10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)

☒QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2023

OR

☐TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from          to

Commission File Number: 001-41508

LOOP MEDIA, INC.

(Exact name of registrant as specified in its charter)

Nevada	47-3975872
(State or other jurisdiction of incorporation)	(IRS Employer Identification Number)
2600 West Olive Avenue, Suite 5470, Burbank, CA 91505
(Address of principal executive offices) (Zip Code)
(213) 436-2100
(Registrant’s telephone number, including area code) N/A (Former Name, Former Address and Former Fiscal Year, if Changed Since Last Report)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading Symbol(s)	Name of each exchange on which registered
Common stock, $0.0001 par value per share	LPTV	The NYSE American, LLC

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. ☒ Yes   ☐ No

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). ☒ Yes   ☐ No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer ☐	Accelerated filer ☐
Non-accelerated filer ☒	Smaller reporting company ☒
Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). ☐Yes  ☒No

As of August 7, 2023, the registrant had 59,373,061 shares of common stock issued and outstanding.

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TABLE OF CONTENTS

PART I — FINANCIAL INFORMATION		2
Item 1.	Financial Statements.	2
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations.	31
Item 3.	Quantitative and Qualitative Disclosure About Market Risk.	54
Item 4.	Controls and Procedures.	54
PART II — OTHER INFORMATION		54
Item 1.	Legal Proceedings.	54
Item 1A.	Risk Factors.	54
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds.	54
Item 3.	Defaults Upon Senior Securities.	55
Item 4.	Mine Safety Disclosures.	55
Item 5.	Other Information.	55
Item 6.	Exhibits.	55
Signatures		57

PART I — FINANCIAL INFORMATION

Item 1.Financial Statements.

LOOP MEDIA, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

	June 30,		September 30,
	2023		2022
ASSETS	(UNAUDITED)
Current assets
Cash	$	6,386,288	$	14,071,914
Accounts receivable, net		5,500,412		12,590,970
Prepaid expenses and other current assets		1,413,512		1,496,566
Content assets - current		2,462,777		745,633
Total current assets		15,762,989		28,905,083
Non-current assets
Deposits		64,036		63,889
Content assets - non current		579,869		678,659
Deferred offering costs		471,473		—
Property and equipment, net		2,913,159		1,633,169
Operating lease right-of-use assets		—		76,696
Intangible assets, net		506,000		590,333
Total non-current assets		4,534,537		3,042,746
Total assets	$	20,297,526	$	31,947,829
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities
Accounts payable	$	5,204,563	$	7,453,801
Accrued liabilities		2,721,627		5,620,873
Accrued royalties and revenue share		3,810,862		4,559,088
Payable on acquisition		—		250,125
License content liabilities - current		568,906		1,092,819
Deferred Income		—		140,764
Lease liability - current		—		75,529
Non-revolving line of credit, related party		5,493,289		—
Non-revolving line of credit		1,967,157		—
Total current liabilities		19,766,404		19,192,999
Non-current liabilities
Non-revolving line of credit		409,632		1,494,469
Non-revolving line of credit, related party		—		2,575,753
Revolving line of credit		2,246,060		3,030,516
Total non-current liabilities		2,655,692		7,100,738
Total liabilities		22,422,096		26,293,737
Commitments and contingencies (Note 9)		—		—
Stockholders’ equity
Common Stock, $0.0001 par value, 105,555,556 shares authorized, 59,183,668 and 56,381,209 shares issued and outstanding as of June 30, 2023, and September 30, 2022, respectively		5,918		5,638
Additional paid in capital		117,143,464		101,970,318
Accumulated deficit		(119,273,952)		(96,321,864)
Total stockholders' equity		(2,124,570)		5,654,092
Total liabilities and stockholders' equity	$	20,297,526	$	31,947,829

See the accompanying notes to the consolidated financial statements

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LOOP MEDIA, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(UNAUDITED)

	Three months ended June 30,				Nine months ended June 30,
		2023	2022			2023	2022
Revenue	$	5,734,976	$	10,804,083	$	25,954,038	$	18,679,956
Cost of revenue
Cost of revenue - Advertising and Legacy and other revenue		3,132,568		6,742,460		14,767,807		11,045,440
Cost of revenue - depreciation and amortization		779,165		275,823		2,091,876		933,037
Total cost of revenue		3,911,733		7,018,283		16,859,683		11,978,477
Gross profit		1,823,243		3,785,800		9,094,355		6,701,479
Operating expenses
Sales, general and administrative		6,284,514		5,942,793		22,011,961		14,956,990
Stock-based compensation		2,592,369		1,479,774		6,858,983		4,202,286
Depreciation and amortization		295,008		130,864		717,733		195,666
Restructuring costs		146,672		—		146,672		—
Total operating expenses		9,318,563		7,553,431		29,735,349		19,354,942
Loss from operations		(7,495,320)		(3,767,631)		(20,640,994)		(12,653,463)
Other income (expense)
Interest income		—		—		—		200
Interest expense		(962,718)		(978,435)		(2,889,745)		(1,976,941)
Loss on extinguishment of debt		—		(944,614)		—		(944,614)
Gain on extinguishment of debt		—		—		—		490,051
Change in fair value of derivatives		—		18,395		—		164,708
Employee retention credits		648,543		—		648,543		—
Other expense		(65,643)		—		(68,267)		—
Total other income (expense)		(379,818)		(1,904,654)		(2,309,469)		(2,266,596)
Loss before income taxes		(7,875,138)		(5,672,285)		(22,950,463)		(14,920,059)
Income tax (expense)/benefit		(394)		—		(1,624)		(1,051)
Net loss	$	(7,875,532)	$	(5,672,285)	$	(22,952,087)	$	(14,921,110)
Basic and diluted net loss per common share		(0.14)	$	(0.11)		(0.41)	$	(0.32)
Weighted average number of basic and diluted common shares outstanding		56,604,812		51,172,644		56,455,743		47,061,092

See the accompanying notes to the consolidated financial statements

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LOOP MEDIA, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS’ EQUITY

FOR THE NINE MONTHS ENDED JUNE 30, 2023, and 2022

(UNAUDITED)

	Preferred Stock Series B			Common Stock			Additional Paid		Accumulated
	Shares	Amount		Shares	Amount		in Capital		Deficit		Total
Balances, September 30, 2022	—	$	—	56,381,209	$	5,638	$	101,970,318	$	(96,321,864)	$	5,654,092
Stock-based compensation	—		—	—		—		1,790,807		—		1,790,807
Net loss	—		—	—		—		—		(5,259,439)		(5,259,439)
Balances, December 31, 2022	—	$	—	56,381,209	$	5,638	$	103,761,125	$	(101,581,303)	$	2,185,460
Stock-based compensation	—		—	—		—		2,475,807		—		2,475,807
Short swing profit recovery	—		—	—		—		1,201		—		1,201
Issuance costs from uplist of stock	—		—	—		—		(86,330)		—		(86,330)
Net loss	—		—	—		—		—		(9,817,117)		(9,817,117)
Balances, March 31, 2023	—	$	—	56,381,209	$	5,638	$	106,151,803	$	(111,398,420)	$	(5,240,979)
Stock-based compensation	—		—	—		—		2,547,799		—		2,547,799
Warrants issued for consulting fees	—		—	—		—		44,569		—		44,569
Warrants issued in conjunction with debt	—		—	—		—		136,103		—		136,103
Shares issued for cash under ATM, net	—		—	2,779,997		278		8,224,782		—		8,225,060
Shares issued upon option exercises	—		—	22,462		2		38,408		—		38,410
Net loss	—		—	—		—		—		(7,875,532)		(7,875,532)
Balances, June 30, 2023	—	$	—	59,183,668	$	5,918	$	117,143,464	$	(119,273,952)	$	(2,124,570)
	Preferred Stock Series B			Common Stock			Additional Paid		Accumulated
	Shares	Amount		Shares	Amount		in Capital		Deficit		Total
Balances, September 30, 2021	200,000	$	20	44,490,003	$	4,449	$	69,833,650	$	(66,842,416)	$	2,995,703
Stock-based compensation	—		—	—		—		1,549,406		—		1,549,406
Net loss	—		—	—		—		—		(4,273,995)		(4,273,995)
Balances, December 31, 2021	200,000	$	20	44,490,003	$	4,449	$	71,383,056	$	(71,116,411)	$	271,114
Stock-based compensation	—		—	—		—		1,116,318		—		1,116,318
Warrants issued to consultants	—		—	—		—		56,788		—		56,788
Payment in kind interest stock issuance	—		—	12,378		1		88,499		—		88,500
Conversion of series B convertible stock to common stock	(200,000)		(20)	6,666,666		667		(647)		—		—
Net loss	—		—	—		—		—		(4,974,830)		(4,974,830)
Balances, March 31, 2022	—	$	—	51,169,047	$	5,117	$	72,644,014	$	(76,091,241)	$	(3,442,110)
Stock-based compensation	—		—	—		—		1,282,548		—		1,282,548
Warrants issued in conjunction with debt	—		—	—		—		3,036,970		—		3,036,970
Beneficial conversion feature of convertible debenture	—		—	—		—		2,079,993		—		2,079,993
Warrants issued to consultants	—		—	—		—		197,226		—		197,226
Payment in kind interest stock issuance	—		—	10,773		1		88,497		—		88,498
Net loss	—		—	—		—		—		(5,672,285)		(5,672,285)
Balances, June 30, 2022	—	$	—	51,179,820	$	5,118	$	79,329,248	$	(81,763,526)	$	(2,429,160)

See the accompanying notes to the consolidated financial statements

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LOOP MEDIA, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(UNAUDITED)

	Nine months ended June 30,
	2023		2022
CASH FLOWS FROM OPERATING ACTIVITIES
Net loss	$	(22,952,087)	$	(14,921,110)
Adjustments to reconcile net loss to net cash used in operating activities:
Amortization of debt discount		1,842,003		1,532,792
Depreciation and amortization expense		717,733		195,666
Amortization of content assets		2,091,876		933,036
Amortization of right-of-use assets		76,696		118,719
Bad debt expense		—		20,000
Gain on extinguishment of debt		—		(490,051)
Loss on early extinguishment of convertible debt		—		944,614
Change in fair value of derivative		—		(164,708)
Stock-based compensation		6,858,983		4,202,286
Stock option exercise		38,410		—
Warrants issued in conjunction with debt		136,103		—
Payment in kind for interest stock issuance		—		177,000
Change in operating assets and liabilities:
Accounts receivable		7,090,558		(10,049,799)
Prepaid income tax		—		(1,842)
Inventory		4,397		210,494
Prepaid expenses		78,632		(741,364)
Deposit		(147)		(29,590)
Accounts payable		(2,605,012)		2,558,353
Accrued liabilities		(2,899,246)		5,269,758
Accrued royalties and revenue share		(748,226)		2,683,245
Licensed content liability		(4,132,894)		(1,109,750)
Operating lease liabilities		(75,529)		(123,453)
Deferred income		(140,764)		(47,252)
NET CASH USED IN OPERATING ACTIVITIES		(14,618,514)		(8,832,956)
CASH FLOWS FROM INVESTING ACTIVITIES
Purchase of property and equipment		(1,483,498)		(956,889)
NET CASH USED IN INVESTING ACTIVITIES		(1,483,498)		(956,889)
CASH FLOWS FROM FINANCING ACTIVITIES
Proceeds from issuance of common stock		8,318,110		1,250,000
Proceeds from issuance of convertible debt		—		2,079,993
Proceeds from non-revolving line of credit		—		6,222,986
Proceeds from line of credit		37,974,347		—
Payments on line of credit		(36,262,546)		—
Debt issuance costs		(538,381)		—
Common stock issuance cost		(179,380)		—
Deferred offering costs		(646,840)		(500,092)
Payment of acquisition related consideration		(250,125)		—
Repayment of convertible debt		—		(2,715,865)
Short swing profit recovery		1,201		—
NET CASH PROVIDED BY FINANCING ACTIVITIES		8,416,386		6,337,022
Change in cash and cash equivalents		(7,685,626)		(3,452,823)
Cash, beginning of period		14,071,914		4,162,548
Cash, end of period	$	6,386,288	$	709,725
SUPPLEMENTAL DISCLOSURES OF CASH FLOW STATEMENTS
Cash paid for interest	$	945,939	$	153,009
Cash paid for income taxes	$	1,624	$	1,051
SUPPLEMENTAL DISCLOSURES OF NON CASH INVESTING AND FINANCING ACTIVITIES
Payment in kind common stock payment	$	—	$	177,000
Early extinguishment of convertible debt	$	—	$	944,614
Warrants issued in conjunction with debt	$	136,103	$	3,036,970
Beneficial conversion feature recorded as discounted debt	$	—	$	2,079,993
Unpaid deferred offering costs	$	157,731	$	40,017
Unpaid additions to property and equipment	$	412,256	$	—

See the accompanying notes to the consolidated financial statements

5

LOOP MEDIA, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2023

(UNAUDITED)

NOTE 1 – BUSINESS

Loop Media, Inc., a Nevada corporation, (collectively, “Loop Media,” the “Company,” “we,” “us” or “our”) is a multichannel digital video platform media company that uses marketing technology, or “MarTech,” to generate our revenue and offer our services. Our technology and vast library of videos and licensed content enable us to curate and distribute short-form videos to out-of-home (“OOH”) dining, hospitality, retail, convenience stores and other locations and venues to enable them to inform, entertain and engage their customers. Our technology provides third-party advertisers with a targeted marketing and promotional tool for their products and services and, in certain instances, allows us to measure the number of potential viewers of such advertising and promotional materials. We also allow our OOH clients to access our service without advertisements by paying a monthly subscription fee.

We offer hand-curated music video content licensed from major and independent record labels, including Universal Music Group (“Universal”), Sony Music Entertainment (“Sony”), and Warner Music Group (“Warner” and collectively with Universal and Sony, the “Music Labels”), as well as non-music video content, which is predominantly licensed or acquired from third parties, including action sports clips, drone and atmospheric footage, trivia, news headlines, lifestyle channels and kid-friendly videos, as well as movie, television and video game trailers, amongst other content. We distribute our content and advertising inventory to digital screens located in OOH locations primarily through (i) our owned and operated platform (the “O&O Platform”) of Loop Media-designed “small-box” streaming Android media players (“Loop Players”) and legacy ScreenPlay computers and (ii) through screens on digital platforms owned and operated by third parties (each a “Partner Platform” and collectively, the “Partner Platforms,” and together with the O&O Platform, the “Loop Platform”).

As of June 30, 2023, we had over 71,000 active Loop Players/Partner Screens across the Loop Platform for the end of June 2023, including 34,898 active Loop Players in our O&O Platform and approximately 37,000 screens across our Partner Platform. Please refer to “Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations – Quarterly Active Units.”

Liquidity and management’s plan

As shown in the accompanying consolidated financial statements, we have incurred significant recurring losses resulting in an accumulated deficit. We anticipate further losses in the foreseeable future. We also had negative cash flows used in operations. These factors raise substantial doubt about our ability to continue as a going concern.

We filed a Shelf Registration Statement on Form S-3 that has been declared effective by the Securities and Exchange Commission (“SEC”).  On May 12, 2023, we entered into an At Market (“ATM”) Issuance Sales Agreement (the “Sales Agreement”) with B. Riley Securities, Inc. (the “Agent”) pursuant to which we may offer and sell, from time to time through the Agent, shares of our common stock, par value $0.0001 per share (“Common Stock”), for aggregate gross proceeds of up to $50,000,000. During the three and nine months ended June 30, 2023, we issued 2,779,997 shares of Common Stock under the Sales Agreement, resulting in cash proceeds of $8,317,936, net of placement agent’s commission and related fees of $257,435 but before deducting offering costs.  From July 1, 2023, through the filing date of this quarterly report on Form 10-Q, we have sold 95,000 shares of Common Stock under the Sales Agreement, resulting in cash proceeds of $247,739, net of placement agent’s commission and related fees of $7,711 but before deducting offering costs. 

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On May 10, 2023, we entered into a Secured Non-Revolving Line of Credit Loan Agreement (the “2023 Secured Loan Agreement”) with several institutions and individuals for aggregate loans of up to $4,000,000 (the “2023 Secured Loan”). As of June 30, 2023, a total principal amount of $900,000 had been drawn on the 2023 Secured Loan.

In addition, on May 31, 2023, we entered into a Secured Non-Revolving Line of Credit Loan Agreement (the “Excel Secured Line of Credit Agreement”) with Excel Family Partners, LLLP (“Excel”), an entity managed by Bruce Cassidy, Chairman of our Board of Directors (the “Excel $2.2M Line of Credit”) for the principal amount of up to $2,200,000. As of June 30, 2023, a total of $2,200,000 had been drawn on the Excel $2.2M Line of Credit.

Based on the available cash balance at June 30, 2023, and these new sources of funding, we believe that we will have sufficient resources to fund our operations for at least twelve months from the date these financial statements were issued and that the substantial doubt in connection with our ability to continue as a going concern is alleviated.

NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Interim Financial Statements

The following (a) condensed consolidated balance sheet as of September 30, 2022, which has been derived from our audited financial statements, and (b) our unaudited condensed consolidated interim financial statements for the nine months ended June 30, 2023, have been prepared in accordance with accounting principles generally accepted in the United States ("US GAAP") for interim financial information and the instructions to Form 10-Q and Rule 8-03 of Regulation S-X of the Securities Act of 1933. Accordingly, they do not include all of the information and footnotes required by US GAAP for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. Operating results for the nine months ended June 30, 2023, are not necessarily indicative of results that may be expected for the year ending September 30, 2023.

These unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto for the year ended September 30, 2022, included in our Annual Report on Form 10-K filed with the SEC on December 20, 2022.

Basis of presentation

The consolidated financial statements include our accounts and our wholly-owned subsidiaries, EON Media Group Pte. Ltd. and Retail Media TV, Inc. The unaudited condensed consolidated financial statements are prepared using the accrual basis of accounting in accordance with US GAAP. All inter-company transactions and balances have been eliminated on consolidation.

Use of estimates

The preparation of the unaudited condensed consolidated financial statements in conformity with US GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates. Significant estimates include assumptions used in the revenue recognition of performance obligations, allowance for doubtful accounts, fair value of stock-based compensation awards, income taxes and going concern.  

Segment reporting

We report as one reportable segment because we do not have more than one operating segment. Our business activities, revenues and expenses are evaluated by management as one reportable segment.

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Cash

Cash and cash equivalents include all highly liquid monetary instruments with original maturities of three months or less when purchased. These investments are carried at cost, which approximates fair value. Financial instruments that potentially subject us to concentrations of credit risk consist primarily of cash deposits. We maintain our cash in institutions insured by the Federal Deposit Insurance Corporation (“FDIC”). At times, our cash and cash equivalent balances may be uninsured or in amounts that exceed the FDIC insurance limits. We have not experienced any losses on such accounts. On June 30, 2023, and September 30, 2022, we had no cash equivalents.

As of June 30, 2023, and September 30, 2022, approximately $6,136,288 and $13,821,914 of cash exceeded the FDIC insurance limits, respectively.

Accounts receivable

Accounts receivable represent amounts due from customers. We assess the collectability of receivables on an ongoing basis. A provision for the impairment of receivables involves significant management judgment and includes the review of individual receivables based on individual customers, current economic trends and analysis of historical bad debts. As of June 30, 2023, and September 30, 2022, we had recorded an allowance for doubtful accounts of $474,218 and $646,013, respectively.

Concentration of credit risk

During the nine months ended June 30, 2023, we had two customers which each individually comprised greater than 10% of net revenue. These customers represented 16% and 14% respectively. No other customer accounted for more than 10% of net revenue during the periods presented.

As of June 30, 2023, one customer accounted for a total of 15% of our accounts receivable balance. No other customer accounted for more than 10% of total accounts receivable.

We grant credit in the normal course of business to our customers. Periodically, we review past due accounts and make decisions about future credit on a customer-by-customer basis. Credit risk is the risk that one party to a financial instrument will cause a loss for the other party by failing to discharge an obligation.

Prepaid expenses

Expenditures paid in one accounting period which will not be consumed until a future period such as insurance premiums and annual subscription fees are accounted for on the balance sheet as a prepaid expense. When the asset is eventually consumed, it is charged to expense.

Content Assets

We capitalize the fixed content fees and corresponding liability when the license period begins, the cost of the content is known, and the content is accepted and available for streaming. If the licensing fee is not determinable or reasonably estimable, no asset or liability is recorded, and licensing costs are expensed as incurred. We amortize licensed content assets into cost of revenue, using the straight-line method over the contractual period of availability. The liability is paid in accordance with the contractual terms of the arrangement. Internally-developed content costs are capitalized in the same manner as licensed content costs, when the cost of the content is known and the content is ready and available for streaming. We amortize internally-developed content assets into cost of revenue, using the straight-line method over the estimated period of streaming.

Long-lived assets

We evaluate the recoverability of long-lived assets, including intangible assets, for impairment when events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Conditions that would

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necessitate an impairment assessment include a significant decline in the observable market value of an asset, a significant change in the extent or manner that an asset is used, or a significant adverse change that would indicate that the carrying amount of an asset or group of assets is not recoverable. For long-lived assets to be held and used, we recognize an impairment loss only if their carrying amount is not recoverable through the undiscounted cash flows. The impairment loss is based on the difference between the carrying amount and estimated fair value as determined by discounted future cash flows. Our finite long-lived intangible assets are amortized on a straight-line basis over their estimated useful lives, which range from two to nine years.

Property and equipment, net

Property and equipment are stated at cost, less accumulated depreciation. Depreciation is calculated using the straight-line method over the asset’s estimated useful life. Our capitalization policy is to capitalize property and equipment purchases greater than $3,000, as well as internally-developed software enhancements. Expenditures for maintenance and repairs are expensed as incurred. When retired or otherwise disposed, the related carrying value and accumulated depreciation are removed from the respective accounts and the net difference less any amount realized from disposition is reflected in earnings.

Loop Players are capitalized as fixed assets and depreciated over the estimated period of use.

See below for estimated useful lives:

Loop Players	3 years
Equipment	3-5 years
Software	3 years

Operating leases

We determine if an arrangement is a lease at inception. Operating lease right-of-use assets (“ROU assets”) and short-term and long-term lease liabilities are included on the face of the consolidated balance sheet.

ROU assets represent the right to use an underlying asset for the lease term and lease liabilities represent our obligation to make lease payments arising from the lease. Operating lease ROU assets and liabilities are recognized at commencement date based on the present value of lease payments over the lease term. As most of our leases do not provide an implicit rate, we use an incremental borrowing rate based on the information available at commencement date in determining the present value of lease payments. Our lease terms may include options to extend or terminate the lease when it is reasonably certain that we will exercise that option. Lease expense for lease payments is recognized on a straight-line basis over the lease term. We have lease agreements with lease and non-lease components, which are accounted for as a single lease component. For lease agreements with terms less than twelve months, we have elected the short-term lease measurement and recognition exemption, and we recognize such lease payments on a straight-line basis over the lease term.

Fair value measurement

We determine the fair value of our assets and liabilities using a hierarchy established by the accounting guidance that prioritizes the inputs to valuation techniques used to measure fair value. The hierarchy gives the highest priority to valuations based upon unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurements) and the lowest priority to valuations based upon unobservable inputs that are significant to the valuation (Level 3 measurements). The three levels of valuation hierarchy are defined as follows:

● Level 1 inputs to the valuation methodology are quoted prices for identical assets or liabilities in active markets.

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● Level 2 inputs to the valuation methodology included quoted prices for similar assets and liabilities in active markets, quoted prices for identical or similar assets in inactive markets, and inputs that are observable for the asset or liability, either directly or indirectly, for substantially the full term of the financial instrument.

● Level 3 inputs to the valuation methodology is one or more unobservable inputs which are significant to the fair value measurement.

The carrying amount of our financial instruments, including cash, accounts receivable, deposits, short-term portion of notes receivable and notes payable, and current liabilities approximate fair value due to their short-term nature. We do not have financial assets or liabilities that are required under US GAAP to be measured at fair value on a recurring basis. We have not elected to use fair value measurement option for any assets or liabilities for which fair value measurement is not presently required.

We record assets and liabilities at fair value on a nonrecurring basis as required by US GAAP. Assets recognized or disclosed at fair value in the condensed consolidated financial statements on a nonrecurring basis include items such as property and equipment, operating lease assets, goodwill, and other intangible assets, which are measured at fair value if determined to be impaired.

On September 26, 2022, our convertible debentures converted to Common Stock as part of our public offering and uplist to The NYSE American, LLC, in accordance with the terms of the original debt agreements. As of September 30, 2022, the remaining balance of the Derivative Liability was written off as part of the conversion to equity.  Thus, there is no fair value measurement of the Derivative Liability balance as of June 30, 2023.

The following table summarizes changes in fair value measurements of the Derivative Liability during the nine months ended June 30, 2022:

Balance as of September 30, 2021	$	1,058,633
Derivative Liability issued with convertible debentures		—
Change in fair value		(164,708)
Balance as of June 30, 2022	$	893,925

Advertising costs

We expense all advertising costs as incurred. Advertising and marketing costs for the nine months ended June 30, 2023, and 2022, were $8,459,684 and $4,583,602, respectively.

Revenue recognition

We recognize revenue in accordance with ASC 606, Revenue from Contracts with Customers, when it satisfies a performance obligation by transferring control over a product to a customer. Revenue is measured based on the consideration we expect to receive in exchange for those products. In instances where final acceptance of the product is specified by the client, revenue is deferred until all acceptance criteria have been met. For example, we bill subscription services in advance of when the service is performed and revenue is treated as deferred revenue until the service is performed and/or the performance obligation is satisfied. Revenues are recognized under Topic 606 in a manner that reasonably reflects the delivery of our products and services to clients in return for expected consideration and includes the following elements:

● executed contracts with our customers that we believe are legally enforceable;

● identification of performance obligations in the respective contract;

● determination of the transaction price for each performance obligation in the respective contract;

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● allocation of the transaction price to each performance obligation; and

● recognition of revenue only when we satisfy each performance obligation.

Our revenue can be categorized into two revenue streams: Advertising revenue and Legacy and other revenue.

The following table disaggregates our revenue by major type for each of the periods indicated:  

	Three months ended June 30,				Nine months ended June 30,
		2023		2022		2023		2022
Advertising revenue	$	5,079,922	$	10,047,278	$	23,687,817	$	14,984,156
Legacy and other revenue		655,054		756,805		2,266,221		3,695,800
Total	$	5,734,976	$	10,804,083	$	25,954,038	$	18,679,956

Performance obligations and significant judgments

Our performance obligations and recognition patterns for each revenue stream are as follows:  

Advertising revenue

For the three and nine months ended June 30, 2023, advertising revenue accounts for 89% and 91%, respectively, of our revenue and includes revenue from direct and programmatic advertising as well as sponsorships.

For all advertising revenue sources, we evaluate whether we should be considered the principal (i.e., report revenues on a gross basis) or an agent (i.e., report revenues on a net basis). Our role as principal or agent differs based on our performance obligation for each revenue share arrangement.

For both the O&O and Partner Platforms businesses, advertising inventory provided to advertisers through the use of an advertising demand partner or agency, with whose fees or commission is calculated based on a stated percentage of gross advertising spending, we are considered the agent and our revenues are reported net of agency fees and commissions. We are considered the agent because the demand partner or agency controls all aspects of the transaction (pricing risk, inventory risk, obligation for fulfillment) except for the devices used to show the advertisements, therefore we report this advertising revenue net of agency fees and commissions.

We are considered the principal in our arrangements with content providers in our O&O Platform business and with our arrangements with our third-party partners in our Partner Platforms business and thus report revenues on a gross basis (net of agency fees and commissions), wherein the amounts billed to our advertising demand partners, advertising agencies, and direct advertisers and sponsors are recorded as revenues, and amounts paid to content providers and third-party partners are recorded as expenses. We are considered the principal because we control the advertising space, are primarily responsible to our advertising demand partners and other parties filling our advertising inventory, have discretion in pricing and advertising fill rates and typically have an inventory risk.

For advertising revenue, we recognize revenue at the time the digital advertising impressions are filled and the advertisements are played and, for sponsorship revenue, we generally recognize revenue ratably over the term of the sponsorship arrangement as the sponsored advertisements are played.

Legacy and other business revenue

For the three and nine months ended June 30, 2023, legacy and other business revenue accounts for the remaining 11% and 9%, respectively, of total revenue and includes streaming services, subscription content services, and hardware delivery, as described below:

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o Delivery of streaming services including content encoding and hosting. We recognize revenue over the term of the service based on bandwidth usage. Revenue from streaming services is insignificant.

o Delivery of subscription content services in customized formats. We recognize revenue straight-line over the term of the service.

o Delivery of hardware for ongoing subscription content delivery through software. We recognize revenue at the point of hardware delivery. Revenue from hardware sales is insignificant.

Transaction prices for performance obligations are explicitly outlined in relevant agreements; therefore, we do not believe that significant judgments are required with respect to the determination of the transaction price, including any variable consideration identified.

Customer acquisition costs

Customer acquisition costs consist of marketing costs and affiliate fees associated with the O&O Platform business.  They are included in operating expenses and expensed as incurred.

Cost of revenue

Cost of revenue for the O&O Platform and legacy businesses represents the amortized cost of ongoing licensing and hosting fees, which is recognized over time based on usage patterns. The depreciation expense associated with the Loop Players is not included in cost of sales.

Cost of revenue for the Partner Platform business represents hosting fees, amortized costs of internally-developed content, and the revenue share with third party partners (after deduction of allocated infrastructure costs). The cost of revenue is higher with partners within the Partner Platform versus those within the O&O Platform because we leverage our Partner Platform partners’ network of customers and their screens to deliver content and advertising inventory, rather than using our own Loop Players.

Deferred income

As of June 30, 2023, we no longer bill subscription services in advance of when the service period is performed. The deferred income recorded at September 30, 2022, represents our accounting for the timing difference between when the subscription fees are received and when the performance obligation is satisfied.  

Net loss per share

We account for net loss per share in accordance with ASC subtopic 260-10, Earnings Per Share (“ASC 260-10”), which requires presentation of basic and diluted earnings per share (“EPS”) on the face of the statement of operations for all entities with complex capital structures and requires a reconciliation of the numerator and denominator of the basic EPS computation to the numerator and denominator of the diluted EPS.

Basic net loss per share is computed by dividing net loss attributable to common stockholders by the weighted average number of shares of Common Stock outstanding during each period. It excludes the dilutive effects of any potentially issuable common shares.

Diluted net loss per share is calculated by including any potentially dilutive share issuances in the denominator.

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The following securities are excluded from the calculation of weighted average diluted shares at June 30, 2023, and September 30, 2022, respectively, because their inclusion would have been anti-dilutive.

	June 30,	September 30,
	2023	2022
Options to purchase Common Stock	8,555,560	8,174,583
Warrants to purchase Common Stock	5,383,175	5,300,033
Restricted Stock Units (RSUs)	1,102,004	890,000
Series A preferred stock	—	—
Series B preferred stock	—	—
Convertible debentures	—	—
Total Common Stock equivalents	15,040,739	14,364,616

Shipping and handling costs

Loop Players are provided free to our customers. Loop Media absorbs any associated costs of shipping and handling and records as an operational expense at the time of service.

Income taxes

We account for income taxes in accordance with ASC Topic 740, Income Taxes (“ASC 740”).  ASC 740 requires a company to use the asset and liability method of accounting for income taxes, whereby deferred tax assets are recognized for deductible temporary differences, and deferred tax liabilities are recognized for taxable temporary differences. Temporary differences are the differences between the reported amounts of assets and liabilities and their tax bases. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion, or all of, the deferred tax assets will not be realized. Deferred tax assets and liabilities are adjusted for the effect of changes in tax laws and rates on the date of enactment.

Under ASC 740, a tax position is recognized as a benefit only if it is “more likely than not” that the tax position would be sustained in a tax examination, with a tax examination being presumed to occur. The amount recognized is the largest amount of tax benefit that is greater than 50% likely of being realized on examination. For tax positions not meeting the “more likely than not” test, no tax benefit is recorded. We have no material uncertain tax positions for any of the reporting periods presented.

We recognize accrued interest and penalties related to unrecognized tax benefits as part of income tax expense. We have also made a policy election to treat the income tax with respect to global intangible low-tax income as a period expense when incurred.

In December 2019, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2019-12, Simplifying the Accounting for Income Taxes, as part of its initiative to reduce complexity in accounting standards. The amendments in the ASU are effective for fiscal years beginning after December 15, 2020, including interim periods therein. The adoption of this standard in the first quarter of 2022 had no impact on our consolidated financial statements.

Stock-based compensation

Stock-based compensation issued to employees is measured at the grant date, based on the fair value of the award, and is recognized as an expense over the requisite service period. We measure the fair value of the stock-based compensation issued to non-employees using the stock price observed in the trading market (for stock transactions) or the fair value of the award (for non-stock transactions), which were more reliably determinable measures of fair value than the value of the services being rendered.

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Deferred financing costs

Deferred financing costs represent legal, accounting and other direct costs related to our efforts to raise capital through a public or private sale of our Common Stock. Costs related to the public sale of our Common Stock are deferred until the completion of the applicable offering, at which time such costs are reclassified to additional paid-in-capital as a reduction of the proceeds. Costs related to the private sale of our Common Stock are deferred until the completion of the applicable offering, at which time such costs are amortized over the term of the applicable purchase agreement.

Employee retention credits

In March 2020, the Coronavirus Aid, Relief, and Economic Security Act was signed into law, providing numerous tax provisions and other stimulus measures, including the Employee Retention Credit (“ERC”): a refundable tax credit against certain employment taxes. The Taxpayer Certainty and Disaster Tax Relief Act of 2020 and the American Rescue Plan Act of 2021 extended and expanded the availability of the ERC. We qualified for the ERC in the third and fourth quarters of 2020 and the first, second and third quarters of 2021. During the three months ended June 30, 2023, we recorded an aggregate benefit of $648,543 in our condensed combined income statement to reflect the ERC.

Reclassifications

Certain prior year amounts have been reclassified to conform to current year presentation. These reclassifications have no effect on the previously reported financial position, results of operations, or cash flows. Previously reported accounts payable and accrued liabilities have now been disaggregated into accounts payable, accrued liabilities, and accrued royalty. Further, stock-based compensation and depreciation and amortization expenses have now been segregated from sales, general and administrative expenses and separately reported within operating expenses.

Recently adopted accounting pronouncements

In August 2020, the FASB issued ASU 2020-06, Debt – Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging – Contracts in Entity’s Own Equity (Subtopic 815-40). This ASU reduces the number of accounting models for convertible debt instruments and convertible preferred stock as well as amend the guidance for the derivatives scope exception for contracts in an entity’s own equity to reduce form-over-substance-based accounting conclusions. In addition, this ASU improves and amends the related EPS guidance. The ASU is effective for interim and annual periods beginning after December 15, 2021, with early adoption permitted for periods beginning after December 15, 2020. Adoption of the ASU can either be on a modified retrospective or full retrospective basis. We adopted this ASU as of October 1, 2022, and there is no material impact as of June 30, 2023.

Recent accounting pronouncements

In September 2016, the FASB issued ASU 2016-13, Financial Instruments - Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments. This guidance requires the measurement of all expected credit losses for financial assets held at the reporting date based on historical experience, current conditions and reasonable and supportable forecasts. This guidance also requires enhanced disclosures regarding significant estimates and judgments used in estimating credit losses. The new guidance is effective for fiscal years beginning after December 15, 2022. We are currently evaluating the impact of this standard on our condensed consolidated financial statements and related disclosures.

NOTE 3 – CONTENT ASSETS

Content Assets

The content we stream to our users is generally acquired by securing the intellectual property rights to the content through licenses from, and paying royalties or other consideration to, rights holders or their agents. The licensing can be for a fixed fee or can be a revenue sharing arrangement. The licensing arrangements specify the period when the content is available for streaming, the territories, the platforms, the fee structure and other standard content licensing terms

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defining the rights and/or restrictions for how the licensed content can be used by Loop Media.  We also develop original content internally, which is capitalized when the content is ready and available for streaming, and generally amortized over a period of two to three years. 

As of June 30, 2023, content assets were $2,462,777 recorded as Content asset, net – current and $579,869 recorded as Content asset, net – noncurrent, of which $159,077 was internally-developed content asset, net.  

We recorded amortization expense in cost of revenue, in the consolidated statements of operations, related to capitalized content assets:

	Three months ended June 30,				Nine months ended June 30,
	2023		2022		2023		2022
Licensed Content Assets	$	760,951	$	275,823	$	2,045,794	$	933,036
Internally-Developed Assets		18,215		—		46,082		—
Total	$	779,166	$	275,823	$	2,091,876	$	933,036

Our content license contracts are typically two to three years. The amortization expense for the next three years for capitalized content assets as of June 30, 2023:

	Remaining in Fiscal Year 2023		Fiscal Year 2024		Fiscal Year 2025		Fiscal Year 2026
Licensed Content Assets	$	755,022	$	2,010,157	$	115,726	$	2,664
Internally-Developed Assets		18,215		72,860		59,440		8,562
Total	$	773,237	$	2,083,017	$	175,166	$	11,226

License Content Liabilities

On June 30, 2023, we had $935,664 of obligations comprised of $568,906 in License content liability – current and $366,758 in accounts payable on our consolidated balance sheets. Payments for content liabilities for the nine months ended June 30, 2023, were $4,206,768. The expected timing of payments for these content obligations is $280,320 payable in the fourth quarter of fiscal year 2023 with the remaining payable in the first, second and third quarters of fiscal year 2024.

NOTE 4. PROPERTY AND EQUIPMENT

Our property and equipment, net consisted of the following as of June 30, 2023, and September 30, 2022:

	June 30,		September 30,
	2023		2022
Loop Players	$	2,251,061	$	1,259,402
Equipment		1,195,521		703,341
Software		815,966		404,058
		4,262,548		2,366,801
Less: accumulated depreciation		(1,349,389)		(733,632)
Total property and equipment, net	$	2,913,159	$	1,633,169

For the three months ended June 30, 2023, and 2022, depreciation expense, calculated using straight line method, charged to operations amounted to $249,256 and $102,752, respectively.

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For the nine months ended June 30, 2023, and 2022, depreciation expense, calculated using straight line method, charged to operations amounted to $615,764 and $111,332, respectively.

