Consolidated Statements of Operations - USD ($) shares in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Income Statement [Abstract]
Revenues, net	$ 510,541	$ 573,201	$ 724,999
Cost of revenues	338,716	365,110	431,253
Gross profit	171,825	208,091	293,746
Operating expenses:
Marketing and sales	182,313	165,388	239,290
General and administrative	84,446	76,702	72,095
Research and development	11,898	8,755	6,939
Loss on impairment of goodwill	6,879
Total operating expenses	285,536	250,845	318,324
Operating loss	(113,711)	(42,754)	(24,578)
Other (expense) income:
Interest expense	(1,967)	(3,536)	(1,872)
Other (expense) income , net	(1,198)	423	(194)
Loss on extinguishment of debt	(4,331)
Change in fair value – warrant liabilities		4,343	24,054
Tax receivable agreement income		161,970	4,016
Total other (expense) income , net	(7,496)	163,200	26,004
Net (loss) income) before income taxes	(121,207)	120,446	1,426
Income tax (expense) benefit	(8)	(213,169)	1,522
Net (loss) income	(121,215)	(92,723)	2,948
Net loss attributable to noncontrolling interest	(458)	(253)	(166)
Net (loss) income attributable to Purple Innovation, Inc.	$ (120,757)	$ (92,470)	$ 3,114
Net (loss) income per share:
Basic (in Dollars per share)	$ (1.17)	$ (1.13)	$ 0.05
Diluted (in Dollars per share)	$ (1.17)	$ (1.13)	$ (0.31)
Weighted average common shares outstanding:
Basic (in Shares)	103,602	81,779	65,928
Diluted (in Shares)	103,936	81,779	67,302