Document And Entity Information - shares	3 Months Ended
	Mar. 31, 2023	May 09, 2023
Document Information Line Items
Entity Registrant Name	Purple Innovation, Inc.
Trading Symbol	PRPL
Document Type	10-Q
Current Fiscal Year End Date	--12-31
Amendment Flag	false
Entity Central Index Key	0001643953
Entity Current Reporting Status	Yes
Entity Filer Category	Accelerated Filer
Document Period End Date	Mar. 31, 2023
Document Fiscal Year Focus	2023
Document Fiscal Period Focus	Q1
Entity Small Business	true
Entity Emerging Growth Company	false
Entity Shell Company	false
Document Quarterly Report	true
Document Transition Report	false
Entity File Number	001-37523
Entity Incorporation, State or Country Code	DE
Entity Tax Identification Number	47-4078206
Entity Address, Address Line One	4100 NORTH CHAPEL RIDGE ROAD
Entity Address, Address Line Two	SUITE 200
Entity Address, City or Town	LEHI
Entity Address, State or Province	UT
Entity Address, Postal Zip Code	84043
City Area Code	(801)
Local Phone Number	756-2600
Title of 12(b) Security	Class A Common Stock, par value $0.0001 per share
Security Exchange Name	NASDAQ
Entity Interactive Data Current	Yes
Class A Common Stock
Document Information Line Items
Entity Common Stock, Shares Outstanding		105,065,112
Class B Common Stock
Document Information Line Items
Entity Common Stock, Shares Outstanding		428,280