UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
FORM
CURRENT REPORT
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Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
Item 7.01 Regulation FD Disclosure.
On April 4, 2022, Laird Superfood, Inc. issued a press release announcing the appointment of Andrew Judd as Chief Commercial Officer. The press release is being furnished as Exhibit 99.1 hereto and is incorporated by reference herein.
The information contained in this Item 7.01, including Exhibit 99.1, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that Section, and shall not be incorporated by reference into any filings under the Securities Act of 1933, as amended, or the Exchange Act, except as may be expressly set forth by specific reference in such filing.
Item 9.01 Financial Statements and Exhibits.
(d) | Exhibits |
Exhibit No. | Description | |
99.1 | Press release dated April 4, 2022. | |
104 | Cover Page Interactive Data File (embedded within the Inline XBRL document). |
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
Date: April 4, 2022 | Laird Superfood, Inc. | |||||
By: | /s/ Valerie Ells | |||||
Name: | Valerie Ells | |||||
Title: | Chief Financial Officer |
Exhibit 99.1
Laird Superfood Names Andrew Judd as Chief Commercial Officer
SISTERS, Oregon April 4, 2022 Laird Superfood, Inc. (NYSE American: LSF) (Laird Superfood, the Company, we and our), today announced the appointment of Andrew Judd as Chief Commercial Officer.
CCO Appointment
Andrew Judd has been appointed Chief Commercial Officer and will be responsible for the commercial strategy and the development of LSF. Mr. Judd will oversee marketing, sales, product development, and customer experience to drive business growth and aggressively expand market share. Mr. Judd is an experienced marketing leader focused on building exceptional teams and go-to-market models that build brands and businesses. He has led teams across brand marketing, insights, and creative services from large strategic CPG enterprises to emerging high-growth brands. Most recently, he was CMO of Yasso. Before that he served as CMO of ONE Brands and VP Marketing for the Boulder Brands business unit of Pinnacle Foods. Previous roles included leading the management of the So Delicious brand at WhiteWave, Category Director for ice cream, iced coffee, blended beverages and value-added milk portfolio at Saputo Dairy Foods, and various roles at Campbell Soup Company.
We are delighted to have Andy join the Laird Superfood team. said Jason Vieth, CEO. As our Chief Commercial Officer, Andy will have leadership over our business from consumer insights to retail execution across all channels, which will allow us to focus our investment against our highest priority commercial opportunities. Andy has a long history of successful, best-in-class marketing and brand building within the Natural Foods industry, and I look forward to working closely with him across our product and customer portfolios.
Laird Superfood has tremendous growth potential to leverage with the opportunity to help consumers make everyday occasions even better through a great portfolio of coffee, creamers, nutritional beverages, and snacks that taste amazing, said Mr. Judd. I joined LSF because I know there is a disruptive movement happening where consumers are reevaluating each product in their health and wellness journey and on each shopping occasion. LSF is uniquely positioned to serve them in this intersection across all channels whether its brick-and-mortar, omnichannel platforms, or e-commerce.
About Laird Superfood
Laird Superfood, Inc. creates award-winning, plant-based superfood products that are both delicious and functional. The Companys products are designed to enhance your daily ritual and keep consumers fueled naturally throughout the day. The Company was co-founded in 2015 by the worlds most prolific big-wave surfer, Laird Hamilton. Laird Superfoods offerings are environmentally conscientious, responsibly tested, and made with real ingredients. Shop all products online at lairdsuperfood.com and join the Laird Superfood community on social media for the latest news and daily doses of inspiration.
Document and Entity Information |
Apr. 04, 2022 |
---|---|
Cover [Abstract] | |
Amendment Flag | false |
Entity Central Index Key | 0001650696 |
Document Type | 8-K |
Document Period End Date | Apr. 04, 2022 |
Entity Registrant Name | Laird Superfood, Inc. |
Entity Incorporation State Country Code | DE |
Entity File Number | 1-39537 |
Entity Tax Identification Number | 81-1589788 |
Entity Address, Address Line One | 275 W. Lundgren Mill Drive |
Entity Address, City or Town | Sisters |
Entity Address, State or Province | OR |
Entity Address, Postal Zip Code | 97759 |
City Area Code | (888) |
Local Phone Number | 670-6796 |
Written Communications | false |
Soliciting Material | false |
Pre Commencement Tender Offer | false |
Pre Commencement Issuer Tender Offer | false |
Security 12b Title | Common Stock |
Trading Symbol | LSF |
Security Exchange Name | NYSEAMER |
Entity Emerging Growth Company | true |
Entity Ex Transition Period | false |
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