NOTE 5. INTANGIBLE ASSETS

Our intangible assets, each definite lived assets, consisted of the following as of June 30, 2023, and September 30, 2022:

		June 30,		September 30,
	Useful life	2023		2022
Customer relationships	nine years	$	1,012,000	$	1,012,000
Content library	two years		198,000		198,000
Total intangible assets, gross			1,210,000		1,210,000
Less: accumulated amortization			(704,000)		(619,667)
Total			(704,000)		(619,667)
Total intangible assets, net		$	506,000	$	590,333

Amortization expense charged to operations amounted to $28,111 and $28,111, for the three months ended June 30, 2023, and 2022, respectively.

Amortization expense charged to operations amounted to $84,333 and $84,333, respectively, for the nine months ended June 30, 2023, and 2022.

Annual amortization expense for the next five years and thereafter is estimated to be $28,112 (remaining in fiscal year 2023), $112,444, $112,444, $112,444, $112,444, and $28,112, respectively. The weighted average life of the intangible assets subject to amortization is 4.5 years on June 30, 2023.

NOTE 6 – OPERATING LEASES

Operating leases

As of June 30, 2023, we no longer have operating leases for office space and office equipment in excess of one year. Many of our prior leases included one or more options to renew, some of which included options to extend the leases for a long-term period, and some leases included options to terminate the leases within 30 days. In certain of our prior lease agreements, the rental payments were adjusted periodically to reflect actual charges incurred for capital area maintenance, utilities, inflation and/or changes in other indexes.

Our lease liability consisted of the following as of June 30, 2023, and September 30, 2022:

	June 30,		September 30,
	2023		2022
Short term portion	$	—	$	75,529
Long term portion		—		—
Total lease liability	$	—	$	75,529

We recorded lease expense in sales, general and administration expenses in the consolidated statement of operations:

	Three months ended June 30,				Nine months ended June 30,
	2023		2022		2023		2022
Operating lease expense	$	17,495	$	44,444	$	79,434	$	133,332
Short-term lease expense		34,828		2,400		69,659		6,600

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Total lease expense $ 52,323 $ 46,844 $ 149,093 $ 139,932

For the nine months ended June 30, 2023, cash payments against lease liabilities totaled $77,929, and accretion on lease liability of $2,737.

For the nine months ended June 30, 2022, cash payments against lease liabilities totaled $138,066, accretion on lease liability of $14,613.

NOTE 7 – ACCOUNTS PAYABLE AND ACCRUED EXPENSES

Accounts payable and accrued expenses consisted of the following as of June 30, 2023, and September 30, 2021:

	June 30,		September 30,
	2023		2022
Accounts payable	$	5,204,563	$	7,453,801
Performance bonuses		1,262,000		2,970,000
Interest payable		439,711		348,150
Professional fees		431,698		505,169
Marketing		254,206		344,309
Commissions		57,782		425,321
Insurance liabilities		31,399		602,970
Other accrued liabilities		244,831		424,954
Accrued liabilities		2,721,627		5,620,873
Accrued royalties and revenue share		3,810,862		4,559,088
Total accounts payable and accrued expenses	$	11,737,052	$	17,633,762

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NOTE 8 – DEBT

Lines of Credit as of June 30, 2023:
						Unpaid		Contractual
		Net Carrying Value				Principal		Interest Rates	Contractual	Warrants
Related party lines of credit:		Current		Long Term		Balance		Cash	Maturity Date	issued
$4,022,986 non-revolving line of credit, amended December 12, 2022		$	3,293,289	$	—	$	4,022,986	12%	5/25/2024	383,141
$2,200,000 non-revolving line of credit, May 31, 2023			2,200,000		—		2,200,000	10.50%	8/31/2023	—
$2,650,000 non-revolving line of credit, May 10, 2023			—		—		—	12%	5/10/2025	—
Total related party lines of credit, net		$	5,493,289	$	—	$	6,222,986
Lines of credit:
$2,200,000 non-revolving line of credit, May 13, 2022		$	1,967,157	$	—	$	2,200,000	12%	11/13/2023	314,286
$1,350,000 non-revolving line of credit, May 10, 2023			—		409,632		900,000	12%	5/10/2025	83,142
$6,000,000 revolving line of credit, July 29, 2022			—		2,246,060		3,155,361	Greater of 4% or Prime	7/29/2024	—
Total lines of credit, net		$	1,967,157	$	2,655,692	$	6,255,361
Lines of Credit as of September 30, 2022:
						Unpaid		Contractual
		Net Carrying Value				Principal		Interest Rates	Contractual	Warrants
Related party lines of credit:		Current		Long Term		Balance		Cash	Maturity Date	issued
$4,022,986 non-revolving line of credit, April 25, 2022	(1)	$	—	$	2,575,753	$	4,022,986	12%	10/25/2023	383,141
Total related party lines of credit, net		$	—	$	2,575,753	$	4,022,986
Lines of credit:
$2,200,000 non-revolving line of credit, May 13, 2022	(2)	$	—	$	1,494,469	$	2,200,000	12%	11/13/2023	314,286
$6,000,000 revolving line of credit, July 29, 2022			—		3,030,516		4,543,560	Greater of 4% or Prime	7/29/2024	—
Total lines of credit, net		$	—	$	4,524,985	$	6,743,560

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The following table presents the interest expense related to the contractual interest coupon and the amortization of debt discounts on the lines of credit:

	Three months ended June 30,				Nine months ended June 30,
		2023		2022		2023		2022
Interest expense	$	364,604	$	247,622	$	1,037,499	$	502,310
Amortization of debt discounts		597,674		819,313		1,842,003		1,532,792
Total	$	962,278	$	1,066,935	$	2,879,502	$	2,035,102
Maturity analysis under the line of credit agreements for the fiscal years ended September 30,
2023	$	2,200,000
2024		9,378,347
2025		900,000
2026		—
2027		—
Lines of credit, related and non-related party		12,478,347
Less: Debt discount on lines of credit payable		(2,362,186)
Total Lines of credit payable, related and non-related party, net	$	10,116,161

Non-Revolving Lines of Credit

Excel Non-Revolving Loan

On February 23, 2022, we entered into a Non-Revolving Line of Credit Loan Agreement (the “Prior Excel Loan Agreement”) with Excel, an entity managed by Bruce Cassidy, Chairman of our Board of Directors, for aggregate principal amount of $1,500,000, which was amended on April 13, 2022, to increase the aggregate

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principal amount to $2,000,000 (the “$2m Loan”). Effective as of April 25, 2022, we entered into a Non-Revolving Line of Credit Loan Agreement with Excel (the “Excel Non-Revolving Loan Agreement”) for an aggregate principal amount of $4,022,986 (the “Excel Non-Revolving Loan”). The Excel Non-Revolving Loan matures eighteen (18) months from the date of the Excel Non-Revolving Loan Agreement and accrues interest, payable semi-annually in arrears, at a fixed rate of interest equal to twelve (12) percent per year. On April 25, 2022, we used $2,000,000 of the proceeds of the Excel Non-Revolving Loan to prepay all of the remaining outstanding principal and interest of the $2m Loan and the Prior Excel Loan Agreement was terminated in connection with such prepayment. Under the Excel Non-Revolving Loan Agreement, we granted to the lender a security interest in all of our present and future assets and properties, real or personal, tangible or intangible, wherever located, including products and proceeds thereof (which was subsequently subordinated in connection with our Revolving Loan Agreement (as defined below)). In connection with the Excel Non-Revolving Loan, on April 25, 2022, we issued a warrant for an aggregate of up to 383,141 shares of our Common Stock. The warrant has an exercise price of $5.25 per share, expires on April 25, 2025, and shall be exercisable at any time prior to the expiration date. Effective as of December 14, 2022, we entered into a Non-Revolving Line of Credit Agreement Amendment and a Non-Revolving Line of Credit Promissory Note Amendment with Excel to extend the maturity date of the Excel Non-Revolving Loan from eighteen (18) months to twenty-four (24) months from the date of the Excel Non-Revolving Loan. Effective as of May 10, 2023, we entered into a Non-Revolving Line of Credit Agreement Amendment No. 2 and a Non-Revolving Line of Credit Promissory Note Amendment No. 2 with Excel to extend the maturity date of the Excel Non-Revolving Loan from twenty-four (24) months to twenty-five (25) months from the date of the Excel Non-Revolving Loan.

The Excel Non-Revolving Loan had a balance, including accrued interest, amounting to $4,352,871 and $4,226,181 as of June 30, 2023, and September 30, 2022, respectively. We incurred interest expense for the Excel Non-Revolving Loan in the amount of $1,080,945 and $331,548 for the nine months ended June 30, 2023, and 2022, respectively.

RAT Non-Revolving Loan

Effective as of May 13, 2022, we entered into a Secured Non-Revolving Line of Credit Loan Agreement (the “RAT Non-Revolving Loan Agreement”) with several institutions and individuals and RAT Investment Holdings, LP, as administrator of the loan (the “Loan Administrator”) for an aggregate principal amount of $2,200,000 (the “RAT Non-Revolving Loan”). The RAT Non-Revolving Loan matures eighteen (18) months from the effective date of the RAT Non-Revolving Loan Agreement and accrues interest, payable semi-annually in arrears, at a fixed rate of interest equal to twelve (12) percent per year. Under the RAT Non-Revolving Loan Agreement, we granted to the lenders under the RAT Non-Revolving Loan Agreement a security interest in all of our present and future assets and properties, real or personal, tangible or intangible, wherever located, including products and proceeds thereof, which security interest is pari passu with the Excel Non-Revolving Loan Agreement (which was subsequently subordinated in connection with our Revolving Loan Agreement). In connection with the RAT Non-Revolving Loan Agreement, on May 13, 2022, we issued a warrant to each lender under the RAT Non-Revolving Loan Agreement for an aggregate of up to 209,522 shares of our Common Stock. Each warrant has an exercise price of $5.25 per share, expires on May 13, 2025, and shall be exercisable at any time prior to the expiration date.

The warrants were accounted for as equity awards. We allocated the debt and warrant on a relative fair value basis to the proceeds received for the non-revolving lines of credit. We further allocated the fair value of $2,975,261 of the warrants at inception as a debt discount and recorded the straight-line amortization of debt discount as interest expense.

The RAT Non-Revolving Loan had a balance, including accrued interest, amounting to $2,234,356 and $2,301,260 as of June 30, 2023, and September 30, 2022, respectively. We incurred interest expense for the RAT Non-Revolving Loan in the amount of $670,146 and $118,970 for the nine months ended June 30, 2023, and 2022, respectively.

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2023 Secured Loan

Effective as of May 10, 2023, we entered into the 2023 Secured Loan Agreement with several individuals and institutional lenders (each individually a “Lender” and collectively, the “Lenders”) with several individuals and institutional lenders (each individually a “Lender” and collectively, the “Lenders”) for aggregate loans of up to $4.0 million (the “2023 Secured Loan”), evidenced by Secured Non-Revolving Line of Credit Promissory Notes (each a “2023 Secured Note” and collectively, the “2023 Secured Notes”), also effective as of May 10, 2023. The 2023 Secured Loan matures twenty-four (24) months from the date of the 2023 Secured Loan Agreement and accrues interest, payable semi-annually in arrears, at a fixed rate of interest equal to twelve (12) percent per year. Excel, an entity managed by Bruce Cassidy, Chairman of our Board of Directors, has committed to be a Lender under the 2023 Secured Loan Agreement for an aggregate loan of $2.65 million. As of the date of this filing, Excel has not loaned any funds to us under the 2023 Secured Loan.  As of June 30, 2023, a total principal amount of $900,000 had been drawn on the 2023 Secured Loan.

In connection with the 2023 Secured Loan, on May 10, 2023, we agreed to issue a warrant to each Lender, upon drawdown, under the 2023 Secured Loan Agreement to purchase up to an aggregate of 369,517 shares of our Common Stock. The warrants have an exercise price of $4.33 per share, expire on May 10, 2026, and shall be exercisable at any time prior to such date. As of June 30, 2023, we had issued warrants for a total of 83,142 warrant shares to Lenders in connection with the 2023 Secured Loan.

Under the 2023 Secured Loan Agreement, we have granted to the lenders a security interest in all of our present and future assets and properties, real or personal, tangible or intangible, wherever located, including products and proceeds thereof. In connection with the 2023 Secured Loan Agreement, the lenders delivered subordination agreements to GemCap Solutions, LLC, as successor and assign to Industrial Funding Group, Inc.(the “Senior Lender” or “GemCap”), pursuant to which our obligations to the lenders and the indebtedness under the 2023 Secured Loan Agreement are subordinate and junior in right of payment to the indebtedness under our account receivable facility evidenced by that certain Loan and Security Agreement dated as of July 29, 2022, with the Senior Lender (the “Revolving Loan Agreement”).

The 2023 Secured Loan had a balance, including accrued interest, amounting to $915,000 and $0 as of June 30, 2023, and September 30, 2022, respectively. We incurred interest expense for the 2023 Secured Loan in the amount of $40,736 and $0 for the nine months ended June 30, 2023, and 2022, respectively.

Excel $2.2M Line of Credit

On May 31, 2023, we entered into the Excel Secured Line of Credit Agreement with Excel, an entity managed by Bruce Cassidy, Chairman of our Board of Directors for the Excel $2.2M Line of Credit, evidenced by a Non-Revolving Line of Credit Promissory Note. The Excel $2.2M Line of Credit matures ninety (90) days from the date of the Excel Secured Line of Credit Agreement and accrues interest, payable in arrears on the Excel $2.2M Line of Credit maturity date, at a fixed rate of interest equal to ten and one half (10.5) percent per year.

Under the Excel Secured Line of Credit Agreement, we granted to Excel a security interest in all of our present and future assets and properties, real or personal, tangible or intangible, wherever located, including products and proceeds thereof. In connection with the Excel Secured Line of Credit Agreement, Excel delivered a subordination agreement to the Senior Lender, pursuant to which our obligations to Excel and the indebtedness under the Excel Secured Line of Credit Agreement are subordinate and junior in right of payment to the indebtedness under the account receivable facility evidenced by the Revolving Loan Agreement.

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The Excel $2.2M Line of Credit had a balance, including accrued interest, amounting to $2,219,250 and $0 as of June 30, 2023, and September 30, 2022, respectively. We incurred interest expense for the Excel $2.2M Line of Credit in the amount of $19,250 and $0 for the three months ended June 30, 2023, and 2022, respectively, and $19,250 and $0 for the nine months ended June 30, 2023, and 2022, respectively.

Revolving Loan Agreement

Effective as of July 29, 2022, we entered into the Revolving Loan Agreement with Industrial Funding Group, Inc. (the “Initial Lender”) for a revolving loan credit facility for the initial principal sum of up to $4,000,000, and through the exercise of an accordion feature, a total sum of up to $10,000,000, evidenced by a Revolving Loan Secured Promissory Note, also effective as of July 29, 2022 (the “Revolving Loan”). Shortly after the effective date of the Revolving Loan, the Initial Lender assigned the Revolving Loan Agreement, and the loan documents related thereto, to the Senior Lender.  Availability for borrowing under the Revolving Loan Agreement is dependent upon our assets in certain eligible accounts and measures of revenue, subject to reduction for reserves that the Senior Lender may require in its discretion, and the accordion feature is a provision whereby we may request that the Senior Lender increase availability under the Revolving Loan Agreement, subject to its sole discretion. Effective as of October 27, 2022, we entered into Amendment Number 1 to the Revolving Loan Agreement with the Senior Lender to increase the principal sum available from $4,000,000 to $6,000,000. As of June 30, 2023, we had borrowed $3,155,361 under the Revolving Loan. The Revolving Loan matures on July 29, 2024, and began accruing interest on the unpaid principal balance of advances, payable monthly in arrears, on September 7, 2022, at an annual rate equal to the greater of (I) the sum of (i) the “Prime Rate” as reported in the “Money Rates” column of The Wall Street Journal, adjusted as and when such Prime Rate changes, plus (ii) zero percent (0.00%), and (II) four percent (4.00%). Under the Revolving Loan Agreement, we have granted to the Senior Lender a first-priority security interest in all of our present and future property and assets, including products and proceeds thereof. In connection with the loan, our existing secured lenders (the “Subordinated Lenders”) delivered subordination agreements (the “Revolving Loan Subordination Agreements”) to the Senior Lender. We are permitted to make regularly scheduled payments, including payments upon maturity, to such subordinated lenders and potentially other payments subject to a measure of cash flow and receiving certain financing activity proceeds, in accordance with the terms of the Revolving Loan Subordination Agreements. In connection with the delivery of the Revolving Loan Subordination Agreements by the Subordinated Lenders, on July 29, 2022, we issued warrants to each Subordinated Lender on identical terms for an aggregate of up to 296,329 shares of our Common Stock. Each warrant has an exercise price of $5.25 per share, expires on July 29, 2025, and shall be exercisable at any time prior to such date. One warrant for 191,570 warrant shares was issued to Eagle Investment Group, LLC, an entity managed by Bruce Cassidy, Chairman of our Board of Directors, as directed by its affiliate, Excel, one of the Subordinated Lenders. The Subordinated Lenders receiving warrants for the remaining 104,759 warrant shares were also entitled to receive a cash payment of $22,000 six months from the date of the Revolving Loan Subordination Agreements, representing one percent (1.00%) of the outstanding principal amount of the loan held by such Subordinated Lenders. This cash payment was made to such Subordinated Lenders on January 25, 2023.

The warrants were accounted for as equity awards. We allocated the debt and warrant on a relative fair value basis to the proceeds received for the revolving loan agreement. We further allocated the fair value of the $1,347,719 of the warrants at inception as a debt discount and recorded the straight-line amortization of debt discount as interest expense.

The Revolving Loan had a balance, including accrued interest, amounting to $3,196,581 and $4,587,255 as of June 30, 2023, and September 30, 2022, respectively. We incurred interest expense for the Revolving Loan in the amount of $1,068,425 and $0 for the nine months ended June 30, 2023, and 2022, respectively.

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NOTE 9 – COMMITMENTS AND CONTINGENCIES

We may be involved in legal proceedings, claims and assessments arising in the ordinary course of business. Such matters are subject to many uncertainties, and outcomes are not predictable with assurance. There are no such loss contingencies that are included in the financial statements as of June 30, 2023.

NOTE 10 – RELATED PARTY TRANSACTIONS

Related parties are natural persons or other entities that have the ability, directly or indirectly, to control another party or exercise significant influence over the party making financial and operating decisions. Related parties include other parties that are subject to common control or that are subject to common significant influences.

Revolving Loan Agreement

Effective as of July 29, 2022, we entered into the Revolving Loan Agreement. In connection with the loan under the Revolving Loan Agreement, the Subordinated Lenders delivered the Revolving Loan Subordination Agreements to the Senior Lender. In connection with the delivery of the Revolving Loan Subordination Agreements by the Subordinated Lenders, on July 29, 2022, we issued warrants to each Subordinated Lender on identical terms for an aggregate of up to 296,329 shares of our Common Stock. Each warrant has an exercise price of $5.25 per share, expires on July 29, 2025. One warrant for 191,570 warrant shares was issued to Eagle Investment Group, LLC, an entity managed by Bruce Cassidy, Chairman of our Board of Directors, as directed by its affiliate, Excel, one of the Subordinated Lenders.

Excel Non-Revolving Loan Agreement

On February 23, 2022, we entered into the Prior Excel Loan Agreement with Excel, an entity managed by Bruce Cassidy, Chairman of our Board of Directors, for the $2m Loan (aggregate principal amount of $1,500,000, which was amended on April 13, 2022, to increase the aggregate principal amount to $2,000,000. Effective as of April 25, 2022, we entered into the Excel Non-Revolving Loan Agreement for the Excel Non-Revolving Loan (aggregate principal amount of $4,022,986). The Excel Non-Revolving Loan matures eighteen (18) months from the date of the Excel Non-Revolving Loan Agreement and accrues interest, payable semi-annually in arrears, at a fixed rate of interest equal to twelve (12) percent per year. On April 25, 2022, we used $2,000,000 of the proceeds of the Excel Non-Revolving Loan to prepay all of the remaining outstanding principal and interest of the $2m Loan and the Prior Excel Loan Agreement was terminated in connection with such prepayment. Under the Excel Non-Revolving Loan Agreement, we granted to the lender a security interest in all of our present and future assets and properties, real or personal, tangible or intangible, wherever located, including products and proceeds thereof (which was subsequently subordinated in connection with the Revolving Loan Agreement). In connection with the Excel Non-Revolving Loan, on April 25, 2022, we issued a warrant for an aggregate of up to 383,141 shares of our Common Stock. The warrant has an exercise price of $5.25 per share, expires on April 25, 2025, and shall be exercisable at any time prior to the expiration date. Effective as of December 14, 2022, we entered into a Non-Revolving Line of Credit Agreement Amendment and a Non-Revolving line of Credit Promissory Note Amendment with Excel to extend the maturity date of the Excel Non-Revolving Loan from eighteen (18) months to twenty-four (24) months from the date of the Excel Non-Revolving Loan. Effective as of May 10, 2023, we entered into a Non-Revolving Line of Credit Agreement Amendment No. 2 and a Non-Revolving Line of Credit Promissory Note Amendment No. 2 with Excel to extend the maturity date of the Excel Non-Revolving Loan from twenty-four (24) months to twenty-five (25) months from the date of the Excel Non-Revolving Loan.

The Excel Non-Revolving Loan had a balance, including accrued interest, amounting to $4,352,871 and $4,226,181 as of June 30, 2023, and September 30, 2022, respectively. We incurred interest expense for the Excel Non-Revolving Loan in the amount of $325,226 and $331,548 for the three months ended June 30, 2023, and 2022, respectively, and $1,080,945 and $331,548 for the nine months ended June 30, 2023, and 2022, respectively.

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2023 Secured Loan

Excel, an entity managed by Bruce Cassidy, Chairman of our Board of Directors, has committed to be a lender under the 2023 Secured Loan Agreement for an aggregate loan of $2.65 million. As of the date of this filing, Excel has not loaned any funds to us under the 2023 Secured Loan.  

Excel $2.2M Line of Credit

On May 31, 2023, we entered into the Excel Secured Line of Credit Agreement with Excel, an entity managed by Bruce Cassidy, Chairman of our Board of Directors for the Excel $2.2M Line of Credit, evidenced by a Non-Revolving Line of Credit Promissory Note. The Excel $2.2M Line of Credit matures ninety (90) days from the date of the Excel Secured Line of Credit Agreement and accrues interest, payable in arrears on the Excel $2.2M Line of Credit maturity date, at a fixed rate of interest equal to ten and one half (10.5) percent per year.

The Excel $2.2M Line of Credit had a balance, including accrued interest, amounting to $2,219,250 and $0 as of June 30, 2023, and September 30, 2022, respectively. We incurred interest expense for the Excel $2.2M Line of Credit in the amount of $19,250 and $0 for the three months ended June 30, 2023, and 2022, respectively, and $19,250 and $0 for the nine months ended June 30, 2023, and 2022, respectively.

500 Limited

For the nine months ended June 30, 2023, and 2022, we paid 500 Limited $307,000 and $310,269, respectively, for programming services provided to Loop Media. 500 Limited is an entity controlled by Liam McCallum, our Chief Product and Technology Officer.

NOTE 11 –STOCKHOLDERS’ EQUITY (DEFICIT)

Change in Number of Authorized and Outstanding Shares

On September 21, 2022, a 1 for 3 reverse stock split of our Common Stock became effective. All share and per share information in the accompanying consolidated financial statements and footnotes has been retroactively adjusted for the effects of the reverse split for all periods presented.

Common Stock

Our authorized capital stock consists of 105,555,556 shares of Common Stock, $0.0001 par value per share, and 3,333,334 shares of preferred stock, $0.0001 par value per share. As of June 30, 2023, and 2022, there were 59,183,668 and 51,179,865, respectively, shares of Common Stock issued and outstanding.

Nine months ended June 30, 2023

We filed a Shelf Registration Statement on Form S-3 that has been declared effective by the SEC. On May 12, 2023, we entered into an At Market (“ATM”) Issuance Sales Agreement (the “Sales Agreement”) with B. Riley Securities, Inc. (the “Agent”) pursuant to which we may offer and sell, from time to time through the Agent, shares of our Common Stock, for aggregate gross proceeds of up to $50,000,000. During the three and nine months ended June 30, 2023, we issued 2,779,997 shares of Common Stock under the Sales Agreement, resulting in cash proceeds of $8,317,936, net of placement agent’s commission and related fees of $257,435 but before deducting offering costs.  

During the nine months ended June 30, 2023, we issued 22,462 shares of Common Stock upon the exercise of stock options.

See Note 12 – Stock Options and Warrants for stock compensation discussion.

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Nine months ended June 30, 2022

During the nine months ended June 30, 2022, we issued 23,152 shares of Common Stock with a value of $177,000 as payment in kind for accrued interest due on certain convertible notes. Of this amount, 18,443 shares of Common Stock at a value of $141,000 was issued to a board member.

During the nine months ended June 30, 2022, we issued 6,666,666 shares of Common Stock to a board member upon conversion of 200,000 shares of Series B Preferred Stock.

See Note 12 – Stock Options and Warrants for stock compensation discussion.

NOTE 12 – STOCK OPTIONS, RESTRICTED STOCK UNITS (RSUs) AND WARRANTS

Options

Option valuation models require the input of highly subjective assumptions. The fair value of stock-based payment awards was estimated using the Black-Scholes option model with a volatility figure derived from using our historical stock prices. We account for the expected life of options based on the contractual life of options for non-employees. For employees, we account for the expected life of options in accordance with the “simplified” method, which is used for “plain-vanilla” options, as defined in the accounting standards codification. The risk-free interest rate was determined from the implied yields of U.S. Treasury zero-coupon bonds with a remaining life consistent with the expected term of the options.

The following table summarizes the stock option activity for the nine months ended June 30, 2023:

		Weighted		Weighted Average
		Average		Remaining	Aggregate
	Options	Exercise Price		Contractual Term	Intrinsic Value
Outstanding at September 30, 2022	8,174,563	$	3.78	7.42	$	9,188,491
Grants	502,431		4.35	10.00		—
Exercised	(22,462)		1.71	—		—
Expired	—		—	—		—
Forfeited	(98,972)		5.81	—		—
Outstanding at June 30, 2023	8,555,560	$	3.90	7.41		656,612
Exercisable at June 30, 2023	6,772,308		3.53	7.08		671,885

The aggregate intrinsic value in the preceding tables represents the total pretax intrinsic value, based on options with an exercise price less than our stock price of $2.39 as of June 30, 2023, and $8.13 as of June 30, 2022, which would have been received by the option holders had those option holders exercised their options as of that date.

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The following table presents information related to stock options as of June 30, 2023:

Options outstanding
			Weighted	Options
			average	exercisable
	Exercise	Number of	remaining life	number of
	price	options	in years	options
$	2.58	382,790	3.28	382,790
	1.98	1,472,892	5.34	1,472,891
	2.67	833,333	6.96	833,333
	3.30	2,586,725	7.37	2,140,227
	1.71	77,538	7.67	99,999
	8.52	83,333	7.83	83,333
	8.25	200,000	7.85	138,888
	7.05	16,667	8.06	10,647
	7.20	16,667	8.08	10,647
	7.50	16,667	8.09	16,666
	6.90	278,727	8.27	200,607
	7.05	25,000	8.33	10,417
	8.25	108,591	8.82	—
	7.74	45,000	8.88	—
	7.05	8,333	9.04	—
	7.86	6,667	9.18	—
	4.95	1,922,990	9.24	1,232,935
	6.23	433,640	9.52	138,928
	5.24	40,000	9.83	—
		8,555,560		6,772,308

Stock-based compensation

We recognize compensation expense for all stock options granted using the fair value-based method of accounting. During the nine months ended June 30, 2023, we issued 502,431 options valued at $2,009,567. As of June 30, 2023, the total compensation cost related to nonvested awards not yet recognized is $5,304,806 and the weighted average period over which expense is expected to be recognized in months is 24.8.

We calculated the fair value of options issued using the Black-Scholes option pricing model, with the following assumptions:

	June 30, 2023
Weighted average fair value of options granted	$	6.15
Expected life		5.72 years
Risk-free interest rate		3.90	%
Expected volatility		52.15	%
Expected dividends yield		—	%
Forfeiture rate		—	%

The stock-based compensation expense related to option grants was $5,319,045 and $3,948,272, for the nine months ended June 30, 2023, and 2022, respectively.

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Restricted Stock Units

On September 18, 2022, the Compensation Committee of our Board of Directors approved Restricted Stock Unit (“RSU”) awards to certain officers and key employees pursuant to the terms of the Loop Media, Inc. Amended and Restated 2020 Equity Incentive Compensation Plan (the “2020 Plan”).

On September 22, 2022, we granted an aggregate of 890,000 RSUs, which vest over time subject to continued service. Each RSU was valued at the public offering price during our initial public offering of $5.00 per share, and twenty-five percent (25%) of the RSUs vest on the one-year anniversary of the grant date and the remainder in equal quarterly installments over the following three-year period.

On January 3, 2023, the Compensation Committee of our Board of Directors approved RSU awards as compensation to members of our Board of Directors pursuant to the 2020 Plan.

On January 3, 2023, we granted an aggregate of 212,004 RSUs which vest over time subject to continued service. Each RSU was valued at $6.23 per share. Twenty-five percent (25%) of 130,464 RSUs vest on the one-year anniversary of the grant date and the remainder in equal quarterly installments over the following three-year period. One hundred percent (100%) of 81,540 RSUs vest on the day after the end of the fiscal year in which the grant was made.  

The following table summarizes the RSU activity for the nine months ended June 30, 2023:

		Weighted		Weighted Average
		Average		Remaining	Aggregate
	RSUs	Fair Value		Contractual Term	Intrinsic Value
Outstanding at September 30, 2022	890,000	$	5.00	3.04	$	2,127,100
Grants	212,004		6.23	2.87		506,690
Exercised	—		—	—		—
Expired	—		—	—		—
Forfeited	—		—	—		—
Outstanding at June 30, 2023	1,102,004	$	5.24	—	$	2,633,790
Exercisable at June 30, 2023	—	$	—	—	$	—

The aggregate intrinsic value in the preceding tables represents the total pretax intrinsic value, based on our stock price of $2.39 as of June 30, 2023, and $8.13 as of June 30, 2022. which would have been received by the RSU holders as of that date.

The following table presents information related to RSUs as of June 30, 2023:

RSUs outstanding
				Weighted Average
Grant Date		Number of		Remaining	Number of
Fair Value		RSUs		Life in Years	RSUs Vested
$	5.00		890,000	3.23		—
$	6.23		130,464	3.51		—
$	6.23		81,540	0.25		—
			1,102,004			—

The stock-based compensation expense related to RSU grants was $1,263,635 and $0, for the nine months ended June 30, 2023, and 2022, respectively.

As of June 30, 2023, the total compensation cost related to nonvested RSU awards not yet recognized was $4,479,793 and the weighted average period over which expense is expected to be recognized in months was 37.9.

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Warrants

The following table summarizes the changes in warrants outstanding and the related prices for the shares of our Common Stock:

Warrants outstanding				Warrants exercisable
			Weighted				Weighted
			average				average
			remaining	Weighted			remaining
			contractual	average			contractual
		Number	life	exercise		Number	life
Exercise prices		outstanding	(years)	price		exercisable	(years)
$	2.58	100,000	6.28		2.58	100,000	6.28
	2.57	666,666	3.44		2.57	666,666	3.44
	2.25	888,888	6.70		2.25	888,888	6.70
	8.25	107,952	1.42		8.25	107,952	1.42
	8.40	16,666	5.82		8.40	16,666	5.82
	8.25	2,191,149	1.25		8.25	2,191,149	1.25
	7.05	62,438	3.71		7.05	—	—
	5.25	383,141	1.82		5.25	383,141	1.82
	5.25	209,522	1.87		5.25	209,522	1.87
	9.00	66,666	1.88		9.00	—	—
	7.95	100,000	1.96		7.95	—	—
	5.25	296,329	2.08		5.25	296,329	2.08
	6.00	192,000	4.24		6.00	192,000	4.24
	6.00	18,616	4.25		6.00	18,616	4.25
	4.33	83,142	2.86		4.33	83,142	2.86

The following table summarizes the warrant activity for the nine months ended June 30, 2023:

		Weighted
		average
		exercise
	Number of	price per
	shares	share
Outstanding at September 30, 2022	5,300,033	$	5.82
Issued	83,142		4.33
Exercised	—		—
Expired	—		—
Outstanding at June 30, 2023	5,383,175	$	5.80

We record all warrants granted using the fair value-based method of accounting.

During the nine months ended June 30, 2023, we issued 83,142 warrants in conjunction with lines of credit. We recorded consulting expense of $232,789 as a result of current period vesting of previously issued warrants to various companies for consulting services.

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We calculated the fair value of warrants issued using the Black-Scholes option pricing model, with the following assumptions:

	June 30, 2023
Weighted average fair value of warrants granted	$	4.33
Expected life		3.00	years
Risk-free interest rate		3.90	%
Expected volatility		50.61	%
Expected dividends yield		—	%
Forfeiture rate		—	%

NOTE 13 – INCOME TAXES

We calculate our interim income tax provision in accordance with ASC Topic 270, Interim Reporting and ASC Topic 740, Accounting for Income Taxes. At the end of each interim period, we estimate the annual effective tax rate and apply that rate to our ordinary year to date earnings. In addition, the tax effects of unusual or infrequently occurring items including changes in judgment about valuation allowances and effects of changes in enacted tax laws are recognized discretely in the interim period in which the change occurs. The computation of the annual estimated effective tax rate at each interim period requires certain estimates and significant judgment including the expected operating (loss) income for the year, permanent and temporary differences as a result of differences between amounts measured and recognized in accordance with tax laws and financial accounting standards, and the likelihood of recovering deferred tax assets generated in the current fiscal year. The accounting estimates used to compute income tax expense may change as new events occur or additional information is obtained.

For the nine months ended June 30, 2023, we recorded an income tax provision of $1,624 related to state and local taxes. For the nine months ended June 30, 2022, we recorded an income tax provision of $1,051 related to state and local taxes. The effective rate for both the nine months ended June 30, 2023, and 2022, differ from the U.S. federal statutory rate of 21% as no income tax benefit was recorded for current year operating losses as we maintain a full valuation allowance on our deferred tax assets.  

For the three months ended June 30, 2023, we recorded an income tax provision of $394 related to state and local taxes. For the three months ended June 30, 2022, we recorded an income tax provision of $0. The effective rate for both the three months ended June 30, 2023, and 2022, differ from the U.S. federal statutory rate of 21% as no income tax benefit was recorded for current year operating losses as we maintain a full valuation allowance on our deferred tax assets.

The Inflation Reduction Act of 2022 (the “Act”) was signed into U.S. law on August 16, 2022. The Act includes various tax provisions, including an excise tax on stock repurchases, expanded tax credits for clean energy incentives, and a corporate alternative minimum tax that generally applies to U.S. corporations with average adjusted annual financial statement income over a three-year period in excess of $1 billion. We do not expect the Act to materially impact our consolidated financial statements.

Effective beginning in fiscal 2022, the U.S. Tax Cuts and Job Act of 2017 requires us to deduct U.S. and international research and development expenditures ("R&D") for tax purposes over 5 to 15 years, instead of in the current fiscal year. We concurrently record a deferred tax benefit for the future amortization of the research and development for tax purposes. The requirement to expense R&D as incurred is unchanged for U.S. GAAP purposes and the impact to pre-tax R&D expense is not affected by this provision.

NOTE 14 – SUBSEQUENT EVENTS

We have evaluated all subsequent events through the date of this quarterly report on Form 10-Q with the SEC, to ensure that this filing includes appropriate disclosure of events both recognized in the financial statements as of June 30, 2023, and events which occurred after June 30, 2023, but which were not recognized in the financial statements.

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Shelf Registration ($50 Million ATM)

From July 1, 2023, through the filing date of this quarterly report on Form 10-Q, we sold 95,000 shares of Common Stock under the Sales Agreement, resulting in cash proceeds of $247,739, net of placement agent’s commission and related fees of $7,711 but before deducting offerings costs.  

Departure of Head of Loop Media Studios

Due to the integration of Loop Media Studios into other areas of our business during the three months ended June 30, 2023, Andrew Schuon (“Mr. Schuon”), the former Head of Loop Media Studios, departed from his position as Head of Loop Media Studios, effective July 1, 2023 (the “Separation Date”). In connection with Mr. Schuon’s departure, the Company and Mr. Schuon entered into a Separation and General Release Agreement, dated as of July 1, 2023 (the “Separation Agreement”). The Separation Agreement provides that Mr. Schuon will receive certain severance payments and related benefits (the “Consideration”). As a result of the Consideration granted to Mr. Schuon under the Separation Agreement, we will recognize approximately $1.5 million for stock-based compensation and other severance-related expenses in the fourth quarter of fiscal 2023.

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Item 2.Management’s Discussion and Analysis of Financial Condition and Results of Operations.

STATEMENT ON FORWARD-LOOKING INFORMATION

This report (“Report”) on Form 10-Q contains certain forward-looking statements. All statements other than statements of historical fact are “forward-looking statements” for purposes of these provisions, including any projections of earnings, revenues, or other financial items; any statements of the plans, strategies, and objectives of management for future operations; any statements concerning proposed new products, services, or developments; any statements regarding future economic conditions or performance; statements of belief; and any statement of assumptions underlying any of the foregoing. Such forward-looking statements are subject to inherent risks and uncertainties, and actual results could differ materially from those anticipated by the forward-looking statements.

These forward-looking statements involve significant risks and uncertainties, including, but not limited to, the following: competition, promotional costs and risk of declining revenues. Our actual results could differ materially from those anticipated in such forward-looking statements as a result of a number of factors. These forward-looking statements are made as of the date of this filing, and we assume no obligation to update such forward-looking statements. The following discusses our financial condition and results of operations based upon our financial statements which have been prepared in conformity with accounting principles generally accepted in the United States of America. It should be read in conjunction with our financial statements and the notes thereto included elsewhere herein.

The following discussion and analysis provides information which our management believes to be relevant to an assessment and understanding of our results of operations and financial condition. The discussion should be read together with our financial statements and the notes to the financial statements, which are included in this Report.

