845 239192 SH SOLE 0 0 239192 iShares MSCI EAFE Growth EAFE GRWTH ETF 464288885 17097928 179205 SH SOLE 0 0 179205 iShares MSCI EAFE Small-Cap EAFE SML CP ETF 464288273 17805717 301894 SH SOLE 0 0 301894 iShares Russell 1000 Growth RUS 1000 GRW ETF 464287614 231151 840 SH SOLE 0 0 840 iShares Russell 2000 Growth RUS 2000 GRW ETF 464287648 1491631 6147 SH SOLE 0 0 6147 iShares Russell 2000 Value RUS 2000 VAL ETF 464287630 1430669 10161 SH SOLE 0 0 10161 iShares Russell 3000 RUSSELL 3000 ETF 464287689 306684 1205 SH SOLE 0 0 1205 iShares Russell Mid-Cap Growth RUS MD CP GR ETF 464287481 1694407 17535 SH SOLE 0 0 17535 iShares S&P 500 CORE S&P500 ETF 464287200 628005 1409 SH SOLE 0 0 1409 J P Morgan Chase & Co COM 46625H100 903216 6210 SH SOLE 0 0 6210 Johnson & Johnson COM 478160104 546887 3304 SH SOLE 0 0 3304 Keycorp Inc New COM 493267108 179173 19391 SH SOLE 0 0 19391 Magna Intl Inc Cl A Vtgf COM 559222401 233662 4140 SH SOLE 0 0 4140 Marriott Intl Inc Cl A CL A 571903202 623163 3392 SH SOLE 0 0 3392 Mercantile Bank Corp COM 587376104 545992 19768 SH SOLE 0 0 19768 Microsoft Corp COM 594918104 561849 1650 SH SOLE 0 0 1650 Nasdaq 100 Equal Weight SHS 337344105 4281238 40049 SH SOLE 0 0 40049 Nvent Electric Plc SHS G6700G107 258867 5010 SH SOLE 0 0 5010 Nvidia Corp COM 67066G104 518086 1225 SH SOLE 0 0 1225 Otis Worldwide Corp COM 68902V107 369481 4151 SH SOLE 0 0 4151 Parker-Hannifin Corp COM 701094104 594031 1523 SH SOLE 0 0 1523 Pentair Plc COM G7S00T104 321450 4976 SH SOLE 0 0 4976 Pepsico Incorporated COM 713448108 3938251 21263 SH SOLE 0 0 21263 Pfizer Incorporated COM 717081103 217806 5938 SH SOLE 0 0 5938 Procter & Gamble Co COM 742718109 680410 4484 SH SOLE 0 0 4484 Raytheon Technologies Co COM 755111507 820121 8372 SH SOLE 0 0 8372 S P D R TRUST Unit SR TR UNIT 78462F103 699265 1577 SH SOLE 0 0 1577 S&P Midcap I Fund CORE S&P MCP ETF 464287507 1353682 5177 SH SOLE 0 0 5177 S&P Midcap I Value S&P MC 400VL ETF 464287705 1211341 11307 SH SOLE 0 0 11307 Schwab Fundamental Intl SCHWB FDT INT SC 808524748 2339995 70503 SH SOLE 0 0 70503 Schwab Fundamental US SCHWAB FDT US LG 808524771 4112916 71442 SH SOLE 0 0 71442 Schwab International INTL EQTY ETF 808524805 230762 6473 SH SOLE 0 0 6473 Schwab Internatnal Small INTL SCEQT ETF 808524888 2232433 66107 SH SOLE 0 0 66107 Sherwin Williams Co COM 824348106 524933 1977 SH SOLE 0 0 1977 Small & MidCap Fund FTSE RAFI 1500 46137V597 1026341 5973 SH SOLE 0 0 5973 Snap On Inc COM 83303Y105 222194 771 SH SOLE 0 0 771 SPDR S&P 400 Mid Cap S&P 400 MDCP GRW 78464A821 10944025 152743 SH SOLE 0 0 152743 SPDR S&P 600 Small Cap S&P 600 SMCP GRW 78464A201 9425137 122468 SH SOLE 0 0 122468 Steris Plc COM G8473T100 362218 1610 SH SOLE 0 0 1610 United Parcel Service B CL B NEW 911312106 213308 1190 SH SOLE 0 0 1190 Vanguard Emerging Market FTSE EMR MKT ETF 922042858 921524 22653 SH SOLE 0 0 22653 Vanguard Extended Market EXTEND MKT ETF 922908652 275038 1848 SH SOLE 0 0 1848 Vanguard Ftse Developed VAN FTSE DEV MKT 921943858 357849 7749 SH SOLE 0 0 7749 Vanguard Mid Cap Value MCAP VL IDXVIP 922908512 17755656 128311 SH SOLE 0 0 128311 Vanguard S&P 500 Growth 500 GRTH IDX F 921932505 1418584 5583 SH SOLE 0 0 5583 Vanguard S&P 500 Value 500 VAL IDX FD 921932703 31342832 201303 SH SOLE 0 0 201303 Vanguard SC Value SM CP VAL ETF 922908611 13745487 83105 SH SOLE 0 0 83105 Vanguard Total Bond TOTAL BND MRKT 921937835 544812 7495 SH SOLE 0 0 7495 Vanguard Total Stock TOTAL STK MKT 922908769 2667591 12110 SH SOLE 0 0 12110 Wells Fargo & Co New COM 949746101 593636 13909 SH SOLE 0 0 13909 Wisconsin Egy Cp Hldg Co COM 92939U106 2211647 25064 SH SOLE 0 0 25064 Wisdomtree LC Value INTL EQUITY FD 97717W703 19833882 396440 SH SOLE 0 0 396440 Wisdomtree SC Value INTL SMCAP DIV 97717W760 13042183 219344 SH SOLE 0 0 219344 Yum Brands Inc COM 988498101 1032890 7455 SH SOLE 0 0 7455 Yum China Holdings I COM 98850P109 414654 7339 SH SOLE 0 0 7339