The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number: 3235-0006
Estimated average burden
hours per response: 23.8
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP FIGI (to the nearest dollar) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
Abbott Laboratories Common 002824100   10,902 100 SH   SOLE   0 0 100
AbbVie Common 00287y109   109,535 813 SH   SOLE   0 0 813
Accenture Common G1151C101   63,919 207 SH   SOLE   0 0 207
Adobe Systems Common 00724f101   26,894 55 SH   SOLE   0 0 55
Air Products & Chemicals Common 009158106   9,884 33 SH   SOLE   0 0 33
Alphabet Common 02079k107   220,165 1,820 SH   SOLE   0 0 1,820
Alphabet Common 02079k305   234,612 1,960 SH   SOLE   0 0 1,960
Amazon.com Common 023135106   18,250 140 SH   SOLE   0 0 140
American Electric Power Common 025537101   7,073 84 SH   SOLE   0 0 84
American Express Common 025816109   17,420 100 SH   SOLE   0 0 100
American Intl. Group Common 026874784   12,083 210 SH   SOLE   0 0 210
American Tower Common 03027x100   582 3 SH   SOLE   0 0 3
Amgen Common 031162100   3,552 16 SH   SOLE   0 0 16
ANSYS Inc. Common 03662Q105   5,615 17 SH   SOLE   0 0 17
Apple Common 037833100   256,040 1,320 SH   SOLE   0 0 1,320
Arthur J. Gallagher Common 363576109   35,570 162 SH   SOLE   0 0 162
Aspen Technology Common 045327103   3,017 18 SH   SOLE   0 0 18
AstraZeneca Common 046353108   11,809 165 SH   SOLE   0 0 165
Auto Data Processing Common 053015103   6,154 28 SH   SOLE   0 0 28
Bank of America Common 060505104   141,634 4,937 SH   SOLE   0 0 4,937
Berkshire Hathaway CL B Common 084670702   29,667 87 SH   SOLE   0 0 87
BlackRock Common 09247x101   39,395 57 SH   SOLE   0 0 57
Boeing Common 097023105   56,802 269 SH   SOLE   0 0 269
Brighthouse Financial Common 10922N103   331 7 SH   SOLE   0 0 7
CDW Corp. Common 12514G102   11,010 60 SH   SOLE   0 0 60
Chevron Common 166764100   157,350 1,000 SH   SOLE   0 0 1,000
Chord Energy Common 170404305   11,074 72 SH   SOLE   0 0 72
Cintas Common 172908105   12,427 25 SH   SOLE   0 0 25
Cisco Systems Common 17275R102   25,870 500 SH   SOLE   0 0 500
CME Group Common 12572q105   5,188 28 SH   SOLE   0 0 28
Coca-Cola Common 191216100   128,750 2,138 SH   SOLE   0 0 2,138
Comcast Common 20030n101   108,030 2,600 SH   SOLE   0 0 2,600
ConocoPhillips Common 20825C104   11,812 114 SH   SOLE   0 0 114
Consolidated Edison Common 209115104   51,980 575 SH   SOLE   0 0 575
Cooper Companies Common 216648402   8,052 21 SH   SOLE   0 0 21
Copart Common 217204106   7,297 80 SH   SOLE   0 0 80
Crown Castle Common 22822V101   570 5 SH   SOLE   0 0 5
Disney Common 254687106   8,928 100 SH   SOLE   0 0 100
Dover Common 260003108   8,121 55 SH   SOLE   0 0 55
Duke Energy Common 26441C204   52,318 583 SH   SOLE   0 0 583
Eaton Common G29183103   58,721 292 SH   SOLE   0 0 292
Elevance Health Common 036752103   103,075 232 SH   SOLE   0 0 232
Eli Lilly Common 532457108   201,661 430 SH   SOLE   0 0 430