Overview

We are a multichannel digital video platform media company that uses marketing technology, or “MarTech,” to generate revenue and offer our services. Our technology and vast library of videos and licensed content enable us to curate and distribute short-form videos to out-of-home (“OOH”) dining, hospitality, retail, convenience stores and other locations and venues to enable them to inform, entertain and engage their customers. In addition, our technology provides third-party advertisers with a targeted marketing and promotional tool for their products and services and, in certain instances, allows us to measure the number of potential viewers of such advertising and promotional materials. We also allow OOH clients to access our service without advertisements by paying a monthly subscription fee.

We offer hand-curated music video content licensed from major and independent record labels, including Universal Music Group (“Universal”), Sony Music Entertainment (“Sony”), and Warner Music Group (“Warner” and collectively with Universal and Sony, the “Music Labels”), as well as non-music video content, which is predominantly licensed or acquired from third parties, including action sports clips, drone and atmospheric footage, trivia, news headlines, lifestyle channels and kid-friendly videos, as well as movie, television and video game trailers, amongst other content. We distribute our content and advertising inventory to digital screens located in OOH locations primarily through (i) our owned and operated platform (the “O&O Platform”) of Loop Media, Inc. (“Loop Media”)-designed “small-box” streaming Android media players (“Loop Players”) and legacy ScreenPlay computers and (ii) through screens on digital networks owned and operated by third parties (each a “Partner Platform” and collectively the “Partner Platforms,” and together with the O&O Platform, the “Loop Platform”). As of June 30, 2023, we had 34,898 QAUs (as defined below) operating on our O&O Platform. See “— Key Performance Indicators.” We launched our Partner Platforms business in May 2022 and have a total of approximately 37,000 screens across our Partner Platforms as of June 30, 2023.

For the quarter ended June 30, 2023, Partner Screens in our Partner Platform business was increased by approximately approximately13,000 Partner Screens (added at the end of the quarter) to approximately 37,000 Partner Screens compared to approximately 24,000 Partner Screens for the quarter ended March 31, 2023. This increase was almost entirely the result of the addition of a new partner with 12,000 screens to our Partner Platform business at the end of the June 30, 2023 quarter.

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We have two primary constituents that are included in our customer base: the OOH locations we service and the advertisers who purchase advertising inventory on the Loop Platform. We earn revenue from these customers primarily by selling advertising inventory on the Loop Platform and by collecting subscription fees from our O&O Platform owners and operators that are streaming advertising-free content.

The O&O Platform

We deliver content across our O&O Platform to the owners and operators of OOH locations who sign up for our media service. We sell advertising impressions contained in the content streams to demand sources, including DSPs, SSPs and advertisers, who pay us to fill those impressions and have their ads delivered into the OOH locations that utilize our services. We also allow OOH locations on our O&O Platform to access our content without advertisements by paying a monthly subscription fee.

From a business operations standpoint, for the O&O Platform business, we view our customers as the owners and operators of the OOH locations that use our content services to engage and entertain the customers that visit the OOH locations. Our customer services team works with the owners and operators of OOH locations in our O&O Platform business to ensure our customers are being properly serviced and addressing any questions about the service, content, advertising performance and other matters.

From an accounting standpoint, for the O&O Platform business, our customers are considered to be those persons that provide revenue to us, which includes the owners and operators of the OOH locations that utilize a subscription-based service, and the advertising demand sources (including DSPs, SSPs and advertisers) that purchase our advertising inventory on the O&O Platform. From an accounting standpoint, the owners and operators of the OOH locations utilizing a free advertising-based service on our O&O Platform are not our customers. Instead, it is the advertising demand sources that are our customers because they are providing revenue to us (by way of purchasing advertising inventory) for the streaming of content to those OOH locations utilizing an ad-free service.

We record as cost of revenue in the O&O Platform business certain costs and expenses associated with operating such business, including the cost of content, streaming costs, and content hosting fees.  We procure content from third parties though licensing fees or by purchasing the content outright. Certain of our content, including our music video and certain third-party non-music content, are under licenses that contain a revenue share arrangement. We and the licensor of the content will negotiate and pre-agree the percentage of revenue to which each party will be entitled. The cost of content, including any payments to licenses under a revenue share license, is the single largest component of the cost of revenue associated with the O&O Platform business.  

The Partner Platform

The screens in our Partner Platform business may deliver content that we curate and deliver or content that is provided by the owners and operators of third-party digital platforms. We make available to our Partner Platform customers channels of original content developed using licensed or purchased content that is then reformatted into short-form content suitable for commercial use.

We provide advertising demand services to third parties by selling ad impressions available on the Partner Platform to advertising demand sources (including DSPs, SSPs and advertisers) who pay us to fill those impressions and have ads delivered across the Partner Platform. If the advertising impressions are filled with advertisements, we will fulfill our obligation and be paid as the publisher of the advertisement. If advertising impressions are not purchased, the content will play without advertisements and no revenue will be earned by us.

From a business operations standpoint, we view our customers, for our Partner Platform services, as the owners and operators of the third-party digital platforms that utilize our content and advertising services and enables such third parties to better monetize the screens on their digital platforms. We may, in certain instances, also provide content across the Partner Platform.

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Our customer services team works with the owners and operators of the third-party digital platforms in our Partner Platform business to ensure our customers are being properly serviced and addressing any questions about the service, content, advertising performance and other matters.

From an accounting standpoint, for the Partner Platform business, our customers are the advertising demand sources (including DSPs, SSPs and advertisers) because they are providing revenue to us (by way of purchasing advertising inventory) for the streaming of content across the Partner Platform. The Partner Platform business operates a free-ad supported business model and has no subscription fees.

The revenue share arrangements in the O&O Platform business are included in the cost of revenue. The content streamed on the Partner Platform will be content we procure on licenses that do not contain an element of revenue share or content provided by the third-party partner who owns and operates the screens on the Partner Platform. As such, there are no content partner revenue share arrangements on the Partner Platform. There is, however, a revenue share arrangement with the third-party partner who owns and operates the screens on the Partner Platform. We deduct from the revenue we generate in the Partner Platform business certain costs and expenses associated with operating such business (including streaming costs and content hosting) and then allocate the remaining revenue between us and the third-party digital platform provider, based on pre-agreed negotiated percentages. The percentage of revenue we pass along to third-party digital platform providers is recorded as cost of revenue and is our single largest cost of revenue component for the Partner Platform business.    

Key Performance Indicators

We review our quarterly active units (“QAUs”) and average revenue per unit player (“ARPU”), among other key performance indicators, to evaluate our business, measure our performance, identify trends affecting our business, formulate financial projections and make strategic decisions.

Quarterly Active Units

We define an “active unit” as (i) an ad-supported Loop Player DOOH (defined below) location using our ad- supported service through our “Loop for Business” application or using an DOOH venue-owned computer screening our content) that is online, used on our O&O Platform, playing content and has checked into the Loop analytics system at least once in the 90-day period or (ii) a DOOH location customer using our subscription service on our O&O Platform at any time during the 90-day period. We use “QAU” to refer to the number of such active units during such period. We do not count towards our QAUs any Loop Players or screens used on our Partner Platform.

Digital out-of-home (“DOOH”) is a form of media that is delivered digitally outside of the home on billboards, signage, displays, televisions, and other devices in OOH locations, including restaurants, retail shops, healthcare facilities, sports and entertainment venues, and other public or non-residential spaces.

We delivered over 71,000 Loop Players/Partner Screens across the O&O Platform for the quarter ended June 2023, which is a 24.6% increase in Loop Players/Partner Screens from the 57,000 Loop Players/Partner Screens for the quarter ended March 31, 2023. This included approximately 34,898 QAUs in our O&O Platform and approximately 37,000 screens across our Partner Platform. 

For the quarter ended June 30, 2023, QAUs increased 6.6% to 34,898 compared to 32,734 for the quarter ended March 31, 2023. There was relatively limited growth in QAUs quarter on quarter as we looked to prioritize and incentivize the distribution of Loop Players in key advertising markets and geographies, as well as into more desirable out-of-home location types, like convenience stores, restaurants, bars, and other retail establishments. We also looked to reduce our presence in less desirable out-of-home locations, which offset and reduced our net distribution growth. QAUs were 26,903 for the quarter ended December 31, 2022, 18,240 for the quarter ended September 30, 2022, and 12,584 for the quarter ended June 30, 2022.

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For the quarter ended June 30, 2023, Partner Screens in our Partner Platform business increased by approximately 13,000 Partner Screens to approximately 37,000 Partner Screens, compared to approximately 24,000 Partner Screens for the quarter ended March 31, 2023. This increase was almost entirely the result of the addition of a new partner with 12,000 screens to our Partner Platform business at the end of the June 30, 2023 quarter. As a result, the growth in Partner Screens will not be reflected in our financial results for the quarter.

Average Revenue Per Unit

We define a “unit player” as (i) an ad-supported Loop Player (or a DOOH location using our ad- supported service through our “Loop for Business” application or using a DOOH location-owned computer screening our content) that is online, used on our O&O Platform, playing content and has checked into the Loop Media analytics system at least once in the 90-day period or (ii) a DOOH location customer using our paid subscription service on our O&O Platform at any time during the 90-day period. A unit player that is supported by our advertising-based revenue model is an ad-supported unit player and a unit player that is supported by a subscription-based revenue model is a subscription unit player. We calculate advertising ARPU (“AD ARPU”) by dividing quarterly revenues from our DOOH ad-supported service on our O&O Platform for the period by QAUs for our ad-supported unit players on our O&O Platform. We calculate subscription ARPU (“SUB ARPU”) by dividing quarterly revenues from our DOOH subscription-supported service on our O&O Platform for the period by QAUs for our subscription-supported unit players on our O&O Platform. We do not include in our unit players count, AD ARPU or SUB ARPU any Loop Players or screens used on our Partner Platform.

Our AD ARPU fluctuates based on a number of factors, including the length of time in a quarter that a unit player is activated and operating, the cost-per-thousand ad impressions (“CPMs”) we are able to achieve for our advertising impressions, and the advertising fill rates that we are able to achieve. Our SUB ARPU fluctuates based on a number of factors, including the timing of the start of a customer subscription for a subscription-supported unit player, the number of ad-supported unit players we have, and the price clients pay for those subscriptions. An increase in the number of unit players over the course of a quarterly period may have the effect of decreasing quarterly ARPU, particularly if such players are added towards the end of the quarterly period. Increases or decreases in ARPU may not correspond with increases or decreases in our revenue, and ARPU may be calculated in a manner different than any similar key performance indicator used by other companies.

For the quarter ended June 30, 2023, AD ARPU was $114, compared to $99 for the quarter ended March 31, 2023, a 15% increase primarily resulting from slightly increased advertising sales across the O&O Platform. AD ARPU was $324 for the quarter ended December 31, 2022, $356 for the quarter ended September 30, 2022, and $526 for the quarter ended June 30, 2022.

For the quarter ended June 30, 2023, SUB ARPU was $222, compared to $260 for the quarter ended March 31, 2023, a 15% decrease. SUB ARPU was $323 for the quarter ended December 31, 2022, $387 for the quarter ended September 30, 2022, and $235 for the quarter ended June 30, 2022.

Components of Results of Operations

Revenue

The majority of our revenue is generated from ad sales, which is recognized at the time the digital advertising impressions are filled and the advertisements are played.  Revenue generated from content subscription services in customized formats is recognized over the term of the service. The revenue generated from hardware for ongoing subscription content delivery is recognized at the point of the hardware delivery. Revenue generated from content and streaming services, including content encoding and hosting, are recognized over the term of the service based on bandwidth usage.

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Cost of Revenue

Cost of revenue for the O&O Platform and legacy businesses represents the amortized cost of ongoing licensing and hosting fees, which is recognized over time based on usage patterns. The depreciation expense associated with the Loop players is not included in cost of sales.

Cost of revenue for the Partner Platform business represents hosting fees, amortized costs of internally-developed content, and the revenue share with third party partners (after deduction of allocated infrastructure costs). The cost of revenue is higher with partners within the Partner Platform versus those within the O&O Platform because we leverage our Partner Platform partners’ network of customers and their screens to deliver content and advertising inventory, rather than using our own Loop players.

Total Operating Expenses

Operating expenses are attributable to the general overhead related to all the products and services that we provide to our clients and, as a result, they are presented in an aggregate total. Our operating expenses include sales, general and administrative expenses and goodwill impairment.  

Sales, General and Administrative Expenses

Sales and marketing expenses consist primarily of employee compensation and related costs associated with our sales and marketing staff, including salaries, benefits, bonuses and commissions as well as costs relating to our marketing and business development. We intend to continue to invest resources in our sales and marketing initiatives to drive growth and extend our market position.

General and administrative expenses consist of employee compensation and related costs for executive, finance, legal, human resources, recruiting, and employee-related information technology and administrative personnel, including salaries, benefits, and bonuses, as well as depreciation, facilities, recruiting and other corporate services.

Restructuring Costs

As previously disclosed, we undertook initiatives to increase efficiency and cut costs, while still maintaining our focus on, and dedication to, the continued growth of our business. In the quarter ended June 30, 2023, we made cuts and adjustments across several aspects of our business. We completed a plan to reduce our overall SG&A costs from the previous quarter by approximately 20%, including labor and various other operating costs. Part of this reduction included eliminating some non-revenue generating headcount, while continuing to invest in expansion of our revenue and ad sales team.

We anticipate further restructuring costs, however these costs are estimated based on information available at the time such costs are recorded. Due to the inherent uncertainty involved in estimating restructuring costs, actual amounts incurred for such activities may differ from amounts initially estimated.

Other Income/Expense

Interest Expense

Interest expense consists of interest expense on our outstanding indebtedness and amortization of debt issuance costs.

Other Income (Expense)

Other income consists of employee retention credits, foreign currency translation adjustment, realized foreign current gains/losses and unrealized gains/losses.

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Income Taxes

We account for income taxes in accordance with ASC Topic 740, Income Taxes (“ASC 740”). ASC 740 requires a company to use the asset and liability method of accounting for income taxes, whereby deferred tax assets are recognized for deductible temporary differences, and deferred tax liabilities are recognized for taxable temporary differences. Temporary differences are the differences between the reported amounts of assets and liabilities and their tax bases. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion, or all of, the deferred tax assets will not be realized. Deferred tax assets and liabilities are adjusted for the effect of changes in tax laws and rates on the date of enactment.

Under ASC 740, a tax position is recognized as a benefit only if it is “more likely than not” that the tax position would be sustained in a tax examination, with a tax examination being presumed to occur. The amount recognized is the largest amount of tax benefit that is greater than 50% likely of being realized on examination. For tax positions not meeting the “more likely than not” test, no tax benefit is recorded. We have no material uncertain tax positions for any of the reporting periods presented.

We recognize accrued interest and penalties related to unrecognized tax benefits as part of income tax expense. We have also made a policy election to treat the income tax with respect to global intangible low-tax income as a period expense when incurred.

In December 2019, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2019-12, Simplifying the Accounting for Income Taxes, as part of its initiative to reduce complexity in accounting standards. The amendments in the ASU are effective for fiscal years beginning after December 15, 2020, including interim periods therein. The adoption of this standard in the first quarter of 2022 had no impact on our consolidated financial statements.

Consolidated Results of Operations

The following tables set forth our results of operations for the periods presented. The period-to-period comparison of financial results is not necessarily indicative of future results.

For the three months ended June 30, 2023, compared to the three months ended June 30, 2022:

	Three months ended June 30,
	2023		2022		$ variance		% variance
Revenue	$	5,734,976	$	10,804,083	$	(5,069,107)	(47)	%
Cost of revenue		3,911,733		7,018,283		(3,106,550)	(44)	%
Gross profit		1,823,243		3,785,800		(1,962,557)	(52)	%
Total operating expenses		9,318,563		7,553,431		1,765,132	23	%
Loss from operations		(7,495,320)		(3,767,631)		(3,727,689)	99	%
Other income (expense):
Interest income		—		—		—	N/A	%
Interest expense		(962,718)		(978,435)		15,717	(2)	%
Gain on extinguishment of debt, net		—		(944,614)		944,614	(100)	%
Change in fair value of derivatives		—		18,395		(18,395)	(100)	%
Employee retention credits		648,543		—		648,543	N/A	%
Other income		(65,643)		—		(65,643)	N/A	%
Total other income (expense)		(379,818)		(1,904,654)		1,524,836	(80)	%
Provision for income taxes		(394)		—		(394)	N/A	%
Net loss	$	(7,875,532)	$	(5,672,285)	$	(2,203,247)	39	%

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Revenue

Our revenue for the three months ended June 30, 2023, was $5,734,976, a decrease of $5,069,107, or 47%, from $10,804,083 for the three months ended June 30, 2022. This decrease was primarily driven by a reduction in ad placements as well as a material slowdown in digital advertising spend due to the macroeconomic environment.

We are continuing to see headwinds in overall digital ad spend that started to emerge in the second half of our quarter ended December 31, 2022, and continued through our quarter ended June 30, 2023. We are not immune to the challenges the broader macro environment presents and its impact on advertising. Similar to many companies that rely on the advertising market, we continue to see industry and macro headwinds in overall digital ad spend due to general industry pressures and continued uncertainty about a potential recession. We believe these headwinds were exacerbated in recent months by the traditional seasonality of advertising. As a result, we have seen revenue and our results of operations negatively impacted.

Despite these advertising market and macro headwinds, we delivered over 71,000 active Loop Players/Partner Screens across the O&O Platform for the end of June 2023, which is a 24.6% increase in Loop Players/Partner Screens from the 57,000 active Loop Players/Partner Screens for the quarter that ended March 31, 2023. This included approximately 34,898 active Loop Players in our O&O Platform and approximately 37,000 screens across our Partner Platform. This performance continues to validate our distribution model and the appeal of our content and technology stack across various venue types and geographies, which we believe will positively impact our operating results when advertising spend begins to increase.

As previously disclosed, we undertook initiatives to increase efficiency and cut costs, while still maintaining our focus on, and dedication to, the continued growth of our business. In the quarter ended June 30, 2023, we made cuts and adjustments across several aspects of our business. We completed a plan to reduce our overall SG&A costs from the previous quarter by approximately 20%, including labor and various other operating costs. Part of this reduction included eliminating some non-revenue generating headcount, while continuing to invest in expansion of our revenue and ad sales team.

Our larger distribution footprint as of June 30, 2023, increased our monthly video impressions viewed, which we estimate to be over 2 billion (based on videos streamed to all of our out of home customer locations and the average number of viewers estimated in each location across our O&O Platform).

We believe our business model of providing free streaming TV to businesses through our free-to-the-user Loop Player will make the distribution growth in our O&O Platform more resilient than a subscription-based business model or one that requires an end user to provide a credit card or other payment information. In addition, we believe our strong track record in digital advertising and the proven business model of acting as a digital advertising sales service provider for third-party partners sets the groundwork for further expansion of our Partner Platform business.

The growth in our distribution has allowed us to make a push into direct ad sales, beyond our traditional sole focus on open exchange programmatic digital advertising. Direct ad sales typically result in higher CPMs for advertising inventory. We believe the scale of our distribution platform and the premium quality of our CTV-like content makes us attractive to companies wishing to advertise in digital media outside of the home. To further these efforts, we have assembled an efficient and focused direct sales team and expect to see the result of their efforts over the course of our fiscal year ended September 30, 2024. The development of a direct ad sales team is the natural evolution of our business from initial ad revenue growth via programmatic demand which our now larger distribution footprint can support. Direct ad sales typically require a minimum threshold of distribution reach before it can be deemed scalable, and our recent distribution growth has allowed us to generate more interest from a greater number of ad sales buyers. We are pleased to say that we are at this stage of growth and look forward to more of an impact from direct sales in the quarters ahead and becoming less dependent on programmatic advertising demand.

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We have also turned our attention to improving our margins by changing the mix of premium content that we play on our O&O Platform. In addition, in recent months, we have negotiated new content licenses for certain of our non-music video content, which has allowed us to lower the cost of existing channels and create new lower cost channels. As these agreements start to take effect and if we can drive viewers to these channels, we expect to see improved margins for our non-music video channels as a group in the second half of our fiscal year ended September 30, 2023.

Our customer acquisition cost is primarily influenced by the cost of our digital marketing, as a significant portion of our Loop Player distribution is reliant on OOH locations responding to our online advertisements. In recent months we have placed renewed focus on our affiliate network, which compensates third parties upon the successful installation and operation of our Loop Players and services, allowing us to defer payment for acquiring new customers until they are acquired.

We distribute our content and advertising inventory to digital screens located in OOH locations primarily through (i) the O&O Platform of the Loop Players/Partner Screens and (ii) through the Loop Platform. We define an “active” Loop Player as (i) an ad-supported Loop Player (or DOOH location using our ad- supported service through our “Loop for Business” application or using a DOOH venue-owned computer screening our content) that is online, used on our O&O Platform, playing content and has checked into the Loop Media analytics system at least once in the 90-day period ending on the date of measurement or (ii) a DOOH location customer using our subscription service on our O&O Platform at any time during the 90-day period. We do not count towards our active Loop Players any Loop Players or screens used on our Partner Platforms.

Cost of Revenue

Our cost of revenue for the three months ended June 30, 2023, was $3,911,733, a decrease of $3,106,550, or 44%, from $7,018,283 for the three months ended June 30, 2022. This decrease in cost of revenue was primarily due to decreased revenue offset by an increase in incremental licensing costs and inability to leverage our fixed costs relative to streaming of our content.

Gross Profit Margin

Our gross profit margin for the three months ended June 30, 2023, was $1,823,243, a decrease of $1,962,557, or 52%, from $3,785,800 for the three months ended June 30, 2022. This decrease in gross profit margin was primarily driven by decrease in revenue mix as well as incremental licensing costs.

Our gross profit margin as a percentage of total revenue for the three months ended June 30, 2023, was approximately 31.8% compared to 35% for the three months ended June 30, 2022. The percentage decrease was primarily driven by revenue mix as the year-ago period included a smaller portion of our Partner Platform business, which carries lower gross margin but higher operating margin.

The relative contributions to total revenue of our O&O Platform and Partner Platforms businesses will impact our gross profit margin as a percentage of total revenue in future periods, as each of those businesses have different cost of revenue components with a lower gross profit margin in our Partner Platforms business. We curate the content and develop the infrastructure required to create advertising inventory available for purchase in the O&O Platform business. For the Partner Platform business, the infrastructure is developed by the owners or operators of the third-party digital platforms, with Loop Media gaining access to such third-party platform for the delivery of advertising sales services by us to such owners and operators. We may also deliver curated content on the Partner Platform, in instances where the owners or operators of such platform do not provide their own content for streaming on the platform.

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Total Operating Expenses

Our operating expenses for the three months ended June 30, 2023, were $9,31563, an increase of $1,765,132, or 22%, from $7,553,431 for the three months ended June 30, 2022. This increase in operating expenses was primarily due to an increase in sales, general and administrative expenses as well as stock-based compensation and restructuring costs, as follows:  

Sales, General and Administrative Expenses

Our Sales, General and Administrative Expenses for the three months ended June 30, 2023, were $6,284,514, an increase of $341,721, or 6%, from $5,942,793 for the three months ended June 30, 2022.  This increase in Sales, General and Administrative expenses was primarily due to greater customer acquisition and retention expenses and stock compensation expenses, partially offset by decreased payroll costs.  More specifically:

● Our payroll costs for the three months ended June 30, 2023, were $2,181,755, a decrease of $593,193 or 21% from $2,774,948 for the three months ended June 30, 2022, primarily driven by a reduction in commission and the corporate MIP bonus program, offset by an increase in headcount.

● Our marketing costs for the three months ended June 30, 2023, were $2,636,948, an increase of $489,157 or 23% from $2,147,791 for the three months ended June 30, 2022, primarily due to increased advertising spend to increase the market for our Loop Players, the rewards program for our customers and securing affiliate partnerships aimed at the distribution and activation of Loop Players partially offset by a reduction in digital and special audience spend.

● Our professional fees for the three months ended June 30, 2023, were $576,307, an increase of $149,156 or 35% from $427,151 for the three months ended June 30, 2022, primarily due to an increase in accounting, legal and recruiting fees.

● Our administration fees for the three months ended June 30, 2023, were $349,977, an increase of $201,658 or 136% from $148,319 for the three months ended June 30, 2022, primarily due to an increase in insurance premiums and board fees.  

Stock-Based Compensation

Our stock compensation (non-cash) for the three months ended June 30, 2023, was $2,592,369, an increase of $1,112,595 or 75% from $1,479,774 for the three months ended June 30, 2022, primarily due to the granting of stock option awards to new employees and due to the uplisting as well as restricted stock units to the Board of Directors and Executive Officers since June 30, 2022, which resulted in additional expenses for the three months ended June 30, 2023.  

Restructuring Costs

Our restructuring costs for the three months ended June 30, 2023, was $146,672 compared to $0 for the three months ended June 30, 2022, due to the reduction of headcount and the integration of Loop Media Studios division into other areas of our business.  

Total Other Income (Expense)

Our other expenses for the three months ended June 30, 2023, were $379,818, a decrease of $1,524,836 or 80% from $1,904,654 other income for the three months ended June 30, 2022. This decrease in other expenses was primarily due to decreased interest expense offset by employee retention credits.

The employee retention credits we received from the Internal Revenue Service includes refundable credits recognized under the provisions of the CARES Act and extension thereof. During the three months ended June 30, 2023,

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we received and recorded credits in the amount of $648,543 compared to no employee retention credits for the three months ended June 30, 2022.

For the nine months ended June 30, 2023, compared to the nine months ended June 30, 2022:

	Nine months ended June 30,
	2023			2022	$ variance		% variance
Revenue	$	25,954,038	$	18,679,956	$	7,274,082	39	%
Cost of revenue		16,859,683		11,978,477		4,881,206	41	%
Gross profit margin		9,094,355		6,701,479		2,392,876	36	%
Total operating expenses		29,735,349		19,354,942		10,380,407	54	%
Loss from operations		(20,640,994)		(12,653,463)		(7,987,531)	63	%
Other income (expense):
Interest income		—		200		(200)	(100)	%
Interest expense		(2,889,745)		(1,976,941)		(912,804)	46	%
Gain on extinguishment of debt		—		490,051		(490,051)	(100)	%
Loss on extinguishment of debt		—		(944,614)		944,614	(100)	%
Employee retention credits		648,543		—		648,543	N/A	%
Change in fair value of derivatives		—		164,708		(164,708)	(100)	%
Other income		(68,267)		—		(68,267)	N/A	%
Total other income (expense)		(2,309,469)		(2,266,596)		(42,873)	2	%
Provision for income taxes		(1,624)		(1,051)		(573)	55	%
Net loss	$	(22,952,087)	$	(14,921,110)	$	(8,030,977)	54	%

Revenue

Our revenue for the nine months ended June 30, 2023, was $25,954,038, an increase of $7,274,082, or 39%, from $18,679,956 for the nine months ended June 30, 2022. This increase was primarily driven by increased ad spend due to the elections as well as the benefit from our Partner Platform business that was launched in May 2022 offset by the downward trend as customers shift from the subscription model to the advertising model.

Cost of Revenue

Our cost of revenue for the nine months ended June 30, 2023, was $16,859,683, an increase of $4,881,206, or 41%, from $11,978,477 for the nine months ended June 30, 2022. This increase in cost of revenue was primarily due to increased revenue. Other factors include increased music license and flat fee amortization fees and music minimums, the establishment of the Partner Platform business and increased music and publishing royalties offset by reductions due to accounting for Loop Players as fixed assets instead of inventory.

Gross Profit Margin

Our gross profit margin for the nine months ended June 30, 2023, was $9,094,355, an increase of $2,392,876, or 36%, from $6,701,479 for the nine months ended June 30, 2022. This increase in gross profit margin was primarily due to increased revenue as well as new contracts with reduced average content costs.

Our gross profit margin as a percentage of total revenue for the nine months ended June 30, 2023, was approximately 35% compared to 35.9% for the nine months ended June 30, 2022. The slight percentage decrease was primarily driven by revenue mix as the year-ago period had a lower allocation of Partner Platform business, which carries lower gross margin but higher operating margin.

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The relative contributions to total revenue of our O&O Platform and Partner Platforms businesses will impact our gross profit margin as a percentage of total revenue in future periods, as each of those businesses have different cost of revenue components with a lower gross profit margin in our Partner Platforms business.

Total Operating Expenses

Our operating expenses for the nine months ended June 30, 2023, were $29,735,349, an increase of $10,380,407, or 54%, from $19,354,942 for the nine months ended June 30, 2022. This increase in operating expenses was primarily due to an increase in sales, general and administrative expenses as well as stock-based compensation and restructuring costs, as follows:  

Sales, General and Administrative Expenses

Our Sales, General and Administrative Expenses for the nine months ended June 30, 2023, were $22,011,962, an increase of $7,054,972, or 47%, from $14,956,990 for the nine months ended June 30, 2022.  This increase in Sales, General and Administrative expenses was primarily due to greater marketing, customer acquisition and retention spend, increased payroll costs as well as higher public company costs related to our public offering and uplisting to The NYSE American, LLC (“NYSE American”). More specifically:

● Our payroll costs for the nine months ended June 30, 2023, were $8,951,003, an increase of $2,236,928 or 33% from $6,714,075 for the nine months ended June 30, 2022, primarily due to increased headcount and related employee benefits and payroll taxes.  

● Our marketing costs for the nine months ended June 30, 2023, were $8,459,684, an increase of $3,876,082 or 85% from $4,583,602 for the nine months ended June 30, 2022, primarily due to increased advertising spend to increase the market for our Loop Players, the rewards program for our customers and securing affiliate partnerships aimed at the distribution and activation of Loop Players partially offset by a reduction in digital and special audience spend.

● Our professional fees for the nine months ended June 30, 2023, were $1,462,235, a decrease of $65,635 or 4% from $1,527,870 for the nine months ended June 30, 2022.

● Our administration fees for the nine months ended June 30, 2023, were $1,099,919, an increase of $797,061 or 263% from $302,858 for the nine months ended June 30, 2022, primarily due to an increase in insurance premiums and board fees.

Stock-Based Compensation

Our stock compensation (non-cash) for the nine months ended June 30, 2023, was $6,858,983, an increase of $2,656,697 or 64% from $4,202,286 for the nine months ended June 30, 2022, primarily due to the granting of stock option awards and RSUs to existing and new employees as well as restricted stock units to the Board of Directors and Executive Officers since June 30, 2022, which resulted in additional expenses for the nine months ended June 30, 2023.  

Sales, General and Administrative Expenses as a percentage of total revenue for the nine months ended June 30, 2023, was approximately 84.8% compared to 80.1% for the nine months ended June 30, 2022, a slight increase as we work to improve our operating leverage.

Restructuring Costs

Our restructuring costs for the nine months ended June 30, 2023, was $146,672 compared to $0 for the nine months ended June 30, 2022, due to the reduction of headcount and the integration of Loop Media Studios division into other areas of our business.  

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Total Other Income (Expense)

Our other expenses for the nine months ended June 30, 2023, were $2,309,469, an increase of $42,873 or 2% from $2,266,596 other income for the nine months ended June 30, 2022. This increase in other expenses was primarily due to increased interest expense from rising interest rates and increased borrowing offset by employee retention credits.

The employee retention credits we received from the Internal Revenue Service includes refundable credits recognized under the provisions of the CARES Act and extension thereof. During the nine months ended June 30, 2023, we received and recorded credits in the amount of $648,543 compared to no employee retention credits for the nine months ended June 30, 2022.

Non-GAAP EBITDA

We believe that the presentation of EBITDA (as defined below), a financial measure that is not part of U.S. Generally Accepted Accounting Principles, or U.S. GAAP, provides investors with additional information about our financial results. EBITDA is an important supplemental measure used by our Board of Directors and management to evaluate our operating performance from period-to-period on a consistent basis and as a measure for planning and forecasting overall expectations and for evaluating actual results against such expectations. We define EBITDA as earnings before interest expense (income), income tax (expense)/benefit, depreciation and amortization.

EBITDA is not measured in accordance with, or an alternative to, measures prepared in accordance with U.S. GAAP. In addition, this non-GAAP measure is not based on any comprehensive set of accounting rules or principles. As a non-GAAP measure, EBITDA has limitations in that it does not reflect all of the amounts associated with our results of operations as determined in accordance with U.S. GAAP. In particular:

● EBITDA does not reflect the amounts we paid in interest expense on our outstanding debt;

● EBITDA does not reflect the amounts we received in interest income on our investments;

● EBITDA does not reflect the amounts we paid in taxes or other components of our tax provision;

● EBITDA does not include depreciation expense from fixed assets; and

● EBITDA does not include amortization expense.

Because of these limitations, you should consider EBITDA alongside other financial performance measures including net income (loss) and our financial results presented in accordance with U.S. GAAP.

The following table provides a reconciliation of net loss to EBITDA for each of the periods indicated:

	Three months ended June 30,				Nine months ended June 30,
	2023		2022		2023		2022
GAAP net loss	$	(7,875,532)	$	(5,672,285)	$	(22,952,087)	$	(14,921,110)
Adjustments to reconcile to EBITDA:
Interest expense		962,718		978,435		2,889,745		1,976,941
Interest income		—		—		—		(200)
Depreciation and amortization expense*		1,074,173		406,687		2,809,608		1,128,702
Income Tax expense/(benefit)		394		—		1,624		1,051
EBITDA	$	(5,838,247)	$	(4,287,163)	$	(17,251,110)	$	(11,814,616)

*Includes amortization of content assets for cost of revenue and operating expenses and ATM facility.

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Non-GAAP Adjusted EBITDA

We believe that the presentation of Adjusted EBITDA, a financial measure that is not part of U.S. GAAP, provides investors with additional information about our financial results. Adjusted EBITDA is an important supplemental measure used by our Board of Directors and management to evaluate our operating performance from period-to-period on a consistent basis and as a measure for planning and forecasting overall expectations and for evaluating actual results against such expectations.

We define Adjusted EBITDA as earnings before interest expense (income), income tax (expense)/benefit, depreciation and amortization, adjusted for stock-based compensation and non-recurring income and expenses, if any.

Adjusted EBITDA is not measured in accordance with, or an alternative to, measures prepared in accordance with U.S. GAAP. In addition, this non-GAAP measure is not based on any comprehensive set of accounting rules or principles. As a non-GAAP measure, Adjusted EBITDA has limitations in that it does not reflect all of the amounts associated with our results of operations as determined in accordance with U.S. GAAP. In particular:

● Adjusted EBITDA does not reflect the amounts we paid in interest expense on our outstanding debt;

● Adjusted EBITDA does not reflect the amounts we paid in taxes or other components of our tax provision;

● Adjusted EBITDA does not include depreciation expense from fixed assets;

● Adjusted EBITDA does not include amortization expense;

● Adjusted EBITDA does not include the impact of stock-based compensation;

● Adjusted EBITDA does not include the impact of the gain on extinguishment of debt;

● Adjusted EBITDA does not include the impact of non-recurring expense for restructured revenue stream;

● Adjusted EBITDA does not include the impact of the loss on obligations;

● Adjusted EBITDA does not include the impact of employee retention credits;

● Adjusted EBITDA does not include the impact of other income including foreign currency translation adjustments, realized foreign currency gains/losses and unrealized gains/losses; and

● Adjusted EBITDA does not include the impact of the change in fair value of derivative.

Because of these limitations, you should consider Adjusted EBITDA alongside other financial performance measures including net income (loss) and our financial results presented in accordance with U.S. GAAP.

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The following table provides a reconciliation of net loss to Adjusted EBITDA for each of the periods indicated:

	Three months ended June 30,				Nine months ended June 30,
	2023		2022		2023		2022
GAAP net loss	$	(7,875,532)	$	(5,672,285)	$	(22,952,087)	$	(14,921,110)
Adjustments to reconcile to Adjusted EBITDA:
Interest expense		962,718		978,435		2,889,745		1,976,941
Interest income		—		—		—		(200)
Depreciation and amortization expense *		1,074,173		406,687		2,809,608		1,128,702
Income tax expense (benefit)		394		—		1,624		1,051
Stock-based compensation**		2,592,369		1,479,774		6,858,983		4,202,286
Non-recurring expense		209,287		—		209,287		—
Gain on extinguishment of debt		—		—		—		(490,051)
Loss on Obligations		—		944,614		—		944,614
Change in fair value of derivative		—		(18,395)		—		(164,708)
Employee retention credits		(648,543)		—		(648,543)		—
Other expense		3,027		—		5,651		—
Adjusted EBITDA	$	(3,682,107)	$	(1,881,170)	$	(10,825,732)	$	(7,322,475)

* Includes amortization of content assets for cost of revenue and operating expenses and ATM facility.

** Includes options, restricted stock units (“RSUs”) and warrants.

Liquidity and Capital Resources

As of June 30, 2023, we had cash of $6,386,288. The following table provides a summary of our net cash flows from operating, investing, and financing activities.

	Nine months ended June 30,
	2023		2022
Net cash used in operating activities	$	(14,618,514)	$	(8,832,956)
Net cash used in investing activities		(1,483,498)		(956,889)
Net cash provided by (used in) financing activities		8,416,386		6,337,022
Change in cash		(7,685,626)		(3,452,823)
Cash, beginning of period		14,071,914		4,162,548
Cash, end of period	$	6,386,288	$	709,725

Cash Flows for the Nine Months Ended June 30, 2023, and 2022

Net Cash Flow Used in Operating Activities

Our net cash used in operating activities during the nine months ended June 30, 2023, was $14,618,514, an increase of $5,785,558, or 65%, from $8,832,956 for the nine months ended June 30, 2022.

Historically, our principal sources of cash used in operating activities have included revenues from our operations, proceeds from the issuance of our Common Stock, preferred stock and warrants and proceeds from the issuance of debt. The primary driver in the reduction in cash flows due to the reduced revenues was due to a general slowdown in the macro advertising environment, coupled with the increased expenses related to SG&A due to investments in expanding our Loop Player base, resulting in increased accounts payable. The overall net impact was lower cash flows period over period.

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Although historically we have reported significant recurring losses as well as negative cash flows used in operations, we intend to meet future cash requirements and maintain operations by reducing overall operating expenses, continuing to focus on increasing the scope and size of the Loop Platform and explore alternative revenue generating sources to generate cash through operations while continuing to fund through financing activities, including sales of common stock under our ATM Sales Agreement, through the use of equity and debt instruments available to us.

Net Cash Flow Used in Investing Activities

Our net cash used in investing activities during the nine months ended June 30, 2023, was $1,483,498, primarily due to the purchase of property and equipment, compared to $956,889 for the nine months ended June 30, 2022.

