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Net (Loss) Income Per Common Share (Tables)
12 Months Ended
Dec. 31, 2023
Net Income (Loss) Per Common Share [Abstract]  
Schedule of Basic and Diluted Weighted Average Shares Outstanding and Earnings (Loss) Per Share The following table sets forth the calculation of basic and diluted weighted average shares outstanding and earnings (loss) per share for the periods presented (in thousands, except per share amounts):
   Years Ended December 31, 
   2023   2022   2021 
Numerator:            
Net (loss) income attributable to Purple Innovation, Inc. – basic  $(120,757)  $(92,470)  $3,114 
Less: Dilutive effect of change in fair value – warrant liabilities   
    
    (24,054)
Less: Net loss attributable to noncontrolling interest   (458)   
    (166)
Net loss attributable to Purple Innovation, Inc. – diluted  $(121,215)  $(92,470)  $(21,106)
Denominator               
Weighted average shares – basic   103,602    81,779    65,928 
Add: Dilutive effect of warrants   
    
    920 
Add: Dilutive effect of Class B shares   334    
    454 
Weighted average shares – diluted   103,936    81,779    67,302 
Net (loss) income per common share:               
Basic  $(1.17)  $(1.13)  $0.05 
Diluted  $(1.17)  $(1.13)  $(0.31)