Exxon Mobil Common 30231g102   34,320 320 SH   SOLE   0 0 320
First Trust Moderate Buffer - Common 33740F458   385,268 12,400 SH   SOLE   0 0 12,400
Fortune Brands Innovations Common 34964C106   107,925 1,500 SH   SOLE   0 0 1,500
Gartner Common 366651107   25,222 72 SH   SOLE   0 0 72
General Motors Common 37045V100   6,709 174 SH   SOLE   0 0 174
Grainger WW Common 384802104   5,520 7 SH   SOLE   0 0 7
Hartford Financial Services Common 416515104   24,487 340 SH   SOLE   0 0 340
Home Depot Common 437076102   344,189 1,108 SH   SOLE   0 0 1,108
Honeywell International Common 438516106   45,858 221 SH   SOLE   0 0 221
Innovator Buffer - Jan. Common 45782C409   4,111,480 109,000 SH   SOLE   0 0 109,000
Innovator Power Buffer - Jan. Common 45782C508   1,544,664 43,995 SH   SOLE   0 0 43,995
Innovator Power Buffer - Mar. Common 45782c383   1,153,988 34,172 SH   SOLE   0 0 34,172
Innovator Power Buffer - May Common 45782C318   116,415 3,900 SH   SOLE   0 0 3,900
Innovator Power Buffer - Nov. Common 45782C573   98,033,776 2,890,999 SH   SOLE   0 0 2,890,999
Innovator Power Buffer - Sept. Common 45782C656   23,179,549 708,638 SH   SOLE   0 0 708,638
Insight Enterprises Common 45765U103   10,097 69 SH   SOLE   0 0 69
Invesco QQQ Trust Common 73935A104   430,234 1,165 SH   SOLE   0 0 1,165
Invesco S&P 500 Equal Weight Common 46137V357   5,387 36 SH   SOLE   0 0 36
iShares 0-3 Month T-Bond Common 46436E718   124,573,902 1,237,940 SH   SOLE   0 0 1,237,940
iShares Core Dividend Growth Common 46434V621   69,514 1,349 SH   SOLE   0 0 1,349
iShares Edge Min. Vol. USA Common 46429B697   70,316 946 SH   SOLE   0 0 946
iShares Expanded Technology Common 464287549   16,239,281 41,335 SH   SOLE   0 0 41,335
iShares Russell 1000 Growth Common 464287614   233,903 850 SH   SOLE   0 0 850
Jack Henry Common 426281101   5,689 34 SH   SOLE   0 0 34
Johnson & Johnson Common 478160104   63,891 386 SH   SOLE   0 0 386
Lam Research Common 512807108   11,571 18 SH   SOLE   0 0 18
Lennar Common 526057104   50,124 400 SH   SOLE   0 0 400
Lockheed Martin Common 539830109   7,826 17 SH   SOLE   0 0 17
Marathon Petroleum Common 56585A102   20,988 180 SH   SOLE   0 0 180
Marsh & McLennan Common 571748102   18,244 97 SH   SOLE   0 0 97
MasterBrand Common 57638P104   17,445 1,500 SH   SOLE   0 0 1,500
Mastercard Common 57636q104   20,845 53 SH   SOLE   0 0 53
McDonald's Common 580135101   231,865 777 SH   SOLE   0 0 777
Merck Common 58933y105   65,772 570 SH   SOLE   0 0 570
MetLife Common 59156R108   4,749 84 SH   SOLE   0 0 84
Microsoft Common 594918104   894,370 2,626 SH   SOLE   0 0 2,626
Mondelez Common 609207105   52,152 715 SH   SOLE   0 0 715
Motorola Solutions Common 620076307   6,159 21 SH   SOLE   0 0 21
MSCI Inc. Common 55354G100   7,039 15 SH   SOLE   0 0 15
NextEra Energy Common 65339F101   9,646 130 SH   SOLE   0 0 130
Nike Common 654106103   7,284 66 SH   SOLE   0 0 66
Nordson Common 655663102   10,672 43 SH   SOLE   0 0 43
NXP Semiconductors Common N6596X019   4,503 22 SH   SOLE   0 0 22