Net Cash Flow Provided by Financing Activities

Our net cash provided by financing activities during the nine months ended June 30, 2023, was $8,416,386, an increase of $2,079,364 or 33% from $6,337,022 for the nine months ended June 30, 2022, primarily due to proceeds from line of credit of $37,974,347, proceeds of $8,225,060 from sales of our Common Stock under our Sales Agreement and short swing profit recovery of $1,201, offset by payments on line of credit of $36,262,546, deferred offering costs of $646,840, debt issuance costs of $538,381, payment of acquisition-related consideration of $250,125 and issuance costs related to the uplist of our stock on the NYSE American of $86,330.

Our net cash provided by financing activities for the nine months ended June 30, 2022, was $6,337,022 primarily due to receipt of proceeds from non-revolving line of credit of $6,222,986, proceeds from the issuance of convertible debt of $2,079,993 and proceeds from the issuance of Common Stock of $1,250,000, offset by the repayment of convertible debt of $2,715,865 and deferred offering costs of $500,092.

As a result of the above activities, we recorded a net decrease in cash of $7,685,626 for the nine months ended June 30, 2023. We reported a cash balance of $6,386,288 as of June 30, 2023.

Future Capital Requirements

We have generated limited revenue, and as of June 30, 2023, our cash totaled $6,386,288, and we had an accumulated deficit of $119,273,952. We believe that our existing cash, sales of our Common Stock under our Sales Agreement as well as funds available under our borrowing facilities will enable us to fund our operations for at least twelve months from the date of this Report. We have based this estimate on assumptions that may prove to be wrong, and we could use our available capital resources sooner than we expect. We anticipate that we will continue to incur net losses for the foreseeable future; however, changing circumstances may cause us to expend cash significantly faster than we currently anticipate, and we may need to spend more cash than currently expected because of circumstances beyond our control.

Historically, our principal sources of cash have included proceeds from the issuance of Common Stock, preferred stock and warrants and proceeds from the issuance of debt. Our principal uses of cash have included cash used in operations, payments for license rights and payments relating to purchases of property and equipment. We expect that the principal uses of cash in the future will be for continuing operations, and general working capital requirements. We expect that as our operations continue to grow, we will need to raise additional capital to sustain operations and growth.

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Non-Revolving Lines of Credit

Excel Non-Revolving Loan

On February 23, 2022, we entered into a Non-Revolving Line of Credit Loan Agreement (the “Prior Excel Loan Agreement”) with Excel Family Partners, LLLP (“Excel”), an entity managed by Bruce Cassidy, Chairman of our Board of Directors, for aggregate principal amount of $1,500,000, which was amended on April 13, 2022, to increase the aggregate principal amount to $2,000,000 (the “$2m Loan”). Effective as of April 25, 2022, we entered into a Non-Revolving Line of Credit Loan Agreement with Excel (the “Excel Non-Revolving Loan Agreement”) for an aggregate principal amount of $4,022,986 (the “Excel Non-Revolving Loan”). The Excel Non-Revolving Loan matures eighteen (18) months from the date of the Excel Non-Revolving Loan Agreement and accrues interest, payable semi-annually in arrears, at a fixed rate of interest equal to twelve (12) percent per year. On April 25, 2022, we used $2,000,000 of the proceeds of the Excel Non-Revolving Loan to prepay all of the remaining outstanding principal and interest of the $2m Loan and the Prior Excel Loan Agreement was terminated in connection with such prepayment. Under the Excel Non-Revolving Loan Agreement, we granted to the lender a security interest in all of our present and future assets and properties, real or personal, tangible or intangible, wherever located, including products and proceeds thereof (which was subsequently subordinated in connection with our Revolving Loan Agreement (as defined below). In connection with the Excel Non-Revolving Loan, on April 25, 2022, we issued a warrant for an aggregate of up to 383,141 shares of our Common Stock. The warrant has an exercise price of $5.25 per share, expires on April 25, 2025, and shall be exercisable at any time prior to the expiration date. Effective as of December 14, 2022, we entered into a Non-Revolving Line of Credit Agreement Amendment and a Non-Revolving line of Credit Promissory Note Amendment with Excel to extend the maturity date of the Excel Non-Revolving Loan from eighteen (18) months to twenty-four (24) months from the date of the Excel Non-Revolving Loan. Effective as of May 10, 2023, we entered into a Non-Revolving Line of Credit Agreement Amendment No. 2 and a Non-Revolving Line of Credit Promissory Note Amendment No. 2 with Excel to extend the maturity date of the Excel Non-Revolving Loan from twenty-four (24) months to twenty-five (25) months from the date of the Excel Non-Revolving Loan Agreement.

The Excel Non-Revolving Loan had a balance, including accrued interest, amounting to $4,352,871 and $4,226,181 as of June 30, 2023, and September 30, 2022, respectively. We incurred interest expense for the Excel Non-Revolving Loan in the amount of $1,080,945 and $331,548 for the nine months ended June 30, 2023, and 2022.

RAT Non-Revolving Loan

Effective as of May 13, 2022, we entered into a Secured Non-Revolving Line of Credit Loan Agreement (the “RAT Non-Revolving Loan Agreement”) with several institutions and individuals and RAT Investment Holdings, LP, as administrator of the loan (the “Loan Administrator”) for an aggregate principal amount of $2,200,000 (the “RAT Non-Revolving Loan”). The RAT Non-Revolving Loan matures eighteen (18) months from the effective date of the RAT Non-Revolving Loan Agreement and accrues interest, payable semi-annually in arrears, at a fixed rate of interest equal to twelve (12) percent per year. Under the RAT Non-Revolving Loan Agreement, we granted to the lenders under the RAT Non-Revolving Loan Agreement a security interest in all of our present and future assets and properties, real or personal, tangible or intangible, wherever located, including products and proceeds thereof, which security interest is pari passu with the Excel Non-Revolving Loan Agreement (which was subsequently subordinated in connection with our Revolving Loan Agreement (as defined below)). In connection with the RAT Non-Revolving Loan Agreement, on May 13, 2022, we issued a warrant to each lender under the RAT Non-Revolving Loan Agreement for an aggregate of up to 209,522 shares of our Common Stock. Each warrant has an exercise price of $5.25 per share, expires on May 13, 2025, and shall be exercisable at any time prior to the expiration date.

The RAT Non-Revolving Loan had a balance, including accrued interest, amounting to $2,234,356 and $2,301,260 as of June 30, 2023, and September 30, 2022, respectively. We incurred interest expense for the RAT Non-Revolving Loan in the amount of $670,146 and $118,970 for the nine months ended June 30, 2023, and 2022.

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2023 Secured Loan

Effective as of May 10, 2023, we entered into a Secured Non-Revolving Line of Credit Loan Agreement (the “2023 Secured Loan Agreement”) with several individuals and institutional lenders (each individually a “Lender” and collectively, the “Lenders”) for aggregate loans of up to $4.0 million (the “2023 Secured Loan”), evidenced by the Secured Non-Revolving Line of Credit Promissory Notes (each a “2023 Secured Note” and collectively, the “2023 Secured Notes”), also effective as of May 10, 2023. The 2023 Secured Loan matures twenty-four (24) months from the date of the 2023 Secured Loan Agreement and accrues interest, payable semi-annually in arrears, at a fixed rate of interest equal to twelve (12) percent per year.  Excel, an entity managed by Bruce Cassidy, Chairman of our Board of Directors, has committed to be a Lender under the 2023 Secured Loan Agreement for an aggregate loan of $2.65 million. As of the date of this filing, Excel has not loaned any funds to us under the 2023 Secured Loan.  As of June 30, 2023, a total principal amount of $900,000 had been drawn on the 2023 Secured Loan.

In connection with the 2023 Secured Loan, on May 10, 2023, we agreed to issue a warrant to each Lender, upon a drawdown, under the 2023 Secured Loan Agreement to purchase up to an aggregate of 369,517 shares of our Common Stock. The warrants have an exercise price of $4.33 per share, expires on May 10, 2026, and shall be exercisable at any time prior to such date. As of June 30, 2023, we had issued warrants for a total of 83,142 warrant shares to Lenders in connection with the 2023 Secured Loan.

Under the 2023 Secured Loan Agreement, we have granted to the Lenders a security interest in all of our present and future assets and properties, real or personal, tangible or intangible, wherever located, including products and proceeds thereof. In connection with the 2023 Secured Loan Agreement, the Lenders delivered subordination agreements to GemCap Solutions, LLC, as successor and assign to Industrial Funding Group, Inc.(the “Senior Lender” or “GemCap”), pursuant to which our obligations to the Lenders and the indebtedness under the 2023 Secured Loan Agreement are subordinate and junior in right of payment to the indebtedness under our account receivable facility evidenced by that certain Loan and Security Agreement dated as of July 29, 2022, with the Senior Lender (the “Revolving Loan Agreement”).

The 2023 Secured Loan had a balance, including accrued interest, amounting to $915,000 and $0 as of June 30, 2023, and September 30, 2022, respectively. We incurred interest expense for the 2023 Secured Loan in the amount of $40,736 and $0 for the nine months ended June 30, 2023, and 2022, respectively.

Excel $2.2M Line of Credit

On May 31, 2023, we entered into a Secured Non-Revolving Line of Credit Loan Agreement (“Excel Secured Line of Credit Agreement”) with Excel, an entity managed by Bruce Cassidy, Chairman of our Board of Directors, for principal amount of up to $2,200,000 (the “Excel $2.2M Line of Credit”), evidenced by a Non-Revolving Line of Credit Promissory Note. The Excel $2.2M Line of Credit matures ninety (90) days from the date of the Excel Secured Line of Credit Agreement and accrues interest, payable in arrears on the Excel $2.2M Line of Credit maturity date, at a fixed rate of interest equal to ten and one half (10.5) percent per year.

Under the Excel Secured Line of Credit Agreement, we granted to Excel a security interest in all of our present and future assets and properties, real or personal, tangible or intangible, wherever located, including products and proceeds thereof. In connection with the Excel Secured Line of Credit Agreement, Excel delivered a subordination agreement to the Senior Lender, pursuant to which our obligations to Excel and the indebtedness under the Excel Secured Line of Credit Agreement are subordinate and junior in right of payment to the indebtedness under the our account receivable facility evidenced by the Revolving Loan Agreement.

The Excel $2.2M Line of Credit had a balance, including accrued interest, amounting to $2,219,250 and $0 as of June 30, 2023, and September 30, 2022, respectively. We incurred interest expense for the 2023 Secured Loan in the amount of $19,250 and $0 for the three months ended June 30, 2023, and 2022, respectively, and $19,250 and $0 for the nine months ended June 30, 2023, and 2022, respectively.

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Revolving Loan Agreement

Effective as of July 29, 2022, we entered into the Revolving Loan Agreement with Industrial Funding Group, Inc. (the “Initial Lender”) for a revolving loan credit facility for the initial principal sum of up to $4,000,000, and through the exercise of an accordion feature, a total sum of up to $10,000,000, evidenced by a Revolving Loan Secured Promissory Note, also effective as of July 29, 2022 (the “Revolving Loan”). Shortly after the effective date of the Revolving Loan, the Initial Lender assigned the Revolving Loan Agreement, and the loan documents related thereto, to the Senior Lender.  Availability for borrowing under the Revolving Loan Agreement is dependent upon our assets in certain eligible accounts and measures of revenue, subject to reduction for reserves that the Senior Lender may require in its discretion, and the accordion feature is a provision whereby we may request that the Senior Lender increase availability under the Revolving Loan Agreement, subject to its sole discretion. Effective as of October 27, 2022, we entered into Amendment Number 1 to the Revolving Loan Agreement and to the Revolving Loan Agreement Schedule with the Senior Lender to increase the principal sum available under the Revolving Loan Agreement from $4,000,000 to $6,000,000. As of March 31, 2023, we had borrowed $5,304,209 under the Revolving Loan. The Revolving Loan matures on July 29, 2024, and began accruing interest on the unpaid principal balance of advances, payable monthly in arrears, on September 7, 2022, at an annual rate equal to the greater of (I) the sum of (i) the “Prime Rate” as reported in the “Money Rates” column of The Wall Street Journal, adjusted as and when such Prime Rate changes, plus (ii) zero percent (0.00%), and (II) four percent (4.00%). Under the Revolving Loan Agreement, we have granted to the Senior Lender a first-priority security interest in all of our present and future property and assets, including products and proceeds thereof. In connection with the loan, our existing secured lenders (the “Subordinated Lenders”) delivered subordination agreements (the “Revolving Loan Subordination Agreements”) to the Senior Lender. We are permitted to make regularly scheduled payments, including payments upon maturity, to such subordinated lenders and potentially other payments subject to a measure of cash flow and receiving certain financing activity proceeds, in accordance with the terms of the Revolving Loan Subordination Agreements. In connection with the delivery of the Revolving Loan Subordination Agreements by the Subordinated Lenders, on July 29, 2022, we issued warrants to each Subordinated Lender on identical terms for an aggregate of up to 296,329 shares of our Common Stock. Each warrant has an exercise price of $5.25 per share, expires on July 29, 2025, and shall be exercisable at any time prior to such date. One warrant for 191,570 warrant shares was issued to Eagle Investment Group, LLC, an entity managed by Bruce Cassidy, Chairman of our Board of Directors, as directed by its affiliate, Excel, one of the Subordinated Lenders. The Subordinated Lenders receiving warrants for the remaining 104,759 warrant shares was also entitled to receive a cash payment of $22,000 six months from the date of the Revolving Loan Subordination Agreements, representing one percent (1.00%) of the outstanding principal amount of the loan held by such Subordinated Lenders. This cash payment was made to those Subordinated Lenders on January 25, 2023.

The Revolving Loan had a balance, including accrued interest, amounting to $3,196,581 and $4,587,255 as of June 30, 2023, and September 30, 2022, respectively. We incurred interest expense for the Revolving Loan in the amount of $1,068,425 and $0 for the nine months ended June 30, 2023, and 2022.

Shelf Registration ($50 Million ATM)

We have filed a Shelf Registration Statement on Form S-3 that has been declared effective by the SEC.  On May 12, 2023, we entered into an At Market (“ATM”) Issuance Sales Agreement (the “Sales Agreement”) with B. Riley Securities, Inc. (the “Agent”) pursuant to which we may offer and sell, from time to time through the Agent, shares of our Common Stock, for aggregate gross proceeds of up to $50,000,000.

During the three and nine months ended June 30, 2023, we issued 2,779,997 shares of Common Stock under the Sales Agreement, resulting in cash proceeds of $8,317,936, net of placement agent’s commission and related fees of $257,435 but before deducting offering costs. From July 1, 2023, through the filing date of this quarterly report on Form 10-Q, we have sold 95,00 shares of Common Stock under the Sales Agreement, resulting in cash proceeds of $247,739, net of placement agent’s commission and related fees of $7,711 but before deducting offering costs.  

Our future use of operating cash and capital requirements will depend on many forward-looking factors, including the following:

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● our ability to attract and retain management with experience in digital media including digital video music streaming, and similar emerging technologies;

● our ability to negotiate, finalize and maintain economically feasible agreements with the major and independent music labels, publishers and performance rights organizations;

● our expectations regarding market acceptance of our products in general, and our ability to penetrate digital video music streaming in particular;

● volatility in digital programmatic advertising spend which can affect our revenues;

● the scope, validity and enforceability of our and third-party intellectual property rights;

● the intensity of competition;

● changes in the political and regulatory environment and in business and fiscal conditions in the United States and overseas;

● our ability to attract prospective users and to retain existing users;

● our dependence upon third-party licenses for sound recordings and musical compositions;

● our lack of control over the providers of our content and their effect on our access to music and other content;

● our ability to comply with the many complex license agreements to which we are a party;

● our ability to accurately estimate the amounts payable under our license agreements;

● the limitations on our operating flexibility due to the minimum guarantees required under certain of our license agreements;

● our ability to obtain accurate and comprehensive information about music compositions in order to obtain necessary licenses or perform obligations under our existing license agreements;

● potential breaches of our security systems;

● assertions by third parties of infringement or other violations by us of their intellectual property rights;

● our ability to generate sufficient revenue to be profitable or to generate positive cash flow on a sustained basis;

● our ability to accurately estimate our user metrics;

● risks associated with manipulation of stream counts and user accounts and unauthorized access to our services;

● our ability to maintain, protect and enhance our brand;

● risks relating to the acquisition, investment and disposition of companies or technologies;

● dilution resulting from additional share issuances;

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● tax-related risks;

● the concentration of voting power among our founders who have and will continue to have substantial control over our business; and

● risks associated with accounting estimates, currency fluctuations and foreign exchange controls.

We have evaluated and expect to continue to evaluate a wide array of strategic transactions as part of our plan to acquire or license and develop additional products and services to augment our current business operations. Strategic transaction opportunities that we may pursue could materially affect our liquidity and capital resources and may require us to incur additional indebtedness, seek equity capital or both. Accordingly, we expect to continue to opportunistically seek access to additional capital to license or acquire additional products, services or companies to expand our operations, or for general corporate purposes. Strategic transactions may require us to raise additional capital through one or more public or private debt or equity financings or could be structured as a collaboration or partnering arrangement. We have no arrangements, agreements, or understandings in place at the present time to enter into any acquisition, licensing or similar strategic business transaction.

If we raise additional funds by issuing equity securities, our stockholders will experience dilution. Debt financing, if available, would result in increased fixed payment obligations and may involve agreements that include covenants limiting or restricting our ability to take specific actions, such as incurring additional debt, making capital expenditures, or declaring dividends. Any debt financing or additional equity that we raise may contain terms, such as liquidation and other preferences that are not favorable to us or our stockholder.

As of June 30, 2023, our cash totaled $6,386,288. During the nine months ended June 30, 2023, we incurred a net loss of $22,952,087 and used $14,618,514 of cash in operations. We have incurred significant operating losses in the past and, as of June 30, 2023, we had an accumulated deficit of $119,273,952.  We do not expect to experience positive cash flows from operations in the near future as we continue to invest in the distribution of our Loop Players and the expansion of our Partner Platform business. We also expect to incur significant additional legal and financial expenditures in meeting the regulatory requirements of an NYSE American listed public company.

There is uncertainty regarding our ability to grow our business without additional financing. Our long-term future growth and success are dependent upon our ability to continue selling our services, generate cash from operating activities and obtain additional financing. We may be unable to continue selling our products and services, generate sufficient cash from operations, sell additional shares of Common Stock or borrow additional funds. Our inability to obtain additional cash could have a material adverse effect on our ability to grow our business to a greater extent than we can with our existing financial resources.

Based on our current operating plan, we believe that our existing cash, sales of our Common Stock under our Sales Agreement as well as funds available under our borrowing facilities will enable us to fund our operations for at least twelve months from the date of this Report. We have based this estimate on assumptions that may prove to be wrong, and we could use our available capital resources sooner than we expect.

Critical Accounting Policies and Use of Estimates

Use of Estimates and Assumptions

The preparation of the financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates. Significant estimates include assumptions used in the revenue recognition of performance obligations, fair value of stock-based compensation awards and income taxes.  

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Revenue Recognition

We recognize revenue in accordance with ASC 606, Revenue from Contracts with Customers (“ASC 606”). Our revenue recognition disclosure reflects our updated accounting policies that are affected by this new standard. We applied the “modified retrospective” transition method for open contracts for the implementation of Topic 606. As sales are and have been primarily from delivery of streaming services, delivery of subscription content services in customized formats, and delivery of hardware and ongoing content delivery through software and we have no significant post-delivery obligations, this new standard did not result in a material recognition of revenue on our consolidated financial statements for the cumulative impact of applying this new standard. Therefore, there was no cumulative effect adjustment required.

We recognize revenue when it satisfies a performance obligation by transferring control over a product to a customer. Revenue is measured based on the consideration we expect to receive in exchange for those products. In instances where final acceptance of the product is specified by the customer, revenue is deferred until all acceptance criteria have been met. For example, we bill subscription services in advance of when the service is performed and revenue is treated as deferred revenue until the service is performed and/or the performance obligation is satisfied. Revenues are recognized under Topic 606 in a manner that reasonably reflects the delivery of our products and services to clients in return for expected consideration and includes the following elements:

● executed contracts with our clients that we believe are legally enforceable;

● identification of performance obligations in the respective contract;

● determination of the transaction price for each performance obligation in the respective contract;

● allocation the transaction price to each performance obligation; and

● recognition of revenue only when we satisfy each performance obligation.

Our revenue can be categorized into two revenue streams: Advertising revenue and Legacy and other revenue.

The following table disaggregates our revenue by major type for each of the periods indicated:  

	Three months ended June 30,				Nine months ended June 30,
		2023		2022		2023		2022
Advertising revenue	$	5,079,922	$	10,047,278	$	23,687,817	$	14,984,156
Legacy and other revenue		655,054		756,805		2,266,221		3,695,800
Total	$	5,734,976	$	10,804,083	$	25,954,038	$	18,679,956

Advertising revenue is generated by us by selling advertising impressions on the Loop Platform, consisting of both the O&O Platform and the Partner Platform. Our advertising sales team works across both platforms, selling ad impressions for both platforms to the same DSPs and other demand sources.  Revenue recognition for both Platforms is the same.

We consider ourselves the principal on all advertising transactions in which it sells ad impressions, and thus reports revenues on a gross basis (net of advertising agency fees and commissions retained by advertising demand sources). We have evaluated ASC 606-10-50-5 and determined that there are no significant differences in the type of goods or services, geographical region, market or type of customer, contract type, contract duration, timing of transfer and sales channel between the O&O Platform and Partner Platform, and therefore would not require additional disaggregation of advertising revenue.

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Performance Obligations and Significant Judgments

Our performance obligations and recognition patterns for each revenue stream are as follows:  

Advertising Revenue

For the three and nine months ended June 30, 2023, advertising revenue accounts for 89% and 91%, respectively, of our revenue and includes revenue from direct and programmatic advertising as well as sponsorships.

For all advertising revenue sources, we evaluate whether we should be considered the principal (i.e., report revenues on a gross basis) or an agent (i.e., report revenues on a net basis). Our role as principal or agent differs based on our performance obligation for each revenue share arrangement.

For both the O&O and Platform Partner businesses, advertising inventory provided to advertisers through the use of an advertising demand partner or agency, with whose fees or commission is calculated based on a stated percentage of gross advertising spending, we are considered the agent and our revenues are reported net of agency fees and commissions. We are considered the agent because the demand partner or agency controls all aspects of the transaction (pricing risk, inventory risk, obligation for fulfillment) except for the devices used to show the advertisements, therefore we report this advertising revenue net of agency fees and commissions.

We are considered the principal in our arrangements with content providers in our O&O Platform business and with our arrangements with our third-party partners in our Partner Platforms business and thus report revenues on a gross basis (net of agency fees and commissions), wherein the amounts billed to our advertising demand partners, advertising agencies, and direct advertisers and sponsors are recorded as revenues, and amounts paid to content providers and third-party partners are recorded as expenses. We are considered the principal because we control the advertising space, are primarily responsible to our advertising demand partners and other parties filling our advertising inventory, have discretion in pricing and advertising fill rates and typically have an inventory risk.

For advertising revenue, we recognize revenue at the time the digital advertising impressions are filled and the advertisements are played and, for sponsorship revenue, we generally recognize revenue ratably over the term of the sponsorship arrangement as the sponsored advertisements are played.

Legacy and Other Business Revenue

For the three and nine months ended June 30, 2023, legacy and other business revenue accounts for the remaining 11% and 9%, respectively, of total revenue and includes streaming services, subscription content services, and hardware delivery, as described below:

o Delivery of streaming services including content encoding and hosting. We recognize revenue over the term of the service based on bandwidth usage. Revenue from streaming services is insignificant.

o Delivery of subscription content services in customized formats. We recognize revenue straight-line over the term of the service.

o Delivery of hardware for ongoing subscription content delivery through software. We recognize revenue at the point of hardware delivery. Revenue from hardware sales is insignificant.

Transaction prices for performance obligations are explicitly outlined in relevant contractual agreements; therefore, we do not believe that significant judgments are required with respect to the determination of the transaction price, including any variable consideration identified.

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Stock-Based Compensation

Stock-based compensation awarded to employees is measured at the award date, based on the fair value of the award, and is recognized as an expense over the requisite vesting period. We measure the fair value of the stock-based compensation issued to non-employees using the stock price observed in the trading market (for stock transactions) or the fair value of the award (for non-stock transactions), which were more reliably determinable measures of fair value than the value of the services being rendered. The measurement date is the earlier of (1) the date at which commitment for performance by the counterparty to earn the equity instruments is reached, or (2) the date at which the counterparty’s performance is complete.

 Content Assets

On January 1, 2020, we adopted the guidance in Accounting Standards Update (“ASU”) 2019-02, Entertainment—Films—Other Assets—Film Costs (Subtopic 926-20) and Entertainment—Broadcasters—Intangibles—Goodwill and Other (Subtopic 920-350): Improvements to Accounting for Costs of Films and License Agreements for Program Materials, on a prospective basis. We capitalize the fixed content fees and our corresponding liability when the license period begins, the cost of the content is known, and the content is accepted and available for streaming. If the licensing fee is not determinable or reasonably estimable, no asset or liability is recorded, and licensing costs are expenses as incurred. We amortize licensed content assets into cost of revenue, using the straight-line method over the contractual period of availability. The liability is paid in accordance with the contractual terms of the arrangement. Internally-developed content costs are capitalized in the same manner as licensed content costs, when the cost of the content is known and the content is ready and available for streaming. We amortize internally-developed content assets into cost of revenue, using the straight-line method over the estimated period of streaming.

Income Taxes

We account for income taxes in accordance with ASC 740. ASC 740 requires a company to use the asset and liability method of accounting for income taxes, whereby deferred tax assets are recognized for deductible temporary differences, and deferred tax liabilities are recognized for taxable temporary differences. Temporary differences are the differences between the reported amounts of assets and liabilities and their tax bases. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion, or all of, the deferred tax assets will not be realized. Deferred tax assets and liabilities are adjusted for the effect of changes in tax laws and rates on the date of enactment.

Under ASC 740, a tax position is recognized as a benefit only if it is “more likely than not” that the tax position would be sustained in a tax examination, with a tax examination being presumed to occur. The amount recognized is the largest amount of tax benefit that is greater than 50% likely of being realized on examination. For tax positions not meeting the “more likely than not” test, no tax benefit is recorded. We have no material uncertain tax positions for any of the reporting periods presented.

We recognize accrued interest and penalties related to unrecognized tax benefits as part of income tax expense. We have also made a policy election to treat the income tax with respect to global intangible low-tax income as a period expense when incurred.

In December 2019, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2019-12, Simplifying the Accounting for Income Taxes, as part of its initiative to reduce complexity in accounting standards. The amendments in the ASU are effective for fiscal years beginning after December 15, 2020, including interim periods therein. The adoption of this standard in the first quarter of 2022 had no impact on our consolidated financial statements.

Recently Adopted Accounting Pronouncements

In August 2020, the FASB issued ASU 2020-06, Debt – Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging – Contracts in Entity’s Own Equity (Subtopic 815-40). This ASU reduces the number of accounting models for convertible debt instruments and convertible preferred stock. As well as amend the guidance for

53

the derivatives scope exception for contracts in an entity’s own equity to reduce form-over-substance-based accounting conclusions. In addition, this ASU improves and amends the related EPS guidance. The ASU is effective for interim and annual periods beginning after December 15, 2021, with early adoption permitted for periods beginning after December 15, 2020. Adoption of the ASU can either be on a modified retrospective or full retrospective basis. We adopted this ASU as of October 1, 2022, and there is no material impact as of June 30, 2023.

Item 3.Quantitative and Qualitative Disclosures About Market Risk.

Not required.

Item 4.Controls and Procedures.

Evaluation of Disclosure Controls and Procedures

We maintain disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934 (the “Exchange Act”), consisting of controls and other procedures designed to give reasonable assurance that information we are required to disclose in the reports we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and that such information is accumulated and communicated to management, including our Chief Executive Officer and our Chief Financial Officer, to allow timely decisions regarding such required disclosure. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Our Chief Executive Officer and Chief Financial Officer have evaluated such disclosure controls and procedures as of the end of the period covered by this quarterly Report on Form 10-Q and have determined that such disclosure controls and procedures are effective.

Changes in Internal Controls over Financial Reporting

There was no change in our internal control over financial reporting during the third quarter of 2023 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

There was no change in our internal control over financial reporting during the second quarter of 2023 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting. There was no change in our internal control over financial reporting during the second quarter of 2023 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting. There was no change in our internal control over financial reporting during the second quarter of 2023 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting. There was no change in our internal control over financial reporting during the second quarter of 2023 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting. There was no change in our internal control over financial reporting during the second quarter of 2023 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.There was no change in our internal control over financial reporting during the second quarter of fiscal 2023 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

There have been no changes in our internal control over financial reporting (as defined in Rules 13a-15(f) or 15d-15(f) under the Exchange Act) that occurred during the first quarter of 2023 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures as of December 31, 2022. Based upon the evaluation, our Chief Executive Officer and Chief Financial Officer concluded that, as of such date, our disclosure controls and procedures were effective at the reasonable assurance level.There were no other changes in our internal control over financial reporting (as such term is defined in Exchange Act Rule 13a.With oversight from the Audit Committee, management will continue to design and implement remediation measures to address the material weaknesses described above and enhance our internal control over financial reporting.  We will strive to ensure that a proper, consistent tone is communicated throughout the organization, which emphasizes the expectation that previously existing deficiencies will be rectified through implementation of processes and controls to ensure strict compliance with accounting principles generally accepted in the United States and regulatory requirements.

PART II — OTHER INFORMATION

Item 1.Legal Proceedings

We are currently not involved in any litigation that we believe could have a material adverse effect on our financial condition or results of operations. There is no action, suit, proceeding, inquiry or investigation before or by any court, public board, government agency, self-regulatory organization or body pending or, to the knowledge of our executive officers, threatened against or affecting us, or our Common Stock, in which an adverse decision could have a material adverse effect.

Item 1A. Risk Factors

There have been no material changes to the factors disclosed in Item 1A. Risk Factors in our Annual Report on Form 10-K for the year ended September 30, 2022.

Item 2.Unregistered Sales of Equity Securities and Use of Proceeds.

In connection with the 2023 Secured Loan, on May 10, 2023, we agreed to issue a warrant to each Lender, upon a drawdown, under the 2023 Secured Loan Agreement to purchase up to an aggregate of 369,517 shares of our Common Stock. The warrants have an exercise price of $4.33 per share, expire on May 10, 2026, and shall be exercisable at any time prior such date. As of June 30, 2023, we have issued warrants for a total of 83,142 warrant shares to Lenders in connection with the 2023 Secured Loan. The issuance of such warrants was or will not be registered under the Securities Act of 1933, as amended (the “Securities Act”). The warrants were or will be issued in a private placement exempt from

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the registration requirements of the Securities Act, in reliance on the exemptions set forth in Section 4(a)(2) of the Securities Act.  

Item 3.Defaults Upon Senior Securities.

There were no material defaults regarding payments of principal and interest that exceeded 5% of our total assets.

Item 4.Mine Safety Disclosures.

Not applicable.

Item 5.Other Information.

None.

Item 6. Exhibits

Exhibit No.		Exhibit Description
4.1	Form of Warrant, dated May 10, 2023 (incorporated by reference to Exhibit 4.1 to the Quarterly Report on Form 10-Q filed on May 15, 2023)
10.1	Secured Non-Revolving Line of Credit Loan Agreement, effective as of May 10, 2023, by and between the Company and several individual and institutional lenders (incorporated by reference to Exhibit 10.1 to the Quarterly Report on Form 10-Q filed on May 15, 2023)
10.2	Form of Secured Non-Revolving Line of Credit Promissory Note, effective as of May 10, 2023 (incorporated by reference to Exhibit 10.2 to the Quarterly Report on Form 10-Q filed on May 15, 2023)
10.3	Form of Subordination Agreement, dated May 10, 2023 (incorporated by reference to Exhibit 10.3 to the Quarterly Report on Form 10-Q filed on May 15, 2023)
10.4	Non-Revolving Line of Credit Loan Agreement Amendment No. 2, effective as of May 10, 2023, by and between the Company and Excel Family Partners, LLLP (incorporated by reference to Exhibit 10.4 to the Quarterly Report on Form 10-Q filed on May 15, 2023)
10.5	Non-Revolving Line of Credit Promissory Note Amendment No. 2, effective as of May 10, 2023, by and between the Company and Excel Family Partners, LLLP (incorporated by reference to Exhibit 10.5 to the Quarterly Report on Form 10-Q filed on May 15, 2023)
10.6	At Market Issuance Sales Agreement, dated May 12, 2023, between Loop Media, Inc. and B. Riley Securities, Inc. (incorporated by reference to Exhibit 10.1 to the Current Report on Form 8-K filed on May 12, 2023)
10.7	Form of Secured Non-Revolving Line of Credit Loan Agreement Amendment, effective as of May 31, 2023, by and between the Company and Excel Family Partners, LLLP (incorporated by reference to Exhibit 10.1 to the Current Report on Form 8-K filed on June 5, 2023)
10.8	Form of Secured Non-Revolving Line of Credit Promissory Note Amendment, effective as of May 31, 2023, by and between the Company and Excel Family Partners, LLLP (incorporated by reference to Exhibit 10.2 to the Current Report on Form 8-K filed on June 5, 2023)

55

10.9	Form of Subordination Agreement, effective as of May 31, 2023, by and between the Company, Retail Media TV, Inc., Excel Family Partners, LLLP and GemCap Solutions, LLC (incorporated by reference to Exhibit 10.3 to the Current Report on Form 8-K filed on June 5, 2023)
31.1*		Certification of Principal Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
31.2*		Certification of Principal Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
32.1**		Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350
32.2**		Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350
101.INS		Inline XBRL Instance Document -the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document
101.SCH		Inline XBRL Taxonomy Extension Schema
101.CAL		Inline XBRL Taxonomy Extension Calculation Linkbase
101.DEF		Inline XBRL Taxonomy Extension Definition Linkbase
101.LAB		Inline XBRL Taxonomy Extension Label Linkbase
101.PRE		Inline XBRL Taxonomy Extension Presentation Linkbase
104		Cover Page Interactive Data File (formatted as inline XBRL and contained in Exhibit 101)

* Filed herewith.

** This certification is not deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, or otherwise subject to the liability of that section. Such certification will not be deemed to be incorporated by reference into any filing under the Securities Act of 1933 or the Securities Exchange Act of 1934, except to the extent that the registrant specifically incorporates it by reference.

56

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	Loop Media, Inc., a Nevada corporation
	(Registrant)
Date: August 9, 2023	By:	/s/ Jon Niermann
		Jon Niermann
		Chief Executive Officer
		(Principal Executive Officer)
Date: August 9, 2023	By:	/s/ Neil Watanabe
		Neil Watanabe
		Chief Financial Officer
		(Principal Financial and Accounting Officer)

57

EX-31.1

Exhibit 31.1

CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER
PURSUANT TO SECTION 302 OF THE
SARBANES-OXLEY ACT OF 2002

I, Jon Niermann, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Loop Media, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f) ) for the registrant and have:

a. designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b. designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c. evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d. disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of registrant’s board of directors (or persons performing the equivalent function):

a. all significant deficiencies and material weaknesses in the design or operation of internal controls over financial reporting which are reasonable likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b. any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal controls over financial reporting.

Dated: August 9, 2023	/s/ Jon Niermann
	Jon Niermann
	Chief Executive Officer (Principal Executive Officer)

EX-31.2

Exhibit 31.2

CERTIFICATION OF PRINCIPAL FINANCIAL OFFICER
PURSUANT TO SECTION 302 OF THE
SARBANES-OXLEY ACT OF 2002

I, Neil Watanabe, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Loop Media, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f) ) for the registrant and have:

a. designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b. designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c. evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d. disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of registrant’s board of directors (or persons performing the equivalent function):

a. all significant deficiencies and material weaknesses in the design or operation of internal controls over financial reporting which are reasonable likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b. any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal controls over financial reporting.

