The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE

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OMB Number: 3235-0006
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Report for the Calendar Year or Quarter Ended: 06-30-2024
Check here if Amendment    Amendment Number:
This Amendment (Check only one.):    is a restatement.
   adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: Baird Financial Group, Inc.
Address: 777 E. WISCONSIN AVENUE
MILWAUKEE, WI  53202
Form 13F File Number: 028-16981
CRD Number (if applicable):
SEC File Number (if applicable):

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:
Name: Paul Schultz
Title: Secretary
Phone: 414-298-2655
Signature, Place, and Date of Signing:
Paul Schultz MilwaukeeWI 08-13-2024
[Signature] [City, State] [Date]
Baird Financial Group, Inc. ("BFG") is making this 13F filing as the parent holding company of Robert W. Baird & Co. Incorporated, Strategas Asset Management, LLC, Baird Trust Company, and Baird Financial Corporation. The characterization of shared investment discretion with parent holding companies is made solely as a consequence of SEC interpretations regarding control through share ownership. BFG expressly disclaims investment discretion and beneficial ownership of all reported securities.
Report Type (Check only one.):
X 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.)
   13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).)
   13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)
Form 13F Summary Page
Report Summary:
Number of Other Included Managers: 5
Form 13F Information Table Entry Total: 2,930
Form 13F Information Table Value Total: 48,206,226,021
(round to nearest dollar)
List of Other Included Managers:
Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]
No. Name Form 13F File No. CRD No. (if applicable) SEC File No. (if applicable) CIK
1 BAIRD ROBERT W & CO INC /WI/ 028-01911 000008158 801-7571 0000810972
2 BAIRD FINANCIAL CORP 028-24304     0001083831
3 Strategas Asset Management, LLC 028-23367 000172000 801-113292 0001728280
4 BAIRD TRUST Co 028-13162     0001442181
5 Vident Investment Advisory, LLC 028-16741 000171004 801-80534 0001634047