Oracle Common 68389x105   95,272 800 SH   SOLE   0 0 800
Organon Common 68622V106   624 30 SH   SOLE   0 0 30
Palo Alto Networks Common 697435105   13,031 51 SH   SOLE   0 0 51
Paychex Common 704326107   24,611 220 SH   SOLE   0 0 220
Pfizer Common 717081103   11,004 300 SH   SOLE   0 0 300
Pioneer Natural Resources Common 723787107   7,873 38 SH   SOLE   0 0 38
Pool Corp. Common 73278L105   8,242 22 SH   SOLE   0 0 22
Procter & Gamble Common 742718109   621,287 4,094 SH   SOLE   0 0 4,094
ProShares Short QQQ 3x Common 74347G432   6,675,230 353,000 SH   SOLE   0 0 353,000
Prudential Financial Common 744320102   3,705 42 SH   SOLE   0 0 42
Public Storage Common 74460D109   584 2 SH   SOLE   0 0 2
Qualcomm Common 747525103   39,997 336 SH   SOLE   0 0 336
Raytheon Technologies Common 75513E101   25,372 259 SH   SOLE   0 0 259
S&P Global Common 78409V104   4,009 10 SH   SOLE   0 0 10
ServiceNow Common 81762P102   8,992 16 SH   SOLE   0 0 16
SiteOne Landscape Supply Common 829826103   5,858 35 SH   SOLE   0 0 35
Southern Common 842587107   41,307 588 SH   SOLE   0 0 588
SPDR S&P 1500 Common 78464A805   24,171 444 SH   SOLE   0 0 444
SPDR S&P 500 Common 78462f103   22,164 50 SH   SOLE   0 0 50
Starbucks Common 855244109   265,976 2,685 SH   SOLE   0 0 2,685
Sysco Common 871829107   28,567 385 SH   SOLE   0 0 385
Technology Sector SPDR Common 81369Y803   612,683 3,524 SH   SOLE   0 0 3,524
Teradyne Common 880770102   3,340 30 SH   SOLE   0 0 30
Texas Instruments Common 882508104   20,162 112 SH   SOLE   0 0 112
The Williams Companies Common 969457100   6,232 191 SH   SOLE   0 0 191
TotalEnergies Common F92124100   4,784 83 SH   SOLE   0 0 83
Trane Technologies Common 00BK9ZQ96   76,504 400 SH   SOLE   0 0 400
Ulta Beauty Common 90384S303   6,588 14 SH   SOLE   0 0 14
United Healthcare Common 91324p102   29,319 61 SH   SOLE   0 0 61
UPS Common 911312106   445,795 2,487 SH   SOLE   0 0 2,487
Vanguard Dividend Appreciation Common 921908844   66,596 410 SH   SOLE   0 0 410
Vanguard High Dividend Yield Common 921946406   3,526,434 33,246 SH   SOLE   0 0 33,246
Vanguard Information Technolog Common 92204A702   29,579,178 66,897 SH   SOLE   0 0 66,897
Vanguard S&P 500 Common 922908363   114,446 281 SH   SOLE   0 0 281
Vanguard Total Stock Mkt. Common 922908769   66,084 300 SH   SOLE   0 0 300
Vanguard Value Common 922908744   18,473 130 SH   SOLE   0 0 130
Verizon Common 92343v104   23,802 640 SH   SOLE   0 0 640
VICI Properties Common 925652109   161,613 5,142 SH   SOLE   0 0 5,142
Visa Common 92826c839   33,722 142 SH   SOLE   0 0 142
W.R. Berkley Common 084423102   8,636 145 SH   SOLE   0 0 145
Waste Management Common 94106l109   396,438 2,286 SH   SOLE   0 0 2,286
Weyerhaeuser Common 962166104   17,861 533 SH   SOLE   0 0 533
WisdomTree US Dividend Growth Common 97717X669   17,865 268 SH   SOLE   0 0 268
Xcel Energy Common 98389B100   12,558 202 SH   SOLE   0 0 202
Zoetis Common 98978V103   8,611 50 SH   SOLE   0 0 50