Dated: August 9, 2023	/s/ Neil Watanabe
	Neil Watanabe
	Chief Financial Officer
	(Principal Financial and Accounting Officer)

EX-32.1

Exhibit 32.1

CERTIFICATION OF CHIEF EXECUTIVE OFFICER
PURSUANT TO 18 U.S.C. SECTION 1350

In connection with the Quarterly Report of Loop Media, Inc. (the “Company”) on Form 10-Q for the period ended March 31, 2023, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Jon Niermann, Chief Executive Officer of the Company, hereby certify pursuant to 18 U.S.C §1350, as adopted pursuant to §906 of the Sarbanes-Oxley Act of 2002, to the best of my knowledge and belief, that:

(1) the Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) the information contained in this Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Dated: August 9, 2023	/s/ Jon Niermann
	Jon Niermann
	Chief Executive Officer

EX-32.2

Exhibit 32.2

CERTIFICATION OF CHIEF FINANCIAL OFFICER
PURSUANT TO 18 U.S.C. SECTION 1350

In connection with the Quarterly Report of Loop Media, Inc. (the “Company”) on Form 10-Q for the period ended March 31, 2023, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Neil Watanabe, Chief Financial Officer of the Company, hereby certify pursuant to 18 U.S.C §1350, as adopted pursuant to §906 of the Sarbanes-Oxley Act of 2002, to the best of my knowledge and belief, that:

(1) the Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) the information contained in this Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Dated: August 9, 2023	/s/ Neil Watanabe
	Neil Watanabe
	Chief Financial Officer

XML

Cover - shares	9 Months Ended
	Jun. 30, 2023	Aug. 07, 2023
Document Information [Line Items]
Document Type	10-Q
Document Quarterly Report	true
Document Period End Date	Jun. 30, 2023
Document Transition Report	false
Entity File Number	001-41508
Entity Registrant Name	LOOP MEDIA, INC.
Entity Incorporation, State Code	NV
Entity Tax Identification Number	47-3975872
Entity Address, Address Line One	2600 West Olive Avenue
Entity Address, Address Line Two	Suite 5470
Entity Address, City or Town	Burbank
Entity Address, State or Province	CA
Entity Address, Postal Zip Code	91505
City Area Code	213
Local Phone Number	436-2100
Title of 12(g) Security	Common stock, $0.0001
Trading Symbol	LPTV
Security Exchange Name	NYSE
Entity Reporting Status Current	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Non-accelerated Filer
Entity Small Business	true
Entity Emerging Growth Company	false
Entity Shell Company	false
Entity Common Stock, Shares Outstanding		59,373,061
Entity Central Index Key	0001643988
Current Fiscal Year End Date	--09-30
Document Fiscal Period Focus	Q3
Document Fiscal Year Focus	2023
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Former Address [Member]
Document Information [Line Items]
Entity Address, Address Line One	N/A

XML

CONDENSED CONSOLIDATED BALANCE SHEETS - USD ($)	Jun. 30, 2023	Sep. 30, 2022
Current assets
Cash	$ 6,386,288	$ 14,071,914
Accounts receivable, net	5,500,412	12,590,970
Prepaid expenses and other current assets	1,413,512	1,496,566
Content assets - current	2,462,777	745,633
Total current assets	15,762,989	28,905,083
Non-current assets
Deposits	64,036	63,889
Content assets - non current	579,869	678,659
Deferred offering costs	471,473
Property and equipment, net	2,913,159	1,633,169
Operating lease right-of-use assets		76,696
Intangible assets, net	506,000	590,333
Total non-current assets	4,534,537	3,042,746
Total assets	20,297,526	31,947,829
Current liabilities
Accounts payable	5,204,563	7,453,801
Accrued liabilities	2,721,627	5,620,873
Accrued royalties and revenue share	3,810,862	4,559,088
Payable on acquisition		250,125
License content liabilities - current	568,906	1,092,819
Deferred Income		140,764
Lease liability - current		75,529
Non-revolving line of credit, related party	5,493,289
Non-revolving line of credit	1,967,157
Total current liabilities	19,766,404	19,192,999
Non-current liabilities
Line of credit, noncurrent	2,655,692	4,524,985
Non-revolving line of credit, related party		2,575,753
Total non-current liabilities	2,655,692	7,100,738
Total liabilities	22,422,096	26,293,737
Commitments and contingencies (Note 9)
Stockholders' equity
Common Stock, $0.0001 par value, 105,555,556 shares authorized, 59,183,668 and 56,381,209 shares issued and outstanding as of June 30, 2023, and September 30, 2022, respectively	5,918	5,638
Additional paid in capital	117,143,464	101,970,318
Accumulated deficit	(119,273,952)	(96,321,864)
Total stockholders' equity	(2,124,570)	5,654,092
Total liabilities and stockholders' equity	20,297,526	31,947,829
Non-revolving line of credit
Current liabilities
Non-revolving line of credit	1,967,157
Non-current liabilities
Line of credit, noncurrent	409,632	1,494,469
Revolving line of credit
Non-current liabilities
Line of credit, noncurrent	$ 2,246,060	$ 3,030,516

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CONDENSED CONSOLIDATED BALANCE SHEETS (Parenthetical) - $ / shares	Jun. 30, 2023	Sep. 30, 2022
CONDENSED CONSOLIDATED BALANCE SHEETS
Common Stock, Par or Stated Value Per Share	$ 0.0001	$ 0.0001
Common stock, authorized	105,555,556	105,555,556
Common stock, issued	59,183,668	56,381,209
Common stock, outstanding	59,183,668	56,381,209

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CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)	3 Months Ended		9 Months Ended
	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022
Revenue	$ 5,734,976	$ 10,804,083	$ 25,954,038	$ 18,679,956
Cost of revenue	3,911,733	7,018,283	16,859,683	11,978,477
Gross profit	1,823,243	3,785,800	9,094,355	6,701,479
Operating expenses
Sales, general and administrative	6,284,514	5,942,793	22,011,961	14,956,990
Stock-based compensation	2,592,369	1,479,774	6,858,983	4,202,286
Restructuring costs	146,672		146,672
Depreciation and amortization	295,008	130,864	717,733	195,666
Total operating expenses	9,318,563	7,553,431	29,735,349	19,354,942
Loss from operations	(7,495,320)	(3,767,631)	(20,640,994)	(12,653,463)
Other income (expense)
Interest income				200
Interest expense	(962,718)	(978,435)	(2,889,745)	(1,976,941)
Loss on extinguishment of debt		(944,614)		(944,614)
Gain on extinguishment of debt				490,051
Change in fair value of derivatives		18,395		164,708
Employee retention credits	648,543		648,543
Other expense	(65,643)		(68,267)
Total other income (expense)	(379,818)	(1,904,654)	(2,309,469)	(2,266,596)
Loss before income taxes	(7,875,138)	(5,672,285)	(22,950,463)	(14,920,059)
Income tax (expense)/benefit	(394)	0	(1,624)	(1,051)
Net loss	$ (7,875,532)	$ (5,672,285)	$ (22,952,087)	$ (14,921,110)
Basic net loss per common share (in dollars per share)	$ (0.14)	$ (0.11)	$ (0.41)	$ (0.32)
Diluted net loss per common share (in dollars per share)	$ (0.14)	$ (0.11)	$ (0.41)	$ (0.32)
Weighted average number of basic common shares outstanding (in shares)	56,604,812	51,172,644	56,455,743	47,061,092
Weighted average number of diluted common shares outstanding (in shares)	56,604,812	51,172,644	56,455,743	47,061,092
Advertising and Legacy and other revenue
Cost of revenue	$ 3,132,568	$ 6,742,460	$ 14,767,807	$ 11,045,440
Depreciation and amortization
Cost of revenue	$ 779,165	$ 275,823	$ 2,091,876	$ 933,037

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CONDENSED CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY - USD ($)	Common Stock	Preferred Stock Series B preferred stock	Additional Paid in Capital.	Accumulated Deficit	Total
Balance at beginning at Sep. 30, 2021	$ 4,449	$ 20	$ 69,833,650	$ (66,842,416)	$ 2,995,703
Balance at beginning (in shares) at Sep. 30, 2021	44,490,003	200,000
Increase (Decrease) in Stockholders' Equity
Stock-based compensation			1,549,406		1,549,406
Net loss				(4,273,995)	(4,273,995)
Balance at ending (in shares) at Dec. 31, 2021	44,490,003	200,000
Balance at ending at Dec. 31, 2021	$ 4,449	$ 20	71,383,056	(71,116,411)	271,114
Balance at beginning at Sep. 30, 2021	$ 4,449	$ 20	69,833,650	(66,842,416)	2,995,703
Balance at beginning (in shares) at Sep. 30, 2021	44,490,003	200,000
Increase (Decrease) in Stockholders' Equity
Payment in kind interest stock issuance					$ 177,000
Payment in kind interest stock issuance (in shares)					23,152
Net loss					$ (14,921,110)
Balance at ending (in shares) at Jun. 30, 2022	51,179,820
Balance at ending at Jun. 30, 2022	$ 5,118		79,329,248	(81,763,526)	(2,429,160)
Balance at beginning at Dec. 31, 2021	$ 4,449	$ 20	71,383,056	(71,116,411)	271,114
Balance at beginning (in shares) at Dec. 31, 2021	44,490,003	200,000
Increase (Decrease) in Stockholders' Equity
Stock-based compensation			1,116,318		1,116,318
Payment in kind interest stock issuance	$ 1		88,499		88,500
Payment in kind interest stock issuance (in shares)	12,378
Warrants issued for consulting fees			56,788		56,788
Conversion of series convertible preferred to common stock	$ 667	$ (20)	(647)
Conversion of series convertible preferred to common stock (in shares)	6,666,666	(200,000)
Net loss				(4,974,830)	(4,974,830)
Balance at ending (in shares) at Mar. 31, 2022	51,169,047
Balance at ending at Mar. 31, 2022	$ 5,117		72,644,014	(76,091,241)	(3,442,110)
Increase (Decrease) in Stockholders' Equity
Stock-based compensation			1,282,548		1,282,548
Warrants issued in conjunction with debentures			3,036,970		3,036,970
Payment in kind interest stock issuance	$ 1		88,497		88,498
Payment in kind interest stock issuance (in shares)	10,773
Warrants issued for consulting fees			197,226		197,226
Beneficial conversion feature of convertible debenture			2,079,993		2,079,993
Net loss				(5,672,285)	(5,672,285)
Balance at ending (in shares) at Jun. 30, 2022	51,179,820
Balance at ending at Jun. 30, 2022	$ 5,118		79,329,248	(81,763,526)	(2,429,160)
Balance at beginning at Sep. 30, 2022	$ 5,638		101,970,318	(96,321,864)	5,654,092
Balance at beginning (in shares) at Sep. 30, 2022	56,381,209
Increase (Decrease) in Stockholders' Equity
Stock-based compensation			1,790,807		1,790,807
Net loss				(5,259,439)	(5,259,439)
Balance at ending (in shares) at Dec. 31, 2022	56,381,209
Balance at ending at Dec. 31, 2022	$ 5,638		103,761,125	(101,581,303)	2,185,460
Balance at beginning at Sep. 30, 2022	$ 5,638		101,970,318	(96,321,864)	$ 5,654,092
Balance at beginning (in shares) at Sep. 30, 2022	56,381,209
Increase (Decrease) in Stockholders' Equity
Shares issued upon exercise of options (in shares)					22,462
Short Swing Profit Recovery					$ (1,201)
Net loss					(22,952,087)
Balance at ending (in shares) at Jun. 30, 2023	59,183,668
Balance at ending at Jun. 30, 2023	$ 5,918		117,143,464	(119,273,952)	(2,124,570)
Balance at beginning at Dec. 31, 2022	$ 5,638		103,761,125	(101,581,303)	2,185,460
Balance at beginning (in shares) at Dec. 31, 2022	56,381,209
Increase (Decrease) in Stockholders' Equity
Stock-based compensation			2,475,807		2,475,807
Short Swing Profit Recovery			1,201		1,201
Issuance costs for stock uplist			(86,330)		(86,330)
Net loss				(9,817,117)	(9,817,117)
Balance at ending (in shares) at Mar. 31, 2023	56,381,209
Balance at ending at Mar. 31, 2023	$ 5,638		106,151,803	(111,398,420)	(5,240,979)
Increase (Decrease) in Stockholders' Equity
Shares issued, value	$ 278		8,224,782		8,225,060
Number of shares issued during period	2,779,997
Shares issued upon exercise of options	$ 2		38,408		38,410
Shares issued upon exercise of options (in shares)	22,462
Stock-based compensation			2,547,799		2,547,799
Warrants issued in conjunction with debentures			136,103		136,103
Warrants issued for consulting fees			44,569		44,569
Net loss				(7,875,532)	(7,875,532)
Balance at ending (in shares) at Jun. 30, 2023	59,183,668
Balance at ending at Jun. 30, 2023	$ 5,918		$ 117,143,464	$ (119,273,952)	$ (2,124,570)

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CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($)	9 Months Ended
	Jun. 30, 2023	Jun. 30, 2022
CASH FLOWS FROM OPERATING ACTIVITIES
Net loss	$ (22,952,087)	$ (14,921,110)
Adjustments to reconcile net loss to net cash used in operating activities:
Amortization of debt discount	1,842,003	1,532,792
Depreciation and amortization expense	717,733	195,666
Amortization of content assets	2,091,876	933,036
Amortization of right-of-use assets	76,696	118,719
Bad debt expense		20,000
Gain on extinguishment of debt		(490,051)
Loss on early extinguishment of convertible debt		944,614
Change in fair value of derivative		(164,708)
Stock-based compensation	6,858,983	4,202,286
Stock option exercise	38,410
Warrants issued in conjunction with debt	136,103
Payment in kind for interest stock issuance		177,000
Change in operating assets and liabilities:
Accounts receivable	7,090,558	(10,049,799)
Prepaid income tax		(1,842)
Inventory	4,397	210,494
Prepaid expenses	78,632	(741,364)
Deposit	(147)	(29,590)
Accounts payable	(2,605,012)	2,558,353
Accrued liabilities	(2,899,246)	5,269,758
Accrued royalties and revenue share	(748,226)	2,683,245
Licensed content liability	(4,132,894)	(1,109,750)
Operating lease liabilities	(75,529)	(123,453)
Deferred income	(140,764)	(47,252)
NET CASH USED IN OPERATING ACTIVITIES	(14,618,514)	(8,832,956)
CASH FLOWS FROM INVESTING ACTIVITIES
Purchase of property and equipment	(1,483,498)	(956,889)
NET CASH USED IN INVESTING ACTIVITIES	(1,483,498)	(956,889)
CASH FLOWS FROM FINANCING ACTIVITIES
Proceeds from issuance of common stock	8,318,110	1,250,000
Proceeds from issuance of convertible debt		2,079,993
Proceeds from non-revolving line of credit		6,222,986
Proceeds from line of credit	37,974,347
Payments on line of credit	(36,262,546)
Debt issuance costs	(538,381)
Common stock issuance cost	(179,380)
Deferred offering costs	(646,840)	(500,092)
Payment of acquisition related consideration	(250,125)
Repayment of convertible debt		(2,715,865)
Short swing profit recovery	(1,201)
NET CASH PROVIDED BY FINANCING ACTIVITIES	8,416,386	6,337,022
Change in cash and cash equivalents	(7,685,626)	(3,452,823)
Cash, beginning of period	14,071,914	4,162,548
Cash, end of period	6,386,288	709,725
SUPPLEMENTAL DISCLOSURES OF CASH FLOW STATEMENTS
Cash paid for interest	945,939	153,009
Cash paid for income taxes	1,624	1,051
SUPPLEMENTAL DISCLOSURES OF NON CASH INVESTING AND FINANCING ACTIVITIES
Payment in kind common stock payment		177,000
Loss on early extinguishment of convertible debt		944,614
Warrants issued in conjunction with debt	136,103
Warrants issued in conjunction with debt	136,103	3,036,970
Beneficial conversion feature recorded as discounted debt		2,079,993
Unpaid deferred offering costs	157,731	$ 40,017
Unpaid additions to property and equipment	$ 412,256

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BUSINESS

9 Months Ended

Jun. 30, 2023

Organization, Consolidation and Presentation of Financial Statements [Abstract]

BUSINESS

NOTE 1 – BUSINESS

Loop Media, Inc., a Nevada corporation, (collectively, “Loop Media,” the “Company,” “we,” “us” or “our”) is a multichannel digital video platform media company that uses marketing technology, or “MarTech,” to generate our revenue and offer our services. Our technology and vast library of videos and licensed content enable us to curate and distribute short-form videos to out-of-home (“OOH”) dining, hospitality, retail, convenience stores and other locations and venues to enable them to inform, entertain and engage their customers. Our technology provides third-party advertisers with a targeted marketing and promotional tool for their products and services and, in certain instances, allows us to measure the number of potential viewers of such advertising and promotional materials. We also allow our OOH clients to access our service without advertisements by paying a monthly subscription fee.

We offer hand-curated music video content licensed from major and independent record labels, including Universal Music Group (“Universal”), Sony Music Entertainment (“Sony”), and Warner Music Group (“Warner” and collectively with Universal and Sony, the “Music Labels”), as well as non-music video content, which is predominantly licensed or acquired from third parties, including action sports clips, drone and atmospheric footage, trivia, news headlines, lifestyle channels and kid-friendly videos, as well as movie, television and video game trailers, amongst other content. We distribute our content and advertising inventory to digital screens located in OOH locations primarily through (i) our owned and operated platform (the “O&O Platform”) of Loop Media-designed “small-box” streaming Android media players (“Loop Players”) and legacy ScreenPlay computers and (ii) through screens on digital platforms owned and operated by third parties (each a “Partner Platform” and collectively, the “Partner Platforms,” and together with the O&O Platform, the “Loop Platform”).

As of June 30, 2023, we had over 71,000 active Loop Players/Partner Screens across the Loop Platform for the end of June 2023, including 34,898 active Loop Players in our O&O Platform and approximately 37,000 screens across our Partner Platform. Please refer to “Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations – Quarterly Active Units.”

Liquidity and management’s plan

As shown in the accompanying consolidated financial statements, we have incurred significant recurring losses resulting in an accumulated deficit. We anticipate further losses in the foreseeable future. We also had negative cash flows used in operations. These factors raise substantial doubt about our ability to continue as a going concern.

We filed a Shelf Registration Statement on Form S-3 that has been declared effective by the Securities and Exchange Commission (“SEC”).  On May 12, 2023, we entered into an At Market (“ATM”) Issuance Sales Agreement (the “Sales Agreement”) with B. Riley Securities, Inc. (the “Agent”) pursuant to which we may offer and sell, from time to time through the Agent, shares of our common stock, par value $0.0001 per share (“Common Stock”), for aggregate gross proceeds of up to $50,000,000. During the three and nine months ended June 30, 2023, we issued 2,779,997 shares of Common Stock under the Sales Agreement, resulting in cash proceeds of $8,317,936, net of placement agent’s commission and related fees of $257,435 but before deducting offering costs.  From July 1, 2023, through the filing date of this quarterly report on Form 10-Q, we have sold 95,000 shares of Common Stock under the Sales Agreement, resulting in cash proceeds of $247,739, net of placement agent’s commission and related fees of $7,711 but before deducting offering costs. 

On May 10, 2023, we entered into a Secured Non-Revolving Line of Credit Loan Agreement (the “2023 Secured Loan Agreement”) with several institutions and individuals for aggregate loans of up to $4,000,000 (the “2023 Secured Loan”). As of June 30, 2023, a total principal amount of $900,000 had been drawn on the 2023 Secured Loan.

In addition, on May 31, 2023, we entered into a Secured Non-Revolving Line of Credit Loan Agreement (the “Excel Secured Line of Credit Agreement”) with Excel Family Partners, LLLP (“Excel”), an entity managed by Bruce Cassidy, Chairman of our Board of Directors (the “Excel $2.2M Line of Credit”) for the principal amount of up to $2,200,000. As of June 30, 2023, a total of $2,200,000 had been drawn on the Excel $2.2M Line of Credit.

Based on the available cash balance at June 30, 2023, and these new sources of funding, we believe that we will have sufficient resources to fund our operations for at least twelve months from the date these financial statements were issued and that the substantial doubt in connection with our ability to continue as a going concern is alleviated.

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

9 Months Ended

Jun. 30, 2023

Accounting Policies [Abstract]

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Interim Financial Statements

The following (a) condensed consolidated balance sheet as of September 30, 2022, which has been derived from our audited financial statements, and (b) our unaudited condensed consolidated interim financial statements for the nine months ended June 30, 2023, have been prepared in accordance with accounting principles generally accepted in the United States ("US GAAP") for interim financial information and the instructions to Form 10-Q and Rule 8-03 of Regulation S-X of the Securities Act of 1933. Accordingly, they do not include all of the information and footnotes required by US GAAP for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. Operating results for the nine months ended June 30, 2023, are not necessarily indicative of results that may be expected for the year ending September 30, 2023.

These unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto for the year ended September 30, 2022, included in our Annual Report on Form 10-K filed with the SEC on December 20, 2022.

Basis of presentation

The consolidated financial statements include our accounts and our wholly-owned subsidiaries, EON Media Group Pte. Ltd. and Retail Media TV, Inc. The unaudited condensed consolidated financial statements are prepared using the accrual basis of accounting in accordance with US GAAP. All inter-company transactions and balances have been eliminated on consolidation.

Use of estimates

The preparation of the unaudited condensed consolidated financial statements in conformity with US GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates. Significant estimates include assumptions used in the revenue recognition of performance obligations, allowance for doubtful accounts, fair value of stock-based compensation awards, income taxes and going concern.  

Segment reporting

We report as one reportable segment because we do not have more than one operating segment. Our business activities, revenues and expenses are evaluated by management as one reportable segment.

Cash

Cash and cash equivalents include all highly liquid monetary instruments with original maturities of three months or less when purchased. These investments are carried at cost, which approximates fair value. Financial instruments that potentially subject us to concentrations of credit risk consist primarily of cash deposits. We maintain our cash in institutions insured by the Federal Deposit Insurance Corporation (“FDIC”). At times, our cash and cash equivalent balances may be uninsured or in amounts that exceed the FDIC insurance limits. We have not experienced any losses on such accounts. On June 30, 2023, and September 30, 2022, we had no cash equivalents.

As of June 30, 2023, and September 30, 2022, approximately $6,136,288 and $13,821,914 of cash exceeded the FDIC insurance limits, respectively.

Accounts receivable

Accounts receivable represent amounts due from customers. We assess the collectability of receivables on an ongoing basis. A provision for the impairment of receivables involves significant management judgment and includes the review of individual receivables based on individual customers, current economic trends and analysis of historical bad debts. As of June 30, 2023, and September 30, 2022, we had recorded an allowance for doubtful accounts of $474,218 and $646,013, respectively.

Concentration of credit risk

During the nine months ended June 30, 2023, we had two customers which each individually comprised greater than 10% of net revenue. These customers represented 16% and 14% respectively. No other customer accounted for more than 10% of net revenue during the periods presented.

As of June 30, 2023, one customer accounted for a total of 15% of our accounts receivable balance. No other customer accounted for more than 10% of total accounts receivable.

We grant credit in the normal course of business to our customers. Periodically, we review past due accounts and make decisions about future credit on a customer-by-customer basis. Credit risk is the risk that one party to a financial instrument will cause a loss for the other party by failing to discharge an obligation.

Prepaid expenses

Expenditures paid in one accounting period which will not be consumed until a future period such as insurance premiums and annual subscription fees are accounted for on the balance sheet as a prepaid expense. When the asset is eventually consumed, it is charged to expense.

Content Assets

We capitalize the fixed content fees and corresponding liability when the license period begins, the cost of the content is known, and the content is accepted and available for streaming. If the licensing fee is not determinable or reasonably estimable, no asset or liability is recorded, and licensing costs are expensed as incurred. We amortize licensed content assets into cost of revenue, using the straight-line method over the contractual period of availability. The liability is paid in accordance with the contractual terms of the arrangement. Internally-developed content costs are capitalized in the same manner as licensed content costs, when the cost of the content is known and the content is ready and available for streaming. We amortize internally-developed content assets into cost of revenue, using the straight-line method over the estimated period of streaming.

Long-lived assets

We evaluate the recoverability of long-lived assets, including intangible assets, for impairment when events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Conditions that would

necessitate an impairment assessment include a significant decline in the observable market value of an asset, a significant change in the extent or manner that an asset is used, or a significant adverse change that would indicate that the carrying amount of an asset or group of assets is not recoverable. For long-lived assets to be held and used, we recognize an impairment loss only if their carrying amount is not recoverable through the undiscounted cash flows. The impairment loss is based on the difference between the carrying amount and estimated fair value as determined by discounted future cash flows. Our finite long-lived intangible assets are amortized on a straight-line basis over their estimated useful lives, which range from two to nine years.

Property and equipment, net

Property and equipment are stated at cost, less accumulated depreciation. Depreciation is calculated using the straight-line method over the asset’s estimated useful life. Our capitalization policy is to capitalize property and equipment purchases greater than $3,000, as well as internally-developed software enhancements. Expenditures for maintenance and repairs are expensed as incurred. When retired or otherwise disposed, the related carrying value and accumulated depreciation are removed from the respective accounts and the net difference less any amount realized from disposition is reflected in earnings.

Loop Players are capitalized as fixed assets and depreciated over the estimated period of use.

See below for estimated useful lives:

Loop Players	3 years
Equipment	3-5 years
Software	3 years

Operating leases

We determine if an arrangement is a lease at inception. Operating lease right-of-use assets (“ROU assets”) and short-term and long-term lease liabilities are included on the face of the consolidated balance sheet.

ROU assets represent the right to use an underlying asset for the lease term and lease liabilities represent our obligation to make lease payments arising from the lease. Operating lease ROU assets and liabilities are recognized at commencement date based on the present value of lease payments over the lease term. As most of our leases do not provide an implicit rate, we use an incremental borrowing rate based on the information available at commencement date in determining the present value of lease payments. Our lease terms may include options to extend or terminate the lease when it is reasonably certain that we will exercise that option. Lease expense for lease payments is recognized on a straight-line basis over the lease term. We have lease agreements with lease and non-lease components, which are accounted for as a single lease component. For lease agreements with terms less than twelve months, we have elected the short-term lease measurement and recognition exemption, and we recognize such lease payments on a straight-line basis over the lease term.

Fair value measurement

We determine the fair value of our assets and liabilities using a hierarchy established by the accounting guidance that prioritizes the inputs to valuation techniques used to measure fair value. The hierarchy gives the highest priority to valuations based upon unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurements) and the lowest priority to valuations based upon unobservable inputs that are significant to the valuation (Level 3 measurements). The three levels of valuation hierarchy are defined as follows:

● Level 1 inputs to the valuation methodology are quoted prices for identical assets or liabilities in active markets.

● Level 2 inputs to the valuation methodology included quoted prices for similar assets and liabilities in active markets, quoted prices for identical or similar assets in inactive markets, and inputs that are observable for the asset or liability, either directly or indirectly, for substantially the full term of the financial instrument.

● Level 3 inputs to the valuation methodology is one or more unobservable inputs which are significant to the fair value measurement.

The carrying amount of our financial instruments, including cash, accounts receivable, deposits, short-term portion of notes receivable and notes payable, and current liabilities approximate fair value due to their short-term nature. We do not have financial assets or liabilities that are required under US GAAP to be measured at fair value on a recurring basis. We have not elected to use fair value measurement option for any assets or liabilities for which fair value measurement is not presently required.

We record assets and liabilities at fair value on a nonrecurring basis as required by US GAAP. Assets recognized or disclosed at fair value in the condensed consolidated financial statements on a nonrecurring basis include items such as property and equipment, operating lease assets, goodwill, and other intangible assets, which are measured at fair value if determined to be impaired.

On September 26, 2022, our convertible debentures converted to Common Stock as part of our public offering and uplist to The NYSE American, LLC, in accordance with the terms of the original debt agreements. As of September 30, 2022, the remaining balance of the Derivative Liability was written off as part of the conversion to equity.  Thus, there is no fair value measurement of the Derivative Liability balance as of June 30, 2023.

The following table summarizes changes in fair value measurements of the Derivative Liability during the nine months ended June 30, 2022:

Balance as of September 30, 2021	$	1,058,633
Derivative Liability issued with convertible debentures		—
Change in fair value		(164,708)
Balance as of June 30, 2022	$	893,925

Advertising costs

We expense all advertising costs as incurred. Advertising and marketing costs for the nine months ended June 30, 2023, and 2022, were $8,459,684 and $4,583,602, respectively.

Revenue recognition

We recognize revenue in accordance with ASC 606, Revenue from Contracts with Customers, when it satisfies a performance obligation by transferring control over a product to a customer. Revenue is measured based on the consideration we expect to receive in exchange for those products. In instances where final acceptance of the product is specified by the client, revenue is deferred until all acceptance criteria have been met. For example, we bill subscription services in advance of when the service is performed and revenue is treated as deferred revenue until the service is performed and/or the performance obligation is satisfied. Revenues are recognized under Topic 606 in a manner that reasonably reflects the delivery of our products and services to clients in return for expected consideration and includes the following elements:

● executed contracts with our customers that we believe are legally enforceable;

● identification of performance obligations in the respective contract;

● determination of the transaction price for each performance obligation in the respective contract;

● allocation of the transaction price to each performance obligation; and

● recognition of revenue only when we satisfy each performance obligation.

Our revenue can be categorized into two revenue streams: Advertising revenue and Legacy and other revenue.

The following table disaggregates our revenue by major type for each of the periods indicated:  

	Three months ended June 30,				Nine months ended June 30,
		2023		2022		2023		2022
Advertising revenue	$	5,079,922	$	10,047,278	$	23,687,817	$	14,984,156
Legacy and other revenue		655,054		756,805		2,266,221		3,695,800
Total	$	5,734,976	$	10,804,083	$	25,954,038	$	18,679,956

Performance obligations and significant judgments

Our performance obligations and recognition patterns for each revenue stream are as follows:  

Advertising revenue

For the three and nine months ended June 30, 2023, advertising revenue accounts for 89% and 91%, respectively, of our revenue and includes revenue from direct and programmatic advertising as well as sponsorships.

For all advertising revenue sources, we evaluate whether we should be considered the principal (i.e., report revenues on a gross basis) or an agent (i.e., report revenues on a net basis). Our role as principal or agent differs based on our performance obligation for each revenue share arrangement.

For both the O&O and Partner Platforms businesses, advertising inventory provided to advertisers through the use of an advertising demand partner or agency, with whose fees or commission is calculated based on a stated percentage of gross advertising spending, we are considered the agent and our revenues are reported net of agency fees and commissions. We are considered the agent because the demand partner or agency controls all aspects of the transaction (pricing risk, inventory risk, obligation for fulfillment) except for the devices used to show the advertisements, therefore we report this advertising revenue net of agency fees and commissions.

We are considered the principal in our arrangements with content providers in our O&O Platform business and with our arrangements with our third-party partners in our Partner Platforms business and thus report revenues on a gross basis (net of agency fees and commissions), wherein the amounts billed to our advertising demand partners, advertising agencies, and direct advertisers and sponsors are recorded as revenues, and amounts paid to content providers and third-party partners are recorded as expenses. We are considered the principal because we control the advertising space, are primarily responsible to our advertising demand partners and other parties filling our advertising inventory, have discretion in pricing and advertising fill rates and typically have an inventory risk.

For advertising revenue, we recognize revenue at the time the digital advertising impressions are filled and the advertisements are played and, for sponsorship revenue, we generally recognize revenue ratably over the term of the sponsorship arrangement as the sponsored advertisements are played.

Legacy and other business revenue

For the three and nine months ended June 30, 2023, legacy and other business revenue accounts for the remaining 11% and 9%, respectively, of total revenue and includes streaming services, subscription content services, and hardware delivery, as described below:

o Delivery of streaming services including content encoding and hosting. We recognize revenue over the term of the service based on bandwidth usage. Revenue from streaming services is insignificant.

o Delivery of subscription content services in customized formats. We recognize revenue straight-line over the term of the service.

o Delivery of hardware for ongoing subscription content delivery through software. We recognize revenue at the point of hardware delivery. Revenue from hardware sales is insignificant.

Transaction prices for performance obligations are explicitly outlined in relevant agreements; therefore, we do not believe that significant judgments are required with respect to the determination of the transaction price, including any variable consideration identified.

Customer acquisition costs

Customer acquisition costs consist of marketing costs and affiliate fees associated with the O&O Platform business.  They are included in operating expenses and expensed as incurred.

Cost of revenue

Cost of revenue for the O&O Platform and legacy businesses represents the amortized cost of ongoing licensing and hosting fees, which is recognized over time based on usage patterns. The depreciation expense associated with the Loop Players is not included in cost of sales.

Cost of revenue for the Partner Platform business represents hosting fees, amortized costs of internally-developed content, and the revenue share with third party partners (after deduction of allocated infrastructure costs). The cost of revenue is higher with partners within the Partner Platform versus those within the O&O Platform because we leverage our Partner Platform partners’ network of customers and their screens to deliver content and advertising inventory, rather than using our own Loop Players.

Deferred income

As of June 30, 2023, we no longer bill subscription services in advance of when the service period is performed. The deferred income recorded at September 30, 2022, represents our accounting for the timing difference between when the subscription fees are received and when the performance obligation is satisfied.  

Net loss per share

We account for net loss per share in accordance with ASC subtopic 260-10, Earnings Per Share (“ASC 260-10”), which requires presentation of basic and diluted earnings per share (“EPS”) on the face of the statement of operations for all entities with complex capital structures and requires a reconciliation of the numerator and denominator of the basic EPS computation to the numerator and denominator of the diluted EPS.

Basic net loss per share is computed by dividing net loss attributable to common stockholders by the weighted average number of shares of Common Stock outstanding during each period. It excludes the dilutive effects of any potentially issuable common shares.

Diluted net loss per share is calculated by including any potentially dilutive share issuances in the denominator.

The following securities are excluded from the calculation of weighted average diluted shares at June 30, 2023, and September 30, 2022, respectively, because their inclusion would have been anti-dilutive.

	June 30,	September 30,
	2023	2022
Options to purchase Common Stock	8,555,560	8,174,583
Warrants to purchase Common Stock	5,383,175	5,300,033
Restricted Stock Units (RSUs)	1,102,004	890,000
Series A preferred stock	—	—
Series B preferred stock	—	—
Convertible debentures	—	—
Total Common Stock equivalents	15,040,739	14,364,616

Shipping and handling costs

Loop Players are provided free to our customers. Loop Media absorbs any associated costs of shipping and handling and records as an operational expense at the time of service.

Income taxes

We account for income taxes in accordance with ASC Topic 740, Income Taxes (“ASC 740”).  ASC 740 requires a company to use the asset and liability method of accounting for income taxes, whereby deferred tax assets are recognized for deductible temporary differences, and deferred tax liabilities are recognized for taxable temporary differences. Temporary differences are the differences between the reported amounts of assets and liabilities and their tax bases. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion, or all of, the deferred tax assets will not be realized. Deferred tax assets and liabilities are adjusted for the effect of changes in tax laws and rates on the date of enactment.

Under ASC 740, a tax position is recognized as a benefit only if it is “more likely than not” that the tax position would be sustained in a tax examination, with a tax examination being presumed to occur. The amount recognized is the largest amount of tax benefit that is greater than 50% likely of being realized on examination. For tax positions not meeting the “more likely than not” test, no tax benefit is recorded. We have no material uncertain tax positions for any of the reporting periods presented.

We recognize accrued interest and penalties related to unrecognized tax benefits as part of income tax expense. We have also made a policy election to treat the income tax with respect to global intangible low-tax income as a period expense when incurred.

In December 2019, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2019-12, Simplifying the Accounting for Income Taxes, as part of its initiative to reduce complexity in accounting standards. The amendments in the ASU are effective for fiscal years beginning after December 15, 2020, including interim periods therein. The adoption of this standard in the first quarter of 2022 had no impact on our consolidated financial statements.

Stock-based compensation

Stock-based compensation issued to employees is measured at the grant date, based on the fair value of the award, and is recognized as an expense over the requisite service period. We measure the fair value of the stock-based compensation issued to non-employees using the stock price observed in the trading market (for stock transactions) or the fair value of the award (for non-stock transactions), which were more reliably determinable measures of fair value than the value of the services being rendered.

Deferred financing costs

Deferred financing costs represent legal, accounting and other direct costs related to our efforts to raise capital through a public or private sale of our Common Stock. Costs related to the public sale of our Common Stock are deferred until the completion of the applicable offering, at which time such costs are reclassified to additional paid-in-capital as a reduction of the proceeds. Costs related to the private sale of our Common Stock are deferred until the completion of the applicable offering, at which time such costs are amortized over the term of the applicable purchase agreement.

Employee retention credits

In March 2020, the Coronavirus Aid, Relief, and Economic Security Act was signed into law, providing numerous tax provisions and other stimulus measures, including the Employee Retention Credit (“ERC”): a refundable tax credit against certain employment taxes. The Taxpayer Certainty and Disaster Tax Relief Act of 2020 and the American Rescue Plan Act of 2021 extended and expanded the availability of the ERC. We qualified for the ERC in the third and fourth quarters of 2020 and the first, second and third quarters of 2021. During the three months ended June 30, 2023, we recorded an aggregate benefit of $648,543 in our condensed combined income statement to reflect the ERC.

Reclassifications

Certain prior year amounts have been reclassified to conform to current year presentation. These reclassifications have no effect on the previously reported financial position, results of operations, or cash flows. Previously reported accounts payable and accrued liabilities have now been disaggregated into accounts payable, accrued liabilities, and accrued royalty. Further, stock-based compensation and depreciation and amortization expenses have now been segregated from sales, general and administrative expenses and separately reported within operating expenses.

Recently adopted accounting pronouncements

In August 2020, the FASB issued ASU 2020-06, Debt – Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging – Contracts in Entity’s Own Equity (Subtopic 815-40). This ASU reduces the number of accounting models for convertible debt instruments and convertible preferred stock as well as amend the guidance for the derivatives scope exception for contracts in an entity’s own equity to reduce form-over-substance-based accounting conclusions. In addition, this ASU improves and amends the related EPS guidance. The ASU is effective for interim and annual periods beginning after December 15, 2021, with early adoption permitted for periods beginning after December 15, 2020. Adoption of the ASU can either be on a modified retrospective or full retrospective basis. We adopted this ASU as of October 1, 2022, and there is no material impact as of June 30, 2023.

Recent accounting pronouncements

In September 2016, the FASB issued ASU 2016-13, Financial Instruments - Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments. This guidance requires the measurement of all expected credit losses for financial assets held at the reporting date based on historical experience, current conditions and reasonable and supportable forecasts. This guidance also requires enhanced disclosures regarding significant estimates and judgments used in estimating credit losses. The new guidance is effective for fiscal years beginning after December 15, 2022. We are currently evaluating the impact of this standard on our condensed consolidated financial statements and related disclosures.

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CONTENT ASSETS

9 Months Ended

Jun. 30, 2023

Content Assets [Abstract]

CONTENT ASSETS

NOTE 3 – CONTENT ASSETS

Content Assets

The content we stream to our users is generally acquired by securing the intellectual property rights to the content through licenses from, and paying royalties or other consideration to, rights holders or their agents. The licensing can be for a fixed fee or can be a revenue sharing arrangement. The licensing arrangements specify the period when the content is available for streaming, the territories, the platforms, the fee structure and other standard content licensing terms

defining the rights and/or restrictions for how the licensed content can be used by Loop Media.  We also develop original content internally, which is capitalized when the content is ready and available for streaming, and generally amortized over a period of two to three years. 

As of June 30, 2023, content assets were $2,462,777 recorded as Content asset, net – current and $579,869 recorded as Content asset, net – noncurrent, of which $159,077 was internally-developed content asset, net.  

We recorded amortization expense in cost of revenue, in the consolidated statements of operations, related to capitalized content assets:

	Three months ended June 30,				Nine months ended June 30,
	2023		2022		2023		2022
Licensed Content Assets	$	760,951	$	275,823	$	2,045,794	$	933,036
Internally-Developed Assets		18,215		—		46,082		—
Total	$	779,166	$	275,823	$	2,091,876	$	933,036

Our content license contracts are typically two to three years. The amortization expense for the next three years for capitalized content assets as of June 30, 2023:

	Remaining in Fiscal Year 2023		Fiscal Year 2024		Fiscal Year 2025		Fiscal Year 2026
Licensed Content Assets	$	755,022	$	2,010,157	$	115,726	$	2,664
Internally-Developed Assets		18,215		72,860		59,440		8,562
Total	$	773,237	$	2,083,017	$	175,166	$	11,226

License Content Liabilities

On June 30, 2023, we had $935,664 of obligations comprised of $568,906 in License content liability – current and $366,758 in accounts payable on our consolidated balance sheets. Payments for content liabilities for the nine months ended June 30, 2023, were $4,206,768. The expected timing of payments for these content obligations is $280,320 payable in the fourth quarter of fiscal year 2023 with the remaining payable in the first, second and third quarters of fiscal year 2024.

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PROPERTY AND EQUIPMENT

9 Months Ended

Jun. 30, 2023

PROPERTY AND EQUIPMENT

PROPERTY AND EQUIPMENT

NOTE 4. PROPERTY AND EQUIPMENT

Our property and equipment, net consisted of the following as of June 30, 2023, and September 30, 2022:

	June 30,		September 30,
	2023		2022
Loop Players	$	2,251,061	$	1,259,402
Equipment		1,195,521		703,341
Software		815,966		404,058
		4,262,548		2,366,801
Less: accumulated depreciation		(1,349,389)		(733,632)
Total property and equipment, net	$	2,913,159	$	1,633,169

For the three months ended June 30, 2023, and 2022, depreciation expense, calculated using straight line method, charged to operations amounted to $249,256 and $102,752, respectively.

For the nine months ended June 30, 2023, and 2022, depreciation expense, calculated using straight line method, charged to operations amounted to $615,764 and $111,332, respectively.

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INTANGIBLE ASSETS

9 Months Ended

Jun. 30, 2023

Goodwill and Intangible Assets Disclosure [Abstract]

INTANGIBLE ASSETS

NOTE 5. INTANGIBLE ASSETS

Our intangible assets, each definite lived assets, consisted of the following as of June 30, 2023, and September 30, 2022:

		June 30,		September 30,
	Useful life	2023		2022
Customer relationships	nine years	$	1,012,000	$	1,012,000
Content library	two years		198,000		198,000
Total intangible assets, gross			1,210,000		1,210,000
Less: accumulated amortization			(704,000)		(619,667)
Total			(704,000)		(619,667)
Total intangible assets, net		$	506,000	$	590,333

Amortization expense charged to operations amounted to $28,111 and $28,111, for the three months ended June 30, 2023, and 2022, respectively.

Amortization expense charged to operations amounted to $84,333 and $84,333, respectively, for the nine months ended June 30, 2023, and 2022.

Annual amortization expense for the next five years and thereafter is estimated to be $28,112 (remaining in fiscal year 2023), $112,444, $112,444, $112,444, $112,444, and $28,112, respectively. The weighted average life of the intangible assets subject to amortization is 4.5 years on June 30, 2023.

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OPERATING LEASES

9 Months Ended

Jun. 30, 2023

Leases [Abstract]

OPERATING LEASES

NOTE 6 – OPERATING LEASES

Operating leases

As of June 30, 2023, we no longer have operating leases for office space and office equipment in excess of one year. Many of our prior leases included one or more options to renew, some of which included options to extend the leases for a long-term period, and some leases included options to terminate the leases within 30 days. In certain of our prior lease agreements, the rental payments were adjusted periodically to reflect actual charges incurred for capital area maintenance, utilities, inflation and/or changes in other indexes.

Our lease liability consisted of the following as of June 30, 2023, and September 30, 2022:

	June 30,		September 30,
	2023		2022
Short term portion	$	—	$	75,529
Long term portion		—		—
Total lease liability	$	—	$	75,529

We recorded lease expense in sales, general and administration expenses in the consolidated statement of operations:

	Three months ended June 30,				Nine months ended June 30,
	2023		2022		2023		2022
Operating lease expense	$	17,495	$	44,444	$	79,434	$	133,332
Short-term lease expense		34,828		2,400		69,659		6,600

Total lease expense $ 52,323 $ 46,844 $ 149,093 $ 139,932

For the nine months ended June 30, 2023, cash payments against lease liabilities totaled $77,929, and accretion on lease liability of $2,737.

For the nine months ended June 30, 2022, cash payments against lease liabilities totaled $138,066, accretion on lease liability of $14,613.

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ACCOUNTS PAYABLE AND ACCRUED EXPENSES

9 Months Ended

Jun. 30, 2023

Payables and Accruals [Abstract]

ACCOUNTS PAYABLE AND ACCRUED EXPENSES

NOTE 7 – ACCOUNTS PAYABLE AND ACCRUED EXPENSES

Accounts payable and accrued expenses consisted of the following as of June 30, 2023, and September 30, 2021:

	June 30,		September 30,
	2023		2022
Accounts payable	$	5,204,563	$	7,453,801
Performance bonuses		1,262,000		2,970,000
Interest payable		439,711		348,150
Professional fees		431,698		505,169
Marketing		254,206		344,309
Commissions		57,782		425,321
Insurance liabilities		31,399		602,970
Other accrued liabilities		244,831		424,954
Accrued liabilities		2,721,627		5,620,873
Accrued royalties and revenue share		3,810,862		4,559,088
Total accounts payable and accrued expenses	$	11,737,052	$	17,633,762

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DEBT

9 Months Ended

Jun. 30, 2023

Debt Instruments [Abstract]

DEBT

NOTE 8 – DEBT

Lines of Credit as of June 30, 2023:
						Unpaid		Contractual
		Net Carrying Value				Principal		Interest Rates	Contractual	Warrants
Related party lines of credit:		Current		Long Term		Balance		Cash	Maturity Date	issued
$4,022,986 non-revolving line of credit, amended December 12, 2022		$	3,293,289	$	—	$	4,022,986	12%	5/25/2024	383,141
$2,200,000 non-revolving line of credit, May 31, 2023			2,200,000		—		2,200,000	10.50%	8/31/2023	—
$2,650,000 non-revolving line of credit, May 10, 2023			—		—		—	12%	5/10/2025	—
Total related party lines of credit, net		$	5,493,289	$	—	$	6,222,986
Lines of credit:
$2,200,000 non-revolving line of credit, May 13, 2022		$	1,967,157	$	—	$	2,200,000	12%	11/13/2023	314,286
$1,350,000 non-revolving line of credit, May 10, 2023			—		409,632		900,000	12%	5/10/2025	83,142
$6,000,000 revolving line of credit, July 29, 2022			—		2,246,060		3,155,361	Greater of 4% or Prime	7/29/2024	—
Total lines of credit, net		$	1,967,157	$	2,655,692	$	6,255,361
Lines of Credit as of September 30, 2022:
						Unpaid		Contractual
		Net Carrying Value				Principal		Interest Rates	Contractual	Warrants
Related party lines of credit:		Current		Long Term		Balance		Cash	Maturity Date	issued
$4,022,986 non-revolving line of credit, April 25, 2022	(1)	$	—	$	2,575,753	$	4,022,986	12%	10/25/2023	383,141
Total related party lines of credit, net		$	—	$	2,575,753	$	4,022,986
Lines of credit:
$2,200,000 non-revolving line of credit, May 13, 2022	(2)	$	—	$	1,494,469	$	2,200,000	12%	11/13/2023	314,286
$6,000,000 revolving line of credit, July 29, 2022			—		3,030,516		4,543,560	Greater of 4% or Prime	7/29/2024	—
Total lines of credit, net		$	—	$	4,524,985	$	6,743,560

The following table presents the interest expense related to the contractual interest coupon and the amortization of debt discounts on the lines of credit:

	Three months ended June 30,				Nine months ended June 30,
		2023		2022		2023		2022
Interest expense	$	364,604	$	247,622	$	1,037,499	$	502,310
Amortization of debt discounts		597,674		819,313		1,842,003		1,532,792
Total	$	962,278	$	1,066,935	$	2,879,502	$	2,035,102
Maturity analysis under the line of credit agreements for the fiscal years ended September 30,
2023	$	2,200,000
2024		9,378,347
2025		900,000
2026		—
2027		—
Lines of credit, related and non-related party		12,478,347
Less: Debt discount on lines of credit payable		(2,362,186)
Total Lines of credit payable, related and non-related party, net	$	10,116,161

Non-Revolving Lines of Credit

Excel Non-Revolving Loan

On February 23, 2022, we entered into a Non-Revolving Line of Credit Loan Agreement (the “Prior Excel Loan Agreement”) with Excel, an entity managed by Bruce Cassidy, Chairman of our Board of Directors, for aggregate principal amount of $1,500,000, which was amended on April 13, 2022, to increase the aggregate

principal amount to $2,000,000 (the “$2m Loan”). Effective as of April 25, 2022, we entered into a Non-Revolving Line of Credit Loan Agreement with Excel (the “Excel Non-Revolving Loan Agreement”) for an aggregate principal amount of $4,022,986 (the “Excel Non-Revolving Loan”). The Excel Non-Revolving Loan matures eighteen (18) months from the date of the Excel Non-Revolving Loan Agreement and accrues interest, payable semi-annually in arrears, at a fixed rate of interest equal to twelve (12) percent per year. On April 25, 2022, we used $2,000,000 of the proceeds of the Excel Non-Revolving Loan to prepay all of the remaining outstanding principal and interest of the $2m Loan and the Prior Excel Loan Agreement was terminated in connection with such prepayment. Under the Excel Non-Revolving Loan Agreement, we granted to the lender a security interest in all of our present and future assets and properties, real or personal, tangible or intangible, wherever located, including products and proceeds thereof (which was subsequently subordinated in connection with our Revolving Loan Agreement (as defined below)). In connection with the Excel Non-Revolving Loan, on April 25, 2022, we issued a warrant for an aggregate of up to 383,141 shares of our Common Stock. The warrant has an exercise price of $5.25 per share, expires on April 25, 2025, and shall be exercisable at any time prior to the expiration date. Effective as of December 14, 2022, we entered into a Non-Revolving Line of Credit Agreement Amendment and a Non-Revolving Line of Credit Promissory Note Amendment with Excel to extend the maturity date of the Excel Non-Revolving Loan from eighteen (18) months to twenty-four (24) months from the date of the Excel Non-Revolving Loan. Effective as of May 10, 2023, we entered into a Non-Revolving Line of Credit Agreement Amendment No. 2 and a Non-Revolving Line of Credit Promissory Note Amendment No. 2 with Excel to extend the maturity date of the Excel Non-Revolving Loan from twenty-four (24) months to twenty-five (25) months from the date of the Excel Non-Revolving Loan.

The Excel Non-Revolving Loan had a balance, including accrued interest, amounting to $4,352,871 and $4,226,181 as of June 30, 2023, and September 30, 2022, respectively. We incurred interest expense for the Excel Non-Revolving Loan in the amount of $1,080,945 and $331,548 for the nine months ended June 30, 2023, and 2022, respectively.

RAT Non-Revolving Loan

Effective as of May 13, 2022, we entered into a Secured Non-Revolving Line of Credit Loan Agreement (the “RAT Non-Revolving Loan Agreement”) with several institutions and individuals and RAT Investment Holdings, LP, as administrator of the loan (the “Loan Administrator”) for an aggregate principal amount of $2,200,000 (the “RAT Non-Revolving Loan”). The RAT Non-Revolving Loan matures eighteen (18) months from the effective date of the RAT Non-Revolving Loan Agreement and accrues interest, payable semi-annually in arrears, at a fixed rate of interest equal to twelve (12) percent per year. Under the RAT Non-Revolving Loan Agreement, we granted to the lenders under the RAT Non-Revolving Loan Agreement a security interest in all of our present and future assets and properties, real or personal, tangible or intangible, wherever located, including products and proceeds thereof, which security interest is pari passu with the Excel Non-Revolving Loan Agreement (which was subsequently subordinated in connection with our Revolving Loan Agreement). In connection with the RAT Non-Revolving Loan Agreement, on May 13, 2022, we issued a warrant to each lender under the RAT Non-Revolving Loan Agreement for an aggregate of up to 209,522 shares of our Common Stock. Each warrant has an exercise price of $5.25 per share, expires on May 13, 2025, and shall be exercisable at any time prior to the expiration date.

The warrants were accounted for as equity awards. We allocated the debt and warrant on a relative fair value basis to the proceeds received for the non-revolving lines of credit. We further allocated the fair value of $2,975,261 of the warrants at inception as a debt discount and recorded the straight-line amortization of debt discount as interest expense.

The RAT Non-Revolving Loan had a balance, including accrued interest, amounting to $2,234,356 and $2,301,260 as of June 30, 2023, and September 30, 2022, respectively. We incurred interest expense for the RAT Non-Revolving Loan in the amount of $670,146 and $118,970 for the nine months ended June 30, 2023, and 2022, respectively.

2023 Secured Loan

Effective as of May 10, 2023, we entered into the 2023 Secured Loan Agreement with several individuals and institutional lenders (each individually a “Lender” and collectively, the “Lenders”) with several individuals and institutional lenders (each individually a “Lender” and collectively, the “Lenders”) for aggregate loans of up to $4.0 million (the “2023 Secured Loan”), evidenced by Secured Non-Revolving Line of Credit Promissory Notes (each a “2023 Secured Note” and collectively, the “2023 Secured Notes”), also effective as of May 10, 2023. The 2023 Secured Loan matures twenty-four (24) months from the date of the 2023 Secured Loan Agreement and accrues interest, payable semi-annually in arrears, at a fixed rate of interest equal to twelve (12) percent per year. Excel, an entity managed by Bruce Cassidy, Chairman of our Board of Directors, has committed to be a Lender under the 2023 Secured Loan Agreement for an aggregate loan of $2.65 million. As of the date of this filing, Excel has not loaned any funds to us under the 2023 Secured Loan.  As of June 30, 2023, a total principal amount of $900,000 had been drawn on the 2023 Secured Loan.

In connection with the 2023 Secured Loan, on May 10, 2023, we agreed to issue a warrant to each Lender, upon drawdown, under the 2023 Secured Loan Agreement to purchase up to an aggregate of 369,517 shares of our Common Stock. The warrants have an exercise price of $4.33 per share, expire on May 10, 2026, and shall be exercisable at any time prior to such date. As of June 30, 2023, we had issued warrants for a total of 83,142 warrant shares to Lenders in connection with the 2023 Secured Loan.

Under the 2023 Secured Loan Agreement, we have granted to the lenders a security interest in all of our present and future assets and properties, real or personal, tangible or intangible, wherever located, including products and proceeds thereof. In connection with the 2023 Secured Loan Agreement, the lenders delivered subordination agreements to GemCap Solutions, LLC, as successor and assign to Industrial Funding Group, Inc.(the “Senior Lender” or “GemCap”), pursuant to which our obligations to the lenders and the indebtedness under the 2023 Secured Loan Agreement are subordinate and junior in right of payment to the indebtedness under our account receivable facility evidenced by that certain Loan and Security Agreement dated as of July 29, 2022, with the Senior Lender (the “Revolving Loan Agreement”).

The 2023 Secured Loan had a balance, including accrued interest, amounting to $915,000 and $0 as of June 30, 2023, and September 30, 2022, respectively. We incurred interest expense for the 2023 Secured Loan in the amount of $40,736 and $0 for the nine months ended June 30, 2023, and 2022, respectively.

Excel $2.2M Line of Credit

On May 31, 2023, we entered into the Excel Secured Line of Credit Agreement with Excel, an entity managed by Bruce Cassidy, Chairman of our Board of Directors for the Excel $2.2M Line of Credit, evidenced by a Non-Revolving Line of Credit Promissory Note. The Excel $2.2M Line of Credit matures ninety (90) days from the date of the Excel Secured Line of Credit Agreement and accrues interest, payable in arrears on the Excel $2.2M Line of Credit maturity date, at a fixed rate of interest equal to ten and one half (10.5) percent per year.

Under the Excel Secured Line of Credit Agreement, we granted to Excel a security interest in all of our present and future assets and properties, real or personal, tangible or intangible, wherever located, including products and proceeds thereof. In connection with the Excel Secured Line of Credit Agreement, Excel delivered a subordination agreement to the Senior Lender, pursuant to which our obligations to Excel and the indebtedness under the Excel Secured Line of Credit Agreement are subordinate and junior in right of payment to the indebtedness under the account receivable facility evidenced by the Revolving Loan Agreement.

The Excel $2.2M Line of Credit had a balance, including accrued interest, amounting to $2,219,250 and $0 as of June 30, 2023, and September 30, 2022, respectively. We incurred interest expense for the Excel $2.2M Line of Credit in the amount of $19,250 and $0 for the three months ended June 30, 2023, and 2022, respectively, and $19,250 and $0 for the nine months ended June 30, 2023, and 2022, respectively.

Revolving Loan Agreement

Effective as of July 29, 2022, we entered into the Revolving Loan Agreement with Industrial Funding Group, Inc. (the “Initial Lender”) for a revolving loan credit facility for the initial principal sum of up to $4,000,000, and through the exercise of an accordion feature, a total sum of up to $10,000,000, evidenced by a Revolving Loan Secured Promissory Note, also effective as of July 29, 2022 (the “Revolving Loan”). Shortly after the effective date of the Revolving Loan, the Initial Lender assigned the Revolving Loan Agreement, and the loan documents related thereto, to the Senior Lender.  Availability for borrowing under the Revolving Loan Agreement is dependent upon our assets in certain eligible accounts and measures of revenue, subject to reduction for reserves that the Senior Lender may require in its discretion, and the accordion feature is a provision whereby we may request that the Senior Lender increase availability under the Revolving Loan Agreement, subject to its sole discretion. Effective as of October 27, 2022, we entered into Amendment Number 1 to the Revolving Loan Agreement with the Senior Lender to increase the principal sum available from $4,000,000 to $6,000,000. As of June 30, 2023, we had borrowed $3,155,361 under the Revolving Loan. The Revolving Loan matures on July 29, 2024, and began accruing interest on the unpaid principal balance of advances, payable monthly in arrears, on September 7, 2022, at an annual rate equal to the greater of (I) the sum of (i) the “Prime Rate” as reported in the “Money Rates” column of The Wall Street Journal, adjusted as and when such Prime Rate changes, plus (ii) zero percent (0.00%), and (II) four percent (4.00%). Under the Revolving Loan Agreement, we have granted to the Senior Lender a first-priority security interest in all of our present and future property and assets, including products and proceeds thereof. In connection with the loan, our existing secured lenders (the “Subordinated Lenders”) delivered subordination agreements (the “Revolving Loan Subordination Agreements”) to the Senior Lender. We are permitted to make regularly scheduled payments, including payments upon maturity, to such subordinated lenders and potentially other payments subject to a measure of cash flow and receiving certain financing activity proceeds, in accordance with the terms of the Revolving Loan Subordination Agreements. In connection with the delivery of the Revolving Loan Subordination Agreements by the Subordinated Lenders, on July 29, 2022, we issued warrants to each Subordinated Lender on identical terms for an aggregate of up to 296,329 shares of our Common Stock. Each warrant has an exercise price of $5.25 per share, expires on July 29, 2025, and shall be exercisable at any time prior to such date. One warrant for 191,570 warrant shares was issued to Eagle Investment Group, LLC, an entity managed by Bruce Cassidy, Chairman of our Board of Directors, as directed by its affiliate, Excel, one of the Subordinated Lenders. The Subordinated Lenders receiving warrants for the remaining 104,759 warrant shares were also entitled to receive a cash payment of $22,000 six months from the date of the Revolving Loan Subordination Agreements, representing one percent (1.00%) of the outstanding principal amount of the loan held by such Subordinated Lenders. This cash payment was made to such Subordinated Lenders on January 25, 2023.

The warrants were accounted for as equity awards. We allocated the debt and warrant on a relative fair value basis to the proceeds received for the revolving loan agreement. We further allocated the fair value of the $1,347,719 of the warrants at inception as a debt discount and recorded the straight-line amortization of debt discount as interest expense.

The Revolving Loan had a balance, including accrued interest, amounting to $3,196,581 and $4,587,255 as of June 30, 2023, and September 30, 2022, respectively. We incurred interest expense for the Revolving Loan in the amount of $1,068,425 and $0 for the nine months ended June 30, 2023, and 2022, respectively.

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COMMITMENTS AND CONTINGENCIES

9 Months Ended

Jun. 30, 2023

Commitments and Contingencies Disclosure [Abstract]

COMMITMENTS AND CONTINGENCIES

NOTE 9 – COMMITMENTS AND CONTINGENCIES

We may be involved in legal proceedings, claims and assessments arising in the ordinary course of business. Such matters are subject to many uncertainties, and outcomes are not predictable with assurance. There are no such loss contingencies that are included in the financial statements as of June 30, 2023.

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RELATED PARTY TRANSACTIONS

9 Months Ended

Jun. 30, 2023

Related Party Transactions [Abstract]

RELATED PARTY TRANSACTIONS

NOTE 10 – RELATED PARTY TRANSACTIONS

Related parties are natural persons or other entities that have the ability, directly or indirectly, to control another party or exercise significant influence over the party making financial and operating decisions. Related parties include other parties that are subject to common control or that are subject to common significant influences.

Revolving Loan Agreement

Effective as of July 29, 2022, we entered into the Revolving Loan Agreement. In connection with the loan under the Revolving Loan Agreement, the Subordinated Lenders delivered the Revolving Loan Subordination Agreements to the Senior Lender. In connection with the delivery of the Revolving Loan Subordination Agreements by the Subordinated Lenders, on July 29, 2022, we issued warrants to each Subordinated Lender on identical terms for an aggregate of up to 296,329 shares of our Common Stock. Each warrant has an exercise price of $5.25 per share, expires on July 29, 2025. One warrant for 191,570 warrant shares was issued to Eagle Investment Group, LLC, an entity managed by Bruce Cassidy, Chairman of our Board of Directors, as directed by its affiliate, Excel, one of the Subordinated Lenders.

Excel Non-Revolving Loan Agreement

On February 23, 2022, we entered into the Prior Excel Loan Agreement with Excel, an entity managed by Bruce Cassidy, Chairman of our Board of Directors, for the $2m Loan (aggregate principal amount of $1,500,000, which was amended on April 13, 2022, to increase the aggregate principal amount to $2,000,000. Effective as of April 25, 2022, we entered into the Excel Non-Revolving Loan Agreement for the Excel Non-Revolving Loan (aggregate principal amount of $4,022,986). The Excel Non-Revolving Loan matures eighteen (18) months from the date of the Excel Non-Revolving Loan Agreement and accrues interest, payable semi-annually in arrears, at a fixed rate of interest equal to twelve (12) percent per year. On April 25, 2022, we used $2,000,000 of the proceeds of the Excel Non-Revolving Loan to prepay all of the remaining outstanding principal and interest of the $2m Loan and the Prior Excel Loan Agreement was terminated in connection with such prepayment. Under the Excel Non-Revolving Loan Agreement, we granted to the lender a security interest in all of our present and future assets and properties, real or personal, tangible or intangible, wherever located, including products and proceeds thereof (which was subsequently subordinated in connection with the Revolving Loan Agreement). In connection with the Excel Non-Revolving Loan, on April 25, 2022, we issued a warrant for an aggregate of up to 383,141 shares of our Common Stock. The warrant has an exercise price of $5.25 per share, expires on April 25, 2025, and shall be exercisable at any time prior to the expiration date. Effective as of December 14, 2022, we entered into a Non-Revolving Line of Credit Agreement Amendment and a Non-Revolving line of Credit Promissory Note Amendment with Excel to extend the maturity date of the Excel Non-Revolving Loan from eighteen (18) months to twenty-four (24) months from the date of the Excel Non-Revolving Loan. Effective as of May 10, 2023, we entered into a Non-Revolving Line of Credit Agreement Amendment No. 2 and a Non-Revolving Line of Credit Promissory Note Amendment No. 2 with Excel to extend the maturity date of the Excel Non-Revolving Loan from twenty-four (24) months to twenty-five (25) months from the date of the Excel Non-Revolving Loan.

The Excel Non-Revolving Loan had a balance, including accrued interest, amounting to $4,352,871 and $4,226,181 as of June 30, 2023, and September 30, 2022, respectively. We incurred interest expense for the Excel Non-Revolving Loan in the amount of $325,226 and $331,548 for the three months ended June 30, 2023, and 2022, respectively, and $1,080,945 and $331,548 for the nine months ended June 30, 2023, and 2022, respectively.

2023 Secured Loan

Excel, an entity managed by Bruce Cassidy, Chairman of our Board of Directors, has committed to be a lender under the 2023 Secured Loan Agreement for an aggregate loan of $2.65 million. As of the date of this filing, Excel has not loaned any funds to us under the 2023 Secured Loan.  

Excel $2.2M Line of Credit

On May 31, 2023, we entered into the Excel Secured Line of Credit Agreement with Excel, an entity managed by Bruce Cassidy, Chairman of our Board of Directors for the Excel $2.2M Line of Credit, evidenced by a Non-Revolving Line of Credit Promissory Note. The Excel $2.2M Line of Credit matures ninety (90) days from the date of the Excel Secured Line of Credit Agreement and accrues interest, payable in arrears on the Excel $2.2M Line of Credit maturity date, at a fixed rate of interest equal to ten and one half (10.5) percent per year.

The Excel $2.2M Line of Credit had a balance, including accrued interest, amounting to $2,219,250 and $0 as of June 30, 2023, and September 30, 2022, respectively. We incurred interest expense for the Excel $2.2M Line of Credit in the amount of $19,250 and $0 for the three months ended June 30, 2023, and 2022, respectively, and $19,250 and $0 for the nine months ended June 30, 2023, and 2022, respectively.

500 Limited

For the nine months ended June 30, 2023, and 2022, we paid 500 Limited $307,000 and $310,269, respectively, for programming services provided to Loop Media. 500 Limited is an entity controlled by Liam McCallum, our Chief Product and Technology Officer.

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STOCKHOLDERS' EQUITY (DEFICIT)

9 Months Ended

Jun. 30, 2023

Equity [Abstract]

STOCKHOLDERS' EQUITY (DEFICIT)

NOTE 11 –STOCKHOLDERS’ EQUITY (DEFICIT)

Change in Number of Authorized and Outstanding Shares

On September 21, 2022, a 1 for 3 reverse stock split of our Common Stock became effective. All share and per share information in the accompanying consolidated financial statements and footnotes has been retroactively adjusted for the effects of the reverse split for all periods presented.

Common Stock

Our authorized capital stock consists of 105,555,556 shares of Common Stock, $0.0001 par value per share, and 3,333,334 shares of preferred stock, $0.0001 par value per share. As of June 30, 2023, and 2022, there were 59,183,668 and 51,179,865, respectively, shares of Common Stock issued and outstanding.

Nine months ended June 30, 2023

We filed a Shelf Registration Statement on Form S-3 that has been declared effective by the SEC. On May 12, 2023, we entered into an At Market (“ATM”) Issuance Sales Agreement (the “Sales Agreement”) with B. Riley Securities, Inc. (the “Agent”) pursuant to which we may offer and sell, from time to time through the Agent, shares of our Common Stock, for aggregate gross proceeds of up to $50,000,000. During the three and nine months ended June 30, 2023, we issued 2,779,997 shares of Common Stock under the Sales Agreement, resulting in cash proceeds of $8,317,936, net of placement agent’s commission and related fees of $257,435 but before deducting offering costs.  

During the nine months ended June 30, 2023, we issued 22,462 shares of Common Stock upon the exercise of stock options.

See Note 12 – Stock Options and Warrants for stock compensation discussion.

Nine months ended June 30, 2022

During the nine months ended June 30, 2022, we issued 23,152 shares of Common Stock with a value of $177,000 as payment in kind for accrued interest due on certain convertible notes. Of this amount, 18,443 shares of Common Stock at a value of $141,000 was issued to a board member.

During the nine months ended June 30, 2022, we issued 6,666,666 shares of Common Stock to a board member upon conversion of 200,000 shares of Series B Preferred Stock.

See Note 12 – Stock Options and Warrants for stock compensation discussion.

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STOCK OPTIONS, RESTRICTED STOCK UNITS (RSUs) AND WARRANTS

9 Months Ended

Jun. 30, 2023

Share-based Payment Arrangement, Additional Disclosure [Abstract]

STOCK OPTIONS, RESTRICTED STOCK UNITS (RSUs) AND WARRANTS

NOTE 12 – STOCK OPTIONS, RESTRICTED STOCK UNITS (RSUs) AND WARRANTS

Options

Option valuation models require the input of highly subjective assumptions. The fair value of stock-based payment awards was estimated using the Black-Scholes option model with a volatility figure derived from using our historical stock prices. We account for the expected life of options based on the contractual life of options for non-employees. For employees, we account for the expected life of options in accordance with the “simplified” method, which is used for “plain-vanilla” options, as defined in the accounting standards codification. The risk-free interest rate was determined from the implied yields of U.S. Treasury zero-coupon bonds with a remaining life consistent with the expected term of the options.

The following table summarizes the stock option activity for the nine months ended June 30, 2023:

		Weighted		Weighted Average
		Average		Remaining	Aggregate
	Options	Exercise Price		Contractual Term	Intrinsic Value
Outstanding at September 30, 2022	8,174,563	$	3.78	7.42	$	9,188,491
Grants	502,431		4.35	10.00		—
Exercised	(22,462)		1.71	—		—
Expired	—		—	—		—
Forfeited	(98,972)		5.81	—		—
Outstanding at June 30, 2023	8,555,560	$	3.90	7.41		656,612
Exercisable at June 30, 2023	6,772,308		3.53	7.08		671,885

The aggregate intrinsic value in the preceding tables represents the total pretax intrinsic value, based on options with an exercise price less than our stock price of $2.39 as of June 30, 2023, and $8.13 as of June 30, 2022, which would have been received by the option holders had those option holders exercised their options as of that date.

The following table presents information related to stock options as of June 30, 2023:

Options outstanding
			Weighted	Options
			average	exercisable
	Exercise	Number of	remaining life	number of
	price	options	in years	options
$	2.58	382,790	3.28	382,790
	1.98	1,472,892	5.34	1,472,891
	2.67	833,333	6.96	833,333
	3.30	2,586,725	7.37	2,140,227
	1.71	77,538	7.67	99,999
	8.52	83,333	7.83	83,333
	8.25	200,000	7.85	138,888
	7.05	16,667	8.06	10,647
	7.20	16,667	8.08	10,647
	7.50	16,667	8.09	16,666
	6.90	278,727	8.27	200,607
	7.05	25,000	8.33	10,417
	8.25	108,591	8.82	—
	7.74	45,000	8.88	—
	7.05	8,333	9.04	—
	7.86	6,667	9.18	—
	4.95	1,922,990	9.24	1,232,935
	6.23	433,640	9.52	138,928
	5.24	40,000	9.83	—
		8,555,560		6,772,308

Stock-based compensation

We recognize compensation expense for all stock options granted using the fair value-based method of accounting. During the nine months ended June 30, 2023, we issued 502,431 options valued at $2,009,567. As of June 30, 2023, the total compensation cost related to nonvested awards not yet recognized is $5,304,806 and the weighted average period over which expense is expected to be recognized in months is 24.8.

We calculated the fair value of options issued using the Black-Scholes option pricing model, with the following assumptions:

	June 30, 2023
Weighted average fair value of options granted	$	6.15
Expected life		5.72 years
Risk-free interest rate		3.90	%
Expected volatility		52.15	%
Expected dividends yield		—	%
Forfeiture rate		—	%

The stock-based compensation expense related to option grants was $5,319,045 and $3,948,272, for the nine months ended June 30, 2023, and 2022, respectively.

Restricted Stock Units

On September 18, 2022, the Compensation Committee of our Board of Directors approved Restricted Stock Unit (“RSU”) awards to certain officers and key employees pursuant to the terms of the Loop Media, Inc. Amended and Restated 2020 Equity Incentive Compensation Plan (the “2020 Plan”).

On September 22, 2022, we granted an aggregate of 890,000 RSUs, which vest over time subject to continued service. Each RSU was valued at the public offering price during our initial public offering of $5.00 per share, and twenty-five percent (25%) of the RSUs vest on the one-year anniversary of the grant date and the remainder in equal quarterly installments over the following three-year period.

On January 3, 2023, the Compensation Committee of our Board of Directors approved RSU awards as compensation to members of our Board of Directors pursuant to the 2020 Plan.

On January 3, 2023, we granted an aggregate of 212,004 RSUs which vest over time subject to continued service. Each RSU was valued at $6.23 per share. Twenty-five percent (25%) of 130,464 RSUs vest on the one-year anniversary of the grant date and the remainder in equal quarterly installments over the following three-year period. One hundred percent (100%) of 81,540 RSUs vest on the day after the end of the fiscal year in which the grant was made.  

The following table summarizes the RSU activity for the nine months ended June 30, 2023:

		Weighted		Weighted Average
		Average		Remaining	Aggregate
	RSUs	Fair Value		Contractual Term	Intrinsic Value
Outstanding at September 30, 2022	890,000	$	5.00	3.04	$	2,127,100
Grants	212,004		6.23	2.87		506,690
Exercised	—		—	—		—
Expired	—		—	—		—
Forfeited	—		—	—		—
Outstanding at June 30, 2023	1,102,004	$	5.24	—	$	2,633,790
Exercisable at June 30, 2023	—	$	—	—	$	—

The aggregate intrinsic value in the preceding tables represents the total pretax intrinsic value, based on our stock price of $2.39 as of June 30, 2023, and $8.13 as of June 30, 2022. which would have been received by the RSU holders as of that date.

The following table presents information related to RSUs as of June 30, 2023:

RSUs outstanding
				Weighted Average
Grant Date		Number of		Remaining	Number of
Fair Value		RSUs		Life in Years	RSUs Vested
$	5.00		890,000	3.23		—
$	6.23		130,464	3.51		—
$	6.23		81,540	0.25		—
			1,102,004			—

The stock-based compensation expense related to RSU grants was $1,263,635 and $0, for the nine months ended June 30, 2023, and 2022, respectively.

As of June 30, 2023, the total compensation cost related to nonvested RSU awards not yet recognized was $4,479,793 and the weighted average period over which expense is expected to be recognized in months was 37.9.

Warrants

The following table summarizes the changes in warrants outstanding and the related prices for the shares of our Common Stock:

Warrants outstanding				Warrants exercisable
			Weighted				Weighted
			average				average
			remaining	Weighted			remaining
			contractual	average			contractual
		Number	life	exercise		Number	life
Exercise prices		outstanding	(years)	price		exercisable	(years)
$	2.58	100,000	6.28		2.58	100,000	6.28
	2.57	666,666	3.44		2.57	666,666	3.44
	2.25	888,888	6.70		2.25	888,888	6.70
	8.25	107,952	1.42		8.25	107,952	1.42
	8.40	16,666	5.82		8.40	16,666	5.82
	8.25	2,191,149	1.25		8.25	2,191,149	1.25
	7.05	62,438	3.71		7.05	—	—
	5.25	383,141	1.82		5.25	383,141	1.82
	5.25	209,522	1.87		5.25	209,522	1.87
	9.00	66,666	1.88		9.00	—	—
	7.95	100,000	1.96		7.95	—	—
	5.25	296,329	2.08		5.25	296,329	2.08
	6.00	192,000	4.24		6.00	192,000	4.24
	6.00	18,616	4.25		6.00	18,616	4.25
	4.33	83,142	2.86		4.33	83,142	2.86

The following table summarizes the warrant activity for the nine months ended June 30, 2023:

		Weighted
		average
		exercise
	Number of	price per
	shares	share
Outstanding at September 30, 2022	5,300,033	$	5.82
Issued	83,142		4.33
Exercised	—		—
Expired	—		—
Outstanding at June 30, 2023	5,383,175	$	5.80

We record all warrants granted using the fair value-based method of accounting.

During the nine months ended June 30, 2023, we issued 83,142 warrants in conjunction with lines of credit. We recorded consulting expense of $232,789 as a result of current period vesting of previously issued warrants to various companies for consulting services.

We calculated the fair value of warrants issued using the Black-Scholes option pricing model, with the following assumptions:

	June 30, 2023
Weighted average fair value of warrants granted	$	4.33
Expected life		3.00	years
Risk-free interest rate		3.90	%
Expected volatility		50.61	%
Expected dividends yield		—	%
Forfeiture rate		—	%

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INCOME TAX

9 Months Ended

Jun. 30, 2023

Income Tax Disclosure [Abstract]

INCOME TAX

NOTE 13 – INCOME TAXES

We calculate our interim income tax provision in accordance with ASC Topic 270, Interim Reporting and ASC Topic 740, Accounting for Income Taxes. At the end of each interim period, we estimate the annual effective tax rate and apply that rate to our ordinary year to date earnings. In addition, the tax effects of unusual or infrequently occurring items including changes in judgment about valuation allowances and effects of changes in enacted tax laws are recognized discretely in the interim period in which the change occurs. The computation of the annual estimated effective tax rate at each interim period requires certain estimates and significant judgment including the expected operating (loss) income for the year, permanent and temporary differences as a result of differences between amounts measured and recognized in accordance with tax laws and financial accounting standards, and the likelihood of recovering deferred tax assets generated in the current fiscal year. The accounting estimates used to compute income tax expense may change as new events occur or additional information is obtained.

For the nine months ended June 30, 2023, we recorded an income tax provision of $1,624 related to state and local taxes. For the nine months ended June 30, 2022, we recorded an income tax provision of $1,051 related to state and local taxes. The effective rate for both the nine months ended June 30, 2023, and 2022, differ from the U.S. federal statutory rate of 21% as no income tax benefit was recorded for current year operating losses as we maintain a full valuation allowance on our deferred tax assets.  

For the three months ended June 30, 2023, we recorded an income tax provision of $394 related to state and local taxes. For the three months ended June 30, 2022, we recorded an income tax provision of $0. The effective rate for both the three months ended June 30, 2023, and 2022, differ from the U.S. federal statutory rate of 21% as no income tax benefit was recorded for current year operating losses as we maintain a full valuation allowance on our deferred tax assets.

The Inflation Reduction Act of 2022 (the “Act”) was signed into U.S. law on August 16, 2022. The Act includes various tax provisions, including an excise tax on stock repurchases, expanded tax credits for clean energy incentives, and a corporate alternative minimum tax that generally applies to U.S. corporations with average adjusted annual financial statement income over a three-year period in excess of $1 billion. We do not expect the Act to materially impact our consolidated financial statements.

Effective beginning in fiscal 2022, the U.S. Tax Cuts and Job Act of 2017 requires us to deduct U.S. and international research and development expenditures ("R&D") for tax purposes over 5 to 15 years, instead of in the current fiscal year. We concurrently record a deferred tax benefit for the future amortization of the research and development for tax purposes. The requirement to expense R&D as incurred is unchanged for U.S. GAAP purposes and the impact to pre-tax R&D expense is not affected by this provision.

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SUBSEQUENT EVENTS

9 Months Ended

Jun. 30, 2023

Subsequent Events [Abstract]

SUBSEQUENT EVENTS

NOTE 14 – SUBSEQUENT EVENTS

We have evaluated all subsequent events through the date of this quarterly report on Form 10-Q with the SEC, to ensure that this filing includes appropriate disclosure of events both recognized in the financial statements as of June 30, 2023, and events which occurred after June 30, 2023, but which were not recognized in the financial statements.

Shelf Registration ($50 Million ATM)

From July 1, 2023, through the filing date of this quarterly report on Form 10-Q, we sold 95,000 shares of Common Stock under the Sales Agreement, resulting in cash proceeds of $247,739, net of placement agent’s commission and related fees of $7,711 but before deducting offerings costs.  

Departure of Head of Loop Media Studios

Due to the integration of Loop Media Studios into other areas of our business during the three months ended June 30, 2023, Andrew Schuon (“Mr. Schuon”), the former Head of Loop Media Studios, departed from his position as Head of Loop Media Studios, effective July 1, 2023 (the “Separation Date”). In connection with Mr. Schuon’s departure, the Company and Mr. Schuon entered into a Separation and General Release Agreement, dated as of July 1, 2023 (the “Separation Agreement”). The Separation Agreement provides that Mr. Schuon will receive certain severance payments and related benefits (the “Consideration”). As a result of the Consideration granted to Mr. Schuon under the Separation Agreement, we will recognize approximately $1.5 million for stock-based compensation and other severance-related expenses in the fourth quarter of fiscal 2023.

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)

9 Months Ended

Jun. 30, 2023

Accounting Policies [Abstract]

Interim Financial Statements

Interim Financial Statements

The following (a) condensed consolidated balance sheet as of September 30, 2022, which has been derived from our audited financial statements, and (b) our unaudited condensed consolidated interim financial statements for the nine months ended June 30, 2023, have been prepared in accordance with accounting principles generally accepted in the United States ("US GAAP") for interim financial information and the instructions to Form 10-Q and Rule 8-03 of Regulation S-X of the Securities Act of 1933. Accordingly, they do not include all of the information and footnotes required by US GAAP for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. Operating results for the nine months ended June 30, 2023, are not necessarily indicative of results that may be expected for the year ending September 30, 2023.

These unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto for the year ended September 30, 2022, included in our Annual Report on Form 10-K filed with the SEC on December 20, 2022.

Basis of presentation

Basis of presentation

The consolidated financial statements include our accounts and our wholly-owned subsidiaries, EON Media Group Pte. Ltd. and Retail Media TV, Inc. The unaudited condensed consolidated financial statements are prepared using the accrual basis of accounting in accordance with US GAAP. All inter-company transactions and balances have been eliminated on consolidation.

Use of estimates

Use of estimates

The preparation of the unaudited condensed consolidated financial statements in conformity with US GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates. Significant estimates include assumptions used in the revenue recognition of performance obligations, allowance for doubtful accounts, fair value of stock-based compensation awards, income taxes and going concern.  

Segment reporting

Segment reporting

We report as one reportable segment because we do not have more than one operating segment. Our business activities, revenues and expenses are evaluated by management as one reportable segment.

Cash

Cash

Cash and cash equivalents include all highly liquid monetary instruments with original maturities of three months or less when purchased. These investments are carried at cost, which approximates fair value. Financial instruments that potentially subject us to concentrations of credit risk consist primarily of cash deposits. We maintain our cash in institutions insured by the Federal Deposit Insurance Corporation (“FDIC”). At times, our cash and cash equivalent balances may be uninsured or in amounts that exceed the FDIC insurance limits. We have not experienced any losses on such accounts. On June 30, 2023, and September 30, 2022, we had no cash equivalents.

As of June 30, 2023, and September 30, 2022, approximately $6,136,288 and $13,821,914 of cash exceeded the FDIC insurance limits, respectively.

Accounts receivable

Accounts receivable

Accounts receivable represent amounts due from customers. We assess the collectability of receivables on an ongoing basis. A provision for the impairment of receivables involves significant management judgment and includes the review of individual receivables based on individual customers, current economic trends and analysis of historical bad debts. As of June 30, 2023, and September 30, 2022, we had recorded an allowance for doubtful accounts of $474,218 and $646,013, respectively.

Concentration of credit risk

Concentration of credit risk

During the nine months ended June 30, 2023, we had two customers which each individually comprised greater than 10% of net revenue. These customers represented 16% and 14% respectively. No other customer accounted for more than 10% of net revenue during the periods presented.

As of June 30, 2023, one customer accounted for a total of 15% of our accounts receivable balance. No other customer accounted for more than 10% of total accounts receivable.

We grant credit in the normal course of business to our customers. Periodically, we review past due accounts and make decisions about future credit on a customer-by-customer basis. Credit risk is the risk that one party to a financial instrument will cause a loss for the other party by failing to discharge an obligation.

Prepaid expenses

Prepaid expenses

Expenditures paid in one accounting period which will not be consumed until a future period such as insurance premiums and annual subscription fees are accounted for on the balance sheet as a prepaid expense. When the asset is eventually consumed, it is charged to expense.

Content Asset

Content Assets

We capitalize the fixed content fees and corresponding liability when the license period begins, the cost of the content is known, and the content is accepted and available for streaming. If the licensing fee is not determinable or reasonably estimable, no asset or liability is recorded, and licensing costs are expensed as incurred. We amortize licensed content assets into cost of revenue, using the straight-line method over the contractual period of availability. The liability is paid in accordance with the contractual terms of the arrangement. Internally-developed content costs are capitalized in the same manner as licensed content costs, when the cost of the content is known and the content is ready and available for streaming. We amortize internally-developed content assets into cost of revenue, using the straight-line method over the estimated period of streaming.

Long-lived assets

Long-lived assets

We evaluate the recoverability of long-lived assets, including intangible assets, for impairment when events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Conditions that would

necessitate an impairment assessment include a significant decline in the observable market value of an asset, a significant change in the extent or manner that an asset is used, or a significant adverse change that would indicate that the carrying amount of an asset or group of assets is not recoverable. For long-lived assets to be held and used, we recognize an impairment loss only if their carrying amount is not recoverable through the undiscounted cash flows. The impairment loss is based on the difference between the carrying amount and estimated fair value as determined by discounted future cash flows. Our finite long-lived intangible assets are amortized on a straight-line basis over their estimated useful lives, which range from two to nine years.

Property and equipment, net

Property and equipment, net

Property and equipment are stated at cost, less accumulated depreciation. Depreciation is calculated using the straight-line method over the asset’s estimated useful life. Our capitalization policy is to capitalize property and equipment purchases greater than $3,000, as well as internally-developed software enhancements. Expenditures for maintenance and repairs are expensed as incurred. When retired or otherwise disposed, the related carrying value and accumulated depreciation are removed from the respective accounts and the net difference less any amount realized from disposition is reflected in earnings.

Loop Players are capitalized as fixed assets and depreciated over the estimated period of use.

See below for estimated useful lives:

Loop Players	3 years
Equipment	3-5 years
Software	3 years

Operating leases

Operating leases

We determine if an arrangement is a lease at inception. Operating lease right-of-use assets (“ROU assets”) and short-term and long-term lease liabilities are included on the face of the consolidated balance sheet.

ROU assets represent the right to use an underlying asset for the lease term and lease liabilities represent our obligation to make lease payments arising from the lease. Operating lease ROU assets and liabilities are recognized at commencement date based on the present value of lease payments over the lease term. As most of our leases do not provide an implicit rate, we use an incremental borrowing rate based on the information available at commencement date in determining the present value of lease payments. Our lease terms may include options to extend or terminate the lease when it is reasonably certain that we will exercise that option. Lease expense for lease payments is recognized on a straight-line basis over the lease term. We have lease agreements with lease and non-lease components, which are accounted for as a single lease component. For lease agreements with terms less than twelve months, we have elected the short-term lease measurement and recognition exemption, and we recognize such lease payments on a straight-line basis over the lease term.

Fair value measurement

Fair value measurement

We determine the fair value of our assets and liabilities using a hierarchy established by the accounting guidance that prioritizes the inputs to valuation techniques used to measure fair value. The hierarchy gives the highest priority to valuations based upon unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurements) and the lowest priority to valuations based upon unobservable inputs that are significant to the valuation (Level 3 measurements). The three levels of valuation hierarchy are defined as follows:

● Level 1 inputs to the valuation methodology are quoted prices for identical assets or liabilities in active markets.

● Level 2 inputs to the valuation methodology included quoted prices for similar assets and liabilities in active markets, quoted prices for identical or similar assets in inactive markets, and inputs that are observable for the asset or liability, either directly or indirectly, for substantially the full term of the financial instrument.

● Level 3 inputs to the valuation methodology is one or more unobservable inputs which are significant to the fair value measurement.

The carrying amount of our financial instruments, including cash, accounts receivable, deposits, short-term portion of notes receivable and notes payable, and current liabilities approximate fair value due to their short-term nature. We do not have financial assets or liabilities that are required under US GAAP to be measured at fair value on a recurring basis. We have not elected to use fair value measurement option for any assets or liabilities for which fair value measurement is not presently required.

We record assets and liabilities at fair value on a nonrecurring basis as required by US GAAP. Assets recognized or disclosed at fair value in the condensed consolidated financial statements on a nonrecurring basis include items such as property and equipment, operating lease assets, goodwill, and other intangible assets, which are measured at fair value if determined to be impaired.

On September 26, 2022, our convertible debentures converted to Common Stock as part of our public offering and uplist to The NYSE American, LLC, in accordance with the terms of the original debt agreements. As of September 30, 2022, the remaining balance of the Derivative Liability was written off as part of the conversion to equity.  Thus, there is no fair value measurement of the Derivative Liability balance as of June 30, 2023.

The following table summarizes changes in fair value measurements of the Derivative Liability during the nine months ended June 30, 2022:

Balance as of September 30, 2021	$	1,058,633
Derivative Liability issued with convertible debentures		—
Change in fair value		(164,708)
Balance as of June 30, 2022	$	893,925

Advertising costs

Advertising costs

We expense all advertising costs as incurred. Advertising and marketing costs for the nine months ended June 30, 2023, and 2022, were $8,459,684 and $4,583,602, respectively.

Revenue recognition

Revenue recognition

We recognize revenue in accordance with ASC 606, Revenue from Contracts with Customers, when it satisfies a performance obligation by transferring control over a product to a customer. Revenue is measured based on the consideration we expect to receive in exchange for those products. In instances where final acceptance of the product is specified by the client, revenue is deferred until all acceptance criteria have been met. For example, we bill subscription services in advance of when the service is performed and revenue is treated as deferred revenue until the service is performed and/or the performance obligation is satisfied. Revenues are recognized under Topic 606 in a manner that reasonably reflects the delivery of our products and services to clients in return for expected consideration and includes the following elements:

● executed contracts with our customers that we believe are legally enforceable;

● identification of performance obligations in the respective contract;

● determination of the transaction price for each performance obligation in the respective contract;

● allocation of the transaction price to each performance obligation; and

● recognition of revenue only when we satisfy each performance obligation.

Our revenue can be categorized into two revenue streams: Advertising revenue and Legacy and other revenue.

The following table disaggregates our revenue by major type for each of the periods indicated:  

	Three months ended June 30,				Nine months ended June 30,
		2023		2022		2023		2022
Advertising revenue	$	5,079,922	$	10,047,278	$	23,687,817	$	14,984,156
Legacy and other revenue		655,054		756,805		2,266,221		3,695,800
Total	$	5,734,976	$	10,804,083	$	25,954,038	$	18,679,956

Performance obligations and significant judgments

Our performance obligations and recognition patterns for each revenue stream are as follows:  

Advertising revenue

For the three and nine months ended June 30, 2023, advertising revenue accounts for 89% and 91%, respectively, of our revenue and includes revenue from direct and programmatic advertising as well as sponsorships.

For all advertising revenue sources, we evaluate whether we should be considered the principal (i.e., report revenues on a gross basis) or an agent (i.e., report revenues on a net basis). Our role as principal or agent differs based on our performance obligation for each revenue share arrangement.

For both the O&O and Partner Platforms businesses, advertising inventory provided to advertisers through the use of an advertising demand partner or agency, with whose fees or commission is calculated based on a stated percentage of gross advertising spending, we are considered the agent and our revenues are reported net of agency fees and commissions. We are considered the agent because the demand partner or agency controls all aspects of the transaction (pricing risk, inventory risk, obligation for fulfillment) except for the devices used to show the advertisements, therefore we report this advertising revenue net of agency fees and commissions.

We are considered the principal in our arrangements with content providers in our O&O Platform business and with our arrangements with our third-party partners in our Partner Platforms business and thus report revenues on a gross basis (net of agency fees and commissions), wherein the amounts billed to our advertising demand partners, advertising agencies, and direct advertisers and sponsors are recorded as revenues, and amounts paid to content providers and third-party partners are recorded as expenses. We are considered the principal because we control the advertising space, are primarily responsible to our advertising demand partners and other parties filling our advertising inventory, have discretion in pricing and advertising fill rates and typically have an inventory risk.

For advertising revenue, we recognize revenue at the time the digital advertising impressions are filled and the advertisements are played and, for sponsorship revenue, we generally recognize revenue ratably over the term of the sponsorship arrangement as the sponsored advertisements are played.

Legacy and other business revenue

For the three and nine months ended June 30, 2023, legacy and other business revenue accounts for the remaining 11% and 9%, respectively, of total revenue and includes streaming services, subscription content services, and hardware delivery, as described below:

o Delivery of streaming services including content encoding and hosting. We recognize revenue over the term of the service based on bandwidth usage. Revenue from streaming services is insignificant.

o Delivery of subscription content services in customized formats. We recognize revenue straight-line over the term of the service.

o Delivery of hardware for ongoing subscription content delivery through software. We recognize revenue at the point of hardware delivery. Revenue from hardware sales is insignificant.

Transaction prices for performance obligations are explicitly outlined in relevant agreements; therefore, we do not believe that significant judgments are required with respect to the determination of the transaction price, including any variable consideration identified.

Customer acquisition costs

Customer acquisition costs

Customer acquisition costs consist of marketing costs and affiliate fees associated with the O&O Platform business.  They are included in operating expenses and expensed as incurred.

Cost of revenue

Cost of revenue

Cost of revenue for the O&O Platform and legacy businesses represents the amortized cost of ongoing licensing and hosting fees, which is recognized over time based on usage patterns. The depreciation expense associated with the Loop Players is not included in cost of sales.

Cost of revenue for the Partner Platform business represents hosting fees, amortized costs of internally-developed content, and the revenue share with third party partners (after deduction of allocated infrastructure costs). The cost of revenue is higher with partners within the Partner Platform versus those within the O&O Platform because we leverage our Partner Platform partners’ network of customers and their screens to deliver content and advertising inventory, rather than using our own Loop Players.

Deferred income

Deferred income

As of June 30, 2023, we no longer bill subscription services in advance of when the service period is performed. The deferred income recorded at September 30, 2022, represents our accounting for the timing difference between when the subscription fees are received and when the performance obligation is satisfied.  

Net loss per share

Net loss per share

We account for net loss per share in accordance with ASC subtopic 260-10, Earnings Per Share (“ASC 260-10”), which requires presentation of basic and diluted earnings per share (“EPS”) on the face of the statement of operations for all entities with complex capital structures and requires a reconciliation of the numerator and denominator of the basic EPS computation to the numerator and denominator of the diluted EPS.

Basic net loss per share is computed by dividing net loss attributable to common stockholders by the weighted average number of shares of Common Stock outstanding during each period. It excludes the dilutive effects of any potentially issuable common shares.

Diluted net loss per share is calculated by including any potentially dilutive share issuances in the denominator.

The following securities are excluded from the calculation of weighted average diluted shares at June 30, 2023, and September 30, 2022, respectively, because their inclusion would have been anti-dilutive.

	June 30,	September 30,
	2023	2022
Options to purchase Common Stock	8,555,560	8,174,583
Warrants to purchase Common Stock	5,383,175	5,300,033
Restricted Stock Units (RSUs)	1,102,004	890,000
Series A preferred stock	—	—
Series B preferred stock	—	—
Convertible debentures	—	—
Total Common Stock equivalents	15,040,739	14,364,616

Shipping and handling costs

Shipping and handling costs

Loop Players are provided free to our customers. Loop Media absorbs any associated costs of shipping and handling and records as an operational expense at the time of service.

Income taxes

Income taxes

We account for income taxes in accordance with ASC Topic 740, Income Taxes (“ASC 740”).  ASC 740 requires a company to use the asset and liability method of accounting for income taxes, whereby deferred tax assets are recognized for deductible temporary differences, and deferred tax liabilities are recognized for taxable temporary differences. Temporary differences are the differences between the reported amounts of assets and liabilities and their tax bases. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion, or all of, the deferred tax assets will not be realized. Deferred tax assets and liabilities are adjusted for the effect of changes in tax laws and rates on the date of enactment.

Under ASC 740, a tax position is recognized as a benefit only if it is “more likely than not” that the tax position would be sustained in a tax examination, with a tax examination being presumed to occur. The amount recognized is the largest amount of tax benefit that is greater than 50% likely of being realized on examination. For tax positions not meeting the “more likely than not” test, no tax benefit is recorded. We have no material uncertain tax positions for any of the reporting periods presented.

We recognize accrued interest and penalties related to unrecognized tax benefits as part of income tax expense. We have also made a policy election to treat the income tax with respect to global intangible low-tax income as a period expense when incurred.

In December 2019, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2019-12, Simplifying the Accounting for Income Taxes, as part of its initiative to reduce complexity in accounting standards. The amendments in the ASU are effective for fiscal years beginning after December 15, 2020, including interim periods therein. The adoption of this standard in the first quarter of 2022 had no impact on our consolidated financial statements.

Stock-based compensation

Stock-based compensation

Stock-based compensation issued to employees is measured at the grant date, based on the fair value of the award, and is recognized as an expense over the requisite service period. We measure the fair value of the stock-based compensation issued to non-employees using the stock price observed in the trading market (for stock transactions) or the fair value of the award (for non-stock transactions), which were more reliably determinable measures of fair value than the value of the services being rendered.

Deferred financing costs

Deferred financing costs

Deferred financing costs represent legal, accounting and other direct costs related to our efforts to raise capital through a public or private sale of our Common Stock. Costs related to the public sale of our Common Stock are deferred until the completion of the applicable offering, at which time such costs are reclassified to additional paid-in-capital as a reduction of the proceeds. Costs related to the private sale of our Common Stock are deferred until the completion of the applicable offering, at which time such costs are amortized over the term of the applicable purchase agreement.

Employee Retention Credit

Employee retention credits

In March 2020, the Coronavirus Aid, Relief, and Economic Security Act was signed into law, providing numerous tax provisions and other stimulus measures, including the Employee Retention Credit (“ERC”): a refundable tax credit against certain employment taxes. The Taxpayer Certainty and Disaster Tax Relief Act of 2020 and the American Rescue Plan Act of 2021 extended and expanded the availability of the ERC. We qualified for the ERC in the third and fourth quarters of 2020 and the first, second and third quarters of 2021. During the three months ended June 30, 2023, we recorded an aggregate benefit of $648,543 in our condensed combined income statement to reflect the ERC.

Reclassifications

Reclassifications

Certain prior year amounts have been reclassified to conform to current year presentation. These reclassifications have no effect on the previously reported financial position, results of operations, or cash flows. Previously reported accounts payable and accrued liabilities have now been disaggregated into accounts payable, accrued liabilities, and accrued royalty. Further, stock-based compensation and depreciation and amortization expenses have now been segregated from sales, general and administrative expenses and separately reported within operating expenses.

Recently adopted and recent accounting pronouncements

Recently adopted accounting pronouncements

In August 2020, the FASB issued ASU 2020-06, Debt – Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging – Contracts in Entity’s Own Equity (Subtopic 815-40). This ASU reduces the number of accounting models for convertible debt instruments and convertible preferred stock as well as amend the guidance for the derivatives scope exception for contracts in an entity’s own equity to reduce form-over-substance-based accounting conclusions. In addition, this ASU improves and amends the related EPS guidance. The ASU is effective for interim and annual periods beginning after December 15, 2021, with early adoption permitted for periods beginning after December 15, 2020. Adoption of the ASU can either be on a modified retrospective or full retrospective basis. We adopted this ASU as of October 1, 2022, and there is no material impact as of June 30, 2023.

Recent accounting pronouncements

In September 2016, the FASB issued ASU 2016-13, Financial Instruments - Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments. This guidance requires the measurement of all expected credit losses for financial assets held at the reporting date based on historical experience, current conditions and reasonable and supportable forecasts. This guidance also requires enhanced disclosures regarding significant estimates and judgments used in estimating credit losses. The new guidance is effective for fiscal years beginning after December 15, 2022. We are currently evaluating the impact of this standard on our condensed consolidated financial statements and related disclosures.

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)

9 Months Ended

Jun. 30, 2023

Accounting Policies [Abstract]

Schedule of estimated useful lives

Loop Players	3 years
Equipment	3-5 years
Software	3 years

Schedule of changes in fair value measurement

The following table summarizes changes in fair value measurements of the Derivative Liability during the nine months ended June 30, 2022:

Balance as of September 30, 2021	$	1,058,633
Derivative Liability issued with convertible debentures		—
Change in fair value		(164,708)
Balance as of June 30, 2022	$	893,925

Schedule of revenue by category

	Three months ended June 30,				Nine months ended June 30,
		2023		2022		2023		2022
Advertising revenue	$	5,079,922	$	10,047,278	$	23,687,817	$	14,984,156
Legacy and other revenue		655,054		756,805		2,266,221		3,695,800
Total	$	5,734,976	$	10,804,083	$	25,954,038	$	18,679,956

Schedule of weighted average diluted shares

	June 30,	September 30,
	2023	2022
Options to purchase Common Stock	8,555,560	8,174,583
Warrants to purchase Common Stock	5,383,175	5,300,033
Restricted Stock Units (RSUs)	1,102,004	890,000
Series A preferred stock	—	—
Series B preferred stock	—	—
Convertible debentures	—	—
Total Common Stock equivalents	15,040,739	14,364,616

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CONTENT ASSETS (Tables)

9 Months Ended

Jun. 30, 2023

Content Assets [Abstract]

Schedule of amortization expense

	Three months ended June 30,				Nine months ended June 30,
	2023		2022		2023		2022
Licensed Content Assets	$	760,951	$	275,823	$	2,045,794	$	933,036
Internally-Developed Assets		18,215		—		46,082		—
Total	$	779,166	$	275,823	$	2,091,876	$	933,036

Schedule of future amortization expense

	Remaining in Fiscal Year 2023		Fiscal Year 2024		Fiscal Year 2025		Fiscal Year 2026
Licensed Content Assets	$	755,022	$	2,010,157	$	115,726	$	2,664
Internally-Developed Assets		18,215		72,860		59,440		8,562
Total	$	773,237	$	2,083,017	$	175,166	$	11,226

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PROPERTY AND EQUIPMENT (Tables)

9 Months Ended

Jun. 30, 2023

Table Text Block Supplement [Abstract]

Schedule of equipment

	June 30,		September 30,
	2023		2022
Loop Players	$	2,251,061	$	1,259,402
Equipment		1,195,521		703,341
Software		815,966		404,058
		4,262,548		2,366,801
Less: accumulated depreciation		(1,349,389)		(733,632)
Total property and equipment, net	$	2,913,159	$	1,633,169

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INTANGIBLE ASSETS (Tables)

9 Months Ended

Jun. 30, 2023

Table Text Block Supplement [Abstract]

Schedule of definite lived intangible assets

		June 30,		September 30,
	Useful life	2023		2022
Customer relationships	nine years	$	1,012,000	$	1,012,000
Content library	two years		198,000		198,000
Total intangible assets, gross			1,210,000		1,210,000
Less: accumulated amortization			(704,000)		(619,667)
Total			(704,000)		(619,667)
Total intangible assets, net		$	506,000	$	590,333

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OPERATING LEASES (Tables)

9 Months Ended

Jun. 30, 2023

Leases [Abstract]

Schedule of lease liability

	June 30,		September 30,
	2023		2022
Short term portion	$	—	$	75,529
Long term portion		—		—
Total lease liability	$	—	$	75,529

Schedule of lease expense

	Three months ended June 30,				Nine months ended June 30,
	2023		2022		2023		2022
Operating lease expense	$	17,495	$	44,444	$	79,434	$	133,332
Short-term lease expense		34,828		2,400		69,659		6,600

Total lease expense $ 52,323 $ 46,844 $ 149,093 $ 139,932

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ACCOUNTS PAYABLE AND ACCRUED EXPENSES (Tables)

9 Months Ended

Jun. 30, 2023

Payables and Accruals [Abstract]

Schedule of accounts payable and accrued expenses

	June 30,		September 30,
	2023		2022
Accounts payable	$	5,204,563	$	7,453,801
Performance bonuses		1,262,000		2,970,000
Interest payable		439,711		348,150
Professional fees		431,698		505,169
Marketing		254,206		344,309
Commissions		57,782		425,321
Insurance liabilities		31,399		602,970
Other accrued liabilities		244,831		424,954
Accrued liabilities		2,721,627		5,620,873
Accrued royalties and revenue share		3,810,862		4,559,088
Total accounts payable and accrued expenses	$	11,737,052	$	17,633,762

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DEBT (Tables)

9 Months Ended

Jun. 30, 2023

Debt Instruments [Abstract]

Schedule of classifications of non-revolving line of credit

Lines of Credit as of June 30, 2023:
						Unpaid		Contractual
		Net Carrying Value				Principal		Interest Rates	Contractual	Warrants
Related party lines of credit:		Current		Long Term		Balance		Cash	Maturity Date	issued
$4,022,986 non-revolving line of credit, amended December 12, 2022		$	3,293,289	$	—	$	4,022,986	12%	5/25/2024	383,141
$2,200,000 non-revolving line of credit, May 31, 2023			2,200,000		—		2,200,000	10.50%	8/31/2023	—
$2,650,000 non-revolving line of credit, May 10, 2023			—		—		—	12%	5/10/2025	—
Total related party lines of credit, net		$	5,493,289	$	—	$	6,222,986
Lines of credit:
$2,200,000 non-revolving line of credit, May 13, 2022		$	1,967,157	$	—	$	2,200,000	12%	11/13/2023	314,286
$1,350,000 non-revolving line of credit, May 10, 2023			—		409,632		900,000	12%	5/10/2025	83,142
$6,000,000 revolving line of credit, July 29, 2022			—		2,246,060		3,155,361	Greater of 4% or Prime	7/29/2024	—
Total lines of credit, net		$	1,967,157	$	2,655,692	$	6,255,361
Lines of Credit as of September 30, 2022:
						Unpaid		Contractual
		Net Carrying Value				Principal		Interest Rates	Contractual	Warrants
Related party lines of credit:		Current		Long Term		Balance		Cash	Maturity Date	issued
$4,022,986 non-revolving line of credit, April 25, 2022	(1)	$	—	$	2,575,753	$	4,022,986	12%	10/25/2023	383,141
Total related party lines of credit, net		$	—	$	2,575,753	$	4,022,986
Lines of credit:
$2,200,000 non-revolving line of credit, May 13, 2022	(2)	$	—	$	1,494,469	$	2,200,000	12%	11/13/2023	314,286
$6,000,000 revolving line of credit, July 29, 2022			—		3,030,516		4,543,560	Greater of 4% or Prime	7/29/2024	—
Total lines of credit, net		$	—	$	4,524,985	$	6,743,560

Schedule of interest expense related to the contractual interest coupon and the amortization of debt discounts on the convertible debentures

	Three months ended June 30,				Nine months ended June 30,
		2023		2022		2023		2022
Interest expense	$	364,604	$	247,622	$	1,037,499	$	502,310
Amortization of debt discounts		597,674		819,313		1,842,003		1,532,792
Total	$	962,278	$	1,066,935	$	2,879,502	$	2,035,102
Maturity analysis under the line of credit agreements for the fiscal years ended September 30,
2023	$	2,200,000
2024		9,378,347
2025		900,000
2026		—
2027		—
Lines of credit, related and non-related party		12,478,347
Less: Debt discount on lines of credit payable		(2,362,186)
Total Lines of credit payable, related and non-related party, net	$	10,116,161

Schedule of maturity analysis under line of credit agreements

	Three months ended June 30,				Nine months ended June 30,
		2023		2022		2023		2022
Interest expense	$	364,604	$	247,622	$	1,037,499	$	502,310
Amortization of debt discounts		597,674		819,313		1,842,003		1,532,792
Total	$	962,278	$	1,066,935	$	2,879,502	$	2,035,102
Maturity analysis under the line of credit agreements for the fiscal years ended September 30,
2023	$	2,200,000
2024		9,378,347
2025		900,000
2026		—
2027		—
Lines of credit, related and non-related party		12,478,347
Less: Debt discount on lines of credit payable		(2,362,186)
Total Lines of credit payable, related and non-related party, net	$	10,116,161

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STOCK OPTIONS, RESTRICTED STOCK UNITS (RSUs) AND WARRANTS (Tables)

9 Months Ended

Jun. 30, 2023

Share-based Payment Arrangement, Additional Disclosure [Abstract]

Schedule of stock option activity

The following table summarizes the stock option activity for the nine months ended June 30, 2023:

		Weighted		Weighted Average
		Average		Remaining	Aggregate
	Options	Exercise Price		Contractual Term	Intrinsic Value
Outstanding at September 30, 2022	8,174,563	$	3.78	7.42	$	9,188,491
Grants	502,431		4.35	10.00		—
Exercised	(22,462)		1.71	—		—
Expired	—		—	—		—
Forfeited	(98,972)		5.81	—		—
Outstanding at June 30, 2023	8,555,560	$	3.90	7.41		656,612
Exercisable at June 30, 2023	6,772,308		3.53	7.08		671,885

Schedule of related to stock options

The following table presents information related to stock options as of June 30, 2023:

Options outstanding
			Weighted	Options
			average	exercisable
	Exercise	Number of	remaining life	number of
	price	options	in years	options
$	2.58	382,790	3.28	382,790
	1.98	1,472,892	5.34	1,472,891
	2.67	833,333	6.96	833,333
	3.30	2,586,725	7.37	2,140,227
	1.71	77,538	7.67	99,999
	8.52	83,333	7.83	83,333
	8.25	200,000	7.85	138,888
	7.05	16,667	8.06	10,647
	7.20	16,667	8.08	10,647
	7.50	16,667	8.09	16,666
	6.90	278,727	8.27	200,607
	7.05	25,000	8.33	10,417
	8.25	108,591	8.82	—
	7.74	45,000	8.88	—
	7.05	8,333	9.04	—
	7.86	6,667	9.18	—
	4.95	1,922,990	9.24	1,232,935
	6.23	433,640	9.52	138,928
	5.24	40,000	9.83	—
		8,555,560		6,772,308

Schedule of fair value of options

We calculated the fair value of options issued using the Black-Scholes option pricing model, with the following assumptions:

	June 30, 2023
Weighted average fair value of options granted	$	6.15
Expected life		5.72 years
Risk-free interest rate		3.90	%
Expected volatility		52.15	%
Expected dividends yield		—	%
Forfeiture rate		—	%

Summary of the RSU activity

The following table summarizes the RSU activity for the nine months ended June 30, 2023:

		Weighted		Weighted Average
		Average		Remaining	Aggregate
	RSUs	Fair Value		Contractual Term	Intrinsic Value
Outstanding at September 30, 2022	890,000	$	5.00	3.04	$	2,127,100
Grants	212,004		6.23	2.87		506,690
Exercised	—		—	—		—
Expired	—		—	—		—
Forfeited	—		—	—		—
Outstanding at June 30, 2023	1,102,004	$	5.24	—	$	2,633,790
Exercisable at June 30, 2023	—	$	—	—	$	—

Summary of information related to RSUs

The following table presents information related to RSUs as of June 30, 2023:

RSUs outstanding
				Weighted Average
Grant Date		Number of		Remaining	Number of
Fair Value		RSUs		Life in Years	RSUs Vested
$	5.00		890,000	3.23		—
$	6.23		130,464	3.51		—
$	6.23		81,540	0.25		—
			1,102,004			—

Schedule of warrants outstanding and related prices

The following table summarizes the changes in warrants outstanding and the related prices for the shares of our Common Stock:

Warrants outstanding				Warrants exercisable
			Weighted				Weighted
			average				average
			remaining	Weighted			remaining
			contractual	average			contractual
		Number	life	exercise		Number	life
Exercise prices		outstanding	(years)	price		exercisable	(years)
$	2.58	100,000	6.28		2.58	100,000	6.28
	2.57	666,666	3.44		2.57	666,666	3.44
	2.25	888,888	6.70		2.25	888,888	6.70
	8.25	107,952	1.42		8.25	107,952	1.42
	8.40	16,666	5.82		8.40	16,666	5.82
	8.25	2,191,149	1.25		8.25	2,191,149	1.25
	7.05	62,438	3.71		7.05	—	—
	5.25	383,141	1.82		5.25	383,141	1.82
	5.25	209,522	1.87		5.25	209,522	1.87
	9.00	66,666	1.88		9.00	—	—
	7.95	100,000	1.96		7.95	—	—
	5.25	296,329	2.08		5.25	296,329	2.08
	6.00	192,000	4.24		6.00	192,000	4.24
	6.00	18,616	4.25		6.00	18,616	4.25
	4.33	83,142	2.86		4.33	83,142	2.86

Schedule of warrant activity

The following table summarizes the warrant activity for the nine months ended June 30, 2023:

		Weighted
		average
		exercise
	Number of	price per
	shares	share
Outstanding at September 30, 2022	5,300,033	$	5.82
Issued	83,142		4.33
Exercised	—		—
Expired	—		—
Outstanding at June 30, 2023	5,383,175	$	5.80

Schedule of fair value of warrants issued

We calculated the fair value of warrants issued using the Black-Scholes option pricing model, with the following assumptions:

	June 30, 2023
Weighted average fair value of warrants granted	$	4.33
Expected life		3.00	years
Risk-free interest rate		3.90	%
Expected volatility		50.61	%
Expected dividends yield		—	%
Forfeiture rate		—	%

XML

BUSINESS (Details)	Jun. 30, 2023 item
O & O Platform
Quarterly active units	34,898
Partner Platform
Number of initial partner's screens launched	37,000
Loop Media, Inc.
Quarterly active units	71,000

XML

BUSINESS - Offerings (Details) - USD ($)		3 Months Ended	9 Months Ended
	May 12, 2023	Jun. 30, 2023	Jun. 30, 2023	Jun. 30, 2022	Aug. 08, 2023	May 31, 2023	May 10, 2023	Sep. 30, 2022
Common stock, issued		59,183,668	59,183,668					56,381,209
Common stock, par value (in dollars per share)		$ 0.0001	$ 0.0001					$ 0.0001
Proceeds from issuance of common stock			$ 8,318,110	$ 1,250,000
2023 Secured Loan
Maximum borrowing capacity		$ 2,650,000	2,650,000				$ 4,000,000
Proceeds from loans			900,000
Excel $2.2M Line of Credit
Maximum borrowing capacity		$ 2,200,000	2,200,000			$ 2,200,000
Proceeds from loans			$ 2,200,000
Sales Agreement
Common stock, issued		2,779,997	2,779,997
Common stock, par value (in dollars per share)	$ 0.0001
Proceeds from issuance of common stock		$ 8,317,936	$ 8,317,936
Amount of placement agent's commission and related fees		$ 257,435	$ 257,435
Number of share sold, to filing date, under the agreement					95,000
Aggregate net proceeds, to filing date, under the agreement					$ 247,739
Aggregate issuance costs, to filing date, under the agreement					$ 7,711
Sales Agreement | Maximum
Proceeds from issuance of common stock	$ 50,000,000

XML

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details)	3 Months Ended		9 Months Ended
	Jun. 30, 2023 USD ($) customer	Jun. 30, 2022 USD ($)	Jun. 30, 2023 USD ($) segment customer	Jun. 30, 2022 USD ($)	Sep. 30, 2022 USD ($)
Number of reportable segments | segment			1
Number of operating segments | segment			1
Cash equivalents	$ 0		$ 0		$ 0
FDIC insurance Limit	6,136,288		6,136,288		13,821,914
Allowance for doubtful accounts	474,218		474,218		646,013
Intangible assets, net	506,000		506,000		$ 590,333
Threshold amount for capitalization of Property and equipment	3,000		3,000
Advertising costs			8,459,684	$ 4,583,602
Revenue	5,734,976	$ 10,804,083	25,954,038	18,679,956
Aggregate Employee Retention Credit recorded into income	648,543		648,543
Advertising revenue
Revenue	5,079,922	10,047,278	23,687,817	14,984,156
Legacy and other revenue
Revenue	$ 655,054	$ 756,805	$ 2,266,221	$ 3,695,800
Sales Revenue | Customer Concentration Risk
Number of major customers | customer	2		2
Sales Revenue | Customer Concentration Risk | Customer One
Concentration risk, percentage			16.00%
Sales Revenue | Customer Concentration Risk | Customer Two
Concentration risk, percentage			14.00%
Sales Revenue | Revenue from Rights Concentration Risk | Direct and Programmatic Advertising including Sponsorships [Member]
Concentration risk, percentage	89.00%		91.00%
Sales Revenue | Revenue from Rights Concentration Risk | Legacy and other business revenue
Concentration risk, percentage	11.00%		9.00%
Accounts Receivable. | Customer Concentration Risk
Number of major customers | customer	1		1
Accounts Receivable. | Customer Concentration Risk | Three Customer
Concentration risk, percentage			15.00%
Minimum
Useful life	2 years		2 years
Minimum | Sales Revenue | Customer Concentration Risk
Concentration risk, percentage			10.00%
Maximum
Useful life	9 years		9 years
Maximum | Sales Revenue | Customer Concentration Risk
Number of major customers | customer	0		0
Concentration risk, percentage			10.00%
Maximum | Accounts Receivable. | Customer Concentration Risk
Number of major customers | customer	0		0
Concentration risk, percentage			10.00%
Loop players
Property and equipment, estimated useful lives	3 years		3 years
Equipment | Minimum
Property and equipment, estimated useful lives	3 years		3 years
Equipment | Maximum
Property and equipment, estimated useful lives	5 years		5 years
Software
Property and equipment, estimated useful lives	3 years		3 years

XML

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Fair Value Measurement - Fair Value Measurements (Details)	Jun. 30, 2023 USD ($)
Financial Liabilities Fair Value Disclosure [Abstract]
Derivative liabilities	$ 0

XML

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Fair Value Measurement - Changes in Fair Value Measurements (Details)	9 Months Ended
	Jun. 30, 2022 USD ($)
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation, Calculation [Roll Forward]
Beginning Balance	$ 1,058,633
Change in fair value	(164,708)
Ending Balance	$ 893,925

XML

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Net loss per share (Details) - shares	9 Months Ended	12 Months Ended
	Jun. 30, 2023	Sep. 30, 2022
Total common stock equivalents	15,040,739	14,364,616
Options to purchase common stock
Total common stock equivalents	8,555,560	8,174,583
Warrants to purchase common stock
Total common stock equivalents	5,383,175	5,300,033
Restricted Stock Units (RSUs)
Total common stock equivalents	1,102,004	890,000

XML

CONTENT ASSETS (Details) - USD ($)	3 Months Ended		9 Months Ended
	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022	Sep. 30, 2022
License content asset - current	$ 2,462,777		$ 2,462,777		$ 745,633
License content asset - non current	579,869		579,869		678,659
License content liability	935,664		935,664
License content liability - current	568,906		568,906		$ 1,092,819
License content liability in Accounts Payable	366,758		366,758
Payments for license content liabilities			4,206,768
Amortization expense	779,166	$ 275,823	2,091,876	$ 933,036
Remaining in Fiscal Year 2023	773,237		773,237
Fiscal Year 2024	2,083,017		2,083,017
Fiscal Year 2025	175,166		175,166
Amortization Expense Total	11,226		11,226
Payable in 2023	$ 280,320		$ 280,320
Minimum
Useful life	2 years		2 years
Maximum
Useful life	9 years		9 years
Licensed Content Assets
Amortization expense	$ 760,951	$ 275,823	$ 2,045,794	$ 933,036
Remaining in Fiscal Year 2023	755,022		755,022
Fiscal Year 2024	2,010,157		2,010,157
Fiscal Year 2025	115,726		115,726
Fiscal Year 2026	$ 2,664		$ 2,664
Licensed Content Assets | Minimum
Useful life	2 years		2 years
Licensed Content Assets | Maximum
Useful life	3 years		3 years
Internally Developed Content Assets
License content asset	$ 159,077		$ 159,077
Amortization expense	18,215		46,082
Remaining in Fiscal Year 2023	18,215		18,215
Fiscal Year 2024	72,860		72,860
Fiscal Year 2025	59,440		59,440
Fiscal Year 2026	$ 8,562		$ 8,562
Internally Developed Content Assets | Minimum
Useful life	2 years		2 years
Internally Developed Content Assets | Maximum
Useful life	3 years		3 years

XML

PROPERTY AND EQUIPMENT (Details) - USD ($)	Jun. 30, 2023	Sep. 30, 2022
Total property and equipment, gross	$ 4,262,548	$ 2,366,801
Less: accumulated depreciation	(1,349,389)	(733,632)
Total property and equipment, net	2,913,159	1,633,169
Loop players
Total property and equipment, gross	2,251,061	1,259,402
Equipment
Total property and equipment, gross	1,195,521	703,341
Software
Total property and equipment, gross	$ 815,966	$ 404,058

XML

PROPERTY AND EQUIPMENT - Depreciation (Details) - USD ($)	3 Months Ended		9 Months Ended
	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022
PROPERTY AND EQUIPMENT
Depreciation expense	$ 249,256	$ 102,752	$ 615,764	$ 111,332

XML

INTANGIBLE ASSETS (Details) - USD ($)	9 Months Ended
	Jun. 30, 2023	Sep. 30, 2022
Total intangible assets, gross	$ 1,210,000	$ 1,210,000
Less: accumulated amortization	(704,000)	(619,667)
Total	(704,000)	(619,667)
Total intangible assets, net	$ 506,000	590,333
Useful life	4 years 6 months
Customer relationships
Total intangible assets, gross	$ 1,012,000	1,012,000
Useful life	9 years
Content library
Total intangible assets, gross	$ 198,000	$ 198,000
Useful life	2 years

XML

INTANGIBLE ASSETS - Amortization expense (Details) - USD ($)	3 Months Ended		9 Months Ended
	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022	Sep. 30, 2022
Goodwill and Intangible Assets Disclosure [Abstract]
Useful life			4 years 6 months
Amortization expense	$ 28,111	$ 28,111	$ 84,333	$ 84,333
Intangible Assets, Net (Excluding Goodwill)	506,000		506,000		$ 590,333
Finite-Lived Intangible Asset, Expected Amortization, Remainder of Fiscal Year	28,112		28,112
Finite-Lived Intangible Assets, Amortization Expense, Rolling Year Two	112,444		112,444
Finite-Lived Intangible Assets, Amortization Expense, Rolling Year Three	112,444		112,444
Finite-Lived Intangible Assets, Amortization Expense, Rolling Year Four	112,444		112,444
Finite-Lived Intangible Assets, Amortization Expense, Rolling Year Five	112,444		112,444
Finite-Lived Intangible Assets, Amortization Expense, Rolling after Year Five	$ 28,112		$ 28,112

XML

OPERATING LEASES - Short and long term leases (Details)	Sep. 30, 2022 USD ($)
Leases [Abstract]
Short term portion	$ 75,529
Total lease liability	$ 75,529

XML

OPERATING LEASES - Lease expense (Details) - USD ($)	3 Months Ended		9 Months Ended
	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022
Leases.
Operating lease expense	$ 17,495	$ 44,444	$ 79,434	$ 133,332
Short-term lease expense	34,828	2,400	69,659	6,600
Total lease expense	$ 52,323	$ 46,844	$ 149,093	$ 139,932

XML

OPERATING LEASES (Details) - USD ($)	9 Months Ended
	Jun. 30, 2023	Jun. 30, 2022
Lease Detail Narrative [Abstract]
Cash payments against lease liabilities	$ 77,929	$ 138,066
Accretion on lease liability	$ 2,737	$ 14,613
Lease term	1 year
Options to renew lease	1 year
Option to terminate	30 days

XML

ACCOUNTS PAYABLE AND ACCRUED EXPENSES (Details) - USD ($)	Jun. 30, 2023	Sep. 30, 2022
Accounts Payable And Accrued Expenses.
Accounts payable	$ 5,204,563	$ 7,453,801
Performance bonuses	1,262,000	2,970,000
Professional fees	439,711	348,150
Interest payable	431,698	505,169
Marketing	254,206	344,309
Insurance liabilities	31,399	602,970
Commissions	57,782	425,321
Other accrued liabilities	244,831	424,954
Accrued liabilities	2,721,627	5,620,873
Accrued royalties and revenue share	3,810,862	4,559,088
Total accounts payable and accrued expenses	$ 11,737,052	$ 17,633,762

XML

DEBT - Lines of Credit (Details) - USD ($)			9 Months Ended	12 Months Ended
	May 31, 2023	May 10, 2023	Jun. 30, 2023	Sep. 30, 2022	Oct. 27, 2022	Jul. 29, 2022	May 13, 2022
Line of Credit Facility [Line Items]
Related party line of credit, net, Current			$ 5,493,289
Related party line of credit, net, Long Term				$ 2,575,753
Related party, Unpaid Principal Balance			6,222,986	4,022,986
Non-revolving line of credit			1,967,157
Line of credit, noncurrent			2,655,692	4,524,985
Line of credit, Unpaid Principal Balance			6,255,361
Warrants issued for severance			232,789
Non-revolving line of credit
Line of Credit Facility [Line Items]
Non-revolving line of credit			1,967,157
Line of credit, noncurrent			409,632	1,494,469
Line of credit, Unpaid Principal Balance				6,743,560
Non-revolving lines of credit December 12, 2022
Line of Credit Facility [Line Items]
Related party line of credit, net, Current			3,293,289
Related party, Unpaid Principal Balance			$ 4,022,986
Interest rate			12.00%
Maturity date			May 25, 2024
Warrants issued for severance			$ 383,141
Secured loan amount			4,022,986
Excel $2.2M Line of Credit
Line of Credit Facility [Line Items]
Related party line of credit, net, Current			2,200,000
Related party, Unpaid Principal Balance			$ 2,200,000
Interest rate	10.50%		10.50%
Maturity date			Aug. 31, 2023
Days until maturity	90 days
Maximum borrowing capacity	$ 2,200,000		$ 2,200,000
2023 Secured Loan
Line of Credit Facility [Line Items]
Interest rate			12.00%
Loan interest rate		12.00%
Maturity date			Oct. 05, 2025
Secured loan amount			$ 1,350,000
Maximum borrowing capacity		$ 4,000,000	2,650,000
Non-revolving lines of credit, April 25, 2022
Line of Credit Facility [Line Items]
Related party line of credit, net, Long Term				2,575,753
Related party, Unpaid Principal Balance				$ 4,022,986
Interest rate				12.00%
Maturity date				Oct. 25, 2023
Warrants issued for severance				$ 383,141
Secured loan amount				4,022,986
Non-revolving lines of credit, May 13, 2022
Line of Credit Facility [Line Items]
Non-revolving line of credit			1,967,157
Line of credit, noncurrent				1,494,469
Line of credit, Unpaid Principal Balance			$ 2,200,000	$ 2,200,000
Interest rate			12.00%	12.00%			12.00%
Maturity date			Nov. 13, 2023	Nov. 13, 2023
Warrants issued for severance			$ 314,286	$ 314,286
Secured loan amount			2,200,000	2,200,000			$ 2,200,000
Non-revolving lines of credit, May 10, 2022
Line of Credit Facility [Line Items]
Related party line of credit, net, Long Term			409,632
Related party, Unpaid Principal Balance			$ 900,000
Maturity date			May 10, 2025
Warrants issued for severance			$ 83,142
Revolving line of credit
Line of Credit Facility [Line Items]
Line of credit, noncurrent			2,246,060	3,030,516
Revolving line of credit, July 29, 2022
Line of Credit Facility [Line Items]
Line of credit, noncurrent			2,246,060	3,030,516
Line of credit, Unpaid Principal Balance			$ 3,155,361	$ 4,543,560
Loan interest rate			4.00%	4.00%
Maturity date			Jul. 29, 2024	Jul. 29, 2024
Maximum borrowing capacity			$ 6,000,000	$ 6,000,000	$ 6,000,000	$ 4,000,000

XML

DEBT - Line of Credit - Narrative (Details) - USD ($)									3 Months Ended		9 Months Ended		12 Months Ended
	May 31, 2023	May 10, 2023	May 09, 2023	Dec. 14, 2022	Sep. 07, 2022	Jul. 29, 2022	May 13, 2022	Apr. 25, 2022	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022	Sep. 30, 2022	Oct. 27, 2022	Apr. 13, 2022	Feb. 23, 2022
Line of Credit Facility [Line Items]
Related party, Unpaid Principal Balance									$ 6,222,986		$ 6,222,986		$ 4,022,986
Line of credit, Unpaid Principal Balance									$ 6,255,361		$ 6,255,361
Exercise price (in dollars per share)									$ 5.80		$ 5.80		$ 5.82
Allocated fair value of warrants as additional debt discount									$ 5,383,175		$ 5,383,175		$ 5,300,033
Long-term Debt									10,116,161		10,116,161
Interest expense									962,278	$ 1,066,935	2,879,502	$ 2,035,102
Maximum
Line of Credit Facility [Line Items]
Loan interest rate					4.00%
Minimum
Line of Credit Facility [Line Items]
Loan interest rate					0.00%
Non-revolving line of credit
Line of Credit Facility [Line Items]
Line of credit, Unpaid Principal Balance													6,743,560
Excel Non-Revolving Loan
Line of Credit Facility [Line Items]
Secured loan amount													4,022,986
Related party, Unpaid Principal Balance													$ 4,022,986
Interest rate													12.00%
RAT Non-Revolving Loan
Line of Credit Facility [Line Items]
Secured loan amount							$ 2,200,000		2,200,000		2,200,000		$ 2,200,000
Line of credit, Unpaid Principal Balance									$ 2,200,000		$ 2,200,000		$ 2,200,000
Loan term							18 months
Interest rate							12.00%		12.00%		12.00%		12.00%
Number of aggregate warrants							209,522
Exercise price (in dollars per share)							$ 5.25
Allocated fair value of warrants as additional debt discount							$ 2,975,261
Long-term Debt									$ 2,234,356		$ 2,234,356		$ 2,301,260
Interest expense											670,146	118,970
2023 Secured Loan
Line of Credit Facility [Line Items]
Secured loan amount									$ 1,350,000		$ 1,350,000
Loan term		24 months
Interest rate									12.00%		12.00%
Proceeds from loans											$ 900,000
Maximum borrowing capacity		$ 4,000,000							$ 2,650,000		$ 2,650,000
Loan interest rate		12.00%
Number of aggregate warrants		369,517							83,142		83,142
Exercise price (in dollars per share)		$ 4.33
Excel $2.2M Line of Credit
Line of Credit Facility [Line Items]
Related party, Unpaid Principal Balance									$ 2,200,000		$ 2,200,000
Interest rate	10.50%								10.50%		10.50%
Proceeds from loans											$ 2,200,000
Maximum borrowing capacity	$ 2,200,000								$ 2,200,000		2,200,000
Revolving line of credit, July 29, 2022
Line of Credit Facility [Line Items]
Line of credit, Unpaid Principal Balance									3,155,361		3,155,361		4,543,560
Maximum borrowing capacity						$ 4,000,000			6,000,000		$ 6,000,000		$ 6,000,000	$ 6,000,000
Line of credit, Accordion feature						$ 10,000,000
Loan interest rate											4.00%		4.00%
Number of aggregate warrants						296,329
Exercise price (in dollars per share)						$ 5.25
Allocated fair value of warrants as additional debt discount						$ 1,347,719
Cash payments						$ 22,000
Percentage of outstanding principal amount						1.00%
Long-term Debt									3,196,581		$ 3,196,581		$ 4,587,255
Interest expense											1,068,425	0
Excel Family Partners, LLLP | Excel Non-Revolving Loan
Line of Credit Facility [Line Items]
Secured loan amount								$ 4,022,986							$ 2,000,000	$ 1,500,000
Loan term		25 months	24 months	24 months				18 months
Interest rate								12.00%
Proceeds from loans								$ 2,000,000
Number of aggregate warrants								383,141
Exercise price (in dollars per share)								$ 5.25
Long-term Debt									4,352,871		4,352,871		4,226,181
Interest expense									325,226	331,548	1,080,945	331,548
Excel Family Partners, LLLP | 2023 Secured Loan
Line of Credit Facility [Line Items]
Maximum borrowing capacity									2,650,000		2,650,000
Long-term Debt									915,000		915,000		0
Interest expense											40,736	0
Excel Family Partners, LLLP | Excel $2.2M Line of Credit
Line of Credit Facility [Line Items]
Loan term	90 days
Interest rate	10.50%
Maximum borrowing capacity	$ 2,200,000								2,200,000		2,200,000
Long-term Debt									2,219,250		2,219,250		$ 0
Interest expense									$ 19,250	$ 0	$ 19,250	$ 0
Eagle Investment Group, LLC. | Revolving line of credit, July 29, 2022
Line of Credit Facility [Line Items]
Number of Warrants for Each Investor						1
Number of aggregate warrants						191,570
Subordinated Lenders [Member] | Revolving line of credit, July 29, 2022
Line of Credit Facility [Line Items]
Number of aggregate warrants						104,759

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DEBT - Interest Expenses of Lines of Credit (Details) - USD ($)	3 Months Ended		9 Months Ended
	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022
Debt Instruments [Abstract]
Interest expense	$ 364,604	$ 247,622	$ 1,037,499	$ 502,310
Amortization of debt discounts	597,674	819,313	1,842,003	1,532,792
Total	$ 962,278	$ 1,066,935	$ 2,879,502	$ 2,035,102

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DEBT - Maturities (Details)	Jun. 30, 2023 USD ($)
Line of Credit Facility [Abstract]
2023	$ 2,200,000
2024	9,378,347
2025	900,000
Lines of credit, related and non-related party	12,478,347
Less: Debt discount on lines of credit payable	(2,362,186)
Total Lines of credit payable, related and non-related party, net	$ 10,116,161

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COMMITMENTS AND CONTINGENCIES (Details)	9 Months Ended
	Jun. 30, 2023 USD ($)
Commitments and Contingencies Disclosure [Abstract]
Loss contingencies	$ 0

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RELATED PARTY TRANSACTIONS (Details) - USD ($)							3 Months Ended		9 Months Ended
	May 31, 2023	May 10, 2023	May 09, 2023	Dec. 14, 2022	Jul. 29, 2022	Apr. 25, 2022	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022	Oct. 27, 2022	Sep. 30, 2022	Apr. 13, 2022	Feb. 23, 2022
Warrant term							3 years		3 years
Exercise price (in dollars per share)							$ 5.80		$ 5.80			$ 5.82
Aggregate remaining balances, including accrued interest							$ 10,116,161		$ 10,116,161
Interest expense							962,278	$ 1,066,935	2,879,502	$ 2,035,102
Non-revolving lines of credit, April 25, 2022
Secured loan amount												$ 4,022,986
Interest rate												12.00%
2023 Secured Loan
Maximum borrowing capacity		$ 4,000,000					2,650,000		2,650,000
Secured loan amount							$ 1,350,000		$ 1,350,000
Interest rate							12.00%		12.00%
Loan term		24 months
Proceeds from loans									$ 900,000
Number of aggregate warrants		369,517					83,142		83,142
Exercise price (in dollars per share)		$ 4.33
Excel $2.2M Line of Credit
Maximum borrowing capacity	$ 2,200,000						$ 2,200,000		$ 2,200,000
Interest rate	10.50%						10.50%		10.50%
Proceeds from loans									$ 2,200,000
Revolving Lines of Credit, July 29, 2022
Maximum borrowing capacity					$ 4,000,000		$ 6,000,000		6,000,000		$ 6,000,000	$ 6,000,000
Number of aggregate warrants					296,329
Exercise price (in dollars per share)					$ 5.25
Aggregate remaining balances, including accrued interest							3,196,581		3,196,581			4,587,255
Interest expense									1,068,425	0
Eagle Investment Group, LLC | Revolving Lines of Credit, July 29, 2022
Number of aggregate warrants					191,570
Number of warrants for each investor					1
Excel Family Partners, LLLP | Non-revolving lines of credit, April 25, 2022
Secured loan amount						$ 4,022,986							$ 2,000,000	$ 1,500,000
Interest rate						12.00%
Loan term		25 months	24 months	24 months		18 months
Proceeds from loans						$ 2,000,000
Number of aggregate warrants						383,141
Exercise price (in dollars per share)						$ 5.25
Aggregate remaining balances, including accrued interest							4,352,871		4,352,871			4,226,181
Interest expense							325,226	331,548	1,080,945	331,548
Excel Family Partners, LLLP | 2023 Secured Loan
Maximum borrowing capacity							2,650,000		2,650,000
Aggregate remaining balances, including accrued interest							915,000		915,000			0
Interest expense									40,736	0
Excel Family Partners, LLLP | Excel $2.2M Line of Credit
Maximum borrowing capacity	$ 2,200,000						2,200,000		2,200,000
Interest rate	10.50%
Loan term	90 days
Aggregate remaining balances, including accrued interest							2,219,250		2,219,250			$ 0
Interest expense							$ 19,250	$ 0	19,250	0
Five Hundred Limited
Amount paid for programming services									$ 307,000	$ 310,269

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STOCKHOLDERS EQUITY DEFICIT (Details)		3 Months Ended			9 Months Ended		12 Months Ended
	May 12, 2023 USD ($) $ / shares	Jun. 30, 2023 USD ($) $ / shares shares	Jun. 30, 2022 USD ($) shares	Mar. 31, 2022 USD ($) shares	Jun. 30, 2023 USD ($) $ / shares shares	Jun. 30, 2022 USD ($) shares	Sep. 30, 2022 $ / shares shares
Reverse stock split							3
Common stock, shares authorized		105,555,556			105,555,556		105,555,556
Common stock, par value (in dollars per share) | $ / shares		$ 0.0001			$ 0.0001		$ 0.0001
Proceeds from issuance of common stock | $					$ 8,318,110	$ 1,250,000
Common stock, shares issues		59,183,668			59,183,668		56,381,209
Common stock, shares outstanding		59,183,668			59,183,668		56,381,209
Shares issued, value | $		$ 8,225,060
Shares issued upon exercise of options (in shares)					22,462
Payment in kind interest stock issuance | $			$ 88,498	$ 88,500		$ 177,000
Payment in kind interest stock issuance (in shares)						23,152
Sales Agreement
Common stock, par value (in dollars per share) | $ / shares	$ 0.0001
Proceeds from issuance of common stock | $		8,317,936			$ 8,317,936
Amount of placement agent's commission and related fees | $		$ 257,435			$ 257,435
Common stock, shares issues		2,779,997			2,779,997
Number of shares issued					2,779,997
Sales Agreement | Maximum
Proceeds from issuance of common stock | $	$ 50,000,000
Common Stock
Common stock, shares authorized		105,555,556			105,555,556
Common stock, par value (in dollars per share) | $ / shares		$ 0.0001			$ 0.0001
Common stock, shares issues		59,183,668	51,179,865		59,183,668	51,179,865
Common stock, shares outstanding		56,381,209	51,179,865		56,381,209	51,179,865
Number of shares issued		2,779,997
Shares issued, value | $		$ 278
Shares issued upon exercise of options (in shares)		22,462
Payment in kind interest stock issuance | $			$ 1	$ 1
Payment in kind interest stock issuance (in shares)			10,773	12,378
Conversion of series convertible preferred to common stock (in shares)				6,666,666
Preferred Stock
Preferred stock, shares authorized		3,333,334			3,333,334
Preferred stock, par value (in dollars per share) | $ / shares		$ 0.0001			$ 0.0001
Board member
Payment in kind interest stock issuance | $						$ 141,000
Payment in kind interest stock issuance (in shares)						18,443
Board member | Common Stock
Conversion of series convertible preferred to common stock (in shares)						6,666,666
Board member | Preferred Stock
Conversion of series convertible preferred to common stock (in shares)						200,000

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STOCK OPTIONS, RESTRICTED STOCK UNITS (RSUs) AND WARRANTS - Stock option activity (Details) - USD ($)	9 Months Ended	12 Months Ended
	Jun. 30, 2023	Sep. 30, 2022
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]
Outstanding at the beginning	8,174,563
Grants	502,431
Exercised	22,462
Forfeited	(98,972)
Outstanding at the end	8,555,560	8,174,563
Exercisable	6,772,308
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Abstract]
Outstanding at the beginning	$ 3.78
Grants	4.35
Exercised	1.71
Forfeited	5.81
Outstanding at the end	3.90	$ 3.78
Exercisable	$ 3.53
Share-based Compensation Arrangement by Share-based Payment Award, Options, Additional Disclosures [Abstract]
Weighted average remaining contractual term, outstanding	7 years 4 months 28 days	7 years 5 months 1 day
Weighted average remaining contractual term, grants	10 years
Exercisable	7 years 29 days
Outstanding at the beginning	$ 9,188,491
Outstanding at the end	656,612	$ 9,188,491
Exercisable at the end	$ 671,885

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STOCK OPTIONS, RESTRICTED STOCK UNITS (RSUs) AND WARRANTS - Stock options (Details) - $ / shares	9 Months Ended	12 Months Ended
	Jun. 30, 2023	Sep. 30, 2022
Exercise price	$ 3.90	$ 3.78
Number of options	8,555,560	8,174,563
Weighted average remaining life in years remaining life in years	7 years 4 months 28 days	7 years 5 months 1 day
Options exercisable number of options	6,772,308
Stock Options Exercise price 2.58
Exercise price	$ 2.58
Number of options	382,790
Weighted average remaining life in years remaining life in years	3 years 3 months 10 days
Options exercisable number of options	382,790
Stock Options Exercise price 1.98
Exercise price	$ 1.98
Number of options	1,472,892
Weighted average remaining life in years remaining life in years	5 years 4 months 2 days
Options exercisable number of options	1,472,891
Stock Options Exercise price 2.67
Exercise price	$ 2.67
Number of options	833,333
Weighted average remaining life in years remaining life in years	6 years 11 months 15 days
Options exercisable number of options	833,333
Stock Options Exercise price 3.30
Exercise price	$ 3.30
Number of options	2,586,725
Weighted average remaining life in years remaining life in years	7 years 4 months 13 days
Options exercisable number of options	2,140,227
Stock Options Exercise price 1.71
Exercise price	$ 1.71
Number of options	77,538
Weighted average remaining life in years remaining life in years	7 years 8 months 1 day
Options exercisable number of options	99,999
Stock Options Exercise price 8.52
Exercise price	$ 8.52
Number of options	83,333
Weighted average remaining life in years remaining life in years	7 years 9 months 29 days
Options exercisable number of options	83,333
Stock Options Exercise price 8.25
Exercise price	$ 8.25
Number of options	200,000
Weighted average remaining life in years remaining life in years	7 years 10 months 6 days
Options exercisable number of options	138,888
Stock Options Exercise Price 7.05
Exercise price	$ 7.05
Number of options	16,667
Weighted average remaining life in years remaining life in years	8 years 21 days
Options exercisable number of options	10,647
Stock Options Exercise price 7.20
Exercise price	$ 7.20
Number of options	16,667
Weighted average remaining life in years remaining life in years	8 years 29 days
Options exercisable number of options	10,647
Stock Options Exercise price 7.50
Exercise price	$ 7.50
Number of options	16,667
Weighted average remaining life in years remaining life in years	8 years 1 month 2 days
Options exercisable number of options	16,666
Stock Options Exercise price 6.90
Exercise price	$ 6.90
Number of options	278,727
Weighted average remaining life in years remaining life in years	8 years 3 months 7 days
Options exercisable number of options	200,607
Stock Options Exercise price 7.05
Exercise price	$ 7.05
Number of options	25,000
Weighted average remaining life in years remaining life in years	8 years 3 months 29 days
Options exercisable number of options	10,417
Stock Options exercise price 8.25
Exercise price	$ 8.25
Number of options	108,591
Weighted average remaining life in years remaining life in years	8 years 9 months 25 days
Stock Options Exercise price 7.74
Exercise price	$ 7.74
Number of options	45,000
Weighted average remaining life in years remaining life in years	8 years 10 months 17 days
Stock Options exercise price 7.05
Exercise price	$ 7.05
Number of options	8,333
Weighted average remaining life in years remaining life in years	9 years 14 days
Stock Options Exercise price 7.86
Exercise price	$ 7.86
Number of options	6,667
Weighted average remaining life in years remaining life in years	9 years 2 months 4 days
Stock Options Exercise price 4.95
Exercise price	$ 4.95
Number of options	1,922,990
Weighted average remaining life in years remaining life in years	9 years 2 months 26 days
Options exercisable number of options	1,232,935
Stock Options Exercise price 6.23
Exercise price	$ 6.23
Number of options	433,640
Weighted average remaining life in years remaining life in years	9 years 6 months 7 days
Options exercisable number of options	138,928
Stock Options Exercise price 5.24
Exercise price	$ 5.24
Number of options	40,000
Weighted average remaining life in years remaining life in years	9 years 9 months 29 days

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STOCK OPTIONS, RESTRICTED STOCK UNITS (RSUs) AND WARRANTS - Fair value of options (Details)	9 Months Ended
	Jun. 30, 2023 $ / shares
Share-based Payment Arrangement, Additional Disclosure [Abstract]
Weighted average fair value of options granted	$ 6.15
Expected life	5 years 8 months 19 days
Risk-free interest rate	3.90%
Expected volatility	52.15%

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STOCK OPTIONS, RESTRICTED STOCK UNITS (RSUs) AND WARRANTS - Restricted Stock Units (Details) - USD ($)			9 Months Ended	12 Months Ended
	Jan. 03, 2023	Sep. 22, 2022	Jun. 30, 2023	Sep. 30, 2022	Jun. 30, 2022
Weighted Average Remaining Contractual Term
Grants			10 years
Weighted average remaining contractual term, outstanding			7 years 4 months 28 days	7 years 5 months 1 day
Restricted Stock Units
Restricted Stock Units
Outstanding beginning of period			890,000
Grants	212,004	890,000	212,004
Outstanding end of period			1,102,004	890,000
Weighted Average Fair Value
Outstanding beginning of period			$ 5.00
Grants			6.23
Outstanding end of period			$ 5.24	$ 5.00
Weighted Average Remaining Contractual Term
Grants			2 years 10 months 13 days
Weighted average remaining contractual term, outstanding				3 years 14 days
Aggregate Intrinsic Value
Outstanding beginning of period			$ 2,127,100
Grants			506,690
Outstanding end of period			$ 2,633,790	$ 2,127,100
Total pretax intrinsic value			$ 2.39		$ 8.13
Restricted Stock Units | Grant Date Fair Value 5.00
Restricted Stock Units
Outstanding end of period			890,000
Weighted Average Fair Value
Outstanding end of period			$ 5.00
Weighted Average Remaining Contractual Term
Weighted average remaining contractual term, outstanding			3 years 2 months 23 days
Restricted Stock Units | Grant Date Fair Value 6.23.
Restricted Stock Units
Outstanding end of period			130,464
Weighted Average Fair Value
Outstanding end of period			$ 6.23
Weighted Average Remaining Contractual Term
Weighted average remaining contractual term, outstanding			3 years 6 months 3 days
Restricted Stock Units | Grant Date Fair Value 6.23
Restricted Stock Units
Outstanding end of period			81,540
Weighted Average Fair Value
Outstanding end of period			$ 6.23
Weighted Average Remaining Contractual Term
Weighted average remaining contractual term, outstanding			3 months

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STOCK OPTIONS, RESTRICTED STOCK UNITS (RSUs) AND WARRANTS - Changes in warrants outstanding (Details) - USD ($)	9 Months Ended
	Jun. 30, 2023	Sep. 30, 2022
Exercise price (in dollars per share)	$ 5.80	$ 5.82
Number outstanding	$ 5,383,175	$ 5,300,033
Weighted average remaining contractual life (years)	3 years
Warrant Exercise price 2.58
Exercise price (in dollars per share)	$ 2.58
Number outstanding	$ 100,000
Weighted average remaining contractual life (years)	6 years 3 months 10 days
Weighted average exercise price	$ 2.58
Number exercisable	100,000
Weighted average remaining contractual life (years)	6 years 3 months 10 days
Warrant Exercise price 2.57
Exercise price (in dollars per share)	$ 2.57
Number outstanding	$ 666,666
Weighted average remaining contractual life (years)	3 years 5 months 8 days
Weighted average exercise price	$ 2.57
Number exercisable	666,666
Weighted average remaining contractual life (years)	3 years 5 months 8 days
Warrant Exercise price 2.25
Exercise price (in dollars per share)	$ 2.25
Number outstanding	$ 888,888
Weighted average remaining contractual life (years)	6 years 8 months 12 days
Weighted average exercise price	$ 2.25
Number exercisable	888,888
Weighted average remaining contractual life (years)	6 years 8 months 12 days
Warrant exercise price 8.25
Exercise price (in dollars per share)	$ 8.25
Number outstanding	$ 107,952
Weighted average remaining contractual life (years)	1 year 5 months 1 day
Weighted average exercise price	$ 8.25
Number exercisable	107,952
Weighted average remaining contractual life (years)	1 year 5 months 1 day
Warrant Exercise price 8.40
Exercise price (in dollars per share)	$ 8.40
Number outstanding	$ 16,666
Weighted average remaining contractual life (years)	5 years 9 months 25 days
Weighted average exercise price	$ 8.40
Number exercisable	16,666
Weighted average remaining contractual life (years)	5 years 9 months 25 days
Warrant Exercise price 8.25
Exercise price (in dollars per share)	$ 8.25
Number outstanding	$ 2,191,149
Weighted average remaining contractual life (years)	1 year 3 months
Weighted average exercise price	$ 8.25
Number exercisable	2,191,149
Weighted average remaining contractual life (years)	1 year 3 months
Warrant Exercise price 7.05
Exercise price (in dollars per share)	$ 7.05
Number outstanding	$ 62,438
Weighted average remaining contractual life (years)	3 years 8 months 15 days
Weighted average exercise price	$ 7.05
Warrant exercise price 5.25
Exercise price (in dollars per share)	$ 5.25
Number outstanding	$ 383,141
Weighted average remaining contractual life (years)	1 year 9 months 25 days
Weighted average exercise price	$ 5.25
Number exercisable	383,141
Weighted average remaining contractual life (years)	1 year 9 months 25 days
Warrant Exercise price 5.25
Exercise price (in dollars per share)	$ 5.25
Number outstanding	$ 209,522
Weighted average remaining contractual life (years)	1 year 10 months 13 days
Weighted average exercise price	$ 5.25
Number exercisable	209,522
Weighted average remaining contractual life (years)	1 year 10 months 13 days
Warrant Exercise price 9.00
Exercise price (in dollars per share)	$ 9.00
Number outstanding	$ 66,666
Weighted average remaining contractual life (years)	1 year 10 months 17 days
Weighted average exercise price	$ 9.00
Warrant Exercise price 7.95
Exercise price (in dollars per share)	$ 7.95
Number outstanding	$ 100,000
Weighted average remaining contractual life (years)	1 year 11 months 15 days
Weighted average exercise price	$ 7.95
Warrant Exercise Price 5.25
Exercise price (in dollars per share)	$ 5.25
Number outstanding	$ 296,329
Weighted average remaining contractual life (years)	2 years 29 days
Weighted average exercise price	$ 5.25
Number exercisable	296,329
Weighted average remaining contractual life (years)	2 years 29 days
Warrant Exercise price 6.00
Exercise price (in dollars per share)	$ 6.00
Number outstanding	$ 192,000
Weighted average remaining contractual life (years)	4 years 2 months 26 days
Weighted average exercise price	$ 6.00
Number exercisable	192,000
Weighted average remaining contractual life (years)	4 years 2 months 26 days
Warrant Exercise price 6.00.
Exercise price (in dollars per share)	$ 6.00
Number outstanding	$ 18,616
Weighted average remaining contractual life (years)	4 years 3 months
Weighted average exercise price	$ 6.00
Number exercisable	18,616
Weighted average remaining contractual life (years)	4 years 3 months
Warrant Exercise price 4.33
Exercise price (in dollars per share)	$ 4.33
Number outstanding	$ 83,142
Weighted average remaining contractual life (years)	2 years 10 months 9 days
Weighted average exercise price	$ 4.33
Number exercisable	83,142
Weighted average remaining contractual life (years)	2 years 10 months 9 days

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STOCK OPTIONS, RESTRICTED STOCK UNITS (RSUs) AND WARRANTS - Warrant activity (Details)	9 Months Ended
	Jun. 30, 2023 USD ($) $ / shares shares
Number of shares
Outstanding at beginning | $	$ 5,300,033
Issued | shares	83,142
Outstanding at ending | $	$ 5,383,175
Weighted average exercise price per share
Outstanding at beginning	$ 5.82
Issued	4.33
Outstanding at ending	$ 5.80

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STOCK OPTIONS, RESTRICTED STOCK UNITS (RSUs) AND WARRANTS - Fair value of warrants (Details)	Jun. 30, 2023 $ / shares
Weighted average fair value of warrants granted	$ 4.33
Warrant term	3 years
Risk-free interest rate
Warrants outstanding, measurement input	3.90
Expected volatility
Warrants outstanding, measurement input	50.61

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STOCK OPTIONS, RESTRICTED STOCK UNITS (RSUs) AND WARRANTS (Details) - USD ($)			3 Months Ended						9 Months Ended
	Jan. 03, 2023	Sep. 22, 2022	Jun. 30, 2023	Mar. 31, 2023	Dec. 31, 2022	Jun. 30, 2022	Mar. 31, 2022	Dec. 31, 2021	Jun. 30, 2023	Jun. 30, 2022
Value of shares issued			$ 2,547,799	$ 2,475,807	$ 1,790,807	$ 1,282,548	$ 1,116,318	$ 1,549,406
Amount of total compensation cost related to nonvested awards not yet recognized			$ 4,479,793						$ 4,479,793
Weighted average period over which expense is expected to be recognized									37 months 27 days
Stock-based compensation expense									$ 5,319,045	$ 3,948,272
Number of warrants issued									83,142
Warrants issued for severance									$ 232,789
Options
Grants									502,431
Stock price (in dollars per share)			$ 2.39			$ 8.13			$ 2.39	$ 8.13
Amount of total compensation cost related to nonvested awards not yet recognized			$ 5,304,806						$ 5,304,806
Weighted average period over which expense is expected to be recognized									0 years
Restricted Stock Units
Vesting period	3 years
Grants	212,004	890,000							212,004
Stock price (in dollars per share)	$ 6.23	$ 5.00
Stock-based compensation expense									$ 1,263,635	$ 0
Restricted Stock Units | Tranche One
Vesting rights, percentage	25.00%	25.00%
Initial vestment of shares	1 year	1 year
Grants	130,464
Restricted Stock Units | Tranche Two
Vesting rights, percentage	100.00%
Vesting period		3 years
Grants	81,540
Restricted Stock Units | Options
Value of shares issued									$ 2,009,567

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INCOME TAX (Details) - USD ($)	3 Months Ended		9 Months Ended
	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022
Income Tax Disclosure [Abstract]
Income tax (expense)/benefit	$ (394)	$ 0	$ (1,624)	$ (1,051)
U.S. federal statutory rate	21.00%	21.00%	21.00%	21.00%

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SUBSEQUENT EVENTS (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Jun. 30, 2023	Jun. 30, 2023	Jun. 30, 2022	Aug. 08, 2023	May 12, 2023	Sep. 30, 2022
Common stock, par value (in dollars per share)		$ 0.0001	$ 0.0001				$ 0.0001
Proceeds from issuance of common stock			$ 8,318,110	$ 1,250,000
Net cash proceeds		$ 8,225,060
Issuance costs			538,381
Stock-based compensation			5,319,045	3,948,272
Restricted Stock Units
Stock-based compensation			1,263,635	$ 0
Sales Agreement
Common stock, par value (in dollars per share)						$ 0.0001
Number of share sold, to filing date, under the agreement					95,000
Aggregate net proceeds, to filing date, under the agreement					$ 247,739
Aggregate issuance costs, to filing date, under the agreement					$ 7,711
Proceeds from issuance of common stock		$ 8,317,936	$ 8,317,936
Number of shares issued during period			2,779,997
Subsequent event
Stock-based compensation	$ 1